The Katie Lance Podcast

Hosted by Katie Lance

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223

Latest episode

Jun 2026

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About the show

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

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60 recent

June 11, 20267 min

Academy Member Spotlight: Joe Mendez Shares His Social Media Journey

What happens when you stop consuming content and start taking action?In this special #GetSocialSmart Academy Member Spotlight, Katie Lance sits down with longtime Academy member Joe Mendez, a Realtor in Long Beach, California, to talk about his social media journey, what inspired him to join the Academy, and how consistent learning and implementation have helped him grow his business.Joe shares:• How he first discovered Katie through YouTube• Why he joined the #GetSocialSmart Academy• His favorite Academy resources and trainings• How social media has impacted his confidence and marketing• Why Coffee with Katie is a standing appointment on his calendar• Advice for agents who are thinking about joining the AcademyOne of the biggest takeaways from this conversation is that success on social media doesn't come from knowing more - it comes from consistently putting what you learn into practice.Whether you're a Realtor looking to grow your business, improve your social media presence, or simply stay motivated, you'll find plenty of inspiration in Joe's story.Resources & Links:Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academyConnect with Joe:https://www.instagram.com/joe_mendez_realtor/Connect with Katie:https://www.katielance.comFollow Katie on Instagram:https://www.instagram.com/katielanceWatch this episode on YouTube: https://youtu.be/3VKg6joxbqsIf you enjoyed this episode, please subscribe, leave a review, and share it with a friend or colleague who could benefit from the conversation.

June 9, 202623 min

How Realtors Can Use PR and Mini Books to Build Credibility and Stand Out | Interview with Melanie Rembrandt

What if one of the most powerful marketing tools for your business isn't another social media post? In this episode of The Katie Lance Podcast, I'm joined by public relations expert, author, and founder of Rembrandt Communications, Melanie Rembrandt. We dive into how Realtors and entrepreneurs can use public relations, personal branding, and an often-overlooked strategy – mini books – to build credibility, stand out in a crowded market, and create more opportunities for their business.Melanie shares practical ways to leverage PR as a local expert, connect with media outlets, and position yourself as the go-to resource in your community. We also discuss why authenticity matters more than ever in the age of AI and how a simple mini book can become a powerful tool for marketing, lead generation, and relationship building.In this episode, you'll learn:✔️ Why Realtors have a unique advantage when it comes to PR and media exposure✔️ How to become a trusted local expert and resource✔️ Common PR mistakes that can hurt your visibility✔️ The power of mini books and how they can help you stand out✔️ Why credibility and authority matter more than ever✔️ How to repurpose existing content into valuable marketing assets✔️ The importance of having a marketing strategy behind your contentIf you're looking for creative ways to differentiate yourself, build trust, and attract more opportunities, this episode is packed with practical ideas you can start implementing right away.🔗 Interested in learning more about creating your own mini book?Visit:https://rembrandtwrites.com/ghostwritingbooks/🔗 Connect with Melanie:https://rembrandtwrites.com🔗 Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academy🔗 Connect with Katie:https://www.katielance.com🎧 Enjoyed this episode?Be sure to subscribe, leave a review, and share it with a friend or colleague who could benefit from these ideas!Affiliate Disclosure: Some links shared may be affiliate links, which means I may earn a commission if you choose to purchase through them, at no additional cost to you. I only recommend products, services, and resources I genuinely believe can help you and your business.

May 28, 202647 min

Inside the #GetSocialSmart Mastermind Experience for Realtors

What happens when you surround yourself with smart, supportive, growth-minded people who truly want to see you succeed? In this episode, Katie shares a behind-the-scenes look at the impact of the #GetSocialSmart Mastermind and why community, accountability, and practical implementation can completely transform your business. (This is a replay of a webinar we hosted recently!)You’ll hear reflections from a returning attendee who doubled her business, completed her 12-month plan, and shared why this experience feels so different from traditional conferences and events. If you’ve been craving more clarity, connection, and momentum in your business, this episode is for you.Watch this podcast on YouTube here >>Additional links:Learn more about the #GetSocialSmart MastermindJoin the #GetSocialSmart AcademyGrab my free content gridFollow me on Instagram

May 21, 202611 min

Why Community Matters More Than Ever

What if the real key to success in real estate and business today isn’t another app, algorithm, or AI tool… but community?In this episode of The Katie Lance Podcast, Katie shares reflections and takeaways from a recent #CoffeeWithKatie Community Zoom inside the #GetSocialSmart Academy and why meaningful relationships matter more than ever in 2026.From Facebook and Instagram strategies to collaboration posts, engagement tips, and building intentional connections online and offline, this episode is a reminder that social media is still about people.Katie also shares: ✔ Why Realtors are feeling overwhelmed with social media ✔ How to be more intentional with engagement on Facebook and Instagram ✔ Why community and relationships are your biggest advantage ✔ The power of collaboration content on Instagram ✔ Why “commenting not just contenting” matters ✔ How local community involvement can grow your business organically ✔ Reflections on celebrating 10 years of the #GetSocialSmart AcademyIf you’ve been craving more connection, support, accountability, and community in your business, this episode is for you.🎓 Learn more about the #GetSocialSmart Academy📱 Follow Katie on Instagram📺 Subscribe on YouTube

May 20, 202641 min

Luxury Real Estate Marketing, Relationships & Authenticity | Interview with Christophe Choo

