The Managing Partners Podcast: Law Firm Business Podcast

Hosted by Kevin Daisey & Array

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350

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Aug 2026

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About the show

By tuning in to the leading business podcast for lawyers, you can discover how lawyer entrepreneurs are filling their case pipeline while growing their firms in the process. Kevin Daisey interviews today’s top law firm owners, managing partners, and legal experts who share what they’re doing to exponentially grow their law firm practices. We tackle your most pressing questions about leadership, operations, intake, finance, processes, sales, marketing, culture, and much more. The Managing Partners Podcast is hosted by Array, the thought leader in law firm digital marketing. Subscribe for the latest legal marketing insights! arraydigital.com

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September 10, 202634 min

Scaling a Niche Law Firm Without Losing the Human Touch

This episode is all about how a niche law firm can grow fast without sacrificing client care. Kevin Daisey talks with Shannon Laymon-Pecoraro of East Coast Elder Law about the systems, staffing, and branding decisions that helped her build quickly. Shannon shares how her business background, niche focus, and commitment to staying personal with clients shaped her firm’s growth. She also explains why AI can help some workflows, but why her senior client base still needs real human contact. In This Episode You'll Learn: Why hyper-niching can help a law firm scale faster How Shannon built a seven-figure firm with a lean team Why elder law requires personal service, not just automation How she uses systems like Claude without overrelying on AI Why “highest and best use” is central to delegation How personal branding and community presence compound over time This episode is especially useful for law firm owners and managing partners who want practical ways to grow, delegate, and market more effectively. Shannon’s story is a clear example of how strategy, consistency, and client experience can drive real momentum. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - Growing Your Firm (00:00:44) - Starting a Law Firm (00:01:22) - How to start a law firm with three offices (00:04:43) - What Makes a Niche? (00:06:53) - Grow Your Firm: Part 3 (00:10:36) - Will AI Replace Your Law Firm? (00:15:56) - Bradley: On Delegate Time (00:22:17) - Can I Compete With My Firm? (00:26:29) - Married Businesswoman on Starting Her Own Firm (00:31:10) - A Coast Attorney's LinkedIn Message (00:33:34) - Grow Your Firm With This Podcast

September 3, 202622 min

AI in Criminal Defense: Efficiency Without Losing the Human Touch

Kevin Daisey sits down with criminal defense lawyer Jason Goldman to talk about the realities of running a boutique litigation practice in the age of AI. The big question: how do you get more efficient without sacrificing judgment, preparation, or the human side of lawyering? Jason shares how his background as a Brooklyn prosecutor shaped his aggressive, trial-focused approach and why he often handles cases across state lines. He also breaks down how he uses AI as a support tool, not a replacement, especially for transcripts, templates, and appellate prep. In this episode you'll learn: Why AI should help lawyers get 50 to 70 percent of the way there How Jason uses AI for long transcripts and appellate issue spotting Why trial prep still requires old school case review Why criminal defense intake still needs a real person How referrals and one-on-one relationships built Jason’s firm For managing partners and solo attorneys, this conversation is a practical reminder that the best firms combine speed, technology, and trust. If you want to scale without losing your edge, this episode is worth your time. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - Will AI Help You Pick the Right Case? (00:00:46) - Welcome to The Managing Partners Podcast (00:01:38) - Lawyer at Law: Introducing myself (00:03:12) - Have You Forced Your Lawyers to Travel Out of State? (00:04:51) - Law Firm Talk: AI and the Future (00:10:38) - Getting your Firm AI Ready to Work (00:12:40) - Are You Using ChatGPT or CLAUDE for AI? (00:13:49) - Are You Using Artificial Intelligence in Your Practice? (00:17:03) - Starting a Firm: Pro Tip for New Lawyers

