The Marketing Department

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Aug 2024

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About the show

We’re The Marketing Department—a team of marketing and business development professionals bringing you everyday conversations from a unique industry—Architecture, Engineering, and Construction—or AEC for short. We bring the amazing conversations and inspirational thoughts of individuals in our industry to the masses, so you never miss out on a great moment! The Marketing Department podcast is produced in collaboration with SMPS NY—which offers members professional development, leadership opportunities, and marketing resources to enhance their careers.

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23 recent

August 29, 2024Episode 720 min

Normalize Leaving When Things Are Good: The Hiatus Episode

After three seasons and many more years of work, we are going on a hiatus. But never fear, we're sending the podcast off with some of our lessons learned and most fond memories. Thanks to our dedicated team and our awesome listeners! Speakers: Ali Panditrao, Marketer at Ware Malcomb Cristiana Formica, Client Relations Manager at Berkowsky and Associates, Inc. #smpsny #smps #themarketingdepartmentpodcast #AEC #professionalservices #marketing ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: smpsny.org podcasters.spotify.com/pod/show/the-marketing-department

June 27, 2024Episode 633 min

Looking In: Insights from Outside A/E/C

One of our own has moved on to a new industry, similar but very different. Still in the professional services realm and still deep in proposals, this episode's speaker walks us through what she has noticed as an outsider looking in on the A/E/C industry. Speakers: Ali Panditrao, Marketer at Ware Malcomb Melissa Krenek-Whitman, Proposal Writer at a professional services firm #smpsny #smps #themarketingdepartmentpodcast #AEC #professionalservices #marketing ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: smpsny.org podcasters.spotify.com/pod/show/the-marketing-department

April 25, 20241 hr 0 min

Selling Sustainability

🌎 "We are one world, we are one people" 🌎 Tune in to a special Earth Day-themed episode of the Marketing Department! In Season 3, Episode 5 titled “Selling Sustainability” Cristiana Formica (Berkowsky and Associates, Inc. ) speaks with two sustainability consultants - Antoinette Quagliata, ENV SP, LEED AP (Dewberry) and Kyle Goehring (Turner & Townsend) on how they assist clients in taking a holistic approach to their sustainability goals and gain insights into how marketers can contribute to crafting impactful ESG messaging in proposals. #smpsny #smps #themarketingdepartmentpodcast #sustainability #carbonfootprint #sellingsustainability #earthdayepisode #operationalcarbon #embodiedcarbon #ESG ------ Dewberry is a nationwide firm of planning, design, and construction professionals. We create responsible and innovative solutions for those who own, operate, and maintain natural and built environments. We value lasting relationships, achieving our clients’ visions, and celebrating in their success. Turner & Townsend is a global professional services company with over 10,000 people in 48 countries. Collaborating with our clients across real estate, infrastructure and natural resources sectors, we specialise in major programmes, programme management, cost and commercial management, net zero and digital solutions. Berkowsky and Associates, Inc. is a full-service, WBENC-Certified Women's Business Enterprise with services ranging from architectural and engineering design through physical construction. Offered on an individual basis or jointly as a turnkey approach, we provide owners with options allowing them to procure only those services they desire. ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: ⁠⁠⁠⁠⁠https://smpsny.org/⁠ ⁠https://podcasters.spotify.com/pod/show/the-marketing-department

February 29, 2024Episode 456 min

Impactful Internships

"Internships are designed to educate you on technical skills, and industry skills as well as develop you as a professional, which can’t be done without trial and error.” In Season 3, Episode 4 of the Marketing Department, Ali Panditrao speaks with two marketing professionals—Molly Andrade and Austin Whittle—about how their successful internships prepared them for the AEC workforce today. #smpsny #smps #themarketingdepartmentpodcast #AEC #values #career #internship #intern ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: ⁠⁠⁠⁠https://smpsny.org/ https://podcasters.spotify.com/pod/show/the-marketing-department

December 28, 2023Episode 31 hr 9 min

The New Frontier of Marketing: Adapting to Change

“If you plan your communications well a crisis doesn’t have to be an explosion” In Season 3, Episode 3 of the Marketing Department, Cristiana Formica and David Brummer speak with three industry professionals - Sara Silvestri, Ashley Goode, and Michael Iannaco about how companies adapt their strategies to fit the global landscape while staying true to their core mission and values. #smpsny #smps #themarketingdepartmentpodcast #adapting #crisismangement #AEC #globallandscape #coremission #values ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: ⁠⁠⁠https://smpsny.org/⁠⁠⁠ ⁠⁠https://podcasters.spotify.com/pod/show/the-marketing-department

