The Marketing Millennials

Hosted by Daniel Murray

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777

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Nov 2026

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About the show

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Listen to episodes

60 recent

November 11, 202623 min

The ABM Playbook with Rachel Lefler, Demand Gen at Atlassian | Ep. 452

Rachel Lefler, Demand Gen at Atlassian, has spent years deep in ABM and campaign strategy, and her hill to die on is simple: stop taking sales target accounts and dumping them into ad campaigns. Recorded live at Breakthrough in Las Vegas, she makes the case for campaigns that change based on real-time signals. And, Rachel breaks down how she builds dynamic account lists by combining keyword searches, third-party research, and website activity, plus the three things every account needs before it reaches a rep: a clear picture of the buying committee, real contact info, and real activity from the last three months. Plus, Rachel explains why the funnel is quietly getting more anonymous, why holding leads back can make sales outreach land better, and how prospecting days with cash prizes and leadership buy-in get SDRs calling Marketing’s leads. If you’re a Marketer who wants to build campaigns that keep up with your buyers and actually get sales on board, this is the episode for you. 6sense’s 2026 B2B Buyer Experience Report shows how buying groups make up their minds long before they ever talk to a seller, and why LLMs have far less influence on their decisions than you’d think. Visit https://6sense.com/buyer-experience-report-2026 to get the latest research. Follow Rachel: LinkedIn: https://www.linkedin.com/in/rachel-lefler1/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

November 9, 20269 min

Forget Black Friday, These Overlooked Holidays Are Boosting Open Rates RIGHT NOW

Everyone is fighting over Black Friday and Cyber Monday, while the holidays quietly lifting email open rates by over 20% are sitting wide open. Jay breaks down the lesser-known holidays worth building campaigns around, like Small Business Saturday, Giving Tuesday, Green Monday, and Super Saturday, and why naming them in your subject line within five days of the date drives the lift. Daniel explains why every business has a holiday it can own, and why those dates come with far less competition and ad spend than the big ones. They also cover why every Marketer needs to use agentic AI tools right now. Daniel says to check how your emails get surfaced when someone asks a chatbot for their priority emails, and Jay predicts the subject line will lose importance within a year as AI summaries decide what gets opened. Plus, Jay shares how Instagram blocked his account over ManyChat, and how switching to Instagram’s new native auto-DM tool fixed it. Daniel’s takeaway: any third-party tool connected to a social platform can get you blocked if you aren’t paying attention. If you’re a Marketer who wants to stay ahead of where the inbox and social platforms are going, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

November 6, 202641 min

The Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton

This conversation with Richard Shotton originally aired in December of 2025. Why does social proof actually matter? What’s the psychology behind FOMO?  Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions.  You’ll also learn:  - The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15% - Why humor dramatically boosts every brand metric thanks to the Halo Effect - Apple’s use of concrete language and how to make your messaging 4x more memorable If you want your Marketing to work better with zero extra budget, this conversation is for you.  6sense’s 2026 B2B Buyer Experience Report shows how buying groups make up their minds long before they ever talk to a seller, and why LLMs have far less influence on their decisions than you’d think. Visit https://6sense.com/buyer-experience-report-2026 to get the latest research. Follow Richard: LinkedIn: ⁠https://www.linkedin.com/in/richard-shotton⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠https://themarketingmillennials.com/⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠https://workweek.com/

November 4, 202632 min

A Marketing Channel That Deserves More Attention with Dan Robbins, Head of Brand Sponsorships at Substack | Ep. 451

What if the most underrated Marketing channel isn't a new platform, but the independent creators your audience already trusts? Dan Robbins, Head of Brand Sponsorships at Substack, has spent his career building ad businesses from scratch. He started in measurement at Nielsen, then launched ads at Roku in the early days of streaming, and later did the same at PayPal and Venmo. He even taught a course on the economics of advertising at Cornell. Now he's bringing brands like Balenciaga, Uber, T-Mobile, and Rare Beauty onto Substack. And, Dan breaks down Substack's three new sponsorship formats. Unlocks let a brand open up a paywalled post. Upgrades give readers a free month of a paid subscription, like Rare Beauty did for World Mental Health Day. The Masthead gives brands a curated destination on the Substack homepage and app without having to launch their own publication. Plus, Dan explains why launching your own brand newsletter is quietly one of the biggest mistakes brands make on the platform. His advice is to join the party where it already is instead of throwing your own. He also explains why creators should keep full creative control, and how Substack is using brand lift studies with Kantar to prove these sponsorships actually move awareness, consideration, and intent. If you're a Marketer who wants to reach audiences where trust is moving from institutions to individuals, this is the episode for you. Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/ Follow Dan: LinkedIn: https://www.linkedin.com/in/drobbins2/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

November 3, 202634 min

How to Start Advertising on Podcasts with Kelli Hurley, VP Head of Content and Podcast Partnership Sales at SiriusXM

