The Media Landscape

Hosted by Media First

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Episodes

135

Latest episode

Sep 2025

Language

EN-GB

About the show

The Media Landscape is a Media First podcast. Produced by journalists for media and comms team professionals - and spokespeople - it is an audio version of our popular written blogs. We’ll cover topical media interviews, issues, trends, challenges and communication techniques.

Listen to episodes

60 recent

September 5, 20256 min

HOW AN EMAIL BLUNDER SPARKED A PR DISASTER

Imagine if employees in your organisation found out they were losing their jobs through an automated email telling them to hand back their laptops. That bleak scenario just happened to one large bank. And it was plunged into crisis mode. Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

September 2, 20259 min

HOW NOT TO RESPOND TO MEDIA COVERAGE YOU DON’T LIKE

Your organisation is getting media coverage it doesn’t like, or feels is unfair. Bad coverage can be bad for the brand. How do you react? Would you blacklist the media outlet, refuse to let its journalists speak to your spokespeople, and vow not to send them any press releases?Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

August 26, 20257 min

11 phrases you can immediately use to improve your media interviews

There's a lot of advice about the things to avoid saying. But not so much about the language that can make interviews more impactful, signal to the audience that they need to pay attention, and help steer spokespeople away from dangerous ground. Until now.Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

July 18, 20258 min

Vague interview adds to confusion

Talking in generalities is a mistake many media spokespeople make. And it is an error that saw one high-profile journalist become increasingly frustrated with his interviewee this week. “Why don’t you put some definition on these terms?” he asked.Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

July 14, 20256 min

Is this the end of the crisis that became Formula 1’s main event?

Christian Horner described his sacking as the principal of Red Bull Racing as “a shock”. But was it that much of a surprise for anyone else? Or was it inevitable he would go after a turbulent time in the hotseat of the Formula 1 powerhouse? Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

July 9, 20253 min

Stinging headlines and reputation damage - counting the real cost of this big fine

So, your organisation has just been slapped with a £21m fine by a regulator.How would you respond?Would you apologise?Or would you attempt to draw a line under the issues and show they are in the past?Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

July 7, 20255 min

Anyone for a strawberries and cream sandwich?

Yes, you read that right. Not only is the strawberries and cream sandwich real, but it has also gone viral.And it has generated some much-needed positive coverage and PR for a brand that has been in crisis media management mode for a long time.Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

July 3, 20256 min

'You don’t have a clue’: Surely not another media interview disaster?

It’s been a little over a week since we gave you our analysis of a high-profile media interview disaster.And yet there has already been another one with almost identical failings.The interview even featured the same exasperated journalist.Ready to find out who grabbed our attention for all the wrong reasons this week?Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

June 30, 20255 min

A response that went beyond the 'bear necessities' of crisis comms

Fancy handling the crisis comms around escaped bears? Or maybe being the spokesperson who has to answer journalist questions about the escapees? It sounds like a dramatic and intense crisis scenario, doesn't it? And it was one faced by a charity last week. Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

June 18, 202511 min

‘Is there any point continuing?’ Media training lessons from a ‘disasterclass’

It’s an interview that has been labelled as a ‘humiliation’.It has also been described as ‘toe-curling’, ‘embarrassing’ and a ‘meltdown’.And at one point, the exasperated journalist asked if there was “much point continuing this’.What can you learn from it? Click here to read the original article this audio blog was created from.Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.