Money Trail: A Revenue Rulebreaker Podcast

Hosted by Lex Roman

Business Entrepreneurship

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Apr 2024

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NEW SHOW COMING SOON! Money Trail will follow the hidden interests behind business tools and trends that are frustrating, cheating or downright swindling small business owners like us. Find us at https://revenuerulebreaker.com In the meantime, listen to my former podcast: Low Energy Leads: Finding and booking clients can wear you out. Most of the advice out there is copied from big company playbooks. Run a blog, email everyone weekly, do a podcast, be on social. It's all way too much for a small business working to scale. The Low Energy Leads Show is about lowering your effort to find leads and turn them into clients. Staying booked doesn't have to be a grind. Together, we'll explore how to reduce the energy you spend getting leads so you can get back to doing what you love. Hosted on Acast. See acast.com/privacy for more information.

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April 17, 202433 min

Where creatives find clients (Best of Low Energy Leads)

How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.Three sections to this show:1) Your relationships: meeting people, staying in touch and referrals2) Your client experience: onboarding, offboarding and setting expectations3) Your hang out spots: where people get to know you and warm up to buying from you You'll love this episode if: You want to know as much as possible about finding clients now! Yesterday! You're in need of fresh inspiration to get you excited about marketing again You're wondering which episodes are worth a full listenFind your buyers faster with the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠Mentioned in this episode:Relationship building (Intro) Marketing yourself as a coach with Kari Ginsburg https://www.lowenergyleads.com/21 How I find clients then and now https://www.lowenergyleads.com/1 Growing your community with Kristina Bartold-Sorgota https://www.lowenergyleads.com/17 Conversation trackers with Devin Lee https://www.lowenergyleads.com/12 Book the calendar with Dana Publicover https://www.lowenergyleads.com/8 Networking for introverts featuring Jasmine Jae and more https://www.lowenergyleads.com/18 Get more referrals challenge https://www.lowenergyleads.com/32Making your experience sticky Make your creative business stand out https://www.lowenergyleads.com/24 Vetting clients for your process with Christy Price https://www.lowenergyleads.com/30 Figure out what clients will pay for with Abhishek Kumar https://www.lowenergyleads.com/27 Productizing your service with Philip Wallage https://www.lowenergyleads.com/26 My perfect sales system https://www.lowenergyleads.com/28Easy entry points and hang out spots 22 ways to get leads without social https://www.lowenergyleads.com/22 Why I deleted Instagram and you can too https://www.lowenergyleads.com/11 LinkedIn with Eleanor Mayrhofer https://www.lowenergyleads.com/14 Business foundations with Laura Sinclair https://www.lowenergyleads.com/40 Email list growth experiments https://www.lowenergyleads.com/15 Selling digital products with Chris Nguyen https://www.lowenergyleads.com/48If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop: https://lexroman.gumroad.com/ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SponsorThis episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠⁠thespacecookie.com⁠⁠⁠CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

April 10, 202427 min

How to drive word of mouth to book better clients

Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.You'll love this episode if: Your primary lead source is "word of mouth" You want more referrals You wish word of mouth was easier to predictFind your buyers faster with the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠Mentioned in this episode: YouTube about smoothie word of mouth campaign: https://www.youtube.com/watch?v=aC3iVPuAWEc Free Airtable tracker: https://lexroman.gumroad.com/l/track-your-networking My referral page: https://lexroman.com/refer My recommended tools: https://lexroman.com/toolkit Partnero for referral programs: https://www.partnero.com/ Thnks for easy gifts: https://thnks.com/You might also like: The Get More Referrals Challenge: https://www.lowenergyleads.com/p/get-more-referrals-challenge/ How to get clients with a small audience: https://www.lowenergyleads.com/13Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SponsorThis episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠thespacecookie.com⁠⁠CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

April 3, 202422 min

What exactly is low energy lead generation

Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be?Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go?You'll love this episode if: You're tired Your content marketing isn't working You're not sure what's broken about your pipelineFind your buyers faster with the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠Mentioned in this episode: The LinkedIn post on Low Energy Leads: https://www.linkedin.com/posts/lexroman_whats-a-low-energy-lead-i-want-to-hear-activity-7180927005951983616-l84K The Growth Model (shown on this page): https://joingrowthtrackers.com/You might also like: Selling digital products: what's actually working for service providers: https://www.lowenergyleads.com/46 My perfect sales system: what I’d do differently now: https://www.lowenergyleads.com/28Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠ Toolkit: ⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠⁠⁠⁠⁠SponsorThis episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠thespacecookie.com⁠CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

