The Luxury Club Monaco with Carolina Gonzalez

Hosted by Luxury Marketing Connect Monaco · Carolina Gonzalez

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Nov 2026

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Bonjour and welcome to The Luxury Club Podcast with Carolina Gonzalez, CEO and co-founder of Luxury Marketing Connect Monaco. Through honest conversations with founders, marketers and industry voices, we explore what it takes to build, market and grow premium and luxury brands. From branding and storytelling to PR, social media and entrepreneurship, discover fresh perspectives and practical lessons. From Monaco to the world. Let’s speak luxury.

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15 recent

November 11, 202633 min

Business Unfiltered: From Freelancer to a Full Team. How I built my Luxury Marketing Agency in Monaco.

When you work alone, every problem is yours. When you build a team, every problem is still yours, but now there are more people depending on you getting it right.If you're freelancing and thinking about building a team, tell me in the comments where you're stuck. Send me your questions about running an agency for a future episode. · · · 🔗 EXPLORE LMCM & THE LUXURY CLUB Work with our agency → https://luxurymarketingconnectmonaco.mc/ Discover The Luxury Club → https://club.luxurymarketingconnectmonaco.mc/ For collaborations, interviews and business enquiries → contact@luxurymarketingconnectmonaco.mc · · · 🎧 THE LUXURY CLUB PODCAST Conversations with founders, marketers and industry voices on building premium and luxury brands. Listen on Apple Podcasts → https://bit.ly/TLCM-Apple Listen on Spotify → https://bit.ly/TLCM-Spotify · · · 📌 FOLLOW US LMCM Instagram → https://www.instagram.com/luxurymarketingmonaco/ Carolina's Instagram → https://www.instagram.com/carolinagmc/LMCM LinkedIn → https://www.linkedin.com/company/luxury-marketing-connect-mcLMCM TikTok → https://www.tiktok.com/@luxurymarketingmonaco · · · ✨ ABOUT THE CHANNEL The Luxury Club Monaco with Carolina Gonzalez explores marketing, entrepreneurship and the conversations behind memorable brands. Watch The Luxury Club Monaco Podcast for interviews and industry insights, This Week in Marketing for the weekly platform and luxury round-up, and Business Unfiltered for honest conversations about entrepreneurship and agency life in Monaco.From Monaco to the world. Let's speak luxury. · · · Produced by Luxury Marketing Connect Monaco SARL, a Monaco-registered marketing and PR agency. © Luxury Marketing Connect Monaco SARL. All rights reserved. #luxurymarketing #entrepreneurship #branding #marketingagency #monaco

November 2, 2026Episode 16 min

This Week 44 in Marketing: Instagram Goes Long, 58% of Dior Videos Had No Tag, Hermès Up & more.

