If you want to dive deeper into human design for business this is THE show for you to HD Your Biz! As an entrepreneur, you can leverage your human design to create a life (and business) in high definition. Are you ready to tune up the definition in your life and business using your unique human design blueprint? If you want to activate your business genius, build a life on your terms and space more joy, abundance, and flow then stay tuned for the HD Your Biz podcast. I firmly believe that if each one us can embody and become who we are meant to be the world will be a better place. I am your host Jamie Palmer and this is the HD Your Biz Podcast.
Listen to episodes
45 recent
May 23, 2026Episode 1825 min
Understand the Human Design Projector - Why projectors aren't here to be tired...Equitable Recognition Vs Self-Agrandizing Recognition
Equitable Recognition vs Self-Aggrandizing Recognition: Why Projectors Aren't Supposed to Be Tired Stop Telling Projectors They're Supposed to Be Tired It's become gospel in the Human Design world: Projectors don't have a defined sacral, so they're supposed to be tired. But what if that's not just wrong—what if it's actively harming projectors? In this powerful episode, Jamie Palmer (3/5 triple split energy projector and creator of Ecocentric Human Design) dismantles this dangerous myth and reveals the REAL reason projectors get exhausted. Spoiler: It has nothing to do with your sacral center. THE REAL REASON PROJECTORS ARE EXHAUSTED If you're a projector and you're tired, it's for one of two reasons: You're living like a sacral being (hustling, grinding, trying to keep up with generators and MGs) The people in your life don't truly recognize you—they give you self-aggrandizing recognition instead of equitable recognition WHAT YOU'LL LEARN: ✨ Self-Aggrandizing Recognition (Energy Draining) Why "recognition" that focuses on the recognizer instead of your work leaves you depleted. How people hide, hoard, and extract from projectors. Real examples of what this looks like in business and relationships. ✨ Equitable Recognition (Energy Giving) The type of recognition that gives you energy to do MORE. How to tell the difference between someone honoring your work vs. using you to make themselves look good. ✨ The Taylor Swift Example How a projector did one of the biggest world tours in history with 3-hour shows night after night—and why she could sustain that energy. ✨ Recognition Is Reciprocal Why everyone needs recognition (not just projectors) and how equitable recognition creates a rising tide for everyone. ✨ The Ripple Effect How your low expression impacts everyone around you, and why the new world can only be built from equitable relationships. ✨ What Projectors Must Stop Settling For Brain-picking requests, hoarded relationships, credit-stealing, and extractive energy. How to create boundaries and only accept equitable recognition. ✨ For Non-Projectors How to give equitable recognition to the projectors in your life, stop operating from lack/scarcity, and build reciprocal relationships. ABOUT THE HOST: Jamie Palmer is a 3/5 triple split energy projector, creator of Ecocentric Human Design, and founder of HD Wild—where she trains practitioners in synthesis, integration, and embodiment. She believes the parts don't exist without the whole, recognition is reciprocal, and we're in a Straddle Season where the old world is gone and the new world must be built from abundance, not lack. RESOURCES: 📊 HD Your Biz Catalyst Report: humandesignyourbusiness.com 🎓 HD Wild Practitioner Training: hdinthewild.com Want to dive deeper into Human Design for your business? If you're ready to build a business at the intersection of your design, desires, and lifestyle, grab your HD Your Biz Catalyst Report at humandesignyourbusiness.com Join me in HD Wild, where I train practitioners in the art and science of Ecocentric Human Design. Learn more at hdinthewild.com
May 23, 2026Episode 1724 min
The Straddle Season: Navigating the Collapse of the Old World and the Birth of the New
The old world is dead. And it's not coming back. For years, Jamie Palmer has been saying the old way of doing business is going extinct. But recently, something shifted. She doesn't think it's going extinct anymore. She thinks it's already gone. And what we're seeing right now—the franticism, the desperation, the lack mindset—is people white-knuckling onto the remnants of what was. The product launch formulas. The big launches. The old playbook. It's not coming back. We're in the STRADDLE SEASON: The in-between. The messy middle. Where the old world is extinct and the new world isn't built yet. In this powerful episode, you'll learn: • Why the old world is actually gone (and why that world wasn't kind to most of us anyway) • What's causing the franticism in the online space right now • The two possible futures ahead—and which