August 27, 202633 min

Scaling a Law Firm Means Evolving Faster Than the Market

Merritt Farmer and Kevin Daisey get real about what it actually takes to grow a law firm in a hypercompetitive market. The big takeaway: growth is never finished, and the firms that scale are the ones that keep adapting. Merritt shares how he built the Farmer Law Firm in Charleston, South Carolina, why he started looking beyond traditional marketing, and what led him into the Pilma ecosystem, conferences, podcasts, and new tools like EvenUp. The conversation also covers why law firm owners need more than ads, including better operations, intake, client experience, and team structure. In this episode you'll learn: Why law firm growth is a moving target How to evaluate when your firm needs better systems, not just more leads Why smaller firms benefit from joining peer groups and attending conferences How AI tools can support efficiency without replacing legal judgment Why SEO, intake, and operations all have to work together How Merritt is thinking about the next attorney hire and future scale This episode is valuable for managing partners and law firm owners who want practical ideas for growth, not theory. If you're trying to scale without losing control of the firm, this conversation offers a grounded look at what comes next. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - Does Your Business Need to Grow? (00:00:42) - Managing Partners: Merit Farmer on the Podcast (00:02:00) - Meet Merritt Farmer and the Farmer Law Firm (00:03:54) - How to Grow Your Firm with PELMA (00:11:48) - How to Keep Your Business Growing (00:14:29) - How to Get Out of the Law Firm Marketing Space (00:21:22) - The Future of Law (00:24:33) - The Future of AI in the Legal Industry (00:31:43) - How to Refer a Lawyer to the Farmer Law Firm

August 20, 202639 min

How a Law Firm Podcast Won a Major Case

This episode shows how a law firm can turn community presence, niche positioning, and podcasting into real business growth. Kevin Daisey talks with Alex Limontes about the marketing moves that helped his firm stand out in Indiana. Alex shares how he built a practice through Spanish-language service, grassroots outreach, and consistent visibility in the community. He also explains how a podcast, video content, and sponsorship activation created trust and even led to one of the firm’s biggest cases. In this episode you'll learn: Why speaking the client’s language builds trust faster than translation How to use community events, festivals, and local sponsorships to stay visible Why podcasting helps control your message and generate referrals How one podcast clip and a geofenced campaign turned into a major case Why consistency and cadence matter more than perfection How to activate sponsorships instead of just buying them For managing partners and law firm owners, this conversation is a practical blueprint for turning brand, content, and community relationships into measurable growth. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - Podcasts Have Made Money (00:00:51) - Managing Partners Podcast (00:02:48) - Owning a Law Firm in Indiana (00:07:07) - How to Build a Law Firm Podcast (00:09:27) - How to Gain a Community Connection in the Hispanic Community (00:15:42) - Interviewing Lawmakers on My Podcast (00:22:04) - How to Talk to Lawyers on a Podcast (00:26:20) - How to Talk Business on a Podcast (00:29:12) - Private Injury Law: Sports Sponships (00:34:26) - How to Build a Community on Podcast & Social Media

August 13, 202630 min

Adapting and Scaling in a Fast-Changing Legal Landscape

In this episode, Kevin Daisey discusses the realities of leading a modern law firm with Seth Bader of Bader Law. They explore how the legal industry’s rapid changes require firms to adapt quickly to survive and thrive. Seth shares lessons from his journey since 2008, highlighting the importance of building a strong brand, scaling efficiently, and maintaining service quality amid growth. Seth Bader, a seasoned trial lawyer and founder of Bader Law based in Atlanta, Georgia, delves into how his firm managed growth from a small boutique to a sizable operation, emphasizing the challenges and opportunities this brings. They discuss the significance of using technology, outsourcing, and AI to optimize workflows without compromising the client experience. In This Episode You'll Learn: How market forces and technology are reshaping legal practices The importance of maintaining a clear brand as you grow Strategies for managing a hybrid workforce including U.S. and international support Why flexibility and quick decision-making are crucial in today’s legal landscape The role of traditional branding and community engagement in modern marketing This episode offers invaluable insights for law firm owners aiming to grow sustainably, adapt to technological shifts, and build a resilient, client-centric organization. Chapters (00:00:00) - On the Cost of Doing Business (00:00:37) - Managing Partners: Seth Bader (00:02:04) - In the Elevator With Seth Bader (00:02:44) - "You're Going to Fail" (00:03:19) - The Need for Global Support (00:05:09) - Marketing Executive: The Cost of Doing Business (00:06:58) - Finding Talented People is Hard (00:13:14) - How to Keep on Top of Change at Your Business (00:15:18) - Top Marketing Executives: The Best Channel (00:20:50) - Protecting Your Brand as a Small Firm Grows (00:25:20) - Small Business Owners: Challenges (00:27:12) - Law Firm Business Talk

