Real talk. Zero fluff. Brandy and Jodi break down what actually works in small biz marketing—with sass, strategy, and a side of sarcasm. It’s the shakeup your stale content calendar didn’t know it needed.
Listen to episodes
32 recent
April 12, 2026Episode 722 min
Hacked, Locked Out, and Still Standing: Our Meta Nightmare
In this episode of Marketing Shakedown, we’re getting real about what happens when everything goes wrong.What started as a strange charge quickly turned into a full-blown crisis. Accounts were hacked, clients were affected, money was lost, and access to Meta disappeared overnight. No warning. No clear support. Just chaos.We’re walking you through the entire experience:How the hack actually happenedWhat it looked like in real timeThe steps we took to stop the damageWhat support was like (or wasn’t)How we managed clients through itAnd what we’re doing differently moving forwardThis is not a “tips and tricks” episode. This is a behind-the-scenes look at the reality of running a business online when platforms fail you.If you rely on social media for your business, this episode will change how you think about security, systems, and what real marketing actually is.Because at the end of the day, marketing is not just pretty posts and clever captions.It is systems, problem solving, and knowing how to keep moving when everything breaks.Do us a favor and follow these new pages to help out our fellow business ppl!https://www.facebook.com/dentongrangegreenhousehttps://www.facebook.com/callperformancenowhttps://www.facebook.com/eddlemanandeddlemanhttps://www.facebook.com/profile.php?id=61574369952114https://www.facebook.com/jacksonpeterclinic
March 23, 2026Episode 69 min
The Unsexy Side of Marketing That Gets You Found
On this episode of Marketing Shakedown, Brandy and Jody break down the part of marketing most business owners ignore until it starts costing them leads: local visibility. This is not the flashy side of marketing, but it is the part that helps your business get found when people search for what you do near them. They talk about why social media is only one small piece of the puzzle and why your Google Business Profile, reviews, local listings, photos, hashtags, and community presence matter just as much, if not more. You’ll hear practical, no-nonsense tips for cleaning up your local footprint, including updating your Google business info, posting regular profile updates, asking for reviews consistently, showing real local content instead of generic stock images, and making sure your business is visible across platforms like Google, Apple Maps, Yelp, and other directories. They also dig into how AI platforms and search tools pull information from across the internet, which means your business needs to show up in more places than just Facebook.This episode is a solid reminder that local marketing is not just about posting promotions. It is about building trust, showing up like a real part of your community, and creating simple systems that help customers choose you when it matters most. Brandy and Jody also touch on the power of local partnerships, co-marketing opportunities, and why being known in your area can grow both your business and your community.If your marketing needs a little spring cleaning, this episode will give you a practical place to start.
March 13, 2026Episode 513 min
From Chaos To Calendar: Building A Simple Marketing Rhythm
If your marketing plan is basically “post when I remember and hope for the best,” this episode is for you. Brandy and Jodi break down how to move from chaos to calendar with a simple, repeatable marketing rhythm that small business owners can actually stick to.They talk through what chaotic marketing really looks like, why a weekly marketing huddle matters, and how to build a content calendar without making it complicated. You’ll also hear a realistic weekly checklist you can steal, plus a reminder that consistency beats last-minute scrambling every time.This episode is for business owners who are tired of feeling behind, overwhelmed, and reactive in their marketing and want a better system that works in real life.In this episode:The difference between chaos marketing and calendar marketingHow to run a 15-minute weekly marketing huddleSimple content pillars that make posting easierA basic weekly posting rhythm for small businessesA realistic checklist to keep your marketing movingSmall, steady changes win. You do not need to rebuild your whole brand in one weekend. You need a plan, a rhythm, and a calendar you will actually use. Grounding the episode around “chaos to calendar,” short huddles, and consistency also lines up with Kemp’s core business framework and values. Need help building a marketing plan you can actually follow? brandykemp.com | 731-234-1390
March 12, 2026Episode 415 min
Spring Cleaning Your Marketing: What to Keep, Fix, or Toss
If your marketing feels like a messy junk drawer full of half used tools, random tactics, and things you started but never finished, this episode is for you.This month on our social media we have been talking about spring cleaning your marketing, and today Brandy and Jody break it down in a simple way any business owner can do without a marketing degree.Spring cleaning your marketing does not mean you need a brand new website, a full rebrand, or a huge advertising budget. Most businesses do not need more marketing. They need clarity, organization, and better systems.In this episode we walk through how to audit the core pieces of your marketing and decide what should stay, what needs improvement, and what needs to go.We cover:• How to quickly evaluate your website in under five minutes• The biggest mistake businesses make on social media• Why your Google Business Profile matters more than most owners realize• The simple way to track where your customers are actually coming from• How to identify marketing activities that bring real leads vs guilt marketing• The three column system we use with clients: Keep, Fix, TossYou will also learn why consistency across online listings matters, why most businesses ignore local search signals, and how small adjustments can improve your marketing without rebuilding everything.Grab a notebook and follow along as we help you clean up the marketing clutter and focus on what actually grows your business.If you want help going deeper, this type of monthly marketing audit is exactly what our team does for our clients to keep their marketing clear, effective, and working together.This week’s challenge:Pick one marketing junk drawer in your business and clean it out.
