The ISV Society

In this episode of Channel Up Your Marketing, host Amiee Keenan chats with Elif Item, founder of Item by Item, about her experiences with DynamicsCon. They discuss the importance of training in Dynamics 365 implementations, Elif's journey as a speaker and sponsor at the conference, her role as a meetup leader, and the overall community engagement within the Dynamics ecosystem. Elif shares her excitement for the upcoming DynamicsCon in Chicago, highlighting the value of face-to-face interactions and the collaborative spirit of the event.Key takeaways:DynamicsCon brings together thousands of Microsoft professionals.Training is often an afterthought in implementations.Sponsorship offers new opportunities for engagement.Meetups help build community and connections.Face-to-face time with customers is invaluable.Learning from other partners can spark new ideas.Resources & Mentions:Learn more about Item by ItemConnect with Elif Item on LinkedInRegister or learn more about DynamicsCon LIVEFollow along with What’s the Buzz videos from the show floorWant to join a local Dynamics meetup? Find one near you here

A picture’s worth a thousand words.A GIF?👀 It might be worth a thousand clicks.In this new Buzz Bites episode, I’m talking about why GIFs need a spot in your content strategy — even in B2B.🚀 Stop the scroll📬 Liven up your emails💡 Educate with motionCheck out this episode. Also, don't forget to like, share, comment.Thank you!Also, follow me on LinkedIn

In this episode of the Channel Up Your Marketing podcast, host Amiee Keenan and LinkedIn strategist Molly Godfrey discuss effective strategies for leveraging LinkedIn for content creation, sales, and relationship building. We explored the importance of intentional content strategy, the nuances of sales content on LinkedIn, and the significance of engaging with others through comments and connections. Molly shares insights on how to use storytelling, social proof, and various content formats to enhance visibility and foster relationships on the platform.00:00 Introduction to LinkedIn Strategies04:08 Crafting an Effective Content Strategy08:52 Sales Content Strategy on LinkedIn12:50 Outreach and Relationship Building on LinkedInFollow Molly on LinkedInFollow me on LinkedInDon't forget to comment, subscribe, and share this podcast with others. Only you can help it grow.Thank you!

Is meme marketing just for Gen Z and pop culture brands? Not anymore! In this bite-sized episode of Buzz Bites, Amiee breaks down how memes are carving out a seat at the B2B table—and doing way more than making people laugh. Learn why memes actually work in professional spaces, how to use them strategically, and the three big reasons they deserve a spot in your content calendar. If you're ready to stop the scroll, spark connection, and serve up value with a side of humor—this one’s for you.

Content fatigue is real—especially in B2B marketing. In this episode of Channel Up Your Marketing, I chat with Kara Martin, Senior Content Creator at Navient and founder of Content Marketing with Kara, to reveal the real secret to staying consistent with content (without losing your mind).From repurposing strategies to video marketing on a budget, Kara shares what’s working right now for B2B marketers—and what’s not. If you’re tired of the content hustle and need smarter, simpler strategies that drive engagement, this one’s for you.About Kara Martin:Kara is a B2B content marketing specialist with nearly six years of experience creating data-driven blogs, web content, and customer stories for Navient. She also shares short, insightful videos on LinkedIn through Content Marketing with Kara, where she breaks down trends like AI, SEO, and email marketing in digestible clips that keep marketers inspired and informed.If you loved this episode, please rate, review, and subscribe to Channel Up Your Marketing!Let us know what you think, and tag us with your favorite takeaway from the episode:🗨️ #ChannelUpYourMarketing📩 Want to be a guest? Reach out - amieek@theisvsociety.comResources & Mentions:Follow Kara on LinkedInFollow Amiee on LinkedInDownload The ISV Guide to Grow Your Audience.

In this bite-sized episode of Buzz 🐝 Bites, we dive into the best strategies for keeping your audience engaged after a webinar. If you’re simply sending a “Thanks for attending!” email and moving on… you’re leaving money on the table!In this episode, you’ll learn:✅ The #1 mistake people make with webinar follow-ups✅ How to segment your attendees for better engagement✅ The exact emails & social posts you should be sending✅ How to repurpose your webinar content for maximum reachDon’t let your hard work go to waste! Tune in to this episode and start turning webinar attendees into long-term connections and leads.

