Episodes
2561
Latest episode
Sep 2026
Language
EN
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
Today's podcast is all about Guerrilla marketing, a topic that Rich brings up from time to time… it's all about marketing tactics that take more time than money, and are perfect for companies who are just starting out… and as you'll hear, they're also good for companies who have been around for a while. It's all about the mindset. Like sending out Coconut mailers. Yep, you're about to learn about THAT.
If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls "John Smith Headlines" are one of the most effective ways to write headlines. If you're a marketing student, this is a great podcast for you!
How would you like to develop a cult following in your business… along the lines of Walt Disney, Apple, or Chick Fil a? I'm talking about "irrational loyalty" where people just LOVE to give you their money? That's what Rich is here to talk about today… with lots of good ideas and stories to illustrate them.
10 Kick Butt Ads that are killing it· from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
In honor of Labor Day, stop losing your best employees! We revisit a popular 5 Ways to Monday YouTube video.Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.
It's Sunday; that's when Rich turns his attention to topics having to do with personal development or spirituality--or sometimes both. Today's topic is leadership. In the early 2000's, Rich compiled a list of 101 leadership tips… and called it "101 Leadership Tips." Then he expanded it to 168 Leadership Tips, but never changed the name. So today he'll cover the first half of this list--84 tips to be exact, and then next week he'll cover the other half.
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we round up a few clips to remind you just how powerful a tool Facebook can be. You've heard Rich talk about social media and specifically Facebook on the podcast… about a million times. And for good reason! It's a really great way to get in front of… well, just about every prospect you could ever hope to sell something to.
A window contractor in Indiana reached out to Rich recently looking for some advice and assistance… he wanted to take the principles of IDENTITY and turn them into ads to run on TV. Rich, of course, jumped at the opportunity to help, and that's what you're about to listen to today. Listen and learn as Rich skillfully asks questions, elicits information, and then masterfully turns the raw data into interesting, relevant, and engaging stories. He makes it look soooo easy. This episode is all "roll up your sleeves and get to work" and zero fluff.
Today's podcast is a gem from the archives… and is a must-listen for anyone who is really into the science and art of marketing. Rich covers a topic he calls "the educational spectrum," which is a way to quantify how ready a prospect is to buy… and then adjusting your messaging to say the right things at the right time. Rich gives example after example after example on this webinar… so you will understand the concept loud and clear… and more importantly, you'll be able to use it as you create marketing for you company. Remember, this is ThrowBack Thursday… so you will hear some references to "Monopolize Your Marketplace" and other terms that are a bit outdated. But the concepts are still as relevant as ever!
Want to convert more raw leads into appointments? Want to close more of those appointments, and for more money? Want to successfully rehash your sit-no-sales? Then listen up today. Rich is going to share with you some updated thoughts on his Wall Drug philosophy…. Which is essentially "hit them with a million marketing messages as fast as you can." Wall Drug is like marketing on steroids, and what he's talking about today is like THAT on steroids. Which is either like a double dose of steroids, or steroids squared, depending on how your math works. Regardless, this is unbelievably great stuff, sure to make a big positive impact on your marketing results.
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