one gets built depends on OUR choices • Why most HD types and profiles struggle with change and uncertainty • What the straddle season requires: truth, vulnerability, regulation, deconditioning • The role each HD type must play in building the new world • Why the fork in the road is NOW This is a threshold period. Things must collapse before they rebuild. The choices we make now will determine the world we live in. Jamie Palmer is the creator of Ecocentric Human Design and founder of HD Wild. Learn more at jamielpalmer.com To navigate this straddle season and build the world we want, we need: Ready to navigate the straddle season with support? Join me in the HD Your Biz Catalyst Experience—a year-long program where you build a business at the intersection of your design, desires, and lifestyle. Get your Catalyst Report at humandesignyourbusiness.com Train with me in HD Wild to learn the depth and synthesis needed to hold space in this new world: hdinthewild.com
April 8, 2026Episode 1630 min
Convergence vs. Divergence: The Threshold Period: Why the Logical and Spiritual Must Converge.
There's a fork in the road that a lot of entrepreneurs are standing at right now — and most people aren't talking about it openly. On one side: the logical, strategic, analytical version of yourself. The professional. The business coach. The one who knows how to build a funnel, run a launch, and talk about results. On the other: the spiritual, instinctual, body-oriented version of yourself. The one who knows things before they can explain how. The one who's been quietly doing the woo work behind the scenes while presenting something more conventional to the outside world. In this episode, Jamie Palmer names what's been coming up repeatedly with clients and in her own experience: the growing tension between these two worlds, and the invitation — or rather, the necessity — to stop choosing between them. Jamie introduces the concept of the threshold period — the 150-year window we're living in as humanity transitions from the Cross of Planning to the Cross of the Sleeping Phoenix — and explains why those of us alive right now are being called to build the foundation for what comes next. Not by abandoning the strategic mind, but by weaving it back together with the instinctual body. Not by blowing up what was, but by carrying it forward into something new. This episode is for you if you've been playing it safe. If you've been showing up as a smaller version of yourself to belong somewhere that's slowly becoming too small for you. If you've felt the pull to own all of who you are — and the fear that comes with it. Topics covered: • The convergence vs. divergence choice and what it actually means for your business • The logical vs. spiritual split most entrepreneurs are secretly living in • The threshold period and the Cross of the Sleeping Phoenix • Why the need to belong often betrays us — and what to do instead • The DDL Framework: building a business at the intersection of Design, Desires, and Lifestyle • How Jamie uses multiple authorities in her own design (the 37/40 and the 28/38) to make business decisions • Why there's no over, under, or around — only through • The Business Design Day on April 30th and the HD Your Biz Catalyst Report Podcast Chapters Timestamp Chapter Title 00:02 Welcome — Introducing Convergence vs. Divergence 00:57 The Fork in the Road: Two Worlds, One Entrepreneur 02:21 The Logical World vs. The Spiritual World 03:59 The Risk of Bringing Your Spiritual Self Forward 05:08 The Road Less Traveled — What It Actually Looks Like 06:41 How Conditioned Beliefs Drive Business Decisions 08:19 The DDL Framework: Design, Desires, and Lifestyle 10:23 The Threshold Period and the Cross of the Sleeping Phoenix 11:22 Who Is Waking Up — and What That Looks Like 13:03 The 75-Year Window on Either Side of 2027 14:12 Building the Foundation for What Comes Next 15:27 Deconstructing Old Business Beliefs — Personal Story 16:44 Who Says It's Supposed to Be That Way? 18:07 The Waffling — Inconsistency as a Sign of the Threshold 19:10 Leaving the Mastermind — When a Space Asks You to Be Less 20:44 The Need to Belong and How It Betrays Us 22:23 The Invitation: Lean Into Deconditioning 24:05 There Is Only Through 25:43 The Road Less Traveled Is Convergence, Not Separation 27:02 Jamie's Own Authority in Practice: The 37/40 and the 28/38 28:37 Closing: Embrace the Both And 28:37 CTA: Business Design Day & HD Your Biz Catalyst Report Resources mentioned in this podcast: HD Your Biz - The Catalyst Report
April 4, 2026Episode 1527 min
Limiting Beliefs, Not-Self Themes & the Centers That Are Blocking Your Marketing
