The Lyon Show

Hosted by Robert R Lyon

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372

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Nov 2026

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Check out thelyonshow.com

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November 1, 202641 min

Brand Your Business with Hersh Rephun

How to Really Brand Your Business (And Build a Brand People Actually Remember) Brand Your Business with Hersh Rephun https://youtu.be/nxW0nIscnnk Want help with you brand book a call with Hersh - https://calendly.com/hershbrand/the-authority-sensor Branding your business is about so much more than having a cool logo, choosing colors, or creating a website. Real branding is about building an identity, establishing trust, communicating your message, and giving people a reason to choose you over your competitors. In this video, we're breaking down how to really brand your business, whether you're starting from scratch, growing an existing company, or building your personal brand as an entrepreneur. We'll explore the fundamentals of brand strategy, brand identity design, and how to build a brand that stands out in a crowded marketplace. You'll learn why successful branding starts with understanding your audience, defining what makes your business different, and consistently delivering a message that people connect with. We'll also cover branding for entrepreneurs, including how to brand yourself, develop a strong personal branding strategy, and use your reputation to create opportunities for your business. **What you'll learn:** - What branding really means and why it matters - How to build a brand people recognize and trust - The fundamentals of a successful brand strategy - How the brand identity design process works - How to differentiate your business from competitors - Why your message, reputation, and customer experience matter more than your logo - How to create a personal branding strategy that supports your business - How to turn your brand into a long-term business asset Whether you're researching brand identity design, learning how to brand yourself, or looking for practical advice on branding your business, this video will help you understand what it actually takes to build something people remember. The goal isn't just to make your business look professional. It's to build a brand that means something to your customers. Want more customers and traffic for your business? Check out Zen Advertise: https://zenadvertise.com Subscribe for more videos about entrepreneurship, business growth, marketing strategies, advertising, and building successful businesses.

October 30, 202652 min

Success Redefined with Larry Kesslin

If you want a more appointments for your business at a flat rate fee check out our pay per appointment offer - https://zenadvertise.com/leads Success Redefined with Larry Kesslin. Discover a new perspective on professional achievement and leadership strategy. Larry Kesslin - https://5-dots.com/ In this episode of The Lion Show, Robert Lion sits down with Larry Kesslin to discuss his background as an author, contractor, and coach. We explore how he approaches his work and why he believes traditional metrics often fall short for modern leaders. Whether you are looking for executive coaching to sharpen your skills or simply want fresh insight into your own career path, this conversation highlights the importance of adaptability. Larry shares his philosophy on leadership development and how those principles apply to both the construction industry and broader professional growth. Subscribe for more breakdowns on elite coaching habits and performance optimization.

October 30, 202652 min

Success Redefined with Larry Kesslin

October 30, 20266 min

Pay Per Appointment

Hey, check out Zen Advertise pay-per-appointment! Traditional marketing agencies charge $3,000+ monthly retainers for "clicks" and empty promises with zero guarantees. With Zen Advertise, you eliminate all ad risk. No retainers, no long-term contracts, and no paying for cold leads. You ONLY pay for confirmed, qualified, show-up-ready appointments delivered straight to your sales calendar. Check out our Pay-Per-Appointment packages here: 👉 https://zenadvertise.com/leads

October 30, 202645 min

The Sales Whisperer Wes Schaffer

If you want more appointments for your business then check out our pay per appointment program- https://zenadvertise.com/leads The Sales Whisperer with Wes Schaeffer https://youtu.be/pn_TykdJpww Learn how to master sales automation with Wes Schaeffer, the Sales Whisperer. Discover the systems needed to scale your business. Wes Shaeffers website - https://www.TheSalesWhisperer.com Wes Schaeffer joins me to discuss his 30 years of experience helping entrepreneurs streamline their operations. We look at the practical side of sales automation and the specific shifts required to remove yourself from the day-to-day grind of manual deal closing. Whether you are building a new team or refining your current process, these insights provide a roadmap for consistent growth. We also cover how to implement effective sales processes that actually convert. If you have been struggling to manage your pipeline, this conversation highlights the common pitfalls that keep founders stuck. By focusing on these core sales techniques, you can start building a more predictable revenue stream without adding more hours to your work week. Subscribe for weekly entrepreneurship and sales strategy breakdowns, and comment below with your biggest question about automating your business.

