The Level 10 Contractor Daily Podcast

Hosted by Rich Harshaw

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2630

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Nov 2026

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About the show

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

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November 11, 2026Episode 262117 min

2621: Right Message, Wrong Time, Part 1

Today Rich is going to go a little bit old school on you… no, it's not Throwback Thursday--it's only Wednesday! But Rich is going to cover some topics that he doesn't talk a lot about… but are good foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing. What you're about to find out is that the psychology of marketing is really just the psychology of people. Get ready to learn all about saying the right things to your prospects in your marketing at the right time!

November 10, 2026Episode 262014 min

2620: They Paid Less Money For Their Website and Instantly Regretted It

That cheap website looked like a bargain—until it started costing them business. Rich breaks down why contractors regret choosing a website based on price and what actually makes a site worth the investment. Discover how weak messaging, generic design, and a missing identity can sabotage your marketing before a homeowner ever picks up the phone to call you.

November 9, 2026Episode 261917 min

2619: 5 Ways To Build A Stronger Company Culture

Company Culture. Let's face it--this is a topic that gets a lot more attention in those big fancy mega-corporations than it does over here in the world of contractors. But still--this is something that you might want to stop down and think about for a minute or two… or 17. Rich has some good insights and ideas for you today… and yes, some of them even impact your marketing.

November 8, 2026Episode 26187 min

2618: Sunday Podcast: Running Through Hurdles

Rich is going to tell you the story of the unlikeliest hurdling specialist· who taught him a lesson about facing adverisity head on.

November 7, 2026Episode 261733 min

2617: Topic Showcase: Best Client Stories

Today we look back on the episodes inspired by our clients.

November 6, 2026Episode 261623 min

2616: AI and Identity: Your Face Will Melt When You Listen To This Podcast. Don't Believe Me? Try It.

AI can crank out content, but can it capture what makes your company worth choosing? Rich dives into the collision of artificial intelligence and Identity—and why contractors need to pay attention. Discover how a clear, compelling Identity can give AI something powerful to work with, sharpen your marketing, and help you stand apart from competitors saying the same things.

November 5, 2026Episode 26151 hr 17 min

2615: TBT: Columbus GAF Training - Part 1, Identity

Your competitors can copy your prices, products, and promises. They can't copy who you are. In this Throwback Thursday replay from his live Columbus GAF training, Rich tackles Identity: the foundation of marketing that gives homeowners a compelling reason to choose you. Discover why sounding like every other contractor leaves you competing on price alone—and how to change that.

November 4, 2026Episode 261410 min

2614: Quick Tips on Branding

Today's podcast is all about Branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Rich has 7 tips for you today… that can help you either get involved with branding at all… or get to the next level. These are bite-sized nuggets… see what you think!

November 3, 2026Episode 261330 min

2613: 5 Ways to Reduce Holiday Spending

Cutting your holiday advertising budget? Fine. But take a scalpel to it, not a meat cleaver. Rich reveals five ways contractors can spend less without making their businesses disappear. Learn where to focus your dollars, how to compete smarter on Google, and why past customers could be your best shot at keeping leads flowing and selling profitable holiday projects.

November 2, 2026Episode 261215 min

2612: 5 Ways To Do Marketing For Cheap When You're First Starting Out

Today's podcast is all about marketing on the cheap… as in… what kinds of things can you do to get business if your just starting out, you don't have a lot of money, and you need to generate leads? Rich has answers, as usual.