If you've ever wondered why you keep stopping and starting with your marketing — why the fear never seems to fully go away, or why a particular center keeps creating the same excuse — this episode is for you. In this special installment of the Marketing Design with Human Design series, Jamie Palmer walks through the most common not-self and limiting belief themes that show up through the Human Design centers and block entrepreneurs from consistently showing up in their marketing. Jamie goes center by center — Head, Ajna, Throat, Identity, Heart, Spleen, Sacral, Solar Plexus, Root — breaking down three layers for each: the most common marketing excuse, the underlying why behind it, and how it presents in the body and nervous system as a deeper pattern. She then introduces the Flags on the Field deconditioning framework — a practical, trackable method for noticing when a not-self pattern is activated, shortening the time you stay in it, and resourcing back to the whole, ecocentric self that can actually show up. Topics covered: • The not-self as a spectrum: hypo vs. hyper-activated, not just 'aligned vs. not' • Center-by-center marketing stuck points: what each one says, why it's really there, and how it shows up • The Robustness Equation: expectation vs. reality and why closing this gap changes everything • The 'Flags on the Field' method for tracking and shortening your not-self windows • The somatic deconditioning practice included in the Catalyst Report • The Business Design Day on April 30th (attend live or catch the replay via Catalyst Report) Timestamp Chapter Title 00:02 Welcome to the Marketing Design with Human Design Series 01:13 The Not-Self Spectrum: Three Zones, Not Just Two 02:22 What Hyper and Hypo Activation Look Like in Marketing 03:24 Center-by-Center: Marketing Excuses (What They Say) 06:19 The Why Behind Each Center's Marketing Block 09:09 The How: How Each Center Gets Stuck 11:34 The Robustness Equation: Reality vs. Expectations 14:41 When Magic Really Does Happen: The 67-Person Launch Story 15:39 What Excuses Are You Buying Into? 16:00 Neuroception: Your Audience Feels Your Energy 17:26 Marketing Is Not a Short-Term Game 19:54 The Negative Feedback Loop the Not-Self Creates 20:52 Flags on the Field: Noticing When You're in the Not-Self 21:46 The Goal: Fluidity, Not Perfection 22:26 The Tracking Practice: Shorten the Window 25:02 The Somatic Practice: Tracking Body Sensation 25:54 How to Access the Business Design Day Resources: HD Your Biz - The Catalyst Report
February 23, 2026Episode 836 min
Lessons From A 3/5 Emotional Projector In Human Design
In this episode, Jamie Palmer shares personal insights and reflections as she transitions into the new lunar year, the year of the fire horse. She discusses her journey of deconditioning and setting boundaries, emphasizing the importance of creating space for personal growth and expansion. Jamie reflects on her experiences as a three-five emotional projector, highlighting the challenges and realizations she faced while implementing boundaries in her business. She notes the difference between clients who seek to extract energy and those who genuinely value her work. Jamie also discusses the significance of recognition for projectors and the importance of pursuing work that brings purpose and meaning. She encourages listeners to embrace their unique design and deconditioning process, offering guidance on how to navigate these personal and professional transformations Main Topics Covered Personal Growth and Boundaries: Jamie discusses her journey of personal growth, focusing on the importance of setting boundaries and the challenges she faced in doing so. She reflects on the reactions from others and the impact of these boundaries on her energy and business Projector Experience and Recognition: Jamie explores the nuances of being a projector, emphasizing the importance of recognition and the difference between energy-giving and energy-taking interactions. She shares her insights on how projectors can navigate relationships and business decisions Deconditioning Process: The episode delves into the concept of deconditioning, with Jamie sharing her experiences and the layers involved in this ongoing journey. She highlights the importance of embracing the process and finding meaning in the journey rather than viewing it as a destination Business and Personal Development: Jamie discusses her business strategies, including the development of new products and services like the HD or Biz Catalyst report and the Synergy chatbot. She emphasizes the importance of aligning business practices with personal design and desires Chapter Title: Introduction and Intentions Summary: Jamie Palmer introduces the podcast, sharing her intentions to discuss personal insights and reflections as she transitions into the new lunar year. She mentions her preparations for scaling her business and the foundational tasks she has been completing. Timestamps: Start: 00:02, End: 02:00 Chapter Title: Personal Retreat and Boundary Setting Summary: Jamie discusses her decision to take a break from calls