October 19, 20269 min

Buy Geo targeted traffic

Looking to buy geo targeted traffic and get more website visitors from specific countries, states, or cities? In this video, I'll break down how geographic targeting works, where to buy targeted traffic, and how to reach the right audience without wasting your advertising budget. Whether you're promoting a local business, eCommerce store, SaaS company, or online service, getting targeted web traffic can make a huge difference in your marketing results. Instead of paying for random website visitors, geo targeting allows you to focus your advertising efforts on locations where your potential customers are most likely to be. We'll cover different ways to generate targeted traffic using platforms like Google Ads, Facebook Ads, and other advertising networks. I'll also explain how geo targeting SEO can help your website attract visitors from specific locations organically, while targeted traffic ads can help you reach potential customers faster. You'll also learn how to choose the right geographic markets, test advertising campaigns with smaller budgets, track your conversions, and scale what works. If you're ready to start driving more visitors to your website, check out Zen Advertise and explore your website traffic options: https://zenadvertise.com/buy-geo-targeted-traffic The goal isn't just to get more website traffic. It's to get the right people visiting your website, interested in what you offer, and ultimately turning those visitors into customers. Subscribe for more videos about website traffic, digital marketing, online advertising, SEO, and growing your business. #GeoTargetedTraffic #WebsiteTraffic #DigitalMarketing #TargetedTraffic #OnlineAdvertising

October 18, 20267 min

Google ads alternative

google ads alternative https://youtu.be/DdVsafusHx8 Looking for a Google Ads alternative? If Google Ads are getting too expensive for your business, you're not alone. In this video, we're breaking down why Google Ads keep getting more expensive, how to find more affordable advertising platforms, and the best alternatives to Google Ads for generating website traffic, leads, and customers. 🚀 Looking for a simpler way to promote your website? Check out Zen Advertise: https://zenadvertise.com/google-ads-alternative Google Ads can be a powerful way to grow a business, but rising competition, expensive keywords, and increasing cost per click (CPC) can make it difficult to generate profitable results. This is especially frustrating when Google Ads are too expensive for small business owners working with limited advertising budgets. If you've ever thought, "My search campaign is too expensive, CPC on Google Ads keeps rising," or you're spending money on Google Ads with no results, this video will help you explore your options. We'll cover: ✅ Why Google Ads keep getting more expensive ✅ How competition and bidding wars drive up advertising costs ✅ The best Google Ads alternatives for small businesses ✅ Facebook and Google Ads alternatives worth testing ✅ Advertising platforms like Microsoft Ads (Bing), Meta Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, and native advertising networks ✅ How to choose the right advertising platform for your business ✅ Tips for getting more website traffic without wasting your advertising budget Whether you're searching for an alternative to Google Ads, an ads website alternative, or simply a more affordable way to advertise your business online, the goal is the same: get your offer in front of the right people and turn that traffic into paying customers. Google Ads being expensive doesn't mean you should stop advertising. It means you need to experiment with different traffic sources, improve your marketing funnel, track your results, and find the platforms that work best for your business. At Zen Advertise, we help businesses promote their websites with traffic packages, offering another option for website owners who want to reach more potential customers. Learn more: https://zenadvertise.com/google-ads-alternative #GoogleAdsAlternative #GoogleAds #DigitalMarketing #WebsiteTraffic #OnlineAdvertising #SmallBusinessMarketing

October 17, 202639 min

Write Your Book Lessons From Ghostwriter Emily Crookston

What It's Really Like to Be a Ghostwriter for Nonfiction Books With Emily Crookston https://youtu.be/ixsflJCh2YU What It's Really Like to Be a Ghostwriter for Nonfiction Books Ever wondered what it's really like to be a ghostwriter for nonfiction books? In this episode of The Lyon Show, I sit down with Emily Crookston, a professional ghostwriter, editor, and award-winning author who has helped bring more than 30 business books to life. We explore the fascinating world of ghostwriting, what it's really like to be a celebrity ghostwriter, and how entrepreneurs, thought leaders, and business owners turn their ideas into published books. Whether you want to write your book, share your personal story, or create a business book that builds your authority, Emily shares valuable insights into the writing and publishing process. We also discuss why some people successfully finish their books while others never make it past the first chapter, how to overcome overthinking, and what it really takes to turn a great idea into a finished nonfiction book. If you've been researching how to write a book for beginners, wondering whether you should hire a ghostwriter, or considering writing a book for your business, this conversation is packed with insights to help you get started. **About Emily Crookston** Emily Crookston is the ghostwriter or editor behind 30+ business books. A former philosophy professor, she left academia when she discovered that's where Big Ideas go to die (usually during faculty meetings!). For the past decade, Emily has conducted an unofficial study of her clients to answer a question she's obsessed with: Why do some people finish their books while others don't? Today, she shares what she's learned as a speaker on storytelling, creativity, and curiosity. Emily is the owner of The Pocket PhD and the 9-time award-winning author of *Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book*. 📚 **Check out Emily's book, Unwritten:** https://www.thepocketphd.com/unwritten-book/ **In this episode, we explore:** - What it's really like to be a professional ghostwriter - The behind-the-scenes process of writing nonfiction books - What it's really like to be a celebrity ghostwriter - Why some aspiring authors finish their books and others don't - How to write your book without getting stuck overthinking - How to write a book for beginners - Why entrepreneurs should write a book for their business - The power of storytelling in business and personal branding - How to turn your expertise and ideas into a compelling business book - How professional ghostwriters help thought leaders become published authors Whether you're an entrepreneur looking to establish yourself as an expert, an aspiring author with a story to tell, or simply curious about the ghostwriting industry, this interview offers a fascinating look at what it takes to bring a book into the world. **About The Lyon Show** The Lyon Show features conversations with entrepreneurs, authors, creators, and inspiring individuals sharing their experiences, lessons, and ideas about business, success, personal development, and achieving your goals. Subscribe for more interviews and conversations designed to help you think bigger, take action, and create the life you want. #Ghostwriter #Ghostwriting #WriteYourBook #BusinessBook #NonfictionWriting

