The Limitless Leadership Podcast

Hosted by Josh Parnell

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174

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Aug 2026

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About the show

The Limitless Leadership Podcast was created to help automotive repair shops learn how to lead, coach, train, and manage people better by sharing proven techniques and thought provoking interviews from industry leaders. The key to sustainable growth and profitability lies in the perfect synergy of leadership and performance, and we're dedicated to helping aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results. People + Process = Profit.

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September 9, 202630 min

Ep 176: How a Near-Crash Paved the Way for His Leadership with Brad Coleman

In this episode, Josh Parnell interviews former NASCAR driver and Safeway Driving CEO Brad Coleman about the near-crash that changed his life and sparked his passion for road safety. Brad shares his journey from racing to driver education, how a Nationwide Insurance simulator helped him understand the dangers of distracted driving, and how his family eventually took over Safeway Driving. Brad also explains the idea of “slowing down to speed up,” Safeway’s approach to driver education and safety, and why strong leadership comes down to keeping your word, listening, taking action, and owning accountability. Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today. Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Learn more about Promotive or start your next search at https://www.gopromotive.com . Timestamps: 00:00 Near-Miss Wake-Up Call 00:31 Podcast Intro 01:05 Meet Brad Coleman 01:43 Sponsor Breaks 03:16 From NASCAR to Driver Education 04:00 The Simulator That Sparked Change 07:02 Slowing Down to Speed Up 09:16 The Reality of Texting and Driving 11:33 Distracted Driving Curriculum 13:15 Leadership Means Owning It 18:43 Franchise Standards and Buy-In 24:39 Mentor Advice on Failure 27:37 Message to Franchisees 30:35 Just Drive: Final Advice 31:33 Wrap Up and Farewell I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

September 3, 202635 min

Ep 175: Why Change Doesn't Have to Be Scary with Joe Flammer

In this episode, Josh Parnell is with Joe Flammer, Account Executive at Broadly and former auto repair marketing professional, about leading through change, embracing feedback, and developing self-awareness. Joe shares how Broadly's evolution into AI-powered tools is helping small businesses improve customer communication and workflow automation, while reflecting on lessons from coaching, faith, and personal growth. The conversation explores navigating uncertainty, overcoming blind spots, emotional regulation, and why intentional leadership starts with knowing yourself. Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood. Timestamps: 00:00 Know Yourself First 00:37 Podcast Welcome 01:10 Meet Joe Flammer 02:10 Sponsor Break 03:40 Joe's Journey to Broadly 06:05 Career Path in Automotive Marketing 09:12 Navigating Change with Confidence 10:24 Faith Over Fear 15:42 The Best Leadership Advice Joe Received 17:41 Understanding Blind Spots 20:07 Emotional Regulation in Leadership 22:16 Defining Leadership 24:38 Truth Tellers and T-Groups 30:46 Receiving Feedback Without Taking It Personally 33:35 Where to Connect and Closing Remarks I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

September 1, 202634 min

Ep 174: More Leads Won't Fix a Broken Sales Process with Christian Mosley

In this episode, Josh Parnell welcomes Christian Mosley of Auto Mastery to discuss why generating leads is only the beginning of growing an independent auto repair shop. Christian explains how websites, SEO, and Google Ads can bring in potential customers, but shops still need to answer the phone, remove unnecessary friction, and confidently ask for the appointment. Drawing from his experience as a former shop owner, Christian explains how call recordings, transcripts, and data can reveal missed opportunities, capacity problems, and weaknesses in the customer experience. He also shares leadership lessons around one-on-ones, the 1-3-1 problem-solving method, and the importance of inspecting what you expect. Learn more about Promotive or start your next search at https://www.gopromotive.com . Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Optimize Labor. Unlock Capacity. For less than $5 a day per technician, improve absorption rate, increase ELR, and give your techs the career pathway that keeps them engaged and in the bay. Book a demo today! https://meetings.hubspot.com/jen-grimes/demo-meeting?utm_campaign=41778739-Limitless+Leadership&utm_source=Limited+Leadership&utm_medium=LL+referral&uuid=57616c84-28ec-48d0-9a44-7b64074e5d8c Timestamps: 00:00 Lead Generation Reality Check 00:23 Podcast Intro 00:56 Meet Christian Mosley 01:35 Sponsor Break 03:02 What Auto Mastery Does 05:50 From Shop Owner to Marketer 09:49 Data-Driven Call Conversion 14:57 Fixing Phones and Training Teams 18:22 Why Shops Choose Auto Mastery 23:42 Defining Leadership 24:40 Putting Leadership Training Into Practice 29:50 Best Coaching Advice 32:51 Final Wisdom and Contact I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

