Wealthy and Well-Known Podcast

Hosted by Rory & AJ Vaden

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Episodes

660

Latest episode

Aug 2026

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About the show

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

Listen to episodes

60 recent

September 8, 2026Episode 4141 min

Hiring, Delegating & Building a Team That Protects Your Brand

If you're doing everything yourself because hiring feels too expensive, Rory and AJ Vaden want you to reconsider what "expensive" actually means . In this episode, they unpack the real cost of holding onto work too long, Rory's 30X Rule for delegation, and how fear and perfectionism keep entrepreneurs from building the capacity they need to grow. They also discuss underperformance, hiring for skill versus culture, when to start with contractors, and the four distinct skill sets behind a strong personal brand marketing team.

September 2, 2026Episode 4029 min

Niching Down: Why Being for Everyone Means Being for No One

If you're good at a lot of things, choosing one audience or specialty can feel like you're closing doors. But the broader your business becomes, the harder it can be for someone to understand exactly why they should choose you. In this episode, Rory and AJ Vaden talk about why niching down makes you easier to find, remember, refer, and buy from. They also unpack why specialists can command a premium, what AI means for generalists, and how to choose a lane when you have several things you could genuinely do well.

August 25, 2026Episode 3938 min

Jim Kwik: How to Build a Limitless Brain in the Age of AI

For years, Jim Kwik believed he had a "broken brain." That story eventually led him on a search to understand how the brain learns, remembers, focuses, and changes. Today, he is one of the world's leading experts on accelerated learning. In this conversation, Jim and Rory talk about the experiences that shaped his mission, the danger of letting our limitations become part of our identity, and why learning how to learn may be one of the most important skills we can develop. They also get into AI, cognitive offloading, morning routines, and Jim's belief that the rise of artificial intelligence may actually make our humanity more valuable.

August 18, 2026Episode 3841 min

Reputation Precedes Revenue: How Relationships Create Sales That Last

Most people think improving sales means learning better closing techniques. Rory and AJ Vaden believe the foundation comes earlier: building a reputation people trust. In this episode, they discuss how marketing and sales work together, why relationships accelerate revenue, and why the best sales conversations are built around helping people make the right decision. They also share their approach to ethical selling and why your customer experience may be your most powerful marketing strategy.

August 11, 2026Episode 3735 min

Become the Chief Storytelling Officer of Your Brand

People want to know who is behind the business. In this episode, Rory and AJ explain why founder visibility can create a level of familiarity and trust that a logo alone cannot. They talk about the fear of judgment that keeps many accomplished entrepreneurs off camera and why focusing on service can change the way you think about putting yourself out there. AJ also shares an idea that changed the way she thinks about her own role as a founder: becoming the "Chief Storytelling Officer" of the company. You'll also hear practical advice for getting comfortable on camera, deciding what to talk about, using your own story as a starting point, and making the experience feel more like a conversation with a real person.

August 4, 2026Episode 3632 min

Content Strategy vs. Content Calendar: Why Posting More Isn't Working

A full content calendar can keep you busy without bringing you any closer to a customer. Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs answered, and why consistent content still fails when the message is disconnected from the customer. If your content is not producing results, it may be time to revisit who it is actually for.

July 28, 2026Episode 3540 min

Who Not How: Dan Sullivan on Building a Business That Sets You Free

What keeps an entrepreneur motivated after the money, recognition, and early goals have already been achieved? Rory sits down with Dan Sullivan, co-founder of Strategic Coach, to talk about the mindset and decisions that have kept him growing after more than 50 years in business. Dan explains why successful people often feel behind, how measuring backward changes your experience of progress, and why entrepreneurs should spend more time working inside their unique ability. They also discuss Who Not How, hiring people who create an immediate impact, using money to buy back time, and the role AI can play in simplifying a business. Dan also shares why he refuses to consider retirement at 82 and why entrepreneurs may need to rethink the deadlines they attach to their biggest goals.

July 21, 2026Episode 3438 min

Burnout Is an Alignment Problem

Burnout can be difficult to recognize when you are still performing. You may be getting the work done, hitting goals, and showing up for everyone around you while your body and mind are quietly telling you that something is wrong. In this episode, Rory and AJ talk about what burnout looked like in their own life and marriage. AJ shares how years of sleeplessness, anxiety, physical pain, frustration, and overcommitment led to one of the lowest seasons of her life. She also explains the small warning signs she can now recognize much earlier. The conversation goes beyond workload . Rory and AJ explore why burnout often comes from misalignment: working for the wrong reasons, forcing yourself into roles that do not fit your strengths, or building a personal brand around what you think you should be doing instead of the message you actually feel called to share. They also discuss dread, physical warning signs, spiritual health, exercise, delegation, and the work you should consider outsourcing first. This episode is for high achievers who are tired of trying to work their way out of exhaustion and are ready to look more honestly at what may be underneath it.

July 14, 2026Episode 3343 min

Why Having Fun Is a Business Strategy

What happens when the business you once loved becomes the thing you are trying to survive? In this episode, Rory and AJ talk about why fun is not just a nice bonus for entrepreneurs. It can be part of the strategy that helps you stay in the game. They explore the tension between hard work and rest, ambition and contentment, productivity and joy. They also talk about why so many founders burn out, why money should not be the only scoreboard, and why the work you choose matters more than most people admit. Rory shares how Timothy Keller's Every Good Endeavor changed the way he thinks about work, purpose, and God's design for rest. AJ shares how comparison, overcommitment, and the pressure to keep up can pull people into a kind of hustle they were never meant to sustain. You'll also hear practical ways they protect fun and rest in their own life, including Sabbath, date nights, family experiences, physical activity, and daily moments that bring joy back into the rhythm of work. If you are building a business, leading a team, or realizing that your work no longer feels fun, this episode will help you rethink what it means to build something that lasts.

July 7, 2026Episode 3237 min

Another Year Wiser

Rory and AJ are using this episode as a personal year-end review, but for listeners, it works just as well as a midyear check-in. In this conversation, they look back on the last 12 months and share what they learned, what they are leaving behind, and what they are taking forward. The lessons are candid and practical: leadership mistakes, sales process changes, retention challenges, team development, and the hard reality that many business problems start with the person leading the business. Rory shares what surprised him about the Wealthy and Well-Known book launch, why live webinars became a renewed focus, and how violating a core sales principle hurt the business. AJ shares what she learned about reactive leadership, putting people into roles before they are ready, and why a good leader does not say yes to every idea their team has. They also answer a community question about preparing for an important presentation and share one of the simplest ways to make a speech stronger before you ever start writing it. If you are reflecting on your year, your leadership, your team, or your next season of growth, this episode will help you ask better questions and take more ownership of what comes next.