Instagram has launched ninety minute video, four years after it shut down IGTV. TikTok is moving ad spend to YouTube and Pinterest after Meta blocked its ads. And when the video listening tool Syncly looked at Dior, fifty eight per cent of the sampled videos that mentioned the brand carried no tag at all. Five stories from the week, biggest platforms first, with what I would actually tell a client about each one. Then three business moves from the luxury houses: Hermès and Kering reporting on the same day with opposite results, and Louis Vuitton creating a new seat for brand storytelling. Sources are named on screen throughout. Where a figure comes from a paid placement or without a published sample size, I say so. · · · CHAPTERS 00:00 The 90 minute U turn 00:50 Instagram launches Features 02:05 TikTok moves its ad spend 03:10 Apple puts OpenAI inside creator apps 04:05 Brands are building creators in-house 05:20 58% of Dior videos carried no tag06:35 Also worth knowing 07:05 What I would tell a client08:05 This Week in Luxury · · · SOURCES TechCrunch, 26 October 2026. Business Insider, October 2026. Apple Newsroom, October 2026.Net Influencer and Later, October 2026. Syncly, sample size not disclosed, paid placement. Hermès Q3 2026 release, 22 October 2026. Kering Q3 2026 release, 22 October 2026.Weekly marketing round-up via Pretty Little Marketer by Sophie Miller. · · · 🔗 EXPLORE LMCM & THE LUXURY CLUB Work with our agency → https://luxurymarketingconnectmonaco.mc/Discover The Luxury Club → https://club.luxurymarketingconnectmonaco.mc/For collaborations, interviews and business enquiries → contact@luxurymarketingconnectmonaco.mc · · · 🎧 THE LUXURY CLUB PODCAST Conversations with founders, marketers and industry voices on building premium and luxury brands.Listen on Apple Podcasts → https://bit.ly/TLCM-AppleListen on Spotify → https://bit.ly/TLCM-Spotify · · · 📌 FOLLOW US LMCM Instagram → https://www.instagram.com/luxurymarketingmonaco/Carolina's Instagram → https://www.instagram.com/carolinagmc/LMCM LinkedIn → https://www.linkedin.com/company/luxury-marketing-connect-mcLMCM TikTok → https://www.tiktok.com/@luxurymarketingmonaco · · · ✨ ABOUT THE CHANNEL The Luxury Club Monaco with Carolina Gonzalez explores marketing, entrepreneurship and the conversations behind memorable brands. Watch The Luxury Club Monaco Podcast for interviews and industry insights, This Week in Marketing for the weekly platform and luxury round-up, and Business Unfiltered for honest conversations about entrepreneurship and agency life in Monaco.From Monaco to the world. Let's speak luxury. · · · Produced by Luxury Marketing Connect Monaco SARL, a Monaco-registered marketing and PR agency. © Luxury Marketing Connect Monaco SARL. All rights reserved. #luxurymarketing #entrepreneurship #branding #marketingagency #monaco

October 28, 2026Episode 1137 min

Business Unfiltered: The Truth About Running a Marketing Agency in Monaco

What is it really like to run a marketing agency in Monaco? Carolina Gonzalez, founder of Luxury Marketing Connect Monaco, on reputation, discretion, why we chose to stay boutique, and what international brands get wrong about this market. · · · 🔗 EXPLORE LMCM & THE LUXURY CLUB Work with our agency → https://luxurymarketingconnectmonaco.mc/ Discover The Luxury Club → https://club.luxurymarketingconnectmonaco.mc/ For collaborations, interviews and business enquiries → contact@luxurymarketingconnectmonaco.mc · · · 🎧 THE LUXURY CLUB PODCAST Conversations with founders, marketers and industry voices on building premium and luxury brands. Listen on Apple Podcasts → https://bit.ly/TLCM-Apple Listen on Spotify → https://bit.ly/TLCM-Spotify 📌 FOLLOW US LMCM Instagram → https://www.instagram.com/luxurymarketingmonaco/ Carolina’s Instagram → https://www.instagram.com/carolinagmc/ LMCM LinkedIn → https://www.linkedin.com/company/luxury-marketing-connect-mc LMCM TikTok → https://www.tiktok.com/@luxurymarketingmonaco · · · ✨ ABOUT THE CHANNEL The Luxury Club Monaco with Carolina Gonzalez explores marketing, entrepreneurship and the conversations behind memorable brands. Watch The Luxury Club Monaco Podcast for interviews and industry insights, and Business Unfiltered for honest conversations about entrepreneurship and agency life in Monaco. From Monaco to the world. Let’s speak luxury. · · · Produced by Luxury Marketing Connect Monaco SARL, a Monaco-registered marketing and PR agency. © Luxury Marketing Connect Monaco SARL. All rights reserved. #luxurymarketing #entrepreneurship #branding #marketingagency #monaco