Kelli Hurley, VP, Head of Content and Podcast Partnership Sales at SiriusXM, sits between brands and podcast creators on every deal. She calls the job a combo of diplomacy and psychological warfare. Before SiriusXM, Kelli helped build the Westwood One Podcast Network, so she’s watched creator Marketing grow from simple host reads into video, social, and live events. She tells us where a brand should put its 1st podcast dollars when it has SOME budget (but not TV budget), why some creator briefs can kill a deal before it starts, and the 1 measurement problem the whole industry STILL hasn’t cracked. Plus, the Marketing hill she’d die on, and why it changes how you should think about brand safety. If you’re a Marketer who wants to make creator partnerships actually pay off, this episode is for YOU. If you got something out of this one, hit follow and leave a rating. It helps more Marketers find the show. Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at siriusxmmedia.com/daniel Follow Kelli: LinkedIn: linkedin.com/in/kellihurley Follow Daniel: YouTube: youtube.com/@themarketingmillennials/featured Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

November 2, 202612 min

SPECIAL SERIES ==> 📉 Is LinkedIn Broken Right Now? <== | BATHROOM Break #132 COLLAB: The Marketing Millennials + Do This, Not That

Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ LinkedIn posts that look almost identical are getting 8,000 impressions one day and 80,000 the next. Instagram has dropped its years of resistance to long-form video. And more inboxes now let AI decide what people actually read. Jay Schwedelson and Daniel Murray work out which of these shifts should change how you market, and they settle once and for all whether bottle service makes you a tool. ㅤ Best Moments: (02:58) Jay stopped liking his own posts from company pages, and reach went up (06:09) Why Instagram may be a much easier growth play than YouTube (06:49) How brands can tease a launch and keep viewers on Instagram for the full reveal (07:49) The first 200 characters of live text are email’s new North Star (08:50) Image-heavy emails are invisible to AI summaries (09:32) Why AI agents could make email matter more than ever

October 30, 202641 min

How To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp

B2B social isn’t broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today. Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator team to launching multiple niche media pages, Chris shares the exact operating system ClickUp uses to generate millions of organic impressions every month. You’ll also learn: Why B2B brands should copy B2C trends before they’re “acceptable” How ClickUp runs its weekly content machine from ideation to publishing Why creator-led pages and employee-generated content are the future of B2B marketing If you’re trying to build a brand people actually talk about (not just ads people scroll past), this episode is for you. Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/ Follow Chris: LinkedIn: ⁠https://www.linkedin.com/in/chrisclickup/⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠https://themarketingmillennials.com/⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠https://workweek.com/

October 28, 202648 min

How Brands Stay Distinct in the Age of AI with Anthony Reeves, Author of Eat the Donkey | Ep. 450

Why does every brand suddenly look the same? Anthony Reeves, author of Eat the Donkey and former brand and creative leader at Amazon, Kohler, LVMH, and WPP, has a theory, and it starts with "optimization." If using the same AI tools and the same data as your competitors leads to the same results, how do you stand out? Anthony breaks down why friction might be the key. Plus, the one data point that makes or breaks a creative brief, how to tell productive friction from plain old bureaucracy, and the McLaren rebrand that has Daniel fired up. If you’re a Marketer who wants to build a brand that stands out instead of blending in, this episode is for YOU. Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/ Enjoying the show? Hit follow and leave us a rating. It helps more Marketers find the pod. Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyreeves/Website: https://www.anthonyreeves.co Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

October 27, 202648 min

Marketing to Multicultural Audiences with Briana Méndez, Associate Director, Audience Insights & Strategy, SiriusXM Media

Is your multicultural Marketing just a diverse cast and a translated script?Briana Méndez, Associate Director of Audience Insights and Strategy at SiriusXM Media, helps brands get past that.She’s a Puerto Rican kid from the Florida suburbs who got her start at Remezcla, and now she helps brands understand 250 million listeners without flattening them into 1 demographic box. Because if you talk to everyone, you talk to no one.She shares what happened when SiriusXM Media and the agency Alma tested in-culture audio creative (who it worked on might surprise you), and what Bad Bunny’s Super Bowl show proved about going all in on cultural specificity.Plus, why Gen Z men are swapping music for podcasts, and the “Feel Core” trend that could change where your ads should run.If you’re a Marketer who wants to reach multicultural audiences without shoving people in a box, this episode is for YOU.Enjoyed this one? Hit follow and leave us a rating. It helps more people find the show.Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel ⁠Culture Trends Report⁠ ⁠Insights⁠ Follow Briana:LinkedIn: https://www.linkedin.com/in/brianamendez/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

October 26, 202613 min

Is AEO Just SEO in a COSTUME? Run This Incognito Test| Ep. 131

Budgets are tight heading into the holidays, so a plain “20% off” feels weaker than it might another year. Jay Schwedelson shares the offer framing that wins when people are watching every dollar, and Daniel Murray makes the case for pitching your product as a must-have 2027 budget line. They also call out the AEO “experts” selling snake oil and explain why your year-old posts still deserve a pinned comment. Plus a Halloween costume brainstorm and a Harry Potter quiz that doesn't go well for Jay.Best Moments: (03:29) Why “costs less than 2 lattes” beats a discount when budgets are tight(04:26) Turning holiday wishlists into a B2B “add this to your budget” pitch(06:23) The commenter you should always pin, and why you shouldn’t set it and forget it(08:28) Why paying someone to “get you into AI” is a red flag(10:37) The incognito test to run before you trust any AI visibility results(12:31) A Masked Singer pitch for Marketingland, with Jay as judge