during December and January, likening her experience to a lobster shedding its shell. She reflects on the importance of setting boundaries and the varied reactions she received from others. Timestamps: Start: 02:01, End: 06:00 Chapter Title: Human Design and Personal Insights Summary: Jamie explains her human design as a three five triple split projector with emotional authority. She shares insights about her personal challenges and the importance of recognition in her work, emphasizing the difference between extractive and reciprocal relationships. Timestamps: Start: 06:01, End: 12:00 Chapter Title: Patterns and Client Relationships Summary: Jamie identifies patterns in her client relationships, noting that those seeking to extract knowledge often resist boundaries. She reflects on the importance of equitable recognition and the challenges of maintaining boundaries. Timestamps: Start: 12:01, End: 18:00 Chapter Title: Decision Making and Business Strategy Summary: Jamie discusses her decision-making process, influenced by her human design, and the importance of pursuing meaningful work. She shares her approach to client selection and the necessity of marketing in her business model. Timestamps: Start: 18:01, End: 24:00 Chapter Title: Embracing Depth and Deconditioning Summary: Jamie talks about embracing depth in her work and the ongoing process of deconditioning. She shares her journey of gaining confidence and the importance of not rushing the deconditioning process. Timestamps: Start: 24:01, End: 30:00 Chapter Title: Projector Experience and Recognition Summary: Jamie reflects on the projector experience, emphasizing the need for reciprocal recognition and the challenges of being a fifth line. She discusses the importance of setting boundaries and the impact of her recent deconditioning process. Timestamps: Start: 30:01, End: 36:00 Chapter Title: Synthesis and Future Plans Summary: Jamie shares her plans for future work, including writing and sharing her synthesis. She discusses the importance of finding joy in the journey and the continuous nature of personal and business growth. Timestamps: Start: 36:01, End: 42:00 Chapter Title: Conclusion and Offerings Summary: Jamie concludes by inviting listeners to explore their own design and offers resources for further support. She highlights her Catalyst report and Synergy chatbot as tools for business development. Timestamps: Start: 42:01, End: 48:00 Visit My site: jamielpalmer.com Order your Book: https://www.jamielpalmer.com/human-design-for-business-book/ Download your chart: https://www.jamielpalmer.com/download-your-human-design-chart/ _______________________________________________________________ (00:02): Lessons from a three five emotional projector. So today's podcast is going to be a little off the cuff. I want to share some ahas in some insights and some just reflections as we step into the new lunar year, the year of the fire horse, and out of the old energy and kind of the process that I've experienced in the last few months. So one of the things that I've been doing behind the scenes is really just like dotting my i's and crossing my T's and essentially prepping to scale, prepping to expand, prepping to bring more people into my world, essentially. And I, in order to do that, I have had some foundational things, air quotes that I've needed to finish or complete or gain clarity around or establish some boundaries around or whatever it is. And so it's been a journey to say the least. (01:43): And it's really wild because one of the things that I did is that gave myself permission last year when early in early 2025, I gave myself permission to not have calls when I would have these periods of time where there'd be lots of people who didn't show up. And so around the holiday season, periods of time in the summer, and I told myself I would give myself that space. And what I didn't realize was one, this crazy journey that the house remodel that I did took me on, but conversely how much I really needed that space in December and January to just retreat and take some time to myself and essentially shed a layer. I always like to talk about the lobster when I talk about the deconditioning process in that a lobster has to get so uncomfortable in its shell that it sheds, it goes into retreat for a period of time, it grows a new shell, and then it's ready to come back into the world with other people. (03:17): And I'm coming out of this period of retreat where I've regrown this new soft shell of a lobster that gives me more space to expand because I'd been in this very uncomfortable place for quite some time, probably for the better part of last year. I felt just very uncomfortable in, I'd felt I'd outgrown things and I was either committed or I needed to finish or whatever it was. And in this reflection, one of the things that I decided to do was to