The Katie Lance Podcast

Hosted by Katie Lance

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243

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Sep 2026

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About the show

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

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September 9, 20267 min

#GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits

What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently? In this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee. Deborah and I talk about her journey with social media, what she’s learned through the Academy, and why “done is better than perfect” continues to be such an important reminder. We also get into something I think a lot of real estate professionals can relate to: social media keeps changing! Deborah shares a funny “reverse aha moment” from our Mastermind when she arrived with a detailed content plan – only to hear me say that my recommendations had evolved. 😄 That’s the reality of marketing today. What worked a few years ago – or even last year – may not be what I recommend today. Being willing to learn, adjust, and keep moving forward is so important. One of my favorite parts of our conversation is Deborah’s advice for anyone nervous about video. Her suggestion? Start by sending simple birthday videos. No editing. No posting publicly. No pressure. Just a quick “Happy birthday!” video sent privately to someone you know. It’s such a simple way to get used to seeing yourself on camera, hearing your voice, and building the habit of recording video. Think of it as training wheels for video! In this episode, we talk about: – Why consistency matters more than perfection – How the Academy has impacted Deborah’s business and marketing – The value of community, accountability, and ongoing learning – Why your social media strategy needs to evolve – Deborah’s experience attending our Mastermind – Why investing in yourself can be one of the best investments in your business – A simple way to start building your video confidence today Whether you’re brand new to social media or you’ve been creating content for years, I hope Deborah’s story reminds you that you don’t have to have everything figured out. Start small. Stay consistent. Keep learning. And remember – done is better than perfect! CONNECT WITH DEBORAH WEST Deborah is a Broker Associate serving the Chicagoland area. Email Deborah: deborahsellsoakpark4u@gmail.com LISTEN OR WATCH NEXT Not Feeling Creative? Try These 3 Content Creation Hacks: https://www.youtube.com/watch?v=q8-LnWERv3o How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Better Social Media: https://www.youtube.com/watch?v=rsZPRiPuCeQ&t=132s My Favorite Content Creation Apps I Use Every Day: https://www.youtube.com/watch?v=jImf4o4BmA4&t=1s READY TO GET SOCIAL SMART? Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy Learn more about our Mastermind: https://www.katielance.com/mastermind CONNECT WITH KATIE Website: https://www.katielance.com/ Instagram: https://www.instagram.com/katielance/ YouTube: https://www.youtube.com/@KatieLance LinkedIn: https://www.linkedin.com/in/katielance/ Free resources: https://www.katielance.com/freebies Free content grid: https://www.katielance.com/contentgrid Interested in having me speak at your next event? https://www.katielance.com/speaking #RealEstateMarketing #RealEstateSocialMedia #RealtorMarketing #VideoMarketing #GetSocialSmart

September 8, 20262 min

How to Find Your Voice on Social Media as a Real Estate Agent

How do you find your voice on social media – especially when it feels like everyone else is already saying the same things? In this episode, I’m talking about something I believe is incredibly important when it comes to social media, video, personal branding, and even using AI: knowing what YOUR voice actually sounds like. Finding your voice doesn’t mean coming up with the perfect tagline or trying to create some polished version of yourself. It starts with getting clear about who you are, who you want to work with, what matters to you, and the experiences that have shaped you. I’m breaking it down into four simple questions you can ask yourself: Who do you love working with? Who isn’t the right fit for you? What matters to you personally and professionally? What is your journey, and how did you get to where you are today? For my real estate friends, this is especially important. There are thousands of agents creating content every day. Your voice, your perspective, your personality, and your experiences are what can help your content stand out. You don’t need to sound like everyone else. You also don’t need every video to be perfectly polished. The ums, the ahs, your sense of humor, your interests, your stories – those are all part of what makes you human and relatable. And as we use more AI in our businesses and marketing, I think knowing your own voice is going to become even more important. If you’ve been struggling with what to post, how to show up, or how to make your content sound more like YOU, this episode is a great place to start. IN THIS EPISODE: 00:00 Finding Your Voice 00:21 Your Ideal People 00:45 Who Not To Serve 01:02 Values And Interests 01:33 Share Your Journey 01:53 Wrap Up And Engage 🎥 WATCH NEXT: Map Out Your 12-Month Content Plan: https://www.youtube.com/watch?v=AcwI_6eZQBU&t=11s How to Audit Your Social Media: https://www.youtube.com/watch?v=G20Q4CIS4w8&t=15s What to Post When You Have Nothing to Post: https://www.youtube.com/watch?v=lm8PZZa2-kI&t=3s CONNECT WITH KATIE: 🏡 Ready to get smarter with your social media? Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Looking for a keynote speaker for your next real estate event? https://www.katielance.com/speaker 📲 Follow me on Instagram: https://www.instagram.com/katielance/ 🎥 Subscribe to my YouTube channel for more real estate social media, video marketing, and AI tips: https://www.youtube.com/katielance 💡 Grab my free social media resources and training: https://www.katielance.com/freebies 🌐 Learn more about Katie Lance Consulting: https://www.katielance.com/ ABOUT KATIE LANCE: Katie Lance is a nationally recognized keynote speaker, social media strategist, author, and founder of the #GetSocialSmart Academy. She helps real estate agents and brokers get smarter about social media, video marketing, content strategy, and AI – without the overwhelm.

