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Salon Goals

Salon Goals

Hosted by Lauren Lappin

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Episodes

191

Latest episode

Jun 2026

Language

EN

About the show

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

Listen to episodes

60 recent
June 15, 202623 min

Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's episode Lauren answers one of the most important (and difficult) questions in the beauty industry, "is owning a salon really worth it?"• Being objective about salon ownership vs working from home [05:30].• The physical toll of working in the Beauty Industry [09:00].• Regardless of how you choose to organise and run your business, it's going to be hard and will come with risk [13:30].• What is your business worth if you decide to stop running it? [16:00].• The Salon Goals Academy [20:00].....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

June 9, 202638 min

Ep. 191: Why I Stopped Using Claude Like a Chatbot (and What I Do Instead)

Save Your Spot - Tickets to the Beauty Business AI Masterclass.In this week's episode Lauren dives deep into how she is using AI (specifically Claude) to automate, improve and expand her business systems and practices in 2026 - both in the salon and in her coaching business.If you want to hear how Claude AI can save you time, stress, and even some money in your business, this is the episode for you.Sharing AI experiences [01:44].Lauren's background in IT and the Web [03:44].Early adoption of ChatGPT [06:10].Creating brand guidelines [10:19].Building a link in bio page [13:39].Building a teleprompter [21:17].Creating a carousel maker [22:49].Using Claude for transcription and coaching summaries [26:46].The Upcoming Masterclass on Claude AI [34:00].....Follow the Podcast: https://www.instagram.com/salongoals_podcastRate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

June 1, 202636 min

Ep. 190: Listener Q&A - Maintaining Quality Across Your Team | Things To Do in Gaps | Salon Marketing Basics | Managing Long Waitlists

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistIn this week's Listener Q&A episode, Lauren explores transitioning clients over to your team members, making use of gaps for the betterment of the business, marketing your salon business from scratch, and managing long Client waitlists. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.Listener Questions: How do we maintain consistency and quality when transitioning clients to team members? [01:28]How do we manage downtime and maximise team productivity? [12:55]What are some key strategies for attracting new clients? [17:43]How do I manage a long client waitlist? [31:40]Ep. 133: The Reasons Why Your Clients Don't Come Back (part 1): https://open.spotify.com/episode/2DvGaWNFfbE7sjkimRK9XP?si=4c567a49435f452cEp. 134: The Reasons Why Your Clients Don't Come Back (part 2): https://open.spotify.com/episode/7a4iRWc4l4rhz4WbH5lgXo?si=9d18a76696ce415f....Follow the Podcast: https://www.instagram.com/salongoals_podcastRate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

May 25, 202637 min

Ep. 189: Listener Q&A - Scaling Your Team | Recommended LED Lash Brands | WTD When Clients Only Want You | Maternity Leave

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlistJennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.auIn this week's Listener Q&A episode, Lauren dives deep into the topics of scaling to a stable Team, Lauren's (current) recommended LED Lash Brands, and confidently moving Clients over to your Team Members.If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.Listener Questions: How do you scale from 1-to-2 staff members, up to a stable Team? [01:17]Which LED lash brand and adhesive do you recommend? [13:13]How do you scale when clients are attached to you, instead of your team? [17:16]How do I move OG-clients over to a staff member before maternity leave? [30:13]Social Media Focussed Episodes:Work Smarter on Socials: https://open.spotify.com/episode/0kPNibljQmFSfjXwfTs73O?si=c482dbd802554d32Stop Posting This on Your Salon Instagram: https://open.spotify.com/episode/5Ua4oEHN63wCPaNd4JoD0y?si=b7de6da126e6493fWhat Actually Matters on Your Salon Socials: https://open.spotify.com/episode/6Pnx64sdZ7iiFRkZNbKOB1?si=e2e0108277044882....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

May 18, 202637 min

Ep. 188: How to Hire the Best People for Your Salon (And Actually Keep Them)

Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-GuideIn this week's episode Lauren tackles one of the most important questions in small business: How do you hire the best people, and how do you keep them for the long-term? The Process to Hiring and Keeping the Best People: Hiring Long-Term Loyal Staff. [00:48]The Hiring Process. [02:09]Choosing the Right Staff. [08:08]Onboarding New Team Members. [13:18]Empowering Staff with Responsibility. [20:01]Incentivising Staff. [22:40]Creating a Positive Team Culture. [26:05]Ongoing Training and Development. [30:24]Accepting Responsibility for Staff Performance. [32:26]....Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-GuideRate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

