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The Market Podcast

The Market Podcast

Hosted by The Pod Mill

Episodes

63

Latest episode

Jun 2025

Language

EN

About the show

To our social media obsessed girls & business owners building cool brands: we made The Market Podcast for you. Let us introduce ourselves — we are the girls behind Sauce Media Group, a creative agency specializing in social media content creation, strategy & branding. Sam Hobson Fairman & Talia Cosentino host The Market Podcast alongside the girls behind the iPhone cameras to dive into finding success on social media, flexing your creative muscles in marketing & how growing brands are making strides in the digital world. Prefer your unsolicited marketing advice from the girlies rather than hyper masculine dudes? Welcome to The Market Podcast.

Listen to episodes

60 recent
June 27, 2025Episode 3252 min

how we price content creation & instagram management

let's talk money. content creation is one of the most time-consuming parts of social media & it requires the right people behind the camera to actually get results. in this episode, we’re breaking down how we price our content creation services, why we keep them separate from ig management, & when it might be time to hire help. we’ll also walk you through the prep, editing, & strategy that goes into our shoots, plus, who our content offers are designed for. whether you're building your own brand or hiring it out, this one's for you.enjoy!INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS: relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

June 13, 2025Episode 3158 min

how to grow as a content creator in 2025 with lucy hutchins

in this episode, we’re joined by lucy hutchins; personal stylist, content creator, & co-founder of moby thrift (aka the originators of the viral princess diana tee). we talk through her creative journey from styling to launching a vintage brand with her husband, and how she’s grown her personal brand in the 2024/2025 creator era.lucy shares what inspired her to go all in on social, how commiting to posting community-focused content helped her find her niche, and what it’s actually looked like to grow when everyone says it’s “too late.” she also gives us the scoop on her paid close friends account; who it’s for, what she shares, and why it’s been a game changer for building community & consistent income. plus, the story of how one viral tiktok with her besties paid for a full mexico trip. enjoy!INSTAGRAM:@lucybhutchins@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

April 25, 2025Episode 3053 min

why pinterest is the ultimate traffic driver

if you’re sleeping on pinterest… wake up.this episode is your reminder (or your sign) that pinterest isn’t just for recipes & wedding inspo - it’s one of the most powerful, underrated platforms for driving traffic, building brand visibility, & creating a content strategy that works for you.whether you're a business owner, a content creator, or just someone who wants their dream life to live on more than just a mood board, this one’s for you.we’re breaking down the strategy, the search engine magic, & how to actually use it in a way that feels aligned. because pinterest might just be the quietest way to go viral. enjoy!INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

April 11, 2025Episode 2949 min

trend forecasting 101

in this episode, we’re diving into how to spot marketing trends before they hit your feed & why the brands that lead the conversation are the ones tuned into culture, not just social media.we’re talking about what it really means to forecast trends, how to read between the lines of what’s happening in the world, & how staying culturally curious can shape your most impactful campaigns.if you’ve ever wondered how some brands just get it, this one’s for you. enjoy!INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

March 28, 2025Episode 2854 min

creating "portals" in your everyday

what if your daily routines weren’t just habits, but portals?in this episode, we’re talking about the power of everyday rituals — the ones that seem small but actually shape your next chapter. these moments are either keeping you where you are or quietly pulling you forward.this isn’t about optimizing. it’s about opening.get our full thoughts in the ep. enjoyxxINSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

March 14, 2025Episode 2743 min

the secret to brand messaging with candice shearman, founder of emerging CPG partners

ever feel like your brand messaging isn’t quite landing? you know what you do, but does your audience really get it? in this episode, i’m sitting down with candice shearman, founder of emerging cpg partners, to talk all about how to craft messaging that cuts through the noise & actually sticks.candice has spent her career helping challenger brands find their voice & scale their marketing efforts in a way that feels strategic, intentional, & high-impact. we’re breaking down how to figure out what makes your brand different, how to communicate that across all touchpoints, & how to make sure your message is doing the heavy lifting for you.if you’re an emerging brand or just feeling like your messaging could use a glow-up, this one’s for you. let’s get into it.INSTAGRAM:@candicegoesto@emergingcpg@saammwiches@taliacosentino@saucemediaagroup@relishstudiosCONNECT WITH CANDICE: emergingcpg.comBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

February 28, 2025Episode 2640 min

would you buy from you? how social media builds (or breaks) brand trust

ever checked out a brand’s instagram before deciding to buy? you’re not alone. social media has become the new trust signal, & if your brand’s presence feels off, potential customers will move on—fast. in this episode, we’re diving into how buyers use social media to verify brands, what makes a brand feel credible (or sketchy), & how to optimize your social presence to build trust, attract customers, & convert skeptics into buyers.enjoy!INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

February 14, 2025Episode 2536 min

the creative gap

ever feel like your ideas are bigger than your skill set? that’s the creative gap—the space between what you can create right now & what you actually want to create. in this episode, we’re diving into how to close that gap, stay inspired through the process, & push through the frustration of not being where you want to be yet. because every creative goes through it—the key is learning how to bridge the distance.enjoy! INSTAGRAM:@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

January 31, 2025Episode 2453 min

digital marketing strategies & building her agency from the ground up with liz krupka, owner of nomadd marketing

everyone’s talking about email & SMS marketing, but where do you even start? already have flows but feel like they could be doing more? this week, liz from nomadd marketing is here to spill all the secrets on leveling up your digital marketing game for 2025.enjoy xx @lizkrupka@nomaddmarketing@saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

December 27, 2024Episode 2347 min

how we're setting goals differently this year

over the past 2 years, we've learned what NOT to do when setting goals for the year. going into 2025, we knew we needed to mix it up. on this episode, we're sharing our new way of goal setting & what made us decide to change everything! enjoy xx @saammwiches@taliacosentino@saucemediaagroup@relishstudiosBOOK RELISH STUDIOS:relishstudios.coWEBSITE: saucemediagroup.comwant your in-house agency for $19/mon? sign up for SECRET SAUCEget the TLDR on what’s happening on social media every Monday by subscribing to our newsletter

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