The Low Production High Value Show

Andrew Jenkins and Joshua Monge explore the role of a fractional COO and navigating business operations through challenging times. Joshua shares insights on effective documentation, change management, and the importance of clear organizational structure. The discussion covers founder-led sales challenges, implementing KPIs, and strategies for delegation and risk management. Key topics include aligning operations with sales, improving business efficiency, and maintaining work-life balance for business owners.

Join Andrew as he sits down with Youssef Botros, the entrepreneurial mind behind GRND Consulting. From building Mobile Klinik into a national success that caught TELUS's eye, to launching Repair and Run – his innovative bike repair venture – Youssef shares the ups and downs of scaling service businesses. He dives into how he's turning winter's cycling slowdown into an opportunity, while building Canada's go-to maintenance network for e-bikes and e-scooters. Through his consulting practice GRND, Youssef reveals his philosophy: solve real problems, commit fully, and nurture the relationships that matter.

Emily Baillie, Marketing & AI Strategist & Trainer at Compass Content Marketing joins Andrew to discuss her shift from digital marketing to incorporating AI into her work. She emphasizes the impact of AI on various industries and the need for businesses to adapt and the pressure to do more with less. They address misconceptions and myths, including fears about data security and the belief that AI can replace human work. Emily suggests using AI tools strategically to enhance workflow, content creation, and marketing strategy. With the growing popularity of platforms like Notion, Copilot, Canva, ChatGPT, Perplexity, and more, Emily and Andrew encourage listeners to be open to using human expertise in conjunction with AI technology.

Jennifer Kelly from New Initiatives Marketing discusses the role of fractional CMOs and the services provided by her company. She also delves into the challenges of marketing, building alignment, and the interplay between sales and marketing. The conversation covers content strategy, channel preferences, and the best type of engagement for fractional resources. The conversation covers various aspects of marketing strategy, execution, and trends, with a focus on the role of a fractional CMO. It delves into the importance of an 'always on' marketing approach, the combination of marketing tactics, dealing with tension and friction in engagements, and the impact of AI on marketing. It also explores B2B marketing trends and the value of a fractional CMO in the current business environment.

In this episode, Andrew speaks with Ryan Wong, CTO of Manaknight, who shares insights from leading multiple organizations. Ryan discusses his focus on AI implementation, the importance of having expert co-founders, and his startup My Tech Passport. He emphasizes the value of AI for increasing productivity and explores the concept of fractional work. The conversation covers networking strategies, the benefits of fractional services, and concludes with advice for aspiring entrepreneurs.

Andrew chats with Javier Burón, CEO and co-founder of Audiense. The conversation covers the evolution of Audiense (formerly SocialBro) and its journey from a social media tool to an audience intelligence platform. It delves into the inspiration behind starting SocialBro, the challenges faced, the transition to understanding broader audiences, the integration with IBM Watson, and the incorporation of AI technologies like ChatGPT. The discussion also explores the evolution of Audiense's data sources, including Meta properties and Reddit, and the potential integration with LinkedIn. Andrew and Javier cover a wide range of topics related to social media listening, data mining, compliance, entrepreneurship, and venture capital, delving into the challenges and opportunities in the social data industry, the evolution of technology, and the experiences of a technology founder. They also explore the impact of AI, niche markets, and the importance of context in decision-making.

Amy Woods, founder of Content 10x, shares her journey from management consulting to content repurposing. She explains how she started her own business and developed a proposition to help businesses create and distribute content more efficiently. Amy discusses the importance of culture in implementing change and the need to gradually introduce new ways of working. The conversation explores the concept of repurposing content and the value of maximizing the ROI of each piece of content. It also touches on the role of AI in content creation and the importance of using it strategically. They discuss the future of content marketing, including the focus on video content and the potential for lower production value in exchange for authenticity and accessibility. They also mention the importance of staying up to date with platform changes, particularly on LinkedIn.

In this episode, Andrew Jenkins interviews Steve Watt from Seismic about the concept of the social enterprise and the importance of employee advocacy. They discuss the two sides of social media: the corporate marketing use case and the people on social media. Steve emphasizes the untapped opportunity of empowering employees to show up and speak up with confidence and purpose. They also discuss the common mistakes companies make in employee advocacy, such as treating employees as advertising robots. Steve highlights the importance of building trust at scale and the value of personal branding on LinkedIn. The conversation explores the importance of metrics and the value of engagement on social media platforms. The concept of the super connected enterprise is introduced as an aspirational goal for organizations to empower and enable their employees to engage on social media platforms.

Mark Graham, co-founder and Chief Brand Officer at commonsku, discusses his entrepreneurial journey from investment banking to starting Right Sleeve, a t-shirt business that targeted customers valuing premium branded merchandise. He highlights the role of technology in their business, including developing their own ERP system. Mark also talks about Genumark's acquisition of Right Sleeve and the evolution of their software platform, commonsku. He emphasizes the importance of focus, specialization, customer experience, and learning through experience, advising entrepreneurs to prioritize financing through customer revenue over external investment.

Sara Chi, Global Lead, Social Insights COE at the Royal Bank of Canada discusses her background in analytics and how she transitioned into social media measurement and analytics. She emphasizes the importance of engagement as a key metric and the need to understand the context of sentiment analysis. Sara also highlights the value of social listening in reputation management and crisis response. She advises organizations to start listening and reacting quickly to both negative and positive conversations. Sara shares examples of brands that have successfully leveraged social media for earned media opportunities and emphasizes the importance of empathy in social media listening.