The Life Of KG

Hosted by Katie Godfrey

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248

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Nov 2026

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About the show

Your host, the incomparable Katie Godfrey, a powerhouse business strategist & author with over 17 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.

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November 9, 2026Episode 23327 min

Episode 233: I Don't Do Hair, I Don't Do Nails, I Built A Salon Anyway. Afshaan, Tee & Glo Salon

Afshaan moved to Dubai from Canada, bought a salon before she'd even relocated, and built Tea & Glo into a thriving business, without ever picking up a pair of scissors herself. In this episode, Katie talks to Afshaan about the real story behind the glossy version of "business owner": the visa system, the staffing challenges, learning an entire industry from her own team, and the client journey that keeps people coming back. She also opens up about being a single mum in business, working herself into burnout twice, and what she finally changed to protect her energy for good. In this episode: ● Building a salon business as a total outsider to the industry ● Why staff retention comes down to how you make people feel ● The client journey details most salon owners miss ● Knowing your numbers, and why so many owners don't ● Single motherhood, burnout, and building real boundaries ● Feminine energy vs masculine energy as a woman in business Enjoyed this episode? Subscribe, leave a review, and share it with a business owner who needs to hear it. GET A COPY OF KATIE'S BOOK HERE - GET OFF THE TOOLS GET YOUR FREE TRIAL FOR SALON SUCCESS MANAGER HERE

October 26, 2026Episode 23239 min

Episode 232: The Truth About Peptides, Weight Loss Jabs & Ageing Well With Dr Jenna Burton

Peptides are everywhere right now, but does anyone actually know what they are? Katie sits down with aesthetic doctor Dr Jenna Burton for the conversation she’s been waiting months to have: what peptides really are, why NAD+ technically isn’t one, and the truth about the GLP-1 agonists everyone’s using (Ozempic, Mounjaro, Retatrutide). They get into blood work, why the UAE is tightening regulation, the risks nobody talks about, and the peptides that actually help with energy, burnout and perimenopause. Katie also opens up about using Mounjaro years before it became a trend, and why having someone “rein you in” matters more than people realise. Honest, unfiltered, and packed with things you need to know before you inject anything. Connect Dr Jenna Burton: @drjennaburton Katie Godfrey: katiegodfrey.com | @katiegodfrey_kg JOIN OUR 2027 RETREATS HERE GET YOUR FREE TRIAL FOR SALON SUCCESS MANAGER HERE

October 12, 2026Episode 23137 min

Episode 231: How To Gain High-Net-Worth Clients - Sophie From Sota Salon

Sophie sold her UK salon chasing a more balanced, freelance life in Dubai. Within three months she was booked seven days a week, and four years later, pregnant and burnt out, an out-of-the-blue message from a stranger became the opportunity that built SOTA. In this episode, Katie talks to Sophie about launching a salon and a hair brand in the same month, the staffing lessons that came the hard way, and the unglamorous hustle, DMs, free blow-dries, three-wheeled trolleys - behind a client book full of celebrities and high-net-worth regulars. In this episode: ● Why "going freelance for balance" rarely works out the way you think ● What makes a business partnership actually work long term ● The staffing red flags most owners ignore for too long ● How to build a high-value client book from a standing start ● Launching two businesses at once, and surviving it ● Why your second location is the one that really tests your business Enjoyed this episode? Subscribe, leave a review, and share it with a business owner who needs to hear it. APPLY TO JOIN MASTERMIND HERE FIND OUT MORE ABOUT RETREATS HERE

September 28, 2026Episode 23044 min

Episode 230: The AI Visibility Secret Most Businesses Are Getting Completely Wrong. With Dawn Kubicek

When was the last time you checked whether ChatGPT or Claude would actually recommend your beauty business? Katie sits down with Dawn Kubicek, founder of Dubai-based agency Leaders in Digital, to talk AI visibility, what it actually is, why it matters more than your usual social media strategy, and the quick, practical steps you can take today to make sure AI platforms understand and rank your business. IN THIS EPISODE • Why AI visibility is now the core of every marketing strategy • What an AI agent actually is, in plain English • Whether AI is really coming for your job • Why your website is still essential in an AI-first world • The simple copy tweaks that help AI bots understand your content • Why content depth beats posting more content • The non-negotiable tools for tracking your AI ranking Dawn is offering Katie's audience a free AI visibility audit, details here: Apply for mastermind here Get your FREE trial for Salon Success Manager here

September 14, 2026Episode 22928 min

Episode 229 - The Secret System Behind Every Business I've Ever Built (And I Didn't Even Know I Was Using It)

Katie Godfrey has built multiple successful businesses over 18+ years, but she never realised she was following the same framework every single time, until another coach asked her a simple question: "what's your method?" In this solo episode, she breaks down her Clockwork framework: the six pillars, mindset, visibility, marketing & sales, money, team & leadership, and systems & operations - that decide whether a business becomes sustainable or stays stuck. Score yourself as you listen. Which pillars are you strong on? Which ones have you been avoiding? IN THIS EPISODE • Why a strong mindset determines whether you survive the hard years in business • Why being brilliant at what you do is pointless if nobody can see you • The real difference between marketing and sales • Why "I've got no money left at the end of the month" always traces back to one thing • The boundaries lesson Katie learned the hard way with a difficult client • Why systems are what actually make a business sellable Ready to build a business that runs without you? Join a KG Mastermind here Get Your Free Trial For Salon Success Manager app here