August 26, 202633 min

Ep 173: How to Upskill Leadership Skills in the AI Era with Jacki Lutz

In this episode, Josh Parnell welcomes Jacki Lutz, Content Director at the Auto Care Association, to discuss why automotive businesses need to build a strong digital presence as search increasingly shifts toward AI tools like ChatGPT. Jacki explains how the Auto Care Association supports the aftermarket through advocacy, education, and efforts like right to repair, while emphasizing the power of content and social media to attract customers and future technicians. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Learn more about Promotive or start your next search at https://www.gopromotive.com. Timestamps: 00:00 Why Your Online Presence Matters 00:19 Podcast Intro 00:53 Meet Jacki Lutz 02:12 Sponsor Break 03:52 The Auto Care Association’s Mission 06:30 Building a Digital Presence 09:11 Sponsor Break 10:24 AI as an Ally, Not an Enemy 12:39 Using AI for Shop Marketing 14:27 Why AI Will Become Standard 18:22 Leading Through Change 24:42 Mindset and Faith 29:04 The Best Advice: Control What You Can 31:30 Where to Find Jacki 32:52 Closing Thoughts I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

August 20, 202642 min

Ep 172: People Don't Buy What They Can't Trust with Kamran Rahman and Saurav Kumar

In this episode, Josh Parnell welcomes Kamran Rahman and Saurav Kumar, co-founders of 47 Consulting, to discuss how authentic storytelling helps independent auto repair shops stand out. They explain why the automotive industry's values drew them in, how consistent video content builds trust before a customer ever visits the shop, and why the best marketing highlights the people behind the business. The conversation also explores leadership, creative partnerships, and building a brand that customers remember. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Learn more about Promotive or start your next search at https://www.gopromotive.com. Timestamps: 00:00 Trust Before the Door 00:15 Podcast Introduction and Guests 01:33 Sponsors and Partners 03:02 Why Automotive Was the Right Fit 05:36 Helping Teams Feel Comfortable on Camera 08:25 Sponsor Messages 10:38 Connection Before Content 15:34 What 47 Consulting Does 17:46 Building Trust Through Storytelling 25:59 The Three Media Pillars 29:13 The Story Behind the Name "47" 31:09 Leadership and Business Partnership 38:41 The Best Leadership Advice They Received 41:05 How to Connect with 47 Consulting 41:33 Final Sendoff I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

