
Todd Lucas on Building a Training Program From Scratch That Created a Better Employee Experience at Family Farm and Home
Todd Lucas is the Director of Family Culture at Family Farm and Home, a family-owned rural retail chain that has grown from 19 locations to more than 80 stores across Michigan, Indiana, Ohio, Maryland, and Pennsylvania since he joined in 2012. A former radio DJ turned Menards store manager, Todd came to Family Farm and Home as a district manager, moved through senior buying roles, and was tapped in 2022 to build the company's first-ever training department from scratch — bringing his broadcast background, operations knowledge, and product expertise together in a role that didn't exist before he created it.✨ Key Insights You'll Learn:Radio DJ career in the Fox Valley area of Wisconsin before Menards pulled him into full-time retailEleven-plus years at Menards across eight locations in Wisconsin, North Dakota, and Michigan, reaching interim store manager by 26Joining Family Farm and Home in 2012 as store manager first, then district manager four months later, by choiceThe average employee age dropped from 53 in March 2020 to 36 in July 2022, creating the product knowledge gap the training department was built to closeCreating Todd Talks: a two-minute video series launched with a deer urine product demo that got 1,800 views from a 1,100-person workforce80-plus percent of employees watch each Todd Talks episode all the way through without scrubbingTriple-digit sales increase on a specific insect control product within three weeks of its Todd Talks featureService centers as a key competitive differentiator: Family Farm and Home services gas-powered equipment that competitors only sell4-H involvement: store managers know kids' names and their animals' names, attend county fairs, and watch those projects grow over the yearThe Frontline Enablement Playbook by JD Dillon: Todd contributed a chapter covering Todd Talks and the training model🌟 Todd's Key Mentors:Menards Store Managers (Early Career): Long-tenured operators who modeled consistency, high standards, and the idea that hard work in a demanding environment would open future doorsFamily Farm and Home Owners: Three-owner family who gave Todd the runway to move from operations to buying to training, always finding a meaningful next roleHis Trusted Friend at the Company: A sounding board during a bruising career transition who helped Todd process the ego hit and come out of it performing at his bestJD Dillon (Author, Frontline Enablement Playbook): Invited Todd to contribute a chapter and helped him frame the Todd Talks model in the context of frontline workforce development nationally👉 Don't miss Todd's account of getting sprayed in the face with deer urine to launch a training series that now reaches more employees than the company has people, and how a career pivot he didn't choose became the role he was most qualified to do.🔗 Connect with Todd Lucas:Website: familyfarmandhome.comLinkedIn: Todd Lucas📋 Transcript Available: Todd Lucas on Building a Training Program From Scratch That Created a Better Employee Experience at Family Farm and Home 🌐 Our Website: The Inspired Stories Podcast📋 Special Thanks to Anthony Codispoti & AddBack Benefits Agency: Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line. Website: addbackbenefits.com



