The Listings Lab Podcast With Jess Lenouvel

Hosted by Jess Lenouvel

Business

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Episodes

126

Latest episode

Jun 2026

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EN-CA

About the show

Are you ready to learn how to scale your real estate business from 6 to 7 figures and create unlimited scalability and financial freedom in the process? It’s time to take back your life and avoid the oh-so-common realtor burnout. Learn techniques and strategies to help you build relationships at scale and create a business full of clients you love with systems that give you the freedom to live your life. It’s time to put aside the old-school real estate tactics and embrace a new way of business where you can have predictability in everything that you do.

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60 recent

June 12, 202624 min

The Mini Funnel Every Real Estate Agent Needs on Social Media

Why Your Social Media Followers Aren't Turning Into Clients (And How to Fix It)You're posting. You're showing up. People are watching. And then they just... disappear.That's not a content problem. That's a funnel problem.Right now, there are 10 to 15 people sitting in your social media network who are ready to buy or sell. They're watching you. They're just waiting for the right thing to land in front of them. Without a mini funnel, you'll never catch them, and the algorithm will make sure of it.In this episode, I'm walking you through exactly how to build a simple mini funnel directly on your social media profile. No tech overwhelm, no complicated systems. Just a clear path that takes someone from total stranger to a lead that's actually yours, not borrowed from a platform that can cut you off whenever it feels like it.Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

June 5, 202634 min

The 5 AI Tools I Use Every Single Day to Run My Business

Every time I share a behind-the-scenes look at how I run my business, I get the same question in my inbox: "Jess, what are you actually using?"So today, I'm pulling back the curtain.Most agents aren't losing time because they're lazy or disorganized. They're losing it to the wrong systems. And when your hours are swallowed by admin, follow-up, and content creation, there's nothing left for the work that actually grows your business.In this episode, I'm walking you through the exact five tools I use every single day. The ones that took the heaviest parts of running my business and made them almost effortless. I'll tell you what I use, why I use it, and exactly where to start based on where your biggest bottleneck is right now.🎯 Want to go deeper?I'm hosting a 3-Day Virtual Event where I walk through every pillar of your business live, including how I've integrated AI into each one, on my screen, step by step. Lowest price I've ever offered, and spots are almost gone.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

May 29, 202644 min

The 4-Part Personal Brand That Makes Clients Choose YOU (Without Cold Calling)

When I started in real estate, I did everything I was supposed to do. I hired a designer, picked a font I loved, got the photos done. And my phone still didn't ring any more than it did before.That's because I had a logo, not a brand.In this episode, I'm walking you through the exact four-part personal brand framework I used to build one of Toronto's top-producing teams, and have since taught to thousands of agents inside the Listings Lab.Here's what you'll learn:✅ Why your logo, color palette, and "just listed" posts are doing nothing for your business✅ The definition of brand that actually changed everything for me✅ How to find and share your opinions without sounding polarizing or losing clients✅ Why your origin story is your most powerful trust-building tool and how most agents are telling it wrong✅ The "contradiction" element almost no agent is using and why it's the most memorable thing about you✅ How to build credibility through teaching and case studies that convert without braggingWhether you're brand new or have been in the business for years, this framework will show you exactly how to go from feeling invisible to becoming the obvious choice in your market.📅 Want to attend our TLL LIve Virtual Event? Join us Live on Zoom, June 8, 9 & 10. Don't sit on this.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

May 22, 202647 min

Why Having an Opinion Is the #1 Audience Growth Strategy (Most Agents Get This Wrong)

Most real estate agents are playing it too safe with their content and it's killing their brand.In this episode, I'm sharing the #1 strategy that built my entire audience: having (and sharing) a strong opinion. Not controversy for the sake of it, but a clear, confident point of view that makes people stop scrolling and start following.You'll learn:→ Why staying "neutral" is hurting your marketing→ How to identify your own opinions (even if you think you don't have any)→ The exact type of opinionated content that's going viral for agents right now→ How I've used this to grow my audience from scratchIf you're a real estate agent who creates content but isn't seeing the engagement or growth you want, this is the missing piece.📅 Want to attend our TLL LIve Virtual Event? Join us Live on Zoom, June 8, 9 & 10. Don't sit on this.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

May 15, 202638 min

Why 99% of Real Estate Agents Are Using AI Wrong (And the 5 Shifts That Will Separate the 7-Figure Agents From Everyone Else)

You've been told to use AI. You've probably got ChatGPT open in another tab right now. But here's what no one in the real estate industry wants to admit: even top-producing agents are barely scratching the surface of what's possible, and the gap is about to become very visible.In this episode, we break down the 5 things you should already be doing in your business with AI right now. From generating a full branded photo library without ever booking a shoot, to building lead magnets in one sitting that would have taken a marketing agency 10 weeks and $5,000. We cover AI-powered financial audits that replace a $50K CFO, media pitching that gets you on podcasts in under five minutes, and how to build a custom AI business partner that knows your numbers, your goals, and your voice. This is not a productivity tip. This is a complete operating system upgrade for the way a seven-figure real estate business gets built in 2026.Ready to stop guessing and start building? Join us at the Virtual Listings Lab Live on June 8th, 9th, and 10th, where we will spend three full days rebuilding every pillar of your business with AI baked in. Spots are limited and early bird pricing ends soon. Grab your seat now.⁠https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