July 30, 202630 min

Building a Culture of Transparency and Leadership

In this episode, Kevin Daisey hosts Jon David Huffman of Poole Huffman, LLC to explore how intentional leadership and culture shifts can transform a legal practice. Jon David shares his journey from feeling stagnant to embracing a growth mindset, emphasizing the importance of transparency and consistent values in fostering a thriving firm culture. Kevin and Jon David discuss practical strategies such as leadership training, regular communication, and valuing team contributions that help promote engagement and accountability. They explore the challenges faced in transforming skeptical lawyers into advocates of change and how valuing honesty boosts loyalty across the organization. This episode offers actionable insights into creating a firm where growth and integrity go hand in hand. Law firm owners and managing partners will gain perspectives on how to lead with authenticity, build strong teams, and cultivate a positive, forward-looking culture. In This Episode You’ll Learn: The importance of leadership training in law firms Strategies for instilling transparency and core values How to shift from success-driven to significance-driven leadership Practical tips for fostering a culture of accountability The role of consistent communication in culture development Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - A message about the culture (00:00:43) - Managing Partners Podcast: Think Bigger (00:02:00) - Immigration and Business Litigation Partner Introduction (00:04:02) - Growth at the Firm (00:10:02) - What's It Like to Hand Off Your Job? (00:11:25) - What's the Way to Get Your Team on Board with Growth? (00:15:06) - 4 Core Values of the Business (00:20:09) - In the Elevator With John David (00:21:58) - Top 5 books of the year (00:23:17) - How Are You Working With AI in Your Practice? (00:26:28) - David Huffman on Starting His Own Firm in 2026 (00:29:31) - John and David on The Leadership Path

July 23, 202626 min

From Defense to Personal Injury: Mason Rashtian’s Law Firm Journey

Law firm growth comes with unique challenges and stories, as Mason Rashtian shares. From navigating the courtroom to walking away from bizarre cases like rattlesnake attacks and trash can mishaps, Mason’s journey is both inspiring and enlightening. In this episode, Mason discusses his transition from defense work to running his own personal injury practice near Los Angeles. He sheds light on the importance of maintaining ethics, leveraging podcasts for networking, and the value of niche specialization. This episode is packed with real stories, candid insights, and practical advice for law firm owners who want to grow authentically and avoid common pitfalls. Whether you're considering expansion or refining your practice, Mason’s experiences offer invaluable lessons. The importance of ethics in legal marketing How podcasts can build referral networks Crazy cases that showcase firm flexibility Growing at a sustainable pace Navigating legal industry misconduct Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - Billboard Lawyers: The Biggest Problem (00:00:43) - Mason Rosh Dion on The Managing Partners Podcast (00:04:03) - Leading With AI (00:09:44) - How to Run a Law Firm with a Non-Lawyer on (00:16:08) - Criminal Cases You Can't Handle (00:17:41) - Grow Your Firm or Don't? (00:21:45) - How to start a podcast (00:23:11) - Mason on His NFL Fan Side

July 16, 202623 min

Building a Personal Brand for Law Firm Growth

This episode explores the vital role of personal branding and content marketing in scaling law firms. As competition increases, law firm owners must shift from traditional firm logos to the leaders behind them. Russell Knight shares how transparency, authenticity, and consistent content creation attract clients and top talent alike. We discuss how third-party endorsements and online reputation influence AI-driven visibility. Russell emphasizes that social media engagement builds trust, humanizes the lawyer, and enhances reputation. Law firm leaders are encouraged to be active digitally, produce videos, and leverage platforms like LinkedIn and TikTok to stand out. Finally, the episode underscores that consistency and authenticity are critical to long-term growth. Law firm owners who prioritize personal branding and content are better positioned to attract clients and staff in an increasingly digital environment. In this episode, you'll learn: The significance of third-party endorsements in AI rankings How authentic social media presence builds trust and recruits talent Why content creation is more effective than traditional branding Strategies for positioning oneself as a market authority The importance of niche focus and consistent effort This episode offers practical insights for managing partners aiming to lead their firms through the digital age and grow sustainably. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - Are You Ready for Your AI Backlinks? (00:00:51) - Returning Guest: Russell Knights (00:01:22) - Russell Levine on Recruiting Lawyers (00:04:48) - How to Get Your Law Firm Recommended by AI (00:07:30) - How to Get Your Personal Brand Up (00:10:59) - How to Get Started with a Podcast (00:15:14) - Is Influencer Advice Good For Financial Advisors? (00:18:35) - Separation Law: Which Way Should I Spend My Money? (00:21:05) - How to Get Out There on Podcasts and LinkedIn (00:22:54) - Russell Knight