October 26, 2023Episode 250 min

Leveling Up

In Season 3, Episode 2 of the Marketing Department, Cristiana Formica, winner of the 2021 Rising Star Award, interviews our 2023 PAA winners: Ivoire Lloyd, CF APMP (Marketer of the Year), Natalie M. (Rising Star), and Jason Vesuvio (Vanguard of the Year). During this inspiring discussion, they share their experiences of winning the award, how it has impacted their lives, and their plans for the future. ------ If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: ⁠⁠https://smpsny.org/⁠⁠ ⁠https://podcasters.spotify.com/pod/show/the-marketing-department

August 31, 2023Episode 148 min

What I wish I knew before starting my career

In this season's premiere episode, titled “What I wish I knew before starting my career,” Ivoire Lloyd, CF APMP, and Uniqueka Walcott, CPSM cover how to set boundaries, advocate for yourself, negotiate salaries, and basic manners! Whether you’re new to the AEC industry or a seasoned vet, you’ll learn a thing or two from this conversation (moderated by the amazing David Brummer)! Speakers: Ivoire Lloyd, CF APMP, Director/Business Development, EXP Uniqueka Walcott, CPSM, Proposal Manager/Writer, AECOM If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: ⁠https://smpsny.org/⁠ https://podcasters.spotify.com/pod/show/the-marketing-department

June 29, 2023Episode 61 hr 3 min

Don’t Lose your Sh*t: Energy Awareness Tools for Hard Conversations

Palms sweaty, knees weak, arms are heavy—no, it’s not a rap song this time, it’s a difficult conversation at work. Whether it’s about an RFP that went wrong, or a rogue PR member not getting approval to be on a podcast, you need to be prepared for all outcomes.In this episode, we will help you turn a punishing face-off into a productive encounter through energy awareness and other communication tools. Speakers: Kristy Cerullo, Marketing Director, First Environment and Founder, Dark Moon Energy Work Ali Panditrao, Regional Marketing Manager, Ware Malcomb If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: ⁠https://smpsny.org/⁠ https://podcasters.spotify.com/pod/show/the-marketing-department

April 27, 2023Episode 550 min

Did PR approve this?

Trusting relationships, networking new business, building stories, and following up—Public Relations is the twin pillar to Marketing in AEC. In Did PR approve this?, top PR professionals from LA, New York, and Toronto discuss their careers, what their journeys have been, and best practices for navigating the market today. Moderator: ⁠David Brummer, Marketing Coordinator, Gensler Featured Speakers: ⁠ Nathan Reyna, Media Relations and Content Specialist, Avison Young & SMPS NY President Sean Boswell, Public Relations Associate, Ware Malcomb Tamarisk Saunders-Davies, MCIM, PR Director & Senior Associate, Gensler If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: ⁠https://smpsny.org/⁠ https://podcasters.spotify.com/pod/show/the-marketing-department

February 23, 2023Episode 447 min

Designed to Disagree: Putting Cognitive Diversity Into Practice

In August 2021, a Fortune Magazine article featured the headline: “Why the best leaders build teams that disagree.” It discussed the concept of cognitive diversity, the intentional inclusion of people with different ways of thinking, different viewpoints, and different skill sets. In this episode, Chris Soria and Kristy Cerullo explore how and when AEC marketers can harness the principles of cognitive diversity to design teams that achieve greater productivity, boundless creativity and, most importantly, happiness. Host: Kristy Cerullo, Marketing Manager, First Environment Featured Speaker: Christopher Soria, Vice President, Marketing Strategist–Health, CannonDesign If you loved this episode and our podcast, please subscribe, and follow SMPS NY on Instagram, LinkedIn, and Facebook. You can also email us your questions, comments, and ideas or if you'd like to be featured in an episode at themarketingdepartmentpodcast@gmail.com. To find out more, check out our SMPS NY Chapter site: https://smpsny.org/ https://anchor.fm/the-marketing-department