The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Hosted by MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!

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May 2026

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About the show

Inspired by Mad Men, powered by MEDDICC. The MedMen Show brings you short, high-impact insights from CEO Andy Whyte and CRO Pim Roelofsen. Get answers to the most common MEDDIC questions - plus top tips on how to apply the different element, qualifying deals, driving revenue, and how to lead elite sales and GTM teams.

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55 recent

May 20, 2026Episode 89 min

The Dirty Secret Every SaaS Company Is Ignoring

Every SaaS company has a dirty secret. It's not their product that's their moat. It's the switching costs. And AI is draining those switching costs fast.In this episode of The MedMen Show, Andy Whyte and Pim Roelofsen break down why the SaaS companies at most risk are the ones without a value framework that spans the full customer lifecycle, and what you can do about it.You'll learn:✅ Why AI is eroding the switching costs SaaS companies have relied on for years✅ Why CSMs are set up to fail without a clear value delivery framework from day one✅ What MEDDPICC looks like when it runs across the full go-to-market team, not just sales✅ How to have renewal conversations that are built on real value, not vanity metricsIf you're in SaaS and you're not thinking about value delivery across the full customer lifecycle, this one's for you.🔔 Subscribe for more MedMen Show episodes.Chapters0:00 Introduction1:32 Andy on how CSMs can be set up for success2:52 What a value framework actually looks like5:37 MEDDPICC for Customer Success7:10 AI tackling complex sales solutions9:02 Summary and wrap#MEDDICC #MEDDPICC #SalesLeadership #B2BSales #MedMenShow

May 12, 2026Episode 78 min

Why MEDDPICC Fails in Your Team (It's Not What You Think)

If MEDDPICC isn't working in your team, the instinct is to blame the framework. But MEDDPICC isn't the problem.In this episode of The MedMen Show, Andy Whyte and Pim Roelofsen break down why MEDDPICC fails, and why the answer almost always comes back to leadership and culture rather than the methodology itself.You'll learn:✅ Why bad sales culture turns MEDDPICC into a checklist rather than a common language✅ The difference between using MEDDPICC reactively vs proactively, and why it's light years apart✅ How the best salespeople use MEDDPICC to spot gaps and take action rather than hide them✅ What great deal reviews actually look like vs the ones that are just concealing weaknessesIf you're a sales leader struggling to get your team to use MEDDPICC properly, this one's for you.🔔 Subscribe for more MedMen Show episodes.#MEDDICC #MEDDPICC #SalesLeadership #B2BSales #MedMenShow

April 23, 2026Episode 66 min

Stop Taking Sales Negotiation Advice From FBI Hostage Negotiators

Stop Taking Sales Negotiation Advice From FBI Hostage NegotiatorsIf you're relying on hostage negotiation tactics to close a deal, something has already gone massively wrong.In this episode of The MedMen Show, MEDDICC CEO Andy Whyte and CRO Pim Roelofsen break down why treating customers as adversaries in a negotiation is the wrong mindset entirely, and what the best salespeople do instead. Build enough value, urgency and differentiation early and negotiation largely takes care of itself.You'll learn:✅ Why aggressive negotiation tactics are a symptom of poor earlier sales work✅ How a strong champion changes everything when you hit procurement✅ Which part of MEDDPICC matters most when it comes to avoiding difficult negotiations✅ Why no Champion means no deal, every single time🕐 Chapters:0:00 - The most controversial thing Andy ever said on LinkedIn0:30 - Why hostage negotiation tactics don't belong in sales1:10 - What a great deal actually looks like2:09 - How building value early changes everything at negotiation3:13 - The champion's role through procurement4:07 - Which part of MEDDPICC matters most5:32 - The short answer and the long answer6:16 - No Champion, no deal🔔 If you found this valuable, hit subscribe and leave a like. It really helps us get the show in front of more people who need it.#MEDDICC #MEDDPICC #SalesLeadership #B2BSales #SalesNegotiation #MedMenShow

February 26, 2026Episode 516 min

How To Close Deals Without Being in the Room

Champions win deals. Multiple Champions win more.MEDDICC CEO Andy Whyte, CRO Pim Roelofsen, and Director at Astronomer, Lucy Williams-Jones, share how to build Champions across buying panels, navigate board-level conversations, and set your Champions up to win when you can’t be in the room.You won’t reach everyone. But you can influence the people who will influence the decision.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

February 19, 2026Episode 414 min

A-Players vs B-Players: What Leaders Get Wrong (And How To Manage It)

You might think there’s a place in every team for A, B, and C-players… but is there really?MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how accepting B-players might mean you’re rejecting A-players.Not everyone is going to perform at the same level all the time, but someone being an A-player comes down to their behaviors and innate traits.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

February 12, 2026Episode 313 min

Implicating Pain: The Fastest Way to Create Urgency

Be honest: has a deal ever been won without urgency?MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how urgency is created with your customer, and how it looks different with every stakeholder.We might say “This just stopped being a priority for the customer,” but in reality, it didn’t stop being a priority, it just stopped feeling like one. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

February 4, 2026Episode 212 min

The Hidden Edge Top Performers Use At Year Start

The wins this year come from what you learned last year. MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones go into what you can do to get your year off to a great start, sharing the habits of actually successful salespeople.A new year is a refresh, and it’s up to you what that means.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

January 27, 2026Episode 117 min

The Interview Question That Flushes Out B-Players

Most sales leaders hire based on past resumes. The best hire based on future DNA.In this session, Andy Whyte, Pim Roelofsen, and Lucy Williams-Jones reveal why an A-Player’s "best story" is usually a deal they lost, and how to spot the difference between genuine Clock Speed and rehearsed answers.Stop guessing. Start measuring DNA.#Sales #MEDDICC #EnterpriseSales #APlayer #SalesLeadership #SaaS #TechSales #SalesStrategy #RevenueGrowth #B2BSales #hiring

December 4, 2025Episode 277 min

We Booked A HUGE Meeting Using This Tactic

It’s never a bad idea to build a Value Pyramid, especially when you’re talking to the Economic Buyer.In this episode of MEDMEN, Pim tells a story about how using a Value Pyramid secured him a meeting with the Economic Buyer and Andy talks about why there’s nothing to lose by creating a Value Pyramid.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

November 27, 2025Episode 2611 min

We Upset Our Champion… What Happened Next?

Sometimes you need to get in trouble with your Champion.When you have a true Champion, you’re on the same team. But sometimes, your Champion doesn’t always agree with you on the best next step.In this episode of MEDMEN, Andy and Pim explain how you can find the line to test your Champion while maintaining trust and credibility. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.