The Marketing Insider: A Claritas Podcast

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Dec 2025

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Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.

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December 16, 2025Episode 6024 min

Flying Blind or Fully Measured?

In this 25-minute episode of The Marketing Insider, we welcome Heather Roestamadji, Senior Director of Growth Strategy at Claritas, for a deep dive into what modern campaign measurement should really look like. Heather explains why clicks alone don’t tell the full story, how attribution and incrementality uncover true campaign impact, and how audience-level insights can drive smarter media planning and creative decisions.The conversation also explores omnichannel measurement, real-time dashboards, AI-powered recommendations, and what’s next—including multi-touch attribution and audience optimization. Whether you’re new to advanced measurement or looking to level up your strategy, this episode offers practical insights to help you prove ROI and fuel growth with confidence.Learn more about Claritas measurement solutions: https://claritas.com/multichannel-measurement-attribution/ Connect with Heather: https://www.linkedin.com/in/hnchandler Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuTLearn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://twitter.com/Claritas2_0

October 22, 2025Episode 5921 min

Culture, Connection & Commerce: Insights From The 2025 U.S. Hispanic Market Report

The U.S. market is changing faster than most brands realize and The 2025 Hispanic Market Report from Claritas reveals just how pivotal the Hispanic consumer has become. For this episode we welcome Ron Cohen, SVP of Practice Leadership at Claritas to discuss the insights behind the numbers and explore the broader story of cultural and economic transformation shaping America.You’ll hear about the demographic surge that’s making the U.S. a majority-multicultural nation within the decade, the emerging metro areas driving Hispanic population growth, and the behaviors that make Hispanic consumers the nation’s digital early adopters. The episode also examines evolving industry definitions of “multicultural,” to the growing emphasis on belonging and inclusion over traditional DEI frameworks.With actionable takeaways for marketers in tech, telecom, financial services, media and more, this episode highlights why understanding the nuances of Hispanic consumer identity through Claritas’ Hispanicity model is key to driving growth, relevance, and authentic engagement in 2025 and beyond.Download The 2025 U.S. Hispanic Market Report: https://claritas.com/resources/the-2025-hispanic-market-report/Download The 2025 ISP Report: https://claritas.com/resources/2025-isp-marketing-report/Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624 Learn more about Claritas: www.claritas.comReach out to Claritas: marketing@claritas.comFollow us on LinkedIn: https://www.linkedin.com/company/claritas_mbsFollow us on X: https://x.com/claritas2_0Follow us on Facebook: https://www.facebook.com/Claritas2.0/

September 17, 2025Episode 5825 min

Mapping Lifestyles To Growth

In this episode of The Marketing Insider | A Claritas Podcast, we bring together two perspectives on the power of data partnerships and consumer identification by way of modern segmentation. First, Claritas’ own Steve Mehnert shares how segmentation, analytics, and geospatial insights empower organizations to better understand and connect with their audiences. Then, Joel Nadelman, Chief Growth Officer at PolicyMap, takes us inside PolicyMap’s mission-driven organization and explains how the integration of Claritas PRIZM® Premier segmentation into their platform is helping the likes of public libraries, small businesses, and universities drive smarter strategies and stronger community impact.Joel details how PRIZM® Premier enriches PolicyMap’s solutions supporting librarians as they guide local entrepreneurs, equipping students with real-world case studies, and enabling organizations to combine their own data with third-party insights for more precise outreach, just to name a few use cases. He also shares his approach to building lasting, mutually beneficial partnerships and previews exciting new PolicyMap developments, from product launches to thought leadership initiatives.Together, these conversations reveal how data, when paired with the right partnerships, create practical, actionable insights that fuel growth, innovation, and social good.Connect with Steve Mehnert: https://www.linkedin.com/in/steve-m-394a371/Connect with Joel Nadelman: https://www.linkedin.com/in/joelnadelmanVisit PolicyMap's website: https://www.policymap.com/ Listen to PolicyMap's recent back-to-school webinar, featuring Claritas PRIZM Premier: https://youtu.be/h7x44Fw8Avc?si=t4ULlSTupYfYvlEN&t=884 Learn more about PRIZM Premier: https://claritas.com/prizm-premier/Download the 2025 Segmentation eBook from Claritas: https://claritas.com/resources/2025-segmentation-ebook/Visit Claritas' website: https://www.claritas.comListen to more episodes of The Marketing Insider | A Claritas Podcast: https://claritas.com/claritas-podcast/

July 16, 2025Episode 5722 min

From Insights To Inbox

On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert, and the CEO and Founder of Segment Ninja, Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue. Listen to the 20-minute episode to hear them discuss:Core elements of a successful data partnership that can strengthen B2C relationshipsHow powerful the right segmentation can be in creating marketing campaigns that workWhy Segment Ninja partnered with Klaviyo to offer a first-to-market platform solution that addresses many of the biggest challenges in the direct-to-consumer retail spaceWays retail brands can go beyond first-party CRM data to grow their audiencesHow visual analytics and real-time personas are changing the way creative teams work in retail marketing

