The Lucky Biz Podcast

Hosted by Naomi Bowden

Business Entrepreneurship

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Jan 2024

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About the show

Hello babe! Welcome to the Lucky Biz Podcast, a weekly deep dive into the exciting world of small business and web design created especially for the brightest babes in business. We’ll be bringing you expert advice and life lessons from our combined 20 years web design and freelancing experience, PLUS plenty of tips and tricks to help your small business thrive in the digital world. We'll cover everything from crafting an irresistible brand to designing stunning websites that captivate and convert your dream customers. Let's get this party started!

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29 recent

January 24, 202414 min

SEO Miniseries Part 4: Authority in Web Design

Welcome to the 4th and final instalment of our SEO podcast miniseries! The third and final part of the humanistic approach to SEO we've discussed throughout this miniseries is authority. Authority is something you work on with your website after you’ve gone live. So research is obviously the initial phase, accessibility is interwoven into the design and build portion of creating your website and then authority comes once your website is live and in the world. Building your authority is all about making sure you are seen as reliable and trustworthy online. Watch now to learn why authority matters and how you can improve yours for stronger SEO. OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

January 17, 202419 min

SEO Miniseries Part 3: Accessibility in Web Design & SEO

Welcome to part 3 of our 4-part SEO miniseries! Over the course of this miniseries, we'll be focussed on demystifying Search Engine Optimisation and sharing actionable tips for small business owners. In this episode we discuss: Universal accessibility in web design and making your website work for as many people as possible What is alt text and what is the right way to use it? How to make the most out of links and CTAs The best way to create an accessible, SEO friendly page structure Why mobile optimisation is crucial for websites of all sizes OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

January 10, 202414 min

SEO Miniseries Part 2: How Market Research Can Improve Your SEO

Welcome to part 2 of our 4-part SEO miniseries! Over the course of this miniseries, we'll be focussed on demystifying Search Engine Optimisation and sharing actionable tips for small business owners. In this episode we discuss: What market research is in SEO terms How to gather information about your ideal customer How to effectively assess competitors How to make SEO research less salesy and icky OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

January 3, 202415 min

SEO Miniseries Part 1: What is SEO & Why Do Small Businesses Need It?

Welcome to the first of our 4-part SEO miniseries! Over the course of this miniseries, we'll be focussed on demystifying Search Engine Optimisation and sharing actionable tips for small business owners. In this episode we discuss: What SEO is and why it's important The truth about the SEO algorithm The interconnection of SEO and UX principles How working on your SEO benefits your business long-term OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist

December 13, 202353 min

S1 E25: Wrapping Up 2023 - What We Achieved, What We Loved & What We Learnt

Babes! It's the last episode of season one! Join us as we reminisce on 2023 and share our successes, our failures, and everything we learnt along the way. We'll be sharing key insights from our pivot to a product-based module including: - Making the most of visibility - Stepping out of our comfort zones - Getting comfortable investing - Much more! Remember to like this episode and subscribe to our podcast for your weekly dose of web design and small biz goodness from your digital besties. See you in 2024 for season 2! OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/trVMVE5yqP0 DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

December 6, 202344 min

S1 E24: Getting Visible on Social Media in 2024 with Han Mosby

In this episode of the pod we're chatting to Han Mosby about how to show up for your audience and sell out your offers using social media in 2024! Han aka socialhan is a digital marketing expert who focuses on blending creativity with strategy to get the best results for her clients. We'll be chatting about: Where to show up for your target audience Why consistency matters more than you think Mindset shifts for showing up authentically Much much more OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course LEARN MORE ABOUT HAN ➡️ https://socialhan.com/ PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/ODtr2DCOhzM DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Shop our personality-packed website templates: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

November 22, 202337 min

S1 E23: Adding More Personality to Your Website with Feel-Good Copywriting with Tasmin Lofthouse from Fika Digital

On this episode we're thrilled to be joined by copy queen and small business superstar Tasmin Lofthouse! Tasmin is a conversion copywriter, messaging strategist and the founder of Fika Digital. She writes personality-packed copy that helps service providers, SaaS businesses and solopreneurs harness their voice to make their business shine and their dream customers get in line. We'll be chatting about: Why copywriting isn’t just putting random words on a page. It needs to be thoughtful and led by data & goals How we can use data to add personality to copy Why you should never be afraid to show your quirky side as a business owner Much much more! OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course LEARN MORE ABOUT TASMIN ➡️ https://fikadigital.co.uk/ PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/1N1XasE_nQA DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

November 15, 202338 min

S1 E22: Is Perfectionism Holding Your Small Business Back?

Believe it or not, the hunt for perfection is actually slowing your small business down. In this episode of The Lucky Biz Podcast, we're talking about our own experiences with perfectionism, how we're overcoming our struggles with perfection, and why we think it plagues us. We're also sharing how dropping the facade of perfection has actually helped us level up and take our micro agency onto bigger and better things! Remember to like this video and subscribe to our channel for your weekly dose of web design and small biz goodness from your digital besties. OUR SEO COURSE IS BACK - SAVE £100 ➡️ https://luckynightstudio.com/soar-seo-course PREFER VIDEO? ➡️ Watch this episode on Youtube: https://youtu.be/trVMVE5yqP0 DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

November 8, 202338 min

S1 E21: The Truth About Ecommerce Websites with Elle Williamson, The Ecommerce Assistant

This week on The Lucky Biz Podcast we're joined by Elle Williamson, The Ecommerce Assistant who specialises in teaching small business owners how to create a thriving online shop using Shopify and Klaviyo. In this episode we'll be chatting about common myths that plague a lot of small businesses starting their first ecommerce venture. Want to know when your website will be finished? Or whether you really can get away with ignoring email marketing? This is the episode for you. DOWNLOAD A FREE SEO CHECKLIST ➡️ https://luckynightstudio.com/free-seo-checklist CHECK OUT ELLE'S WEBSITE ➡️ https://www.theecommerceassistant.com/ SAVE £100 ON OUR SELLOUT SEO COURSE ➡️ Join the waitlist for Soar: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up

November 1, 202336 min

S1 E20: Web Designers HOT Takes on 2024 Web Design Trends

Believe it or not babes, 2024 is right around the corner! In this episode, we're taking a look at some of the hottest web design trends being predicted for 2024 (did someone say Y2K?!). We'll be giving our takes on these up and coming trends, and spilling all the tea from a usability, accessibility and SEO standpoint. Plus, as always, sharing some small business highs and lows and plenty of laughs along the way. Get your small business website bang on trend with this episode of The Lucky Biz Podcast, from hosts Naomi & Louise of Lucky Night Studio. PREFER VIDEO? ➡️ Watch on Youtube: https://youtu.be/xtfu5E1boik DOWNLOAD A FREE WEBSITE TEMPLATE ➡️ https://luckynightstudio.com/free-single-page-squarespace-template TAKE YOUR WEBSITE TO THE NEXT LEVEL ➡️ Get on the waitlist for our sellout SEO course: https://luckynightstudio.com/website-templates HANG OUT WITH US 🪩 https://www.instagram.com/luckynightstudio/ MORE WEBSITE TIPS STRAIGHT TO YOUR INBOX 🪩 https://luckynightstudio.com/sign-up