May 8, 202637 min

Why 90% of Agents Won't Exist in 3 Years

The real estate industry is at an inflection point and most agents don't see it coming.In this episode, I'm sharing what I think is the most important conversation happening in real estate right now. Not about prompts. Not about listing descriptions. About what you're actually selling and whether anyone is going to pay for it in three years.AI didn't just give your clients better tools. It commoditized the product you've been selling for decades: knowledge. Comps, contract explanations, market analysis are all now available in seconds, for free. So if knowing was the product, and knowing has been open-sourced, what exactly are clients paying for now?I break down the Four Pillars of New Agent Value, the things AI fundamentally cannot replace, and walk through a real-world example of what it looks like to completely rebuild around delivering outcomes instead of information. Plus three specific actions to take this week before the pricing pressure hits.The window is open. But it's closing faster than you think.📅 The virtual event that walks you through exactly how to rebuild — June 8, 9 & 10. 60 spots left. Don't sit on this.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

May 1, 202632 min

What happened in The Bahamas will make these agents millions

Most agents know there's a gap between where they are and where they want to be. What they don't know is why it won't close.In this episode, I'm sharing the most important thing that came out of a three-day in-person retreat I just ran with a small group of agents at completely different levels of business. By the end of day one, I realized every single person in the room had the same underlying problem. And almost every one of them had completely misdiagnosed it.I walk you through the BETAR framework, the tool I use to diagnose exactly where you're stuck in your business, and why taking more action is often the last thing you should be doing. If you've been doing all the things and the needle still isn't moving, this episode is for you.The problem isn't that you're not working hard enough. The problem is you're fixing things at the wrong level.📅 The Listing Lab Live virtual event — June 8, 9 & 10. Don't sit on this.⁠https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

April 24, 202629 min

How I Went From $150K to $1M+ in 6 Months (And Why Most Agents Stay Stuck)

For years as an agent, I was doing “fine.”Making $100K to $200K a year. Staying busy. Closing deals. Looking successful on the outside.But internally? I knew I was capable of way more.So at 26 years old, I made a decision that changed everything. I stopped playing small, took out a $30,000 line of credit, and went deep into studying what was actually working outside the real estate industry.Human behavior. Psychology. Copywriting. Advertising. Messaging.And within 6 months… I grew my business from $150K to over $1M+.In this episode, I’m breaking down the exact mindset shift and business strategy that made it happen, including:Why most agents are marketing to everyone and converting no oneThe “Right Person, Right Message, Right Platform” formulaWhat I ignored that everyone said I had to doWhy boosting posts won’t build a serious businessHow understanding psychology can explode your appointmentsThe move that helped me scale to 250+ deals a yearIf you’re working hard but still feeling stuck, this episode might be the wake-up call you need.Because most agents don’t need more hustle.They need a smarter strategy.Click the link below for more information about the Visible Agent:⁠⁠https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing⁠⁠Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

April 17, 202640 min

How AI Is Choosing Real Estate Agents In 2026 (And Why You're Invisible)

37–44% of people are already searching for real estate agents on ChatGPT, Google Gemini, and Claude, and AI only recommends 2 or 3 names. If someone types "who's a good real estate agent near me" right now, will YOUR name come up?Probably not. But it can.In this episode, I'm breaking down exactly how AI decides which agents to recommend, why your current content may be getting you categorized as spam, and the one-sentence fix that changes everything.You'll learn:→ How AI actually evaluates your online presence right now→ Why "just listed / just sold" content kills your chances of being recommended→ The I-Help statement you need on every platform (bio, website, social media)→ What content AI is actively scanning for and what it completely ignores→ How to build omnipresence that converts into 10–20 new clientsThis is what I've been teaching for 8 years, and now AI is looking for exactly it. Whether you're a newer agent or an experienced Realtor trying to grow, this is the marketing strategy that matters most right now.Click the link below for more information about the Visible Agent:⁠https://docs.google.com/document/d/1HCEtpW-2Ji_N3hRj8hJdPFFf7vP4urilkScBazyC2eg/edit?usp=sharing⁠Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

April 10, 202628 min

5 AI Content Mistakes That Make You Instantly Forgettable

I can tell when you used AI.So can your clients.And it’s not because of the em dashes… it’s because your content suddenly feels like nothing.Polished. Structured. “Helpful.”And completely forgettable.In this episode, I’m breaking down exactly why AI-generated content is becoming so obvious in real estate marketing… and what it’s actually doing to your brand, your authority, and your ability to attract clients.You’ll learn:• The AI content patterns that instantly give you away• Why your posts sound “good” but don’t convert• The biggest mistake agents make with ChatGPT and Claude• How to make your content feel human again (without ditching AI)Because this isn’t about using AI…It’s about whether your content still sounds like you.Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/