July 9, 202643 min

Building a Culture-Driven Law Firm for Growth

Strong firm culture is the cornerstone of sustainable growth and employee retention. In this episode, Kevin Daisey hosts Patrick Wooten, CEO of Mississippi's largest personal injury firm, who shares insights from his 26-year journey. Patrick emphasizes that a positive culture and clear communication are vital for scaling a firm successfully. He highlights the importance of understanding the "why" behind decisions and engaging team members through regular feedback loops and surveys. The conversation explores the strategic value of masterminds, mentorship, and forging referral networks with larger firms. Patrick discusses how authenticity and consistency in marketing build trust with clients and prospects. His leadership example underscores that resilient growth results from intentional culture, collaboration, and investing in relationships both internally and externally. This episode offers practical lessons on leadership, operational growth, and decision-making that law firm owners and managing partners can implement today. Building trust and fostering culture are not one-time efforts, they’re ongoing commitments that sustain long-term success. In this episode: The role of culture in firm retention and growth Using surveys and feedback loops to clarify roles and improve communication The value of joining and participating in selective mastermind groups Why mentorship and referral relationships enhance strategy and reputation Authenticity in marketing as a trust-building tool Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - What Makes a Firm So Successful? (00:00:34) - Law Firm Leadership: Think Big (00:01:06) - Patrick Wooten on "EWTN Today" (00:02:20) - Jeff Schwartz and Associates Injury Lawyers (00:05:30) - COO and CEO of the largest personal injury firm in the state (00:09:57) - Culture at the Firm (00:11:59) - Understanding the Why Behind a Decision (00:17:49) - Are You In A Mastermind? (00:23:40) - Bradley on Becoming a Mindset Coach (00:28:14) - How to Reach Out to Your Competitors (00:31:38) - Are You More Authentic Than Your Advertising? (00:36:10) - Building trust in your marketing (00:37:15) - Don't Be Afraid of the 600-Foot gorilla (00:38:58) - How to Get Your Firm to Top 5 (00:41:19) - Patrick On Connecting With People

July 2, 202642 min

Harnessing Data and People for Law Firm Growth

This episode explores how law firm leaders can leverage data to make smarter decisions and scale effectively. Jeff Kimmel, an experienced managing partner, shares insights from his journey over the past five years. He discusses the importance of hiring skilled people, systems standardization, and embracing technology to grow a practice. Jeff highlights that much of his success comes from trusting data points rather than intuition alone. In this episode, you'll learn: The critical role of data and metrics in managing a law firm The importance of delegation and hiring experienced professionals How to implement systems early to foster scalable growth The evolving role of AI and technology in legal operations Practical advice on monitoring financials and lead quality Strategies for embracing change and new practice areas For law firm owners and managing partners, this episode offers practical leadership lessons and insights on operational growth rooted in data-driven decision-making. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://arraydigital.com/the-managing-partners-mastermind/ Chapters (00:00:00) - The Importance of Data in Managing (00:00:36) - Jeff Kimmel on Managing Partners: Five Years (00:02:04) - Managing Partners: The Next 5 Years (00:07:14) - Exploring the Mass Torts (00:13:54) - Jeff Bezos on Hiring Great People (00:15:33) - Mixed messages on IT systems (00:21:25) - Have You Got the Data for HR? (00:23:24) - Migration from TrialWorks to Neos (00:24:30) - Law Firm Executives on AI (00:32:29) - Should You Use AI in Referral? (00:36:01) - Law Firm Managing Partner on The Podcast (00:41:12) - How to Make a Money on YouTube (00:41:29) - Jeff on The Next Episode