Build It and Own It with Trixy Castro: Entrepreneurship, Wealth, and Opportunity
At two years old, Trixy Castro moved with her Cuban immigrant parents into the guest house of a wealthy Los Angeles family, where her mother worked as a live-in housekeeper. Growing up between two households, she witnessed different expressions of hard work, ambition, and financial opportunity. Her parents provided unconditional love and an extraordinary work ethic, while the family they worked for introduced her to the possibilities of real estate ownership and wealth creation. That early exposure would shape her understanding of what was possible—and eventually inspire a career devoted to creating opportunities for others. By fourteen, Trixy had launched her first business, a tutoring service that earned more than both her parents combined. Her curiosity about money later led her to a job as a Wells Fargo teller, where conversations with real estate investors revealed an overlooked opportunity in private lending. She went on to establish Genesis Capital, building it into a leading real estate finance company acquired by Goldman Sachs. Along the way, she developed an online real estate auction business that was acquired by Fidelity National Title. Yet despite these extraordinary accomplishments, selling the companies she had spent years building brought an unexpected sense of loss rather than the celebration she had imagined. In this conversation with Pedro A. Guerrero, Trixy reflects on the personal and professional lessons behind her entrepreneurial success. She discusses learning to distinguish useful advice from limiting opinions, recognizing opportunities in moments of economic uncertainty, and balancing instinct with data when making consequential business decisions. She also opens up about her complicated relationship with money, the guilt she experienced as a first-generation wealth creator, and the realization that entrepreneurs must invest in their own financial well-being rather than sacrificing everything for their businesses. Today, Trixy is focused on mentoring entrepreneurs and expanding access to real estate investing, particularly for individuals and families historically excluded from wealth-building opportunities. Drawing on her experiences as a founder, investor, and mother, she encourages the next generation to take ownership of their ambitions and become the CEOs of their own lives. Her vision for the Latino community is captured in a simple but powerful idea: Build it and own it. For Trixy, the next chapter of Latino success is not simply about contributing to America's prosperity, but ensuring that those who help create it have the opportunity to share in its ownership. Topics Discussed Growing up in a Cuban immigrant household and discovering entrepreneurship Building Genesis Capital and selling to Goldman Sachs Overcoming financial insecurity and learning to create personal wealth Knowing when to sell, scale, or step aside Mentoring entrepreneurs and expanding access to real estate investing Becoming the CEO of your own life Connect with Trixy Castro Trixy Castro on LinkedIn