September 2, 20267 min

How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Improve Her Social Media

What happens when a Realtor goes from feeling nervous about social media to confidently marketing herself online? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Debbie Teeter , a Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia. Before joining the Academy, Debbie was relatively new to social media and had tried marketing services that automatically posted content for her. But she realized something was missing – she wasn’t getting the traction, engagement, or connection she wanted. That’s when she decided to take a more hands-on approach to her social media marketing. In our conversation, Debbie shares how the #GetSocialSmart Academy has helped her build confidence, improve her marketing, and continue learning as social media platforms and tools evolve. We talk about: ✨ How Debbie went from feeling nervous about social media to posting consistently ✨ Why automated, generic social media content wasn’t working for her ✨ How ongoing education helped build her confidence as a Realtor ✨ Why she attends #CoffeeWithKatie almost every week ✨ How she uses the Academy’s monthly content calendars and carousel ideas ✨ Why Canva Camp is one of her favorite Academy events each year ✨ The value of Masterclasses, replays, workbooks, and ongoing training ✨ Why community and accessibility matter when learning social media ✨ Debbie’s advice for Realtors considering joining the Academy One thing I especially love about Debbie’s story is that it’s a reminder that you don’t need to grow up with social media to become great at it. You can learn, practice, build confidence, and find a marketing style that feels like you. Ready to get smarter and more confident with your social media marketing? 👉 Join the #GetSocialSmart Academy: https://katielance.com/academy Connect with Debbie Teeter: Debbie is a Keller Williams Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia. Instagram: @debbieteter_realtor Website: debbieteter.kw.com Email: debbieteter@kw.com Connect with Katie Lance: 📲 Instagram: @katielance 🎥 YouTube: @KatieLance 💡 Free resources: https://katielance.com/freebies 📅 Free Content Grid: https://katielance.com/contentgrid 🎓 #GetSocialSmart Academy: https://katielance.com/academy 🎤 Book Katie to speak: https://katielance.com/speaking If this conversation helped you, be sure to like, subscribe, and share it with a Realtor who wants to feel more confident about social media.

September 1, 20263 min

How to Audit Your Social Media Content Before Building a Strategy

How do you build a smart social media strategy if you don’t know what’s already working? Before you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence. In this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing, and where you should focus your time moving forward. You’ll learn: 📍 How to Google yourself and see what potential clients are finding 📍 Why your social media profiles, photos, bios, links, and brokerage information need to be updated 📍 How to decide which social media platforms deserve your attention 📍 Why you don’t need to be everywhere 📍 How to ask your database where they spend time online 📍 Which social media analytics actually matter 📍 How to review your top-performing content from the last 30, 60, and 90 days 📍 Why reach, engagement, comments, shares, and consistency can help shape your future strategy This is especially important for Realtors, real estate agents, entrepreneurs, and small business owners who want to create a more intentional social media and content marketing strategy. Remember: You don’t need more random content. You need to understand what’s working, what isn’t, and what your audience actually wants before you build your plan. 🔗 Learn more about the #GetSocialSmart Academy: katielance.com/academy 🎤 Looking for a keynote speaker for your next event? katielance.com/speaking 📲 Connect with me on Instagram: instagram.com/katielance ▶️ Subscribe on YouTube: youtube.com/katielance 🌐 More resources: katielance.com

