
Brand USA’s Tips for Unforgettable FAM Trips
What turns a good familiarization (FAM) trip into an unforgettable one? On this episode of the Layover Live podcast, Amanda Davis, UK and Europe trade director at Brand USA, shares how destination marketing organizations can create meaningful FAM experiences for international travel professionals. Tune in for a wide range of practical insights — from building authentic itineraries and making the most of your budget to understanding different markets and strengthening relationships long after the trip.