In this episode of Channel Up Your Marketing, Amiee Keenan and Kate Coffey-Bacon discuss the challenges of building a brand, the importance of embracing the process over the outcome, and the significance of sharing struggles in the professional space. They delve into the concept of imposter syndrome, the necessity of consistency in branding, and how to reframe failure as a stepping stone to success.Key takeaways:Creativity isn't always magic; it requires work.Building a brand takes resilience and consistency.Social media often showcases polished results, not the messy process behind them.Imposter syndrome is a common struggle among professionals.Embracing the process can help overcome feelings of inadequacy.Failure is not the opposite of success; it's part of the journey.It's important to share struggles to foster connection and support.Consistency is key in personal branding and growth.Reaching out for support can help in overcoming challenges.Every professional faces setbacks; it's how we respond that matters.Chapters00:00 Welcome to Channel Up Your Marketing Podcast01:19 Challenges in Building a Brand11:30 Embracing the Process Over Outcome19:41 The Importance of Sharing Struggles25:35 Reframing Failure as a Stepping StoneFollow them on LinkedInKateAmiee

Buzz 🐝 Bites Episode 4, sharing actionable tips for conducting effective partner meetings. It's all about the importance of collaboration, setting clear agendas, and ensuring that both parties benefit from the partnership. 🔑 Key Takeaways: 🎯 Focus on What’s In It for Them Make the meeting about how you can succeed together, not just about your own goals. Share real examples of past wins and successes to inspire continued collaboration. 🤝 Create a Collaborative Strategy Partnerships thrive when both sides are invested. Brainstorm ideas for joint webinars, co-branded content, and lead generation programs. 🗣️ Encourage Open Dialogue Make space for honest feedback on what worked, what didn’t, and what can be improved. Facilitate discussions that bring new opportunities to light. ✅ Define Clear Next Steps and Follow-Up Always end meetings with actionable next steps and assigned responsibilities. Send a follow-up email with key takeaways, tasks, and the next meeting date to keep momentum going.Got a partner meeting coming up? Use these tips to structure your agenda around collaboration, quick wins, actionable next steps, and open dialogue. Focus on how you can succeed together and set the tone for a productive partnership.Don’t forget to check out The ISV Guide to Grow Your Audience!Whether you’re planning your budget or exploring new ways to engage your target audience, this guide is packed with actionable insights, new B2B services, and even a podcast section to help you amplify your brand.Download it today!Follow me on LinkedIn for more tips!Love this episode? Don’t forget to: 📲 Subscribe to Buzz Bites on your favorite podcast platform. 🔗 Share this episode with your network. ⭐ Leave a review and let us know how these tips helped you!

🚨 Big news! 🚨 My podcast has a new name! The ISV Society Podcast is now Channel Up Your Marketing 🎉Why the change? Because this podcast is all about marketing for ISVs and VARs—helping you stand out, generate leads, and scale. The new name speaks directly to our mission!And what better way to kick off this rebrand than with an episode packed with email marketing insights from the amazing Monica Hoyer from emfluence?We explore the concepts of first-party and zero-party data, how to collect this data effectively, and the significance of personalization in marketing strategies. Chapters00:00 Welcome to Channel Up Your Marketing01:42 Introduction to First Party Data04:56 Understanding Zero Party Data09:28Collecting First Party Data12:05 Creating Campaigns with Data17:16 Personalization in Marketing20:34Maintaining Data Accuracy22:09 Upcoming Events and ConclusionWin a FREE Pass to DynamicsCon Live!Want to join us at DynamicsCon Live in Denver for FREE? I’ve got 1 pass to give away—just for my podcast listeners! 🎉All you have to do is:✅ Like/ Comment on this podcast episodeor✅ Share this podcast in a social post and tag me

You just wrapped up that big conference—now what? The real work beginsafter the event! In this episode ofBuzz Bites, I’m sharing mybest tips and tricks to ensure you make the most of your sponsorship investment.Learn how tofollow up fast, repurpose event content, keep social media engagement alive, and analyze key metrics to optimize future events.Key Takeaways:✅Follow Up Fast: Reach out to leads within 48 hours with personalized emails and LinkedIn messages.✅Repurpose Event Content: Turn booth discussions, Q&As, and session slides intosocial posts, blogs, and videos.✅Keep Social Engagement Going: Share recap posts, photos, and videos tostay top of mind.✅Analyze & Optimize: Review booth traffic, session attendance, and lead conversions torefine future strategies.Actionable Task:1️⃣ Send personalized follow-ups to yourtop 10 leads.2️⃣ Repurposeone piece of event content into a LinkedIn post.3️⃣ Review yourevent metrics and refine your post-event strategy.Chapters00:00 Introduction to Post-Conference Strategies02:53 Effective Follow-Up Techniques06:01 Content Repurposing and EngagementListen now!