Loyalty Wired

Hosted by Loyalty Wired

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Episodes

124

Latest episode

Aug 2026

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About the show

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.

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60 recent

August 10, 202634 min

Podcast 92 - AI in Loyalty - From Automation to Transformation

AI is changing loyalty — but the real opportunity isn't automation. It's transformation. In this episode, leaders from McDonald's, Kobie and former Nike executive Linda Cereda explore what it really takes to build AI into loyalty: from rethinking culture, operating models and decision-making to creating more relevant and valuable customer experiences. They discuss why technology alone won't deliver the promise of AI, why data and human judgement matter more than ever, and where brands must draw the line between helpful personalisation and surveillance.

July 27, 202634 min

Newscast 29 - Who Owns Loyalty?

Who owns the value created by loyalty? In Newscast 29, Gary Leff unpacks Marriott Bonvoy’s tensions with hotel owners, Rob Burgess assesses TUI’s first loyalty programme, and Roger Williams explains the wave of loyalty-tech deals. Plus, the latest headlines and data shaping the industry.

July 13, 202645 min

Podcast 91 – Personalisation with Purpose

Everyone talks about personalisation, but very few brands get it right. In this episode, experts from Vinted, Elkjøp and R-Cubed explore how to create more relevant customer experiences through better data, smarter testing and a relentless focus on solving customer problems.

June 26, 202636 min

Podcast 90 - The Future of Loyalty Partnerships

Partnerships have always been at the heart of loyalty programmes. But the way they work is changing. In this episode of The Loyalty Podcast, Iain Pringle is joined by Dom Winchester (Nectar360), Madeleine Svantesson (SAS EuroBonus) and Vilde Bergan (Spenn) to explore how partnership models are evolving. From coalition programmes and flexible currencies to payment integration, open banking and data collaboration, they discuss how brands are creating more connected loyalty ecosystems. If you work in loyalty, partnerships or customer strategy, this episode offers a fascinating look at where the industry is heading.

May 12, 202644 min

Podcast 89 - Loyalty - The Case for Change

Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.

April 21, 202635 min

Podcast 88 - Emotional Loyalty

Most loyalty programmes are built on rational exchanges: points, rewards and incentives. But that is only part of the story. In this episode Iain Pringle is joined by Max Kenkel, Vicky Elliot and Adam Posner to explore emotional loyalty — the moments of recognition, surprise, service and human connection that make customers feel something, not just earn something. They discuss why emotional loyalty matters now, where brands get it right and wrong, and how loyalty teams can start building more meaningful moments without losing commercial discipline. If you work in loyalty, customer experience or brand strategy, this episode is full of practical ideas.

March 23, 202632 min

Newscast 28 - Status Wars and Loyalty Tech Consolidation

Loyalty is shifting… but not in just one place. In this episode, Rob Burgess (Head for Points), Ben Lipsey (Air France-KLM) and Phil Gunter (Loyalty Status Co) explore what British Airways’ move to spend-based status means — and why competitors are already moving to take advantage. At the same time, Jan Pieter Lips (Capillary) and Tom Shapira (Wellesley Hills Financial) unpack Capillary’s acquisition of SessionM, and what it reveals about scale, valuation and the future of loyalty technology. If you run a loyalty programme, this episode matters. Sponsored by Loyalty Status Co.

February 23, 202634 min

Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media

Retail media is booming… But here is the real question for loyalty leaders: are you sitting on the most valuable media asset in your business? In this episode, Matt Hanlon from Boots, Paul Stafford from Very and Rosie Houston from SMG explore how loyalty data powers modern retail media — and why the next competitive edge is not ad inventory, it is customer insight. We discuss trust, first-party data, measurement, and what happens when loyalty moves from cost centre to growth engine. If you run a loyalty programme, this episode matters.

February 10, 202631 min

Newscast 27 - Measuring What Matters

In our latest Newscast we round up the latest in global loyalty before diving into the metrics that matter . Featuring Caroline Papadatos on KPI lifecycle, Kashkick on scaling to 12M+ members, Max Kenkel (ITA Group) on measuring what moves behaviour, and Phil Hawkins myth-busting loyalty’s favourite metric.

January 19, 202651 min

Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty

Loyalty marketing only works because humans don’t behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful. If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.