The Life Of KG

Hosted by Katie Godfrey

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243

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Aug 2026

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About the show

Your host, the incomparable Katie Godfrey, a powerhouse business strategist & author with over 17 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.

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August 31, 2026Episode 22855 min

Episode 228: The Personal Brand Secret Every Entrepreneur Needs to Hear with Kelly Lundberg

Are you accidentally leaving money on the table by hiding behind your business brand? This week I'm joined by personal branding expert Kelly Lundberg - author, TEDx speaker, and the woman who launched the Middle East's first personal styling agency back in 2005 before pivoting to become one of the most sought-after personal brand coaches in the region. We get into everything: why your personal brand sits at the TOP of every business you'll ever run, how storytelling is your most powerful (and most underused) sales tool, and the exact steps to start getting visible even when you're terrified of being judged. Kelly also shares her brilliant story bank method, her values cards exercise, and why she took a pink elephant called Shakira on safari. Expect a lot of laughs, a lot of lightbulb moments, and more than a few nudges to get out of your comfort zone. Key Takeaways: • Your personal brand is the marketing - your business is the invoicing • Confidence comes last. Courage comes first. • Start a story bank today - write down one thing that happens every day • Do a visibility audit before you try to grow anything • Own your domain name. Your name. Right now. Check out Kelly HERE Download the Salon Success Manager HERE Come to one of my retreats HERE

August 17, 2026Episode 2271 hr 6 min

Episode 227: She Lost a £5M Business, Hit Rock Bottom for 2 Years - Then Built Something Even Bigger - Angela McKillop

Angela McKillop built a home improvements business to £5 million, watched it collapse after a single client took 80% of her revenue, then spent two years too scared to leave the house. Now she's a sales and marketing strategist helping businesses scale to six and seven figures, and she charges £10,000 a month to do it. In this episode, we go deep on mindset, sales, social media consistency, and why most entrepreneurs are their own biggest obstacle. This is one of those conversations you'll want to listen to twice. We cover: • Losing a 10-year business and the identity crisis that followed • The victim mindset, and how to get out of it • Why the basics of marketing are what most people miss • Posting every day for 3 years: what it's done for her business • The soft selling framework that removes pressure and still converts • How she went from £197/month to £10K/month - the right way • Building passive income alongside high-ticket offers Find Angela on Instagram HERE Follow Katie: @katiegodfrey_kg | katiegodfrey.com Download the Salon Success Manager HERE Join one of our retreats HERE

August 3, 2026Episode 22627 min

Episode 226: The AI Tools That Are Saving Me Hours Every Week (And How You Can Use Them Too)

Are you using AI in your business, or are you already getting left behind? In this solo episode, Katie Godfrey cuts straight to it. AI isn't coming, it's already here, and the beauty and wellness business owners who embrace it now are the ones who are going to win. Katie shares the exact tools she's using to save hours every week, repurpose content at scale, and build a business that runs more efficiently without a bigger team. You'll hear about AI agents for salons and clinics, how to make ChatGPT and Claude sound like YOU, and why your personal brand is the one thing AI will never be able to replace. In this episode: • The AI agent technology transforming salon phone-answering and appointment booking • Why generic AI content is switching people off, and how to fix it • Katie's full content repurposing workflow from a single podcast transcript • The tools she actually uses day-to-day (Claude, Captions, OpusClip, Higgsfield) • KG AI Mentor - now inside the Salon Success Manager app Find out more about our retreats HERE Get your FREE Trial on the Salon Success Manager HERE Sign up for FREE Demo of AI Agents HERE

July 20, 2026Episode 22534 min

Episode 225 - The Secrets Behind Your Favourite Products (That No One Is Allowed to Talk About) With Chloe Mac

Thinking about launching your own product? This episode is your must-listen before you spend a single penny. Katie Godfrey sits down with Chloe Mac, the woman behind some of the biggest beauty brands you own but have no idea about, to talk all things product development. From the costly mistakes brands make before launch, to legal compliance, influencer strategy and why slowing down will actually make you more money. In this episode: The most common (and expensive) mistakes product brands make White label vs. bespoke formulation, what's right for your business Why your launch strategy matters as much as the product itself The compliance and insurance issues that are shutting businesses down right now Find Chloe on Instagram: @chloemaccosmetics Join one of Katie's business retreats here! Enroll to the Salon Management Programme here!

July 6, 2026Episode 22448 min

Episode 224. Stop Selling to Broke People. How to Land Corporate Contracts. With Michelle Raymond

Check out more about our retreats here! Check out more about our salon management programme here! If you've ever thought multiple income streams means starting a whole new business, this episode is going to stop you in your tracks. I'm joined by HR futurist and TEDx speaker Michelle Raymond, who breaks down exactly how beauty pros, coaches, and service providers can land corporate contracts, and why it pays better than almost anything else you're doing right now. We cover: • Why corporate clients are easier to keep than individual ones • How to use your warm network to get in the door fast • The LinkedIn strategy that gets corporates sliding into your DMs • Why visibility without credibility is just noise Find Michelle on Instagram @MichelleRaymondInspires and on LinkedIn. Hit subscribe on this podcast and leave us a review, it means the world!