essentially uphold a boundary. It was a boundary that I had always talked about implementing, but never actually took the steps to do it. I was just like, it's okay. I was just kind of willy-nilly about it, for lack of a better term. (04:26): And so I decided to implement this boundary, and it was pretty wild because I got this wide array of reactions around it. Some people were super supportive, some were very angry, some were projecting on me. It was a wild experience, and it made me really notice as a, I'm a three five triple split projector with emotional authority for those who don't know. So my solar plexus is connected to my heart via the 37 40. My root is connected to my spleen via the 38 28, and then my ajna is connected to my throat via the 1762. So one of the things that I started to notice come out in myself was my 37 40 and that 37 40, I've gotten better at managing my 37 40, but it is a place where I carry deep, deep conditioning and deep, deep lowercase T trauma about being too much, or I'll just, as I always like to say, suck it up and do it myself. (06:11): It was kind of wild because I been very generous with people for a very long time around this. And I was just like, I can't, it doesn't make sense for me to keep doing it is literally costing me money every month to keep doing this. And I could feel my 37, 40 getting into that space where it was maybe going to explode. And it dawned on me in this time, I had known pretty intuitively, instinctively for quite a long time that I needed to do this, that it was exhausting me, it was draining me. And ultimately I knew in implementing it via my 28 38, that it was going to be a struggle. It was going to be a fight, and I was fully prepared for it because when you're implementing a boundary that people have been benefiting from, it doesn't typically work out well when you're changing that, people don't necessarily like that. (07:33): So as I went through this process in this winter break, I didn't work from, or I shouldn't say I didn't work. I worked, I didn't take calls from roughly the first week in December till the last week in January. And it was actually kind of funny too. The very first day I was supposed to be back, there was a huge snowstorm here. We had two feet of snow and I ended up having to cancel the calls, which means that I didn't actually start taking calls to the first week in February. So I had almost two months in being in my own aura. And that's always been very catalytic for me. That's how I did so much of my deconditioning in 2020 when I had all this space just to be alone and alone meaning with my family. (08:36): But I was sitting here as I was going through sort of this arduous process of putting up this boundary, and I noticed a pattern 1762 things, of course. And the pattern that I noticed was that those who came to me because they wanted to pick my brain, build a business just like me, those were the folks who met me with the most resistance. Whereas the folks who came to me because they recognized my body of work or my synthesis or my approach actually respected the boundary. And in the thick of it, it was really hard to see this. But upon reflection, it was clear to me that this pattern had emerged. And what I found most fascinating is I started to look at this same resistance. Who meets me with resistance? Are those the people that come to me because they want to pick my brain or they want a business just like me, or they're seeking my approval, my validation, my whatever, or conversely, are these people coming to me for my body of work, for my synthesis, for the depth that I am bringing the depth and the guidance that I'm bringing to this? (10:43): And I started to look at that across all time. Okay? I looked at that across my entirety of this iteration of my business. I started looking at it, even the past in my agency. And what emerged was wild, especially from a projector perspective. The pattern that emerged was that those who came to me seeking, seeking me, essentially picking my brain, though many of those, not all, not all, okay? But many of those relationships endured some sort of resistance or struggle or challenge because I am not here to necessarily do for the other, number one and number two, and I think more importantly is that I am of the belief that projector recognition doesn't come from picking my brain or having access to my knowledge. It comes from true projector recognition that felt sense in my body. Where I feel most recognized and what relationships have, what I call equitable recognition are the ones that come to me for the depth, the synthesis, the true guidance. (12:54): Those who are, and I think this is part of it too, those who are willing to lean in and make decisions for themselves and get support on that journey. But that's very different. It's very different to say, I'm going to hire