August 26, 202613 min

How Betti Russo Built Confidence & Visibility with Video | #GetSocialSmart Academy Spotlight

How can video help you build more confidence, visibility, and connection in your real estate business? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member and North Jersey real estate broker associate Betti Russo to talk about her journey with social media, video marketing, confidence, and building a recognizable personal brand. Betti shares the story of one of her first Facebook Lives – when I encouraged her to step outside during one of our Napa Masterminds, hit the LIVE button, and just go for it. That one moment helped change the trajectory of how she showed up online. Today, Betti says people regularly tell her, “I see you everywhere.” Her consistency on social media and video has helped her become more visible in her North Jersey community, get more involved locally, teach others, and even walk into listing appointments with greater confidence. In this conversation, we talk about: * How Betti went from being afraid of video to confidently showing up on camera * Why video builds skills that go far beyond social media * How consistency can make you more recognizable in your local market * Why authenticity matters more than looking or sounding “perfect” * How social media can help Realtors build stronger relationships * The importance of community, connection, and continuing education * Why Betti has remained a #GetSocialSmart Academy member for years * How the Academy helps real estate professionals keep up with an ever-changing marketing landscape One of my favorite reminders from this conversation: Your clients already know what you look and sound like. You don’t need to become someone else to succeed on video. You just need to get comfortable being YOU. 🏡 Ready to get smarter about your social media, video, AI, and marketing? Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Looking for a keynote speaker or social media training for your organization? https://www.katielance.com/speaking 📲 Connect with me on Instagram: https://www.instagram.com/katielance 🎥 Subscribe on YouTube: https://www.youtube.com/katielance 💡 Grab my free social media resources: https://www.katielance.com/freebies 📲 Connect with Betti: https://www.instagram.com/betti_russo/ #RealEstateMarketing #VideoMarketing #RealtorTips #SocialMediaMarketing #getsocialsmart 00:00 Welcome and Introductions 00:35 How Betti Found Academy 01:48 Community and Connections 03:04 First Facebook Live Breakthrough 04:45 Business Impact and Confidence 07:22 Camera Mindset Tips 08:07 Why Join and Keep Learning 08:53 Google Business Profile Takeaways 10:35 Where to Connect with Betti 11:12 Final Thoughts and Sign Off

August 25, 20264 min

What to Post When You Have Nothing to Post (3 Easy Video Ideas)

What do you post when you have absolutely nothing to post? If you’re a Realtor, entrepreneur, or small business owner who knows you need to show up consistently on social media – but some days you just don’t know what to say – this video is for you. I’m sharing three simple, low-lift content ideas you can use when you’re feeling uninspired, overwhelmed, or just not in the mood to create another piece of content. In this video, you’ll learn: * How to turn client, colleague, and local business shout-outs into engaging content * Why simple B-roll of your neighborhood or community can make great social media content * How to share what you’re working on without oversharing your personal life * How to batch simple videos ahead of time * Why your content doesn’t always have to be promotional * How to stay consistent without posting every single day One of my favorite ideas? Give someone else the spotlight. So much real estate content is “Look at me! Look at my listing! Look at my award!” Instead, highlight a great client, lender, local business, team member, or someone else in your community. Give people their flowers! And remember: great content doesn’t have to be complicated. Sometimes a 10-second video of your neighborhood, a cup of coffee, or a quick behind-the-scenes look at what you’re working on is enough. If social media, video, and AI feel overwhelming and you’d like a simpler plan for your real estate business, I’d love to have you inside the #GetSocialSmart Academy. 👉 Join the Academy: https://www.katielance.com/academy MORE RESOURCES: 🎁 Free social media resources: https://www.katielance.com/freebies 📅 Free Content Grid: https://www.katielance.com/contentgrid 🎓 #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Book Katie Lance to speak: https://www.katielance.com/speaking 📸 Instagram: https://www.instagram.com/katielance ▶️ YouTube: https://www.youtube.com/katielance 00:00 Nothing To Post 00:03 Client Shout Outs 01:11 Why Shout Outs Work 01:37 Surroundings B Roll 02:05 Add Music And Text 02:45 Share What You're Doing 03:30 Consistency And CTA Which of these three ideas are you going to try first? Let me know in the comments! #RealEstateMarketing #SocialMediaTips #ContentIdeas #RealtorMarketing #VideoMarketing