March 27, 202420 min

How to grow your email list with newsletter swaps

You've started an email list but now what? How do you add more subscribers and grow your audience? This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs.You'll love this episode if: You're growing your email newsletter You're thinking about cross-promotions You appreciate a good "how to"Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.comMentioned in this episode: Episode on starting your list: https://www.lowenergyleads.com/2 Episode on email list experiments: https://www.lowenergyleads.com/15 My newsletter swap page: https://lexroman.com/swaps Lettergrowth: https://lettergrowth.com/ InboxReads: https://inboxreads.co/ Reddit (newsletters): https://www.reddit.com/r/Newsletters/ ConvertKit Creator Network: https://creatornetwork.convertkit.com/ Beehiiv Creator Network: https://www.beehiiv.com/features/recommendations Sparkloop: https://sparkloop.app/ Lenny's tweet on cross-promo: https://twitter.com/lennysan/status/1581331300325109765?lang=en Matt McGarry's newsletter for list growth: https://www.newsletteroperator.com/ Jamie's Minimalist Hustler newsletter: https://minimalisthustler.com/ Josh Spector's newsletter for creatives: https://fortheinterested.com/subscribeConnect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠ Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠⁠SponsorThis episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.comCreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

March 20, 202430 min

Selling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)

If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen. Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products. Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales.You’ll love this episode if: You need fresh test ideas for your digital products You’re wondering about naming and pricing your products You love a good success storyFollow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-atMentioned in this episode Senior Designer Bundle: https://uxplaybook.org/senior Portfolio Critique: https://uxplaybook.org/critique Coaching Workshop: https://uxplaybook.org/coaching Austin Church's pricing book: https://www.austinlchurch.com/free-money-bookConnect with Chris Website: https://uxplaybook.org LinkedIn: https://www.linkedin.com/in/uxchrisnguyen/ Freebies: https://uxplaybook.org/freebiesConnect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com ⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman ⁠⁠⁠⁠Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠⁠Sponsor the showGet in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠⁠CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

March 13, 202433 min

Selling digital products: Where to use reviews to sell more

You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.This is the last episode in a five part series on Selling Digital Products. You'll love this episode if:Your reviews are sad or badYou're not sure where to place reviewsYou're wondering how to get better reviews*UPDATE AUGUST 2025: I no longer use Senja for reviews, check out Shoutout using my link* https://lexroman.com/shoutoutWatch my overview of their tool: https://www.youtube.com/watch?v=8NlHxN5-ErIMentioned in this episodeAdham Dannaways's Practical UI: https://www.practical-ui.com/Midnight Underdog: https://midnightunderdog.gumroad.com/l/OGiHwKirsten's Million Dollar Email: https://kirstenroldan.com/million-dollar-emailJosh Spector's Skill Sessions: https://joshspector.com/sessions/Jay Wang's homepage: https://jayyanginspires.com/Liz Wilcox's shop: https://lizwilcox.com/products/Kieran Drew's course: https://highimpactwriting.co/ Growthtrackers is on hiatusLex's shop: https://shop.lexroman.comConnect with Lex RomanWebsite: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://revenuerulebreaker.com/LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠Buy Me a Coffee: https://ko-fi.com/lexromanSponsor the showGet in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://lexroman.com/partnersCreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