August 18, 202645 min

Ep 171: How Emotional Intelligence Makes Better Leaders with Dan Taylor

In this episode, Josh Parnell welcomes Dan Taylor, Chief Learning Officer and Performance Coach for Power Peer Groups, to discuss how great leadership is built through emotional intelligence, communication, and continuous learning. Drawing from a career that includes Fortune 500 companies like FedEx, Dan shares why peer groups and coaching help leaders grow faster, how "speaking greatness" into others unlocks potential, and why most people succeed when given the right support, systems, and environment. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Optimize Labor. Unlock Capacity. For less than $5 a day per technician, improve absorption rate, increase ELR, and give your techs the career pathway that keeps them engaged and in the bay. Book a demo today! https://meetings.hubspot.com/jen-grimes/demo-meeting?utm_campaign=41778739-Limitless+Leadership&utm_source=Limited+Leadership&utm_medium=LL+referral&uuid=57616c84-28ec-48d0-9a44-7b64074e5d8c Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com. Timestamps: 00:00 People First Mindset 00:29 Podcast Introduction and Welcome 01:02 Meet Dan Taylor 02:18 Sponsor: Shop Marketing Pros 03:53 Dan's Career Journey 08:15 What Power Peer Groups Does 09:27 Sponsor Break 11:20 Women in Leadership 15:10 Group Coaching vs. One-on-One Coaching 19:20 Defining Leadership 22:46 Speaking Greatness Into Others 25:52 Challenging Limiting Beliefs 26:31 The Two Sides of Emotional Intelligence 27:13 Breaking Negative Thought Loops 28:48 Why People Skills Drive Performance 30:31 How Work and Home Affect Each Other 32:37 Communication, Coaching, and Leadership 33:37 Everyone Leads Themselves First 35:02 Never Stop Learning 35:39 The Five Communication Styles 40:16 Leadership Book Recommendations 41:59 The Best Leadership Advice Dan Received 44:47 Recognition and Closing Thoughts I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

August 12, 202644 min

Ep 170: Why We Should Reject Mediocrity with Andrew Klement

In this episode, Josh interviews Andrew Klement, former Christian Brothers technician and new owner of Finley River Auto & Diesel in Ozark, Missouri, about launching his repair shop and building a culture centered on excellence. Andrew shares why excellence goes beyond clean facilities, it requires consistency, teamwork, continuous improvement, and a commitment to serving both customers and employees well. He also discusses hiring a coach early, creating a people-first workplace, learning from costly mistakes, and building systems that allow the business to grow without sacrificing culture. Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Learn more about Promotive or start your next search at https://www.gopromotive.com. Timestamps: 00:00 Excellence Mindset Teaser 00:22 Podcast Introduction and Welcome 00:55 Meet Andrew Klement 02:37 Sponsor: Promotive 03:24 Sponsor: Shop Marketing Pros 04:17 Andrew's Origin Story 05:29 Defining Excellence 07:34 Putting People First 07:49 Sponsor: Tekmetric 09:02 Building a Kaizen Culture 12:35 Hiring and Building the Team 16:20 Early Financial Challenges 19:14 The Best Advice: Hire a Coach 22:07 What Leadership Means 23:41 Vision and Mission Alignment 24:49 Mission Statement Workshop 25:48 Building Team Buy-In 27:22 Why Complacency Breeds Mediocrity 30:27 Creating a Low-Stress Culture 33:07 The "Leaders Eat Last" Mindset 34:22 Learning from Mistakes and Improving Processes 38:31 Mentorship and Lessons from the Past 41:25 Faith Over Fear 42:51 The Hard but Rewarding Journey 44:26 Final Thanks and Sign-Off I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

August 6, 202649 min

Ep 169: How They Doubled Revenue With Fewer People with Brian Moak

In this episode, Josh Parnell is with Brian Moak, 2025 Ratchet+Wrench All-Star/Owner of the Year and Executive VP of the Heart Division at Telly Tire, about building high-performing automotive businesses through strong leadership, systems, and a people-first culture. Brian shares how he nearly bankrupted his family business after buying it at 27, then transformed it by focusing on data, operational systems, and solving root problems instead of symptoms. The conversation explores leadership principles, acquisitions, employee retention, and creating a culture where people and performance thrive together. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com. Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood. Timestamps: 00:00 Every Minute Matters 00:29 Podcast Introduction 01:02 Meet Brian Moak 02:36 Sponsor Break 04:08 The Heart Division 06:27 Brian's Story 08:39 Leading with Heart 12:27 Lessons from Turning the Business Around 18:14 Why Capacity Is a Mindset 24:12 The Acquisition Decision 26:53 A Three-Hour Turning Point 27:31 Building a People-First Culture 28:21 Life After the Acquisition 31:14 How to Connect with Brian 32:31 Leadership Helps People Win 33:12 Building Long-Term Employee Loyalty 36:15 Developing Homegrown Talent 39:02 "Keep the Problem the Problem" 44:27 Creating Team Ownership 47:29 Final Thoughts and Closing I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

