The Manufacturing Executive

Hosted by Joe Sullivan

Business MarketingInterviews guests

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Episodes

324

Latest episode

Aug 2026

Language

EN-US

About the show

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.

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60 recent

August 18, 2026Episode 32333 min

When Your Shop Is No Longer Bound by Geography w/ Sanjeev Singh Sahni

Books are more than 80% bought online. Electronics, more than 50%. Custom manufactured parts? Less than 1%. CEO of Xometry, Sanjeev Sahni, believes that gap makes custom parts the most underpenetrated e-commerce category in the world, and that closing it has less to do with manufacturing capability than with speed and data. In this episode, we'll explore why an engineer can design a part in an afternoon and then lose days to manual RFQs and hit-or-miss supplier matching. You'll hear how online marketplaces are dissolving the 30 to 50 mile radius that defined machine shops for generations, why a Houston shop built on oil and gas is now doing aerospace work, and what changes for a shop owner who would rather make parts than chase sales. We'll also touch on why Sanjeev insists his company call manufacturers partners rather than suppliers.

August 11, 2026Episode 32232 min

Six Facilities, Three Countries, One Culture w/ Darragh de Stonndún

Robots rarely break. Vision systems keep getting smarter. In automation, the technology has gotten so good that it's no longer what separates one company from another. Darragh de Stonndún, CEO of Automated Industrial Robotics, will tell you what does: the people and the culture behind it. In this episode, we unpack how he built AIR across six facilities in the US, UK and Ireland by evaluating every acquisition on culture first and walking away from impressive companies when the fit wasn't right. You'll hear what he looks for in a capital partner beyond the capital itself, how he gets a customer the identical experience no matter which facility touches the project and why he assembles the best experts across the whole company rather than handing the work to the nearest plant. We'll also get into where he expects AI to earn its keep in manufacturing, and the line he draws between using a new tool to do better work and using it as a shortcut.

August 4, 2026Episode 32123 min

The Success Trap: How Winning the Big Contract Can Also Break You w/ Chris Hale

Founder and CEO of Klear, Chris Hale, will tell you that companies rarely fail for lack of demand. They fail when capital falls out of sync with operations. In this episode, we dig into what Chris calls the success trap: the moment a manufacturer finally lands the transformational contract it's been chasing for years and discovers that's where the hard part begins. You'll hear why a career-making order is often the most dangerous moment for a business, what actually has to change inside a company to scale 10x into a massive backlog and how to turn tough payment terms with a much larger customer into a moment of leverage instead of weakness. We'll also get into why traditional bank tools are built to look backward and why the smartest teams build a capital strategy before the big order lands rather than after.

July 28, 2026Episode 32031 min

Using AI to Right-Size Inventory and Kill Shortages w/ Richard Lebovitz

Founder and chief strategy officer of LeanDNA, Richard Lebovitz, will tell you that one of the biggest causes of part shortages isn't what you'd expect. It's failing to tell your suppliers what you don't need. In this episode, we dig into why supply chain teams get stuck firefighting shortages while executives chase working capital, and how those two goals drift out of sync. Richard makes the case for running a supply chain the way a good marketer runs a campaign: short, targeted and measured, then adjusted. You'll hear the difference between predictive and prescriptive AI, why the prescriptive kind is so much harder to get right, and the mistake he sees manufacturers make when they hand AI a decision it isn't ready for. Underneath all of it runs a simple idea he picked up early from the partners who taught him Lean: the point of any technology is to make the work easier for the people doing it.

July 21, 2026Episode 31924 min

Turning the E-Waste Stream Into a National Asset w/ Matt Bedingfield

CEO of Mint Innovation, Matt Bedingfield, will tell you there's a gap in America's reshoring push that almost nobody's talking about. We're rebuilding the muscle to make things again, but we skipped the raw materials those plants run on, and the country now faces a million-ton copper shortfall it fills by exporting scrap and re-importing the same metal refined. In this episode, we explore why a sovereign supply chain matters as much as the factories themselves, how the "urban mine" of electronic waste could become a national asset instead of a landfill problem, and why solving this takes an ecosystem rather than one company at a time.

July 14, 2026Episode 31823 min

Governance: Aligning Product, Project and the Plant Floor w/ Richard Broo

Most manufacturers are good at planning a product and good at planning a project. Where launches fall apart is everything in between. Founder and principal of True North PMP Consulting, Richard Broo, will tell you that operations, quality, logistics and finance get left out of the room until it's too late. By the time manufacturing hears about a launch, the line's already booked out for months. In this episode, we dig into what Richard calls governance: getting every function aligned from day one, before anybody flips the switch. You'll hear why growth amplifies whatever's already broken, how to spot a project drifting off track while you can still fix it, and what it looks like when a team gets it right. Along the way, Richard shares real turnaround stories from decades in plastics, medical packaging and industrial manufacturing.

July 7, 2026Episode 31731 min

Building Stronger Relationships With Your Manufacturing Reps w/ Chris Atwell

Leadership coach Chris Atwell, founder of Mindset Conquest, will tell you that 100 sales calls a month proves your reps are busy. It doesn't prove your business is growing. After two decades selling through and alongside manufacturers rep agencies, he's seen the same trap over and over: activity reports that look productive but never tie back to revenue. In this episode, we dig into how manufacturers and their independent reps can build predictable growth together. You'll hear why tracking calls is the wrong place to start, how a shared revenue target and a real sales pipeline change the relationship, and what it takes to enable reps who already know your market better than you do. We'll also touch on the three pillars behind his new book, Momentum by Design.

June 30, 2026Episode 31644 min

The Real Threat to Tribal Knowledge Isn't Just Retirement w/ Jamie Marzilli

Most manufacturers are bracing for the silver tsunami: the wave of retiring veterans taking decades of know-how out the door. Founder of Marzilli Machine and host of the Raw Material podcast, Jamie Marzilli, will tell you that's only part of the problem. In this episode, we explore the bigger piece most shops overlook: the tribal knowledge that slips away every day in what you don't write down. You'll hear how Jamie's shop already puts AI to work on the floor, why he's convinced AI will create manufacturing jobs rather than erase them, and what a machine shop looks like five years out.

June 23, 2026Episode 31537 min

Turning Around a Struggling Manufacturing Operation w/ George Murray

Business transformation expert and author of nine books, George C. Murray, will tell you that most manufacturing turnarounds fail before they even start. And often, it's because leaders ignite fear of change with the wrong language and wrong approach. In this episode, we’ll unpack what it really takes to revive a struggling operation, from assessing cash flow and margins to building genuine trust and rallying teams behind new goals. You’ll hear why reframing “change” is critical, how open dialogue accelerates results, and which metrics matter most. We’ll also touch on harnessing AI to drive improvements, and why those willing to learn will rise with their organizations.

June 16, 2026Episode 31431 min

When Legacy Thinking Gets in the Way of Manufacturing Innovation w/ Annie Lu

What happens when the experts tell you something can't be done? Today's guest built a company by questioning assumptions that had gone largely unchallenged inside a massive legacy industry for decades. Annie Lu, co-founder and CEO of Laminar, joins me to talk about challenging conventional wisdom, earning credibility as an outsider, and why manufacturers who stay open to new ways of solving old problems will be the ones best positioned for the future.