March 6, 202423 min

Selling digital products: What's ACTUALLY working for service providers like you

Is it even possible to make good money from digital products if you're also selling services?Turns out yes!Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services. This is the fourth episode in a series on Selling Digital Products. You'll love this episode if: You have a low cost offer you wish would sell better You're not sure how to balance products and services You want to know other people's marketing secrets!Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠Join a livestream: ⁠⁠⁠https://lu.ma/growthgym⁠⁠⁠Connect with Jeff White LinkedIn: https://www.linkedin.com/in/jwhiteux/ Course Website: https://www.uxstorytelling.io/ Agency Website: https://www.stepladderux.com/Connect with Amy Santee Website: https://www.amysantee.com/ Shop: https://amysantee.gumroad.com/ LinkedIn: https://www.linkedin.com/in/amysantee/ Podcast: https://www.whatiswrongwithhiring.com/Connect with Lex Roman Website: ⁠⁠⁠https://lexroman.com⁠⁠⁠ Newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠ Toolkit: ⁠⁠https://lexroman.com/toolkit⁠⁠ Buy Me a Coffee: ⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠Mentioned in this episode Gumroad for selling products Senja for reviews Amy's rave post from a fan on LinkedInSponsor the showGet in touch to trade promo or become a show sponsor: ⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

February 28, 202429 min

Selling digital products: How to message to move sales

How do you become the *go to* person for what you're selling?This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply.You'll love this episode if: You have a low cost offer you wish would sell better You're wondering why your sales page conversion rate is low You're not so great at messaging (like me!)Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠Join a livestream: ⁠⁠https://lu.ma/growthgym⁠⁠Connect with Lex Roman Website: ⁠⁠https://lexroman.com⁠⁠ Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman⁠⁠ Toolkit: ⁠https://lexroman.com/toolkit⁠ Buy Me a Coffee: ⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠Mentioned in this episode Stay Booked Roadmap: ⁠⁠https://lexroman.gumroad.com/l/staybookedroadmap⁠⁠ Rev Your Referrals System: ⁠⁠https://lexroman.gumroad.com/l/rev⁠⁠ Strategist Pame Barba: http://www.mspamelabarba.com/ UX Career Coach Amy Santee: https://www.amysantee.com/ Pascio's Notion templates: https://pascio.com/ Justin Welsh's LinkedIn System: https://learn.justinwelsh.me/linkedin Pablo Stanley: https://linkedin.com/in/pablostanley1 Gumroad's free one hour masterclass on high converting sales pages: https://gumroad.gumroad.com/l/gumroadsalespage Live show with Katie Allen: https://www.youtube.com/watch?v=6SXC7J22MqkSponsor the showGet in touch to trade promo or become a show sponsor: ⁠⁠https://www.passionfroot.me/lex-roman⁠⁠CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

February 21, 202423 min

Selling digital products: Where to promote them

Where do you sell digital products ESPECIALLY when you have more than one offer?This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products.We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliatesYou'll love this episode if: You have a low cost offer you wish would sell better You're wondering where to sell it if you have multiple offers You're thinking about selling a digital tool or productStep off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠Join a livestream: ⁠https://lu.ma/growthgym⁠Connect with Lex Roman Website: ⁠https://lexroman.com⁠ Newsletter: ⁠https://read.lowenergyleads.com⁠ LinkedIn: ⁠https://www.linkedin.com/in/lexroman⁠ Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: ⁠https://www.buymeacoffee.com/lexroman⁠Mentioned in this episode Stay Booked Roadmap: ⁠https://lexroman.gumroad.com/l/staybookedroadmap⁠ Rev Your Referrals System: ⁠https://lexroman.gumroad.com/l/rev⁠ Sales System episode: https://www.lowenergyleads.com/28Sponsor the showGet in touch to trade promo or become a show sponsor: ⁠https://www.passionfroot.me/lex-roman⁠CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.

February 14, 202417 min

Selling digital products: How I started and what I've learned so far

How do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me.But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools.This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook). I go through the timeline of sales, what I tried and what worked that I'm going to build on for the future.You'll love this episode if: You have a low cost offer you wish would sell better You're wondering how to troubleshoot sales You're thinking about selling a digital tool or productStep off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.comJoin a livestream: https://lu.ma/growthgymConnect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Buy Me a Coffee: https://www.buymeacoffee.com/lexromanMentioned in this episode Senja for reviews: https://lexroman.com/senja Stay Booked Roadmap: https://lexroman.gumroad.com/l/staybookedroadmap Rev Your Referrals System: https://lexroman.gumroad.com/l/rev Email experiments episode: https://www.lowenergyleads.com/15Sponsor the showGet in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-romanCreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Hosted on Acast. See acast.com/privacy for more information.