The Life Of KG

Hosted by Katie Godfrey

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237

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Jun 2026

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About the show

Your host, the incomparable Katie Godfrey, a powerhouse business strategist & author with over 17 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.

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June 10, 202625 min

Client Success Story Live Series: She Really Is Making Money In Her Sleep - Ashleigh Welsh. SkalpD

Instagram live with Katie's client, Ashleigh. Who owns SkalpD. In January, at Katie's surprise mastermind awards, Ashleigh took home the title of Business Woman of the Year. In this conversation, they unpack exactly how she got there, and what's possible when you stop trading time for money. IN THIS EPISODE• Why Ashleigh specialised in hair loss and how it became her biggest competitive advantage• How she transitioned from one-to-one clients to building an online training course business• What it actually took to create a worldwide team of educators• How she now has students enrolling from around the world without her physically being in a room• The moment she realised 'making money in your sleep' is genuinely real, and the system behind it• How she built her own mastermind and community to support others in the hair loss industry• Winning Business Woman of the Year at the KG Mastermind Awards and what that meant to her• How the mastermind gave her the confidence, clarity and strategy to step into CEO mode• What flexibility around family really looks like when the business works for you Apply for the mastermind HERE

June 8, 2026Episode 2221 hr 8 min

Episode 222. If You Hate Sales, You Need to Hear This - With Karmin Habibi

If sales makes you feel awkward, pushy or uncomfortable, this episode is going to change the way you think about it.In this episode, I’m joined by Karmin Habibi, sales expert and founder of the Savvy Closer Method, for a really powerful conversation about sales, confidence, objections, integrity and what it actually takes to grow a business.We talk about why so many business owners struggle with selling, how to stop fearing rejection, and why sales is really about serving people, not pushing them.She also shares her incredible journey from working in sales across different industries to building her business in Dubai, and how sales helped her rebuild her confidence and step back into her power.Why sales is about serving, not manipulatingThe mindset shift every business owner needsWhy confidence comes from actionThe 3 types of people in business: the seeker, the dabbler and the savvy closerHow to handle objections like “I need to think about it” or “I can’t afford it”Why follow-up matters so much in businessHow to sell without sounding pushy or fakeWhy integrity and honesty matter more than everMy honest story about hiring a sales team and why it didn’t alignHow your energy affects your sales more than any scriptYou struggle with selling in your businessYou hate the thought of being “pushy”You want to handle objections with more confidenceYou want to improve your communication and close more salesYou know your business could grow faster if you got better at sellingAPPLY FOR MASTERMIND BY CLICKING HERECHECK OUT THE ACCREDITED MANAGEMENT COURSE HERE

May 25, 2026Episode 22135 min

Episode 221: Why Your Instagram Isn’t Making You Money - With Katie Godfrey

If you’re posting on Instagram but not getting clients, bookings or sales… this episode is for you.In this episode, I’m going back to basics and breaking down what actually matters when it comes to Instagram for your business, because so many of you are overcomplicating it or focusing on the wrong things. We’re talking about how to turn your Instagram into something that actually converts, not just looks pretty.What You’ll Learn:How to fix your bio so it converts in secondsThe biggest mistakes costing you clientsWhat you should actually be posting (and why)The 3 types of content every business needsWhy Reels are still key for growthHow to attract new clients AND nurture your audienceThe truth about low likes and engagementWhether you should have one page or multipleHow to stop comparing yourself and stay in your laneInstagram isn’t about posting for the sake of it.It’s about being clear, consistent, and strategic.APPLY FOR MASTERMIND BY CLICKING HERE JOIN ONE OF OUR RETREATS HERE

May 14, 20266 min

OMG It's that time of year again!!

Do not wait another year. We don't want you to be in the same position again! Have the business partner you wish you had, in your back pocket next month! See more information and apply here: https://www.katiegodfrey.com/apply-for-mastermind/

May 11, 2026Episode 22055 min

Episode 220. Why You’re NOT Making Money Online - With Ayo

If your business isn’t bringing in consistent sales, this episode is your wake-up call.I’m joined by serial entrepreneur Ayo, who has built multiple multi-million businesses and helped over 25,000 women create financial independence, and she breaks down the real reason most businesses aren’t growing.Spoiler: it’s not your sales… it’s your marketing.In this episode, we cover:Why you don’t have a sales problem, you have a marketing problemWhat marketing actually is (and why social media alone isn’t enough)The truth about passive income and digital productsWhy your offers aren’t convertingHow to start building an audience that actually buysApply for mastermind by clicking hereSee other ways of working with me by clicking here

April 27, 2026Episode 21917 min

Episode 219: I Wish Someone Told Me This Before I Registered for VAT - Katie Godfrey