July 16, 2026Episode 1016 min

#10 | Beyond the Private Aviation: How Bombardier Is Redefining Luxury Travel

Do you want to watch the whole episode? Join ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! -- Private aviation has traditionally been defined by speed, performance, and engineering. But today, the world’s most discerning travellers are looking for something more: privacy, wellbeing, control, and an experience that feels deeply personal. In this episode, we go behind the scenes of Bombardier’s transformation from a leading aircraft manufacturer into a lifestyle-led luxury brand. We explore how the company is expanding the language of private aviation through design, craftsmanship, cultural relevance, and a deeper understanding of how modern UHNW individuals want to travel. We are joined by Eve Laurier, Vice President of Communications, Marketing and Public Affairs at Bombardier, to discuss how luxury in aviation is evolving beyond status and spectacle. From cabins designed to feel more like penthouses than planes to the growing importance of calm, restoration, and personal sovereignty, Eve shares how Bombardier is shaping a more emotional and future-facing vision of travel. We also look ahead to the next decade of UHNW travel, exploring the influence of younger generations, changing attitudes toward sustainability and social awareness, and the increasingly close relationship between private aviation, hospitality, residences, members’ clubs, and wellness destinations. This episode is an educational deep dive into: Why Bombardier is moving beyond the traditional aerospace narrative How craftsmanship and design translate into the world of private aviation What UHNW travellers are truly seeking from luxury travel today Why wellbeing, privacy, and control are becoming the new markers of luxury How aircraft cabins are evolving into residential, multifunctional spaces The cultural and generational shifts shaping the future of private aviation If you work in luxury, aviation, hospitality, branding, communications, or UHNW customer experience, this episode offers a fascinating perspective on how one of the world’s leading aviation brands is redefining what it means to travel exceptionally. 🎧 Listen now and discover how Bombardier is transforming private aviation into a modern luxury lifestyle experience. -- This is a podcast produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Luxury Marketing Connect Monaco⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠

December 26, 2025Episode 923 min

#9 | How Luxury Brands Turn Christmas Into Cultural Ownership

Every December, luxury brands step into one of the most powerful moments of the year, not just commercially, but emotionally . In this episode, we go behind the scenes of luxury Christmas brand activations and explore why Christmas is far more than a seasonal campaign in the luxury industry. From long-term brand building to cultural ownership, we break down how the most successful maisons use this period to reinforce identity, desire, and emotional connection. We begin with the Ralph Lauren Christmas phenomenon and unpack how the brand has managed to shape the way luxury Christmas looks and feels today, through consistency, lifestyle storytelling, and social media amplification. We also touch on how Dior approached Christmas this year through heritage-led storytelling, archival references, and a strategic focus on beauty, supported by global brand ambassadors. This episode is an educational deep dive into: Why Christmas matters strategically in luxury marketing How heritage, storytelling, and emotion drive desire The difference between campaigns and brand rituals What luxury businesses can learn from high-end Christmas activations If you work in luxury, branding, marketing, or premium positioning, this episode will change the way you look at seasonal activations. 🎧 Listen now and discover what really happens behind the scenes of luxury at Christmas. -- Luxury Christmas Brand Activations 2024–2025 Blog -- This is a podcast produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Luxury Marketing Connect Monaco⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠

March 2, 2025Episode 828 min

#8 | Champagne & Strategy: Luxury Marketing Insights with Aimee Kellen from Moët Hennessy

Welcome to episode #1 of this new season of the Luxury Club podcast! In this episode, we are joined by Aimee Kellen, former Marketing Director BELUX and actual MEA Marketing Director at Moët Hennessy, for an exclusive masterclass where luxury meets strategy. Discover firsthand insights from one of the most prestigious houses in the LVMH group, as Aimee shares her expertise in luxury marketing, brand positioning, and innovative campaigns. Learn how Moët Hennessy maintains its legendary status while adapting to digital transformation and evolving consumer behaviours. From experiential marketing to digital innovation, this masterclass offers a rare glimpse into the strategic thinking behind one of the world's most celebrated luxury brands. -- This is a podcast produced by ⁠⁠⁠⁠⁠⁠⁠⁠Luxury Marketing Connect Monaco⁠⁠⁠⁠⁠⁠⁠⁠ Join ⁠⁠⁠⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠

February 23, 2025Episode 18 min

Welcome to Season 2 of the Luxury Club Podcast!

