The Marketing Starter Podcast

Hosted by Tim Hines

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Episodes

105

Latest episode

Dec 2025

Language

EN-US

About the show

The Marketing Starter Podcast is the go-to show for travel, meetings, hospitality, and event industry marketers. We interview entrepreneurial-minded thought leaders from around the world to explore innovative strategies and discuss how to stay ahead of trends and become a more savvy, pioneering marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month.

Listen to episodes

60 recent

December 4, 202533 min

Virtual & Hybrid Events are Here to Stay with Trish Knox

Trish Knox, founder of Virtual Creator Studio, shares her insights from 30 years of event marketing experience as to how virtual and hybrid events are here to stay and why they can be a marketer's greatest tool. Connect with Trish at ⁠virtualcreatorstudio.com⁠ and on LinkedIn Get Tim's book, The Marketing Starter on⁠⁠⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠⁠⁠ or on⁠⁠⁠⁠ ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

August 22, 202539 min

EPISODE 100 - Expanding Creativity by the Power of Being Present with Sarah Reuter

Celebrate our 100th episode as we explore the transformative power of mindfulness in creativity, featuring expert insights and Sarah Reuter's 3-step process to unlock your creative potential. Connect with Sarah at experienceselevatedconsulting.com Get Tim's book, The Marketing Starter on⁠⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠⁠ or on⁠⁠⁠ ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

August 6, 202538 min

Leveraging Experiential Education at Events with Alexandria Agresta

Alexandria Agresta, a TEDx speaker and DJ, who shares her journey of creativity and boldness. Discover the power of risk-taking and how embracing an entrepreneurial mindset can transform your career and life. Connect with Alexandria ot alexandriaagresta.com⁠⁠ Get Tim's book, The Marketing Starter on⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠ or on⁠⁠ ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

July 22, 202541 min

Leveraging Events as a Demand Generation Channel with Chloe Richardson

Chloe Richardson shares how events can drive real business impact when measured beyond just leads. From stakeholder engagement to strategic planning and creative execution, they share actionable insights to elevate events as a powerful demand generation tool. Connect with Chloe on ⁠LinkedIn⁠⁠ Get Tim's book, The Marketing Starter on⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠ and connect with Tim at⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠ or on⁠ ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

July 8, 202538 min

How Starters Can Use Events as Growth Engines with Carly Silberstien

Carly Silberstein, founder of Cielle Group and a powerhouse entrepreneur who knows how to turn every event into an opportunity for authentic connection and lasting impact. We explore how to plan intentionally, create standout experiences, and actually measure success. Connect with Carly at ciellegroup.co⁠ or on ⁠LinkedIn⁠ Get Tim's book, The Marketing Starter on ⁠⁠⁠Amazon⁠⁠⁠ and connect with Tim at ⁠⁠⁠tnhines.com⁠⁠⁠ or on ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

June 17, 202543 min

Designing for Emotional Engagement with Megan Zimmer

Megan Zimmer, Director of Strategy & Emotional Engagement at Deeply Human, joins Tim Hines to unpack the power of emotional engagement design—a strategy that blends storytelling, psychology, and intentional design to create meaningful brand and event experiences. Drawing from her theater background, Megan shares how understanding core emotions like safety, importance, and love can influence decision-making and loyalty. They explore the role of self-empathy, wellness, and technology in designing environments that feel welcoming and emotionally resonant. Learn more about your ad choices. Visit megaphone.fm/adchoices

June 15, 202537 min

Stop Telling the Biggest Lie in Events in Jason Thomson

Canada's most outrageous man in events, Jason Thomson, unveiled the biggest mistake in the events industry. Connect with Jason at speakupgetresults.com or on LinkedIn Get Tim's book, The Marketing Starter on ⁠⁠Amazon⁠⁠ and connect with Tim at ⁠⁠tnhines.com⁠⁠ or on ⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

May 20, 202533 min

What You Can Learn from the Solo Plunge with Sasha Knipe

Experienced event marketer and CEO of The Event Collective, Saha Knipe, sat down to share her story, tips, and benefits of taking the solo plunge. Connect with Sasha at ⁠event-collective.com Get Tim's book, The Marketing Starter on ⁠Amazon⁠ and connect with Tim at ⁠tnhines.com⁠ or on ⁠LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

May 6, 202535 min

Understanding Return on Emotion with Liz Lathan

The infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework. Connect with Liz on LinkedIn or at Club Ichi Learn more about your ad choices. Visit megaphone.fm/adchoices

April 22, 202537 min

Using Storytelling to Support Strategic Goals with Jason Koop

Passionate storyteller, Jason Koop who is the VP of Business Development for Canadian Special Events, shares why he's passionate about content and how it will continue to shape the future of B2B marketing across all sectors. Connect with Jason on LinkedIn and check out Canadian Special Events Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices