The Inspired Business Podcast

There's a pattern in digital marketing that Christian women often won't spend money on themselves. They'll readily invest in their children, spouses, and charitable causes, but hesitate when it comes to their own development. Why? In this episode, let's tackle three common myths that hold Christian women back from investing in themselves, and discover what the Bible actually says about this strange phenomenon.Highlights:Is investing in yourself self-centered?Why "women should sacrifice" is a lieOne "rule" the modern church needs to toss out the windowThe difference between selfish ambition versus Kingdom ambitionThree specific ways to start investing in yourself todayKey takeaway: "When you grow, your impact grows. When you thrive, you have more to give. When you step into the fullness of who God created you to be, you honor the Creator who designed you with purpose."Is your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Every business needs a “why.” But it’s what’s beneath that “why” that matters most. Do you know what your purpose is founded on? In this episode, I’m going to share one of my un-finest moments and what it taught me about my calling as a Christian content creator and coach. If you’re feeling discouraged or stuck in your business, this episode is for you. Highlights:My “why” for running The Inspired BusinessThe ugly thing I did in church yesterday (and how God smacked me upside the head)Why I’m disillusioned with my industry at the momentThe antidote to hustle culture and what makes Christian business owners differentA call to arms for all believers in the content marketing spaceResources mentioned in this episode:The Heart of Worship by Matt RedmanIs your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

As we approach a new year, the topic of goal-setting is on everyone's mind. But how do we approach our business planning as Christian entrepreneurs? In this episode, we're diving into biblical principles for setting goals that honor God while pursuing our dreams. Whether you're planning your next launch or mapping out your creative projects, these insights will help you align your business objectives with God's purposes.Highlights:Planning is an act of wise stewardship, but it's also wise to hold those plans loosely... here's whyWhat do interruptions and setbacks really mean?Why we should not be in such a rush to reach the goalRest isn't optional... here's how to make sure you take itThe most important thing to keep in mind when planning your yearWishing you all a blessed Christmas filled with memory-making moments with your loved ones! 🎄Is your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

What if that dream you've been holding onto isn't just meant to stay a dream? That whisper in your heart, that idea you can't shake—it's there for a reason. Today I'm sharing why God gives us dreams and what happens when we finally decide to plant them instead of just pondering the possibilities. If you've been wondering whether it's time to take that next step of faith, this episode is for you.Highlights:Why seeds were meant for planting, not just possessingThe three key steps to nurturing your dream: preparing the soil, planting the seed, and consistent wateringHow to overcome fears about failure and inadequacyThe importance of regular, committed action in growing your dreamsWhy vulnerability and challenges strengthen your dream's rootsA guided prayer for courage to pursue your callingResources mentioned in this episode:The Girlfriends' Guide to an Empty Nest podcast with Anne WatsonEpisode 56: How to Make Time for Creative WorkScripture References:Genesis 2:8 - God planting the Garden of EdenGenesis 2:15 - Adam's call to work and tend the gardenMatthew 13 - The Parable of the Mustard SeedIs your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Struggling to find time for your creative pursuits? It can be hard to carve out attention for your passion work when other tasks or family responsibilities demand your energy day after day. In this episode, we'll dive into the challenge of making space for creative work – whether you're an aspiring or experienced content creator. You'll learn how to shift your perspective from seeing creative work as an "add-on" to making it a true priority in your life, even when time feels limited.HighlightsWhy "finding time" might be the wrong approach to creative workA powerful mindset shift that can transform your creative productivityThe thing I gave up to make time for writing, and why I still don't regret itWhy waiting for inspiration might be holding you backA surprising truth about "wasted" creative sessionsPractical tips for managing creative work when you have a familyA counter-intuitive approach to handling household distractionsThe crucial role your spouse plays in your creative successHow 500 words a day can lead to big resultsIs your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of that—and it has to do with who you are, not just what you're selling.Highlights:People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.It's okay to repel people who aren't a good fit for your brand. By being your true self, you'll attract the customers who are perfectly aligned with you.Avoid a scarcity mindset! There are plenty of customers out there for everyone. Focus on serving your ideal customers, not trying to be everything to everyone.Share your story, not just promotions. Give people a glimpse into your life beyond just business. This helps them connect with you on a deeper level.Resources mentioned in this episode:Follow me on Instagram @beckykopitzke (thank you!!)Is your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

What’s the secret to success? In this episode of The Inspired Business podcast, we’re boiling down the difference between people who reach their business, ministry, or financial goals and those who don’t. The answer is a lot simpler than you might think. Highlights:What successful people don’t do when they’re tempted to quitHow my friend Brian modeled the right choice in times of doubtThree practical solutions to prevent burnout from breaking your businessAnnouncing a new addition to our coaching teamResources mentioned in this episode:The Funnel ClubProfit PathwayIs your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets.  Highlights:What it really means when people tell you ads are a waste of time and moneyWhy social media ads? (Even if you hate social media)Three assets you need before you create an ad campaignAn opportunity to get some free ads training from an ads expertEncouragement to take the leapResources mentioned in this episode:The Funnel ClubIdea to Impact: The Inspired Business MentorshipRegister HERE for Facebook Ads in an Hour with Alana Terry {free workshop}Is your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations. Highlights:One thing that makes me different from other digital marketing coachesWhen to use a freebie vs. direct to sale depends on two factors: price and marketing strategyIn general, low-ticket can skip the freebie and go direct to sale UNLESS you’re using partner marketing. And high-ticket needs a warm-up offer… which may or may not be a freebie. Low-ticket through ads = direct to saleLow-ticket through email marketing = direct to sale for your own subscribersLow-ticket through partner marketing = lead magnetLead magnet rules for partner marketingHigh-ticket = offering a warm-up / buffer experience is wiseResources mentioned in this episode:Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From YouPodcast series on email marketingEpisode 16 - How to get new email subscribersEpisode 17 - How to communicate with your email subscribersEpisode 18 - How to turn email subscribers into paying customersPodcast series on partner marketingEpisode 47 - What is partner marketing and how does it work?Episode 48 - Seven partner activities to grow your email list and your salesEpisode 49 - How to find great marketing partnersIs your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why sometimes the best thing you can do is let a member go. Highlights:What memberships have in common with prom dress shoppingPros of running a membership: changing lives and getting paidCons of running a membership: burnout for you and the buyerWhat causes members to leave a paid communityWhen losing members is a reflection on you and when it’s notHow continual market research can help you keep your members happyDon’t give in to the bells and whistles; serve within your parametersTrust your funnel Resources mentioned in this episode:CrowdcastFor details on our own membership, The Funnel Club, click HERE.Is your dream doable? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious