The Marketing Playbook with Mark Friedman

Hosted by Mark Friedman

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Episodes

147

Latest episode

May 2026

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About the show

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

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60 recent

May 27, 2026Episode 14740 min

Jeremy Horowitz - Managing Partner of Because Ventures, CEO of CoCo AI

Jeremy Horowitz, the Managing Partner of Because Ventures and CEO of CoCo AI, adds his page to the Marketing Playbook. Hear how to differentiate your brand, how to use AI as an efficiency tool, why business owners make the best business buyers, what to look for when investing in a business, and Jeremy's passions for sports & entrepreneurship. Connect with Jeremy at Because.Ventures, My-CoCo.AI, on LinkedIn, and his Let's Buy a Biz! newsletter

May 11, 2026Episode 14638 min

Kevin Ertell - Author of The Strategy Trap

Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that's been disrupted, and what Kevin learned from his time at Nike. Connect with Kevin at MistereAdvisory.com, on LinkedIn, and check out his book, The Strategy Trap

April 22, 2026Episode 14541 min

Stacey Warshaw - Head of Ecommerce & Digital Marketing at LoveShackFancy

Stacey Warshaw, the Head of Ecommerce & Digital Marketing at LoveShackFancy, adds her page to the Marketing Playbook. Hear why you should say "yes" often early in your career, how to balance brand marketing & performance marketing, how the future will be measured by AI, how far out you should plan your career, and Stacey's lifelong passion for fashion & retail. Connect with Stacey at LoveShackFancy.com, on LinkedIn, and on Instagram @StaceyWarshaw

April 8, 2026Episode 14438 min

Matt Ezyk - Senior Director of Engineering, eCommerce at Hanna Andersson

Matt Ezyk, the Senior Director of Engineering, eCommerce at Hanna Andersson, adds his page to the Marketing Playbook. Hear why the future of eCommerce is flexible, why great partners solve problems, why data is still everything, Matt's learnings from the intersection of technology & marketing, and how he first fell in love with tech. Connect with Matt at HannaAndersson.com and on LinkedIn

March 25, 2026Episode 14337 min

Michael Allan - GM at Quince

Michael Allan, a General Manager at Quince, adds his page to the Marketing Playbook. Hear how to shift from strategy to execution, how to use the data you collect, how to keep a disciplined focus as a brand, Michael's background in music & marketing, and what he learned from his time at Bain & Company. Connect with Michael at Quince.com and on LinkedIn

March 11, 2026Episode 14242 min

Gillian Bell - Chief Revenue & Growth Officer of Comfrt

Gillian Bell, the Chief Revenue & Growth Officer of Comfrt, adds her page to the Marketing Playbook. Hear why community is the real growth engine, how to use TikTok Shop as a discovery engine for your brand, why AI will touch every part of your business, the biggest challenges working at a marketing agency, and how Gillian was influenced by the big career changes of her parents. Connect with Gillian at Comfrt.com and on LinkedIn

February 26, 2026Episode 14140 min

Katy Mimari - Founder & CEO of Caden Lane

Katy Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you're offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at CadenLane.com, on Instagram @CadenLane, on TikTok @CadenLaneBaby, and on LinkedIn

February 11, 2026Episode 14036 min

Scott Silverman - Co-Founder of CommerceNext

Scott Silverman, the Co-Founder of CommerceNext, adds his page to the Marketing Playbook. Hear why having curiosity is so valuable in your marketing career, how to stop delaying decision-making in times of change, how to adapt to the use of AI, how Scott co-invented Cyber Monday, and what he learned from his childhood paper routes. Connect with Scott at Community.CommerceNext.com and on LinkedIn

January 29, 2026Episode 13939 min

Al Doan - Co-Founder of Missouri Star Quilt Company

Al Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at MissouriQuiltCo.com, on LinkedIn, and on Instagram and X @DrBillNye

January 23, 2026Episode 13828 min

Laurie Steinmetz - Founder & Host of The MOOBment

Laurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it's never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at TheMOOBment.com, @TheMOOBment on Instagram & Facebook, and on LinkedIn