August 19, 20264 min

How to Use AI for Social Media Captions (Without Sounding Like a Robot)

AI can help you write social media captions faster… but if you’re copying and pasting exactly what ChatGPT, Claude or Gemini gives you, people can usually tell. In this video, I’m sharing how I use AI to help write social media captions while still making sure the finished post sounds like ME. I’ll walk you through my actual process - from giving AI a video transcript or quick description to reading the caption out loud, shortening it, changing the hook, cleaning up emojis and adding my own personality back in. You’ll learn: * How I use ChatGPT to help write social media captions * Why I never blindly copy and paste AI-generated content * The read-it-out-loud trick I use before posting * What I almost always delete from AI captions * How I personalize hooks and calls to action * Why adding opinions, personality and imperfections matters * How to make AI-generated content sound more human * Why sometimes I skip AI and write the caption myself AI should help you communicate your ideas - not make everyone sound exactly the same. The goal isn’t to make AI write like a human. The goal is to use AI as a starting point and then make sure the final content sounds like YOU. 👇 How are you using AI for your captions? Do you edit heavily, use it as a starting point or write everything from scratch? Let me know in the comments! ❤️ If this was helpful, like this video and subscribe for more practical social media, video and AI tips for Realtors and small business owners. 🔗 MORE RESOURCES FROM KATIE: 🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy 🎁 Grab my free social media resources: https://katielance.com/freebies 📅 Get my free Content Grid: https://katielance.com/contentgrid 🎤 Looking for a keynote speaker or social media trainer for your next event? https://katielance.com/speaking ▶️ Subscribe to my YouTube channel: https://youtube.com/katielance 📲 Follow me on Instagram: https://instagram.com/katielance 🌐 Learn more: https://katielance.com #SocialMediaTips #AITips #ChatGPTTips #ContentCreation #RealEstateMarketing 00:00 Stop Copy Paste AI 00:20 When To Write Yourself 00:37 Feed AI Your Content 00:53 Read It Out Loud 01:15 Trim The AI Tells 01:40 Hook CTA And PS 02:19 Add Your Texting Voice 03:16 Why Voice Matters 03:41 Ask Viewers And Wrap

August 12, 20265 min

My Favorite Content Creation Apps I Use Every Day

What apps do you actually need to create great social media content? In this video, I’m sharing the content creation apps I use just about every day on my iPhone - from recording and editing videos to creating Reels, organizing B-roll, repurposing content and using AI to speed up my workflow. The good news? You don't need dozens of apps to create great content! I’m a big believer in keeping your content creation process simple. Your phone can do a LOT on its own, and a few go-to apps can make creating, editing and repurposing content so much easier. In this podcst, I share how I use: 📱 DualShot Recorder to record horizontal and vertical video at the same time 🎥 My iPhone camera for quick videos and B-roll ✂️ CapCut for video editing, templates and transitions 📸 Instagram and TikTok's native creation tools 💼 LinkedIn for repurposing short-form video ▶️ YouTube and YouTube Studio for uploading and checking analytics 🎨 Canva for downloading graphics and carousels I've created 🤖 ChatGPT and other AI tools for captions, ideas and content support I also share some of my favorite simple content workflows - including how I organize B-roll, batch four or five videos at once, turn everyday moments into content and repurpose one video across multiple platforms. If you're a Realtor, small business owner or content creator who feels like content creation takes way too much time, I hope this gives you a few ideas to simplify your process! 👍 If this video was helpful, like, subscribe and share it with someone who could use it. CONNECT WITH KATIE: 📲 Instagram: https://www.instagram.com/katielance/ 🎥 YouTube: https://www.youtube.com/katielance 🎙️ Watch on YouTube: https://youtu.be/jImf4o4BmA4 💡 Free resources: https://katielance.com/freebies 📅 Free Content Grid: https://katielance.com/contentgrid ✨ #GetSocialSmart Academy: https://katielance.com/academy 🎤 Hire Katie to speak: https://katielance.com/speaking #ContentCreation #SocialMediaTips #VideoMarketing #RealtorMarketing #ContentCreator