October 17, 202618 min

Buy Website Traffic

Thinking about buying website traffic? Before you spend a dollar, listen to this. In this episode I break down how to buy website traffic that actually turns into leads and sales — not just a visitor count that spikes and goes nowhere. Most people who buy website traffic get burned, and it's almost never because "paid traffic doesn't work." It's because they skipped the setup. Here's what we cover: • Why most bought website traffic never converts — and whose fault it really is • Targeting for intent vs. chasing raw volume (and why 50 right-fit visitors beat 1,000 randoms) • The tracking you MUST set up before you pay for a single click • How to spot bot traffic and the red flags of a shady traffic vendor • The "start small, scale winners" method that turns paid traffic into a predictable growth channel Whether you're a small business owner, a store, or a founder trying to get your first customers, this is the no-fluff guide to buying website traffic the smart way. 🎥 Watch the video version on YouTube: https://youtu.be/Sj18VTSlRDU 👉 Want real, targeted website traffic (actual humans, no bots)? Check out Zen Advertise: https://zenadvertise.com/buy-website-traffic

October 16, 202614 min

Website Promotion

Website Promotion Website Promotion Want to learn how to promote your website and get more traffic? In this video, I'm breaking down 5 powerful website promotion strategies to help you attract more visitors, generate leads, and grow your business using both free and paid marketing methods. 🚀Looking for website promotion services? Check out Zen Advertise: https://zenadvertise.com/website-promotion-services Whether you're launching a new business, promoting an online store, growing a blog, or looking for an app promotion website to get more exposure for your mobile app, these strategies can help you reach more potential customers. Here's what you'll learn in this video: ✅ 1. Make Your Website Worth Promoting Before driving traffic, make sure your website is designed to convert visitors into customers. We'll cover the importance of great copywriting, clear offers, CRM systems, analytics, tracking pixels, and conversion optimization. ✅ 2. Free Website Promotion With Social Media Discover how to use YouTube, Facebook, TikTok, Instagram, and other social media platforms to promote your website. We'll discuss how to experiment with different marketing angles, create engaging content, and find what gets people interested in your business. ✅ 3. SEO, AEO & GEO for Organic Website Traffic Learn how to get traffic to your website through search engines and AI-powered discovery. We'll discuss keyword research, finding low-competition opportunities, optimizing your content, and creating a long-term SEO strategy. We'll also touch on Google website promotion through organic search and why consistent content creation matters. ✅ 4. Partner Platforms & Free Website Promotion Opportunities One of the most overlooked ways to promote your website is by leveraging platforms that already have traffic. Whether you're looking for a free website for promotion, a marketplace to showcase your products, or a directory to list your business, we'll explore options like Etsy, Product Hunt, Google Business Profile, and Thumbtack. ✅ 5. Paid Website Promotion With Google, Facebook & Zen Advertise Ready to invest in website traffic? We'll cover the basics of Google Ads, Facebook advertising, and website traffic packages. If you've been wondering how to do Facebook brand promotion website campaigns, we'll discuss how to use Meta advertising to reach potential customers, test different offers, and drive traffic to your website. We'll also explore how Zen Advertise can help businesses promote their websites through paid traffic campaigns. The Goal: More Than Just Website Traffic Successful website promotion isn't just about getting more visitors. It's about getting the right people to your website and turning those visitors into customers. Whether you're a small business owner, entrepreneur, content creator, app developer, or online marketer, these website marketing strategies can help you build a stronger online presence. 🌐 Promote Your Website With Zen Advertise: https://zenadvertise.com/website-promotion-services If you found this video helpful, subscribe for more tutorials on website traffic, digital marketing, SEO, paid advertising, and growing your business online.