In this episode of The Life of KG, Katie Godfrey talks about one of the most requested (and most avoided!) topics for business owners, VAT and tax.If you’re a salon owner, aesthetic clinic, lash tech, brow artist, nail tech, hairdresser or training academy owner in the UK, this episode is a must-listen, especially if you’re approaching the VAT threshold or already VAT registered.As your business grows, your tax responsibilities grow too. And while it can feel overwhelming, VAT registration is often a sign that your business is scaling successfully.Katie shares:· What happens when you hit the VAT threshold in the UK· How VAT registration works with HM Revenue & Customs (HMRC)· The impact VAT has on your pricing and profit· Common mistakes beauty business owners make with tax· Why paying more tax usually means you’re making more money· The mindset shift required when stepping into CEO mode· Why moving abroad (including to Dubai) doesn’t eliminate financial responsibilityThis is an honest, straight-talking episode designed to remove fear around VAT and help you feel more confident managing the financial side of your business.If you’ve ever Googled:· “VAT for salon owners UK”· “When do I register for VAT UK?”· “How does VAT work for service businesses?”· “Why is my tax bill so high?”This episode breaks it down in simple terms, without jargon, without panic, and with real-life experience from someone who’s navigated it herself.Remember: growth comes with new levels of responsibility. Understanding your numbers is part of becoming the CEO your business needs.If you enjoyed this episode, please subscribe, leave a review, and share it with another beauty business owner who needs to hear it.DM me “RETREAT” to find out more: https://www.instagram.com/kg_katiegodfrey/Get a FREE trial on Salon Success Manager App here: https://salonsuccessmanager.com/

April 16, 202627 min

Client Success Story Live Series - 4X Her Income! Joanne Ogrady

She has 4x her employment income. Let’s celebrate my gorgeous client Joanne Ogrady. Joanne is part of my GROWTH Mastermind & just resigned for round 2! In this time together she has had incredible results & I’m so proud of her. - 4x more income for her employed role - Over doubled her income in the business - Her confidence has grown massively which has helped her level up in every area - She has her foundations & systems on point now which has helped with growth - Gone into education & launching her hair extension courses! If you’re looking to add hair extensions onto your menu, Joanne is your girl!! Drop her a message for her next training dates. She is fully booked, smashing her goals personally & financially from offering extensions, so why can’t you? If you're interested in mastermind & want to get on the waitlist for when doors next open, CLICK HEREIf you want to join my FREE masterclass on hosting next month on speeding up your success, CLICK HERE

April 13, 2026Episode 21854 min

Episode 218: The Mindset Nobody Talks About - With Tara Rose

What does it really take to move your life and business to Dubai?In this episode of The Life of KG, I sit down with Tara Rose to talk about building a business in Dubai, creating powerful communities, and having the courage to take big leaps, even when you’re unsure.This conversation is such a full-circle moment for me. I first saw Tara speaking at Beauty World while I was in the middle of deciding whether to fully relocate to Dubai or split my life 50/50 between the UK and UAE. The very next day, I ended up at an event at her venue (without even realising it was hers). I remember thinking, “I need her in my life… she just doesn’t know it yet.”And now she’s here.We dive into what it actually looks like to grow a business internationally and step into a completely new environment.In this episode, we talk about:· What building a beauty business in Dubai really looks like· The mindset required when relocating internationally· Why environment and proximity impact your growth· Creating community in a new country· Navigating uncertainty when making big life decisions· Advice for beauty entrepreneurs thinking about expandingIf you’re a salon owner, clinic owner, training academy or ambitious woman in business considering a big move, or simply wanting to elevate your environment, this episode will give you clarity and confidence.If you enjoyed this episode, please leave a review and share it on your Instagram stories, it helps more beauty entrepreneurs find the podcast.DM me “RETREAT” to find out more: https://www.instagram.com/kg_katiegodfrey/Want my FREE team checklist? https://katiegodfrey.thrivecart.com/the-ultimate-team-checklist/Sign up for the 8 week management course here: https://katiegodfrey.thrivecart.com/the-salon-manager-programme/

April 6, 202630 min

Client Success Story Live Series - From Self-Employed Team To Employed With Complete Freedom - Laura Bell

Let’s celebrate my client Laura Bell.Laura has been on a journey with me for many years. From being in my membership to 2 rounds of mastermind! She has also been on the podcast, on my stage & her success story is in my book! She has: - Gone from a self-employed model to employed - Fully stepped off the tools - Got COMPLETE freedom in her business - Created her coaching business - Has passive products & programmes - Gained visibility - Making more money than ever before The list goes on. Check out Laura’s page to find out more about her services.If you want to scale like Laura has then get on the waitlist for the next enrollment for mastermind. Click here to find out more.

March 30, 2026Episode 21627 min

Episode 217: The Biggest Business Mistakes I’m Seeing Right Now (And How to Fix Them) - Katie Godfrey

In this solo episode of The Life of KG, Katie shares the biggest mistakes she’s been seeing across salons, clinics, training academies and coaching businesses over the last six months.After moving to Dubai and stepping into a new season of growth, she’s had time to reflect on what separates businesses that scale from those that stay stuck, and the patterns are clear.If your business feels busy but not profitable…If your revenue is inconsistent…If you’re still stuck “on the tools” instead of leading…This episode is your wake-up call.Katie breaks down:· The leadership gaps holding business owners back· Why your client experience could be costing you loyalty· The difference between being busy and being profitable· The systems every growing business needs· The mindset shift required to step into your CEO roleThis is honest, direct and exactly what you need if you’re ready to raise your standards and grow. If you’re serious about scaling your business and creating more freedom:DM me “RETREAT” to find out more: ⁠https://www.instagram.com/kg_katiegodfrey/⁠If you want to get to £6000 and get fully booked, click here for mastermind: https://katiegodfrey.biz/get-trainingIf you want to get past £20k/£50k months working half the time, click here for mastermind: https://katiegodfrey.biz/get-scale-training