August 31, 2026Episode 22855 min

Episode 228: The Personal Brand Secret Every Entrepreneur Needs to Hear with Kelly Lundberg

Are you accidentally leaving money on the table by hiding behind your business brand? This week I'm joined by personal branding expert Kelly Lundberg - author, TEDx speaker, and the woman who launched the Middle East's first personal styling agency back in 2005 before pivoting to become one of the most sought-after personal brand coaches in the region. We get into everything: why your personal brand sits at the TOP of every business you'll ever run, how storytelling is your most powerful (and most underused) sales tool, and the exact steps to start getting visible even when you're terrified of being judged. Kelly also shares her brilliant story bank method, her values cards exercise, and why she took a pink elephant called Shakira on safari. Expect a lot of laughs, a lot of lightbulb moments, and more than a few nudges to get out of your comfort zone. Key Takeaways: • Your personal brand is the marketing - your business is the invoicing • Confidence comes last. Courage comes first. • Start a story bank today - write down one thing that happens every day • Do a visibility audit before you try to grow anything • Own your domain name. Your name. Right now. Check out Kelly HERE Download the Salon Success Manager HERE Come to one of my retreats HERE

August 17, 2026Episode 2271 hr 6 min

Episode 227: She Lost a £5M Business, Hit Rock Bottom for 2 Years - Then Built Something Even Bigger - Angela McKillop

Angela McKillop built a home improvements business to £5 million, watched it collapse after a single client took 80% of her revenue, then spent two years too scared to leave the house. Now she's a sales and marketing strategist helping businesses scale to six and seven figures, and she charges £10,000 a month to do it. In this episode, we go deep on mindset, sales, social media consistency, and why most entrepreneurs are their own biggest obstacle. This is one of those conversations you'll want to listen to twice. We cover: • Losing a 10-year business and the identity crisis that followed • The victim mindset, and how to get out of it • Why the basics of marketing are what most people miss • Posting every day for 3 years: what it's done for her business • The soft selling framework that removes pressure and still converts • How she went from £197/month to £10K/month - the right way • Building passive income alongside high-ticket offers Find Angela on Instagram HERE Follow Katie: @katiegodfrey_kg | katiegodfrey.com Download the Salon Success Manager HERE Join one of our retreats HERE

August 3, 2026Episode 22627 min

Episode 226: The AI Tools That Are Saving Me Hours Every Week (And How You Can Use Them Too)

Are you using AI in your business, or are you already getting left behind? In this solo episode, Katie Godfrey cuts straight to it. AI isn't coming, it's already here, and the beauty and wellness business owners who embrace it now are the ones who are going to win. Katie shares the exact tools she's using to save hours every week, repurpose content at scale, and build a business that runs more efficiently without a bigger team. You'll hear about AI agents for salons and clinics, how to make ChatGPT and Claude sound like YOU, and why your personal brand is the one thing AI will never be able to replace. In this episode: • The AI agent technology transforming salon phone-answering and appointment booking • Why generic AI content is switching people off, and how to fix it • Katie's full content repurposing workflow from a single podcast transcript • The tools she actually uses day-to-day (Claude, Captions, OpusClip, Higgsfield) • KG AI Mentor - now inside the Salon Success Manager app Find out more about our retreats HERE Get your FREE Trial on the Salon Success Manager HERE Sign up for FREE Demo of AI Agents HERE

July 20, 2026Episode 22534 min

Episode 225 - The Secrets Behind Your Favourite Products (That No One Is Allowed to Talk About) With Chloe Mac

Thinking about launching your own product? This episode is your must-listen before you spend a single penny. Katie Godfrey sits down with Chloe Mac, the woman behind some of the biggest beauty brands you own but have no idea about, to talk all things product development. From the costly mistakes brands make before launch, to legal compliance, influencer strategy and why slowing down will actually make you more money. In this episode: The most common (and expensive) mistakes product brands make White label vs. bespoke formulation, what's right for your business Why your launch strategy matters as much as the product itself The compliance and insurance issues that are shutting businesses down right now Find Chloe on Instagram: @chloemaccosmetics Join one of Katie's business retreats here! Enroll to the Salon Management Programme here!

July 6, 2026Episode 22448 min

Episode 224. Stop Selling to Broke People. How to Land Corporate Contracts. With Michelle Raymond

Check out more about our retreats here! Check out more about our salon management programme here! If you've ever thought multiple income streams means starting a whole new business, this episode is going to stop you in your tracks. I'm joined by HR futurist and TEDx speaker Michelle Raymond, who breaks down exactly how beauty pros, coaches, and service providers can land corporate contracts, and why it pays better than almost anything else you're doing right now. We cover: • Why corporate clients are easier to keep than individual ones • How to use your warm network to get in the door fast • The LinkedIn strategy that gets corporates sliding into your DMs • Why visibility without credibility is just noise Find Michelle on Instagram @MichelleRaymondInspires and on LinkedIn. Hit subscribe on this podcast and leave us a review, it means the world!