January 16, 2026Episode 316 min
New Year, New Standards: Quick Website & Social Media Audit
In this episode of The Marketing Shakedown, Brandy and Jodi walk you through a simple weekend audit to fix the basics of your online presence before you spend another dollar on ads. Most small businesses are leaking leads because of confusing websites, neglected social media, and weak Google Business Profiles. Use this episode as a coffee-and-couch checklist to clean it up fast.You’ll learn how to:Run a 5 second test on your websiteFix your homepage headline and calls to actionSpot slow, cluttered, or hard to use pagesClean up your social bios, photos, and posting habitsUse reviews (good and bad) to build trustDo a simple “weekend fix it” plan for your website, socials, and Google Business ProfileTake before and after screenshots of your website, social profiles, or Google Business Profile and email them to bkp@brandykemp.com with the subject AUDIT. We’ll send you a quick checklist and, if you want, give you feedback on what you updated.
January 12, 2026Episode 212 min
Branding That Actually Means Something (Not Just a Pretty Logo)
In this episode, Brandy and Jodi kick off the new year with new standards for your brand. Not the “pick a color palette and a cute logo” kind of brand, but the kind people actually remember, talk about, and trust with their money.They break down what a brand really is, why personality matters, the four questions every buyer is quietly asking, and a simple exercise you can do today to tighten up your foundations. There are also bananas, orangutans, and a QR code story that was about ten years too early.Why “New Year, new standards” should apply to your brand, not just your resolutionsWhat branding really isHow people experience youYour website, how you answer the phone, how fast you follow upHow people feel after dealing with youThe “coffee shop test” for your brandIf your brand was a person, would anyone choose to sit with themOr would they quietly move tablesPersonality and being memorableBrandy’s banana / orangutan / ridiculous voicemail exampleWhy doing something a little weird and memorable can set you apartHow to be authentic if you are not naturally funny or high energyBranding that fits who you areYour brand should reflect your real personality, not a fake online versionWhy people can feel it when you are faking itGiving yourself permission to be straightforward, serious, or silly, as long as it is honestThe four questions every buyer is quietly asking when they meet your brand:What am I spending my money onWhat is in it for meWill this be worth itCan I trust you How to run a quick self audit on your marketingLook at your homepage like a buyer, not the business ownerAsk: does this answer those four questionsAsk a friend or your audience to look at your site and tell you what is missingSocial media as proof, not promisesShow social proof instead of only saying what you will doUse before and afters, screenshots, reviews, and real storiesWhy reviews exploded after Covid and why that still matters for your brandThe early QR code storyThe free photo session QR code in the local paper that nobody scannedHow timing and buyer behavior matter just as much as the ideaFun twist: how you could use QR codes now for little “guerrilla” freebies and surprise momentsGrab a notebook and answer these four questions:Who do you serveWhat problem do you solveWhat result do you help them getWhy should they trust youThen, look at your:Website homepageSocial media profilesRecent postsAnd ask:Would a stranger be able to answer those four questions in under 30 secondsIf not, what needs to change firstAfter you listen:Take 10 minutes to do the mini exercisePick one place to tighten your brand this weekYour voicemailYour homepage headlineYour “about” section or bioAnd if this episode got your wheels turning, subscribe to The Marketing Shakedown, share it with a fellow small business owner, and start raising the standards for your brand this year.
January 3, 2026Episode 110 min
New Year, New Standards: Stop Building on a Cracked Foundation
In this kickoff to our Fix Your Foundation January series, Brandy and Jodi break down why most “marketing problems” are actually foundation problems. If last year felt chaotic, random, or like you were constantly “trying more content” with not much to show for it, this one’s your wake-up call.We walk through:Why guessing at your numbers is quietly killing your confidenceThe 3 non-negotiable foundations every small business needs this yearHow to set a simple monthly revenue + lead goal (without a spreadsheet headache)What “chaos to calendar” really looks like in a real small businessA quick homework exercise you can do in 10 minutes to get unstuckThere’s also a special appearance by Security Officer Ziggy the Devon Rex, supervising the recording and making sure we keep the standards high. If you’re ready for New Year, new standards instead of “New Year, same mess,” this episode will give you the clarity and simple next steps you’ve been missing.
September 26, 2025Episode 1428 min
Gorilla Suits, Inflatable Toilets & Other “Bad” Ideas That Work
Today we’re talking real-world guerrilla marketing that actually gets remembered. Tennessee’s Choice Plumbing rolls into parades with an 8-foot inflatable toilet, a mini-van go-kart, and rubber ducks instead of candy. And yes, it works. We swap parade stories (including the time Jodi dressed as a gorilla for Christmas), and we get into how “serious” industries ( like law firms ) can still play with taste and stay on-brand.We also own a couple of our flops, unpack why safe ads disappear, and debate the spicy take: paid social can fluff your numbers and tank your organic for a while. Stick around for the “dumb idea that might work” , plus easy, low-budget pop-by ideas you can steal this week. If your marketing hasn’t made someone smile, wave, or steal a yard sign… it’s not memorable enough.
September 19, 2025Episode 1328 min
Curveballs > Business Cards: Experiences That Stick
This week on The Marketing Shakedown, we trade swag bags for moments that actually get remembered. From “cookies over cards” to pet-powered posts, memes, and a dash of zombie-walk lore, Brandy and Jodi break down why experiences beat pens and brochures every time and how to spin low-budget ideas into high-impact buzz.
September 12, 2025Episode 1221 min
Cookies, Chickens & Chocolate Feet: Guerrilla Marketing on $50
This week on The Marketing Shakedown, we’re proving you don’t need deep pockets to make a big splash.From chocolate feet that get you in the door to rubber chickens with QR codes, we’re talking guerrilla marketing at its weirdest (and most effective). For about $50, you can create laughs, loyalty, and a whole lot of buzz. Cookies over coupons? Chalk over billboards? You’ll never look at “low budget” the same way again.www.brandykemp.com
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