March 12, 2025Episode 5615 min

Introducing ConneXions Premier Segmentation

Designed specifically for the technology and telecommunications industry, ConneXions® Premier is the latest innovation in audience segmentation, delivering unparalleled precision in identifying and targeting your best technology customers. This next-generation system provides deeper insights into consumer behavior, helping marketers refine their outreach strategies for maximum impact. Claritas VP of Identify Products, Catherine Spisszak, joins the podcast this month to share the details about this powerful solution for predicting adoption rates across all major technology categories. Listen as she discusses how ConneXions Premier helps marketers analyze consumer preferences for voice, video, data services, and smart technologies, and understand how it can help you with strategies like targeting customers across multiple channels, the purchase of audience lists, planning media buys, and executing multichannel marketing campaigns.Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190Learn more about ConneXions Premier: https://claritas.com/connexions-premier-audience-segmentation/Contact Us: https://claritas.com/contact/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://x.com/Claritas2_0

February 26, 2025Episode 5523 min

Capture the Opportunity to Influence with Broadcast Attribution

Broadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels. Join Claritas' VP of Partner Success, Caleb Mansfield, and Audacy's SVP of Advertising and Audience Products, Kevin Greenwald, as they discuss measuring the "opportunity to influence" a consumer's path to purchase by connecting broadcast ad impressions to subsequent conversion events. Listen to the 25-minute episode for the best approach to help marketers understand the impact of broadcast advertising on their key performance indicators.Connect with Kevin: https://www.linkedin.com/in/kevingreenwaldConnect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253 Learn more about Audacy: https://www.audacy.com/Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://x.com/Claritas2_0

December 11, 2024Episode 5423 min

The Marketing Solutions Set To Dominate 2025

As the year comes to a close, it's the perfect opportunity to reflect on where your marketing soared in 2024, and where it could be improved for a positive 2025 performance. This month on The Marketing Insider | A Claritas Podcast, we sit down with the VP of Marketing and PR at Claritas, Cort Irish, as he shares marketing best practices based on our experience working with hundreds of clients and helping each of them achieve incremental success.Listen to the 25-minute episode for the trends that emerged in 2024 and how you can utilize those trending solutions and innovations to your advantage, plus what to look out for in 2025. Additionally, he shares his top three practical tips for ending the year strong and why a more nimble approach to marketing will be your best bet for future success.Connect with Cort: https://www.linkedin.com/in/cort-irish-82444615Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://x.com/Claritas2_0

November 25, 2024Episode 5317 min

4600 New Ways To Find Your Best Customers

Finding new and improved ways to understand and reach your target audiences is one of the highest priorities for marketers today. That's why we've expanded our ongoing partnership with MRI Simmons to be able to offer four of their datasets through the lens of our industry-leading segmentation. Join Claritas VP of Identify Products, Catherine Spisszak, as she talks more about the Claritas Premium Profiles (MRI Simmons) and the four profile sets we've added to our roster - Connect, Cord, Podcasts, and Trending Topics. Prefer to watch video podcasts? Visit our website www.claritas.com to see the video from this interview and learn more!Learn more about the Claritas Premium Profiles (MRI Simmons): https://claritas.com/Connect with Catherine: https://www.linkedin.com/in/catherine-spisszak-mba-b47774190Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://x.com/Claritas2_0

October 16, 2024Episode 5212 min

A Deep Dive into the U.S. Hispanic Consumer Market

To coincide with Claritas' annual U.S. Hispanic Market Report, we sat down with Ron Cohen, SVP of Practice Leadership at Claritas, and one of the masterminds behind this nearly 40-page treasure trove of data surrounding one of the fastest-growing population segments in the U.S.Listen to this short and sweet, 15-minute episode of The Marketing Insider | A Claritas Podcast, to learn about the potentially surprising markets where you'll find larger concentrations of Hispanic consumers, how this population's income has shifted in the past couple of years and where it's expected to go in the future, plus understand more about their consumer lifestyle behaviors and preferences, by industry. Download The 2024 U.S. Hispanic Market Report from Claritas: https://claritas.com/resources/the-2024-u-s-hispanic-market-report/ Connect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624 Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://x.com/Claritas2_0

September 18, 2024Episode 5122 min

Zero-Party Data: The Answer To Walled Gardens?

One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keeping their customers' privacy up front and center? On this episode of The Marketing, the cofounder of Cyder, Sukhman Dulay, joins us to introduce The Claritas Data Account – a unique way for consumers to protect their privacy, control their data, and earn rewards in the process. Not only is this a huge benefit to individual consumers, but the zero-party data that companies gain in return means they can better strengthen their relationships with their customers. Listen as Sukhman explains what zero-party data is and why it's important, how the privacy challenges of today helped spark the idea for The Claritas Data Account, what it does to ensure data privacy compliance, and so much more.Learn more about The Claritas Data Account: https://www.getcyder.com/claritas Connect with Sukhman: https://ca.linkedin.com/in/sukhmandulay Learn more about Cyder: https://www.getcyder.com/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://x.com/Claritas2_0