The Marketing Rapport

Hosted by InfutorData

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Episodes

100

Latest episode

Aug 2026

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EN-US

About the show

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from InfutorData connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of InfutorData or ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. INFUTORDATA DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Listen to episodes

60 recent

August 31, 2026Episode 1435 min

Data first: how winning companies make better decisions with Lucas Thelosen

In this episode of The Marketing Rapport , host Tim Finnigan sits down with Lucas Thelosen, Founder & CEO of Orion by Gravity , and former Head of Product for Data & AI at Google Cloud to unpack what actually separates data-driven companies from the ones that only claim to be. Drawing on his experience working alongside Uber, Walmart, Amazon, Warby Parker, and On Running, Lucas explains why the most competitive markets consistently produce the most sophisticated data practices, and how a compounding 2% edge translates into billion-dollar valuation gaps over time. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

August 13, 2026Episode 1328 min

Performance Marketing in Insurance: Lead Quality, Compliance and AI in 2026, with Andrew Filar

In this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Andrew Filar, Co-Founder and CEO of Next Call Club , to unpack what's really happening inside the insurance lead economy — and why the old "buy more leads" mindset is quietly costing agencies their profitability. Andrew traces his journey from cold-calling commercial auto prospects at a State Farm office to running one of the largest Allstate scratch agencies in the country, and finally to building Next Call Club, an aggregator-plus-consultative-partner model designed to help agents hit real cost-per-acquisition targets. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

July 28, 2026Episode 1224 min

How compliance drives growth, customer trust, and better marketing with Rob Tate, COO at PossibleNOW

In this episode of The Marketing Rapport , host Tim Finnigan sits down with Rob Tate, Chief Operating Officer at PossibleNOW , to explore how marketing compliance has evolved from a legal checkbox into a core driver of growth, trust, and customer experience. Drawing on more than two decades of experience in the space, Rob explains why the risk profile facing enterprise marketers has shifted dramatically over the last few years — with TCPA litigation on pace to nearly double year-over-year, SMS complicating traditional call-based frameworks, and AI creating both extraordinary opportunity and extraordinary exposure. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

July 9, 2026Episode 1122 min

ActiveProspect CEO Steve Rafferty on the InfutorData Acquisition and 20 Years of Building Trust in Lead Generation

In this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Steve Rafferty, CEO and Founder of ActiveProspect , for a candid conversation about one of the most significant moves in the lead generation industry in years: ActiveProspect's acquisition of InfutorData (formerly Verisk Marketing Solutions). Steve walks through the origin story of ActiveProspect, the unexpected evolution of TrustedForm from a lead verification tool into the industry's most widely used TCPA compliance solution, and how a 15-year competitive rivalry with Jornaya transformed overnight into a single unified team. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

June 30, 2026Episode 1030 min

How Commerce Strategy Drives Brand Growth with Amie Owen of Flywheel

In this episode of The Marketing Rapport , host Tim Finnigan sits down with Amie Owen, Chief Client Officer at Flywheel . They explore how brands can connect with consumers through a stronger commerce strategy. Amie says marketers need to treat commerce as more than a media buy. She maps that idea across four pillars: media, creative, technology, and retail readiness. The conversation shows how those parts work together to shape the full purchase journey, from the first message to the product page and store shelf. She also explains why teams need shared goals, strong measurement, and better coordination. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

June 11, 2026Episode 934 min

Redefining the Future of Segmentation with Lÿden Foust, CEO at Spatial.ai

In this episode of The Marketing Rapport , host Tim Finnigan sits down with Lÿden Foust, CEO of Spatial.ai , a company that has spent 10 years building behavioral segmentation that goes far beyond demographics. The central argument of the episode is simple and disruptive: the assumptions brands make about their customers based on age, income, and zip code are the things everyone already knows. Competitive advantage comes from understanding what people actually do, where they spend, what they follow, where their phones go, and that requires a fundamentally different approach to segmentation. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

June 2, 2026Episode 830 min

What AI, Trust, and Authenticity Really Mean for Marketers in 2026 | POSSIBLE Conference & Expo

In this special edition of The Marketing Rapport, host Tim Finnigan records live from the POSSIBLE Conference in South Beach, Miami (poolside, no less) sitting down with five guests who are shaping the future of marketing technology and data strategy. The episode features Gregg Johnson, CEO of Invoca; Jason Ford, VP of Alliances at InfutorData; Michelle Walker, POSSIBLE Conference ambassador; and Nola Solomon, Co-founder of Culture Hive Media Group, plus Jeff Schlitt of Arity. The single biggest idea running through every conversation: marketers who combine clean data with genuine human understanding, not just volume or automation, will win. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

May 14, 2026Episode 731 min

Can You Sell to an Algorithm? How to Market When Machines Make the Choices with Professor Quentin André

AI is changing everything about how consumers interact with brands, and not always for the better. In this episode, Tim Finnigan speaks with Professor Quentin André from the University of Colorado Boulder. André researches how consumers and marketing managers make decisions, with a growing focus on AI's role in both. The conversation revisits a paper André co-authored in 2018 and examines how much, and how fast, the landscape has shifted since then. They dig into the rising distrust consumers feel toward AI-driven advertising, including how AI makes it easier for bad actors to produce polished content that doesn't match the actual product. André also explains the "zero-click problem," where consumers get brand information through large language models without ever visiting a company's website. The episode closes with a look at a future where AI agents negotiate on behalf of consumers and what that could mean for how brands build relationships at scale. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

April 30, 2026Episode 628 min

The Next Frontier in Insurance Is Data-Led Outreach, with Jeff Piotrowski of Customer Solutions Group

In this episode of The Marketing Rapport , host Tim Finnigan sits down with Jeff Piotrowski, Chief Customer Officer at Customer Solutions Group . They explore how insurance marketers are moving past mass marketing and toward data-led outreach. Jeff explains why better segmentation, shared metrics, and stronger data quality matter more than bigger lead volumes, especially as teams try to personalize the first consumer interaction. Jeff then brings that shift into the real world. He outlines how outreach programs improve when brands test cadence, channel mix, and message style instead of treating every lead the same. He also shares how voice, SMS, and AI can work together to create more useful follow-up and conversion. The conversation closes on trust, compliance, and what comes next. Note: This episode was recorded prior to LeadsCon. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

April 16, 202629 min

Physics to What Makes a Better Lead with the CEO of iLeads, Drew Warmington

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Drew Warmington, Founder at iLeads. They explore what still drives lead generation: matching consumer intent with real capability, then using data to sort serious buyers from weak signals. Drew argues that the mechanics of leads have changed less than most marketers think. Better ads, cleaner funnels, and more data science matter, but the core challenge stays the same. As volume rises, intent falls. That makes lead quality a data, trust, and compliance problem at once. He explains how property, title, and collateral data help lenders judge capability when credit and income data stay harder to access. He also explains why the lead industry rewards constant vigilance. Rules shift fast. Traffic sources change. Compliance now reaches into form behavior, consent, and signs of nonhuman activity. Drew closes with a simple view: show up, keep learning, and stay ready to pivot. In leads, the teams that last adapt before the market forces them to. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.