What does it really take to build a luxury brand that stands the test of time? In this episode of the The Katie Lance Podcast, I sit down with Christophe Choo for a candid conversation about luxury real estate, branding, social media, mindset, relationships, and authenticity. Christophe shares how he strategically built his business in Beverly Hills by truly living the lifestyle, building meaningful relationships, embracing video and social media early on, and staying grounded in gratitude and personal growth. We also talk about AI, content creation, creating a sanctuary at home and work, and why “done is better than perfect” is still one of the best pieces of advice for entrepreneurs today. This episode is packed with practical wisdom, inspiration, and behind-the-scenes stories from one of the most recognizable names in luxury real estate. In This Episode: How Christophe built an authentic luxury real estate brand over decades Why relationships and experiences matter more than flashy marketing Thoughts on AI, video marketing, and staying authentic online The importance of mindset, gratitude, affirmations, and protecting your energy Why “done is better than perfect” when it comes to content creation Connect with Christophe Choo:InstagramYouTube WebsiteResources:🎓#GetSocialSmart Academy 📅 Free Content Grid 📺 YouTube ❤️ Instagram - connect with Katie

May 12, 20266 min

Realtors: Stop Overcomplicating Facebook

In this episode of the The Katie Lance Podcast, Katie shares key takeaways from her recent live Facebook Masterclass and breaks down what’s actually working on Facebook for real estate agents in 2026. From the difference between personal profiles and business pages to why relationship-building still matters more than ever, this episode is packed with practical, simple strategies to help you stay visible without feeling overwhelmed. Katie also shares tips on Facebook Reels, engagement, community-building, and how to use Facebook more intentionally to stay top of mind with clients and referrals.Resources Mentioned:💻 Facebook Masterclass🎓 Join the #GetSocialSmart Academy 📅 Free Content Grid: Free Content Grid 📺 Subscribe on YouTube ❤️ Connect on Instagram

May 7, 202630 min

From Music Producer to Top NYC Realtor: Steve Halpern’s Creative Edge

In this episode of the The Katie Lance Podcast, Katie sits down with New York City Real Estate Broker, Steve Halpern to talk about what it really takes to stand out in today’s competitive real estate market. From his background as a touring musician and producer to becoming a top NYC Realtor, Steve shares how creativity, storytelling, branding, and authenticity have shaped his business and helped him build a standout presence in luxury real estate. They dive into video marketing, emotional connection, team culture, taking creative risks, and why agents don’t need to copy everyone else to succeed. This conversation is packed with inspiration and practical takeaways for anyone looking to bring more personality, creativity, and confidence into their marketing and business.Additional Resources & Links Mentioned:🎓 Join the #GetSocialSmart Academy 📅 Free Content Grid 📕 18-Month Social Media Planner 📺 Subscribe on YouTube ❤️ Connect on InstagramConnect with Steve Halpern:🏙️ Instagram 🏡 The Halpern Team

May 5, 202610 min

Facebook Isn’t Dead in 2026: What’s Actually Working Right Now

If Facebook has felt confusing or like it’s not working the way it used to, this episode breaks down what’s actually working right now in 2026. You’ll learn how to shift from posting just to post into building real connections, why your personal profile matters more than ever, how short-form video is driving reach, and simple ways to create engagement without overthinking it. If you’re a real estate professional looking to simplify your Facebook strategy and stay consistent without the overwhelm, this episode is for you - and if you want to go deeper, you can grab the full training replay below. Links mentioned: Facebook Training ReplayJoin the #GetSocialSmart AcademyAcademy loginFree resourcesConnect on Facebook

April 28, 20269 min

YouTube for Realtors: The Simple Strategy That Actually Works in 2026

If YouTube has been on your list but you’re not sure where to start, this episode breaks it down in a simple, doable way. I’m sharing key takeaways from my recent YouTube Masterclass, including what to post, how to get found with local and niche content, and how to stay consistent without overcomplicating the process.The big shift? You don’t need to go viral - you just need to show up when people are searching. With the right strategy, YouTube can help you build your brand, stay top of mind, and generate opportunities over time!🔗 Links Mentioned🎥 YouTube Masterclass Replay + Workbook 🎓 #GetSocialSmart Academy📺 Subscribe on YouTube 📸 Let's connect on Instagram📝 Free resource library

April 21, 202614 min

Simple Video Editing for Realtors: How to Create Videos Fast (No Overwhelm)

If video editing has been slowing you down… this episode is for you.In this episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie training all about simple video editing for busy real estate agents. Because let’s be honest - most agents know they should be creating video… but the editing part? That’s where things get stuck.I’m breaking down a few of the biggest takeaways from the class, including how to simplify your workflow, save time, and create polished videos without overthinking every step.In this episode, we cover: • A simple 5-step video editing workflow • The “3 cuts” that instantly improve your videos • How to film smarter to make editing easier • How to turn one video into multiple pieces of content • Easy tools like CapCut and Descript to speed things upIf you’ve been feeling overwhelmed with video… this will give you a practical, doable approach to finally get consistent. 🎥 Want the full training? The replay is available now and goes much more in-depth with step-by-step demos, examples, and a complete system you can follow.👉 Grab the replay here >> or, join the #GetSocialSmart Academy for all of our training and resources!Questions? DM me!