May 11, 202624 min

Ep. 187: Work Smarter on Socials: The Repurposing Strategy Every Salon Owner Needs

Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optinIn this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true.Repurposing Top Performing Content. [05:50]Reusing Captions and Creating New Content. [11:47]Repurposing Static Posts into Reels. [13:46]Reversing the Repurposing Process. [16:42]Using Stories to Repurpose Content. [17:11]Using AI to Help with Repurposing. [21:48]How to Repurpose Your Existing Social Media Content in 2026:Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved).You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple like adding a different song to the post, or adding more eye-catching closed captions).You can use segments/sections from longer captions and blog posts that you've already created in the past and you can create a Carousel relating just to the subject of that section of text.You can repurpose any static feed post (image or video) into a Reel. (Integrating these posts with fresh B-roll footage from your Camera Roll is a great way to blend existing posts with footage you have in your phone into new content ideas).Turn high performing Reels into Static Posts, Carousels and Stories.Show Up On Stories!Break up Carousels into Story Sets.Keep in mind, the bigger your Content Bank the more chance there is that you have lots of great content that could be tweaked, updated and reposted.Use AI to help expand upon your existing text posts, captions and blog posts, and also to create new text content from your existing pieces.The Social Media Repurposing Prompt Pack....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

May 5, 202634 min

Ep. 186: Is AI Sending Clients to Your Competitors Instead of You?

Get the AI Visibility Kit here: https://www.laurenlappin.com.au/visibility-kitIn this week's episode Lauren shares some incredibly valuable (and time sensitive) information around the importance of AI Search in 2026, and how your business is being found online, or why perhaps, its not being found.Getting Found in the Age of AI:(01:00) The Age of AI and its Impact on Online Visibility.(03:12) The Shift from Google to AI for Information.(05:34) Building AI Trust Signals.(12:56) Technical Signals for AI Trust.(22:13) Authority Signals for AI Trust.(23:40) Brand Signals for AI Trust.(28:05) Delving Deeper into Technical Signals.....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

April 27, 202619 min

Ep 185: The Loneliness of Running a Salon (and why no one talks about it)

The loneliness of entrepreneurship is rarely spoken about publicly, yet it's something that the majority of Salon Owners will face throughout their business journey. So, in this week's episode, Lauren shares some thoughts around what loneliness in business looks and feels like, how to spot if perhaps you're experiencing it, and how important community and connection are in navigating it and eventually overcoming it.(00:32) The Loneliness of Being a Business Owner.(02:54) The Difficulty of Sharing Decisions with Team Members.(06:20) The Disconnection from Family and Friends.(13:44) Feeling Guilty for Not Being Okay.(14:38) The Mental Load of Running a Business.(17:06) The Importance of Support and Community. Get yourself a Business Bestie.....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

April 20, 202626 min

Ep. 184: What Would You Do If You Weren't Being a Little Bitch About Your Business?

In this week's episode Lauren shares four questions she asks both herself (and her Clients) when growth is stagnating and business is plateauing.4 Questions for Breaking Through a Business Ceiling: (03:10) What is the bottleneck?(09:45) Who can help me?(12:15) What is the cost of not growing?(15:50) What would you do if you weren't afraid to fail?....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

April 14, 202637 min

Ep. 183: I Had No Money, Two Babies, and Zero Ducks in a Row — Here's How I Built a 7-Figure Salon Anyway

In this week's episode Lauren shares some of the more "unhinged" things she's done along her business journey.Crazy Stories from Building a 7-Figure Beauty Business:(01:15) Starting a Business with Young Children.(04:58) Securing a Business Loan.(07:38) Marketing at a Bridal Expo.(10:01) Investing in Russian Volume Lash Training.(14:25) Buying a Commercial Property.(22:43) Fitting Out Salons on Your Own.(27:12) Launching a Second Business.(30:24) Hiring Your First Staff Member.....Building a Bigger and Better Financial Future with Jessica Conrick (Educator & CPA): https://player.captivate.fm/episode/538ffc49-df22-45f7-a958-fd6ed1cf8727....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group: https://www.jcaldigital.org/podcast-editing

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