August 6, 20266 min

#GetSocialSmart Academy Spotlight: Joanne Powell on Confidence, Consistency & Authentic Marketing

What if the biggest change in your marketing wasn't learning another social media hack... but gaining the confidence to simply show up? In this #GetSocialSmart Academy Spotlight, Katie Lance sits down with longtime Academy member Joanne Powell, Managing Broker with Berkshire Hathaway HomeServices serving Clark County and Southwest Washington. Joanne has been part of the #GetSocialSmart Academy since 2019, and in this conversation she shares how consistency, authenticity, and community have transformed not only her marketing—but also her confidence. You'll hear why she stopped chasing algorithms, how she repurposes content to save time, and why her clients appreciate seeing the real person behind the real estate business. In this interview you'll learn: • Why "done is better than perfect" became Joanne's marketing mindset • How authentic content builds stronger client relationships • Why engagement isn't the only measure of success • The power of repurposing your content • How the Academy community keeps members motivated and learning • Why consistency beats chasing every new social media trend • Joanne's advice for Realtors who are thinking about joining the Academy 💬 We'd love to hear from you: What has helped build your confidence with social media? Let us know in the comments below! 🏡 Connect with Joanne Powell: 🌐 Website: https://jopowellrealestate.com/ 📸 Instagram: https://www.instagram.com/joannepowell_realtor/ Katie's Resources and Links: 👇 Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy 🎁 Get my FREE Content Grid: https://www.katielance.com/contentgrid 🌐 Website: https://www.katielance.com 🎤 Hire Katie to Speak: https://www.katielance.com/speaking 📸 Instagram: https://www.instagram.com/katielance 👍 Facebook: https://www.facebook.com/katielanceconsulting 💼 LinkedIn: https://www.linkedin.com/in/katielance ▶️ Subscribe for weekly practical social media, AI, Canva, YouTube, and marketing strategies to help you build relationships, stay consistent, and grow your real estate business. 00:00 Welcome and Introduction 00:29 How Joanne Found Academy 01:03 Community and Learning Benefits 01:55 Confidence and Authentic Marketing 03:16 Content Calendar and Repurposing 04:21 Advice for Fence Sitters 05:12 Learning Mindset and Mastermind 06:00 Connect with Joanne and Wrap Up #GetSocialSmart #RealEstateMarketing #Realtor #SocialMediaMarketing #KatieLance

August 5, 20262 min

How to Link a Reel on Instagram (New Feature)

Did you know you can now link one Instagram Reel to another? This new Instagram feature is simple to use, but most people have no idea it's there. In this video, I'll show you exactly how to link a Reel during the publishing process, why it matters, and how it can help keep people watching more of your content. Instead of creating random one-off posts, think about your Reels like a playlist. When you connect related videos together, you create a better experience for your audience and give people another reason to stay on your profile. In this video you'll learn: • How to use Instagram's new Link Reel feature • Where to find it when publishing a Reel • Why linking related videos can increase engagement • How to create content that works together • Simple ideas for Realtors, business owners, and entrepreneurs If you're looking for practical social media tips that actually save you time, you're in the right place! 👇 Did you know about this feature? Let me know in the comments! ⭐ Free Content Grid: https://www.katielance.com/contentgrid ❤️ Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Book Katie to Speak: https://www.katielance.com/speaking 📸 Instagram: https://www.instagram.com/katielance 💼 LinkedIn: https://www.linkedin.com/in/katielance 🌐 Website: https://www.katielance.com Don't forget to like this video, subscribe, and share it with someone who could use this tip! 00:00 Link Reels Feature 00:04 How to Link a Reel 00:32 Choosing Related Reels 00:54 Build a Content Playlist 01:25 Why It Boosts Views 01:40 New Update and CTA 01:56 About Katie Lance 02:13 Final Thoughts