Welcome to Season 2 of the Luxury Club Podcast! In this episode, Carolina Gonzalez, CEO & Founder of Luxury Marketing Connect Monaco talks about the format and goals of the upcoming season 2 of the Luxury Club Podcast! Join the Luxury Club here: club.luxurymarketingconnectmonaco.mc -- This is a podcast produced by ⁠⁠⁠⁠⁠⁠⁠Luxury Marketing Connect Monaco⁠⁠⁠⁠⁠⁠⁠ Join ⁠⁠⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠

August 4, 2024Episode 744 min

#7 | Inside Monaco's High-Stakes Real Estate: Caroline Olds on Luxe Living, Reality TV, and Women in Business

Today we have the pleasure of having Caroline Olds in the Luxury Club podcast. Born and educated in Johannesburg, Caroline’s passion for real estate is a lifelong journey, rooted in her family's business. As the founder and CEO of Caroline Olds Real Estate, an exclusive boutique agency based in Monaco, she has dedicated herself to providing unparalleled service and market insights in one of the world's most prestigious real estate markets. With over 35 years of experience in South Africa, London, Monaco, and many more cities, Caroline brings a wealth of international expertise and a deep love for people and property. Join us as we delve into the insights, trends, and experiences of this remarkable entrepreneur who continues to shape the landscape of luxury real estate in Monaco. -- Discover more about Caroline Olds Real Estate ⁠ here⁠ . Connect with Caroline Olds Real Estate on ⁠ Instagram and LinkedIn . -- This is a podcast produced by ⁠⁠⁠⁠⁠⁠⁠Luxury Marketing Connect Monaco⁠⁠⁠⁠⁠⁠⁠ Join ⁠⁠⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠

May 12, 2024Episode 654 min

#6 | From Junk to High Fashion: The Inspiring Entrepreneurial Experience of Troy Armour

Today, we're thrilled to feature Troy Armour, a dynamic entrepreneur and philanthropist with over 20 years of experience in IT, communications, and entertainment sectors. Troy is the mind and soul behind Junk Kouture competition, an international phenomenon that challenges secondary school students to transform everyday junk into high-end wearable fashion. Under Troy's leadership, Junk Kouture has grown from a local initiative to a cultural sensation, captivating audiences worldwide. Join us as we dive into Troy's journey of entrepreneurship and the incredible impact of Junk Kouture on young talent worldwide. -- Discover more about Junk Kouture here . Connect with Troy Armour on LinkedIn . -- This is a podcast produced by ⁠⁠⁠⁠⁠⁠Luxury Marketing Connect Monaco⁠⁠⁠⁠⁠⁠ Join ⁠⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Pinterest⁠⁠

April 14, 2024Episode 535 min

#5 | Redefining Luxury Living with Jack Ballantine from Nueva Vida

In this episode, we sit down with Jack Ballantine, Co-Owner of Nueva Vida, a premier luxury real estate agency. Join us as we delve into the unique preferences and expectations of high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNIs) when selecting their ideal homes. Learn how Nueva Vida, a bespoke luxury real estate boutique agency, consistently delivers exceptional service to its discerning clientele. - Learn more about Nueva Vida ⁠⁠here ⁠⁠⁠. Connect with Nueva Vida on ⁠⁠⁠ Instagram. Connect with ⁠⁠Jack Ballantine on Instagram and LinkedIn .⁠⁠ - This is a podcast produced by ⁠⁠⁠⁠⁠Luxury Marketing Connect Monaco⁠⁠⁠⁠⁠ Join ⁠⁠⁠⁠⁠The Luxury Club⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Pinterest⁠⁠