August 4, 202640 min

Ep 168: Stop Guessing. Start Leading. | Eric Joern

In this episode, Josh Parnell sits down with Eric Joern, partner and Chief Revenue Officer at Kaizen CPAs and Advisors, to discuss how financial strategy can help auto repair shops grow beyond simply balancing the books. Eric shares his journey from working at a car dealership to becoming a CPA and helping Kaizen specialize in the automotive industry. The conversation explores leadership, employee development, accountability, continuous training, and why great advisors do much more than prepare tax returns—they help business owners make better decisions. Learn more about Promotive or start your next search at https://www.gopromotive.com . Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Optimize Labor. Unlock Capacity. For less than $5 a day per technician, improve absorption rate, increase ELR, and give your techs the career pathway that keeps them engaged and in the bay. Book a demo today! https://meetings.hubspot.com/jen-grimes/demo-meeting?utm_campaign=41778739-Limitless+Leadership&utm_source=Limited+Leadership&utm_medium=LL+referral&uuid=57616c84-28ec-48d0-9a44-7b64074e5d8c Timestamps: 00:00 Cut Through the Noise 00:25 Podcast Introduction and Guest 01:24 Sponsor Messages 03:22 Introducing Under the Hood CPA 04:38 What Kaizen CPAs Does 06:40 Eric's Career Journey 08:43 From Dealership Employee to CPA 12:29 Specializing in the Automotive Industry 15:47 Defining Leadership 16:46 Training as a Long-Term Investment 19:28 Kaizen's Training Systems 20:06 Customized Growth and One-on-Ones 21:52 Building Better Employee Relationships 22:48 EOS Quarterly Check-Ins 23:14 Supporting Employees Beyond Work 23:53 Leading Across Multiple States 24:58 Rethinking Shop Hours 25:42 Scheduling for Success 27:14 Building Customer Loyalty 28:15 Developing a Growth Mindset 30:24 Helping Shops Embrace Change 31:34 Why Accountability Matters 32:34 The Best Leadership Advice Eric Received 34:03 Time, Action, and Execution 35:50 Under the Hood CPA Podcast Launch 37:23 Where to Find Kaizen CPAs 40:07 Final Sign-Off I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .

July 29, 202633 min

Ep 167: The Promotion He Never Wanted Changed His Life with Nestor Gutierrez

In this episode, Josh is together with Nestor Gutierrez, owner of Rancho Express Lube. He shares about his journey from starting as a lube technician in 2016 to becoming the shop owner just a few years later. Nestor shares how difficult early leadership nearly drove him out of the industry, how stepping into uncomfortable roles accelerated his growth, and why leadership starts with setting the example. The conversation explores mindset, mentorship, goal setting, and creating a workplace where employees can grow personally, professionally, and financially. Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking. Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood. Timestamps: 00:00 Hating Growth at First 00:09 The Dealership Ceiling Discussion 00:52 Podcast Introduction 01:25 Meet Nestor Gutierrez 02:59 Sponsor Message 03:41 Finding a Career in Automotive 06:21 Escaping Toxic Management 08:28 Being Pushed to the Front Desk 09:41 Sponsor Break 10:40 Building Confidence Through Discomfort 11:59 Choosing Clarity Over Money 15:59 What Happens If You Quit? 17:08 The Dealership Ceiling Trap 18:11 Mindset Shifts and Growth Opportunities 19:51 Mentoring Beyond the Paycheck 20:54 Personal, Professional, and Financial Goals 22:39 Leading by Example 26:27 Mentors and Hard Truths 30:27 Standards Over Goals 31:04 Breaking Through Limiting Beliefs 33:30 Closing Thoughts and Thanks I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results. For more information, please visit https://www.limitlessleadership.co .