June 22, 2026Episode 22329 min

Episode 223. The Visibility Formula That Built My Business Twice - 18 Years Apart

You can have the best business, the best product, the best services, but if nobody knows you exist, none of it matters. This episode is Katie's top tips on visibility, and it's one you'll want to take notes on. What you'll learn: The 6 visibility strategies Katie uses in her own business (and teaches her mastermind clients) Why consistency is the single biggest lever you can pull right now How PR helped Katie build her brand at 19, and again when she moved to Dubai Why being visible now creates clients later, even when it feels like nothing is working Katie also shares her 30-day visibility challenge, tune in to find out what your task is. Follow the show so you never miss an episode Want accountability? Join Katie's free WhatsApp community here https://chat.whatsapp.com/Fz0Mz5JIAXm45N17XEwG09?mode=gi_t Get access to the Salon Managements Course Here: https://katiegodfrey.thrivecart.com/the-salon-manager-programme/

June 10, 202625 min

Client Success Story Live Series: She Really Is Making Money In Her Sleep - Ashleigh Welsh. SkalpD

Instagram live with Katie's client, Ashleigh. Who owns SkalpD. In January, at Katie's surprise mastermind awards, Ashleigh took home the title of Business Woman of the Year. In this conversation, they unpack exactly how she got there, and what's possible when you stop trading time for money. IN THIS EPISODE • Why Ashleigh specialised in hair loss and how it became her biggest competitive advantage • How she transitioned from one-to-one clients to building an online training course business • What it actually took to create a worldwide team of educators • How she now has students enrolling from around the world without her physically being in a room • The moment she realised 'making money in your sleep' is genuinely real, and the system behind it • How she built her own mastermind and community to support others in the hair loss industry • Winning Business Woman of the Year at the KG Mastermind Awards and what that meant to her • How the mastermind gave her the confidence, clarity and strategy to step into CEO mode • What flexibility around family really looks like when the business works for you Apply for the mastermind HERE

June 8, 2026Episode 2221 hr 8 min

Episode 222. If You Hate Sales, You Need to Hear This - With Karmin Habibi

If sales makes you feel awkward, pushy or uncomfortable, this episode is going to change the way you think about it. In this episode, I’m joined by Karmin Habibi, sales expert and founder of the Savvy Closer Method, for a really powerful conversation about sales, confidence, objections, integrity and what it actually takes to grow a business. We talk about why so many business owners struggle with selling, how to stop fearing rejection, and why sales is really about serving people, not pushing them. She also shares her incredible journey from working in sales across different industries to building her business in Dubai, and how sales helped her rebuild her confidence and step back into her power. Why sales is about serving, not manipulating The mindset shift every business owner needs Why confidence comes from action The 3 types of people in business: the seeker, the dabbler and the savvy closer How to handle objections like “I need to think about it” or “I can’t afford it” Why follow-up matters so much in business How to sell without sounding pushy or fake Why integrity and honesty matter more than ever My honest story about hiring a sales team and why it didn’t align How your energy affects your sales more than any script You struggle with selling in your business You hate the thought of being “pushy” You want to handle objections with more confidence You want to improve your communication and close more sales You know your business could grow faster if you got better at selling APPLY FOR MASTERMIND BY CLICKING HERE CHECK OUT THE ACCREDITED MANAGEMENT COURSE HERE

May 25, 2026Episode 22135 min

Episode 221: Why Your Instagram Isn’t Making You Money - With Katie Godfrey

If you’re posting on Instagram but not getting clients, bookings or sales… this episode is for you. In this episode, I’m going back to basics and breaking down what actually matters when it comes to Instagram for your business, because so many of you are overcomplicating it or focusing on the wrong things. We’re talking about how to turn your Instagram into something that actually converts, not just looks pretty. What You’ll Learn: How to fix your bio so it converts in seconds The biggest mistakes costing you clients What you should actually be posting (and why) The 3 types of content every business needs Why Reels are still key for growth How to attract new clients AND nurture your audience The truth about low likes and engagement Whether you should have one page or multiple How to stop comparing yourself and stay in your lane Instagram isn’t about posting for the sake of it. It’s about being clear, consistent, and strategic. APPLY FOR MASTERMIND BY CLICKING HERE JOIN ONE OF OUR RETREATS HERE

May 14, 20266 min

OMG It's that time of year again!!

Do not wait another year. We don't want you to be in the same position again! Have the business partner you wish you had, in your back pocket next month! See more information and apply here: https://www.katiegodfrey.com/apply-for-mastermind/