this projector. I want access to their mind, and I just want to be able to pick their brain on demand and seek their stamp of approval, versus I want to work with this projector because this body of work, this guidance is going to be transformed. I see this as insert, whatever. However, they see it as something that can change my life. And I think, or I believe that there's something to this for projectors, because projectors are here to master systems. So if we think about project, about the fact that projectors are here to master systems, I've synthesized this body of work and the ideal client compass, I've synthesized a process for X, I've mastered this body of work, people come to me because I've mastered that body of work. (14:13): They're not coming to me to gain or extract energy from me. And that's the thing, it feels very different when somebody's coming to me to pick my brain. It tends to be an extractive energy. It's taking energy away from me. It's not reciprocal recognition versus, or equitable recognition versus when somebody comes to me because they read my book and they're like, I know you can guide me to be more successful, or I want to train with you because of the depth and the practical application and the elevation and the nuance that you bring to the table here. That's energy giving. And I think about it with Taylor Swift back in the day when Taylor was everywhere and people were like, she's with too many people. She's always hanging out with her model friends. She's always this, she's always that. She's always whatever. People were rejecting her, right? (15:29): They weren't recognizing her. And then she went away for a while, did her thing, came back out. And then there was this whole period of time where people were recognizing her for her work, for her tour, for insert whatever her charitable contributions for the Swift economics. It was recognition for the work she was putting out into the world versus who she is. And I think that's a massive, massive distinction for projectors. Now, I want to name right, I am an emotional authority and I pay a lot of attention to that felt sense of neutral in my body. I really believe I should name, I really name that authority is nuanced. So I look at my 37 40, and this is like, who should I enter into contracts with and what are the terms of those contracts? Do I actually desire to play this part in this thing, which is very different than my 28 38, and I rely on my 28 38 a lot to make decisions like, does this bring me more purpose? (16:52): Does this bring me more meaning? Am I willing to struggle for this? Am I willing to fight for this? This brings more meaning to my life, and I very much dance between those two parts in my chart to make decisions. So a lot of times, if you think about the 37 40, the 37 40 is in relation to other people. That has nothing to do with me. And it has to do with resources, and it has to do with providing right and family. And so when it comes to decision making in my business, I don't necessarily rely on my 37 40 for processing. Do I want to write this book or do I want to write this course or do I want to pursue this thing? Because that tends to happen When it comes to the other, I leverage my defined heart. Yes, I desire to do this, yes, whatever. (17:46): But I very much am also tuning into that 8 38 and that instinctiveness of is this the right time? Does this add meaning? Is this worth struggling for? I'm in the process of recording all 64 gates. It's arduous, but I know it'll be worth it on the other side, I only have 24 more to go. So I name these things because I think this is also where when we come to our designs and our own experience, I know what that felt sense is in my body with my 28 38, with my 37 40. I know what the felt sense of recognition is with somebody else. So great example. I have clients that come to me. I mean, I had somebody the other day fill out a contact form on my website and they were like, I want to have a business just like you. Here's what I want. (18:48): Here's how I want to do it. Here are the things I'm willing to do. Here are the things I'm not willing to do. I know you're the person to help me. Can you help me do it? And I intuitively knew I could just feel instinctively, this is not the right person for me. And part of that is I realize I'm a fifth line. I get projected on to save the day, the hopes and dreams of the collective sit on the shoulders of a fifth line. And so I'm mindful of that. I'm mindful of that, and I know that nuance of that felt sense of my decision making in my body is this person, if they're coming to the table going, I want a business just like you, but here are the things that I'm willing to do, and here are the things that I'm not willing to do. I already know that there's no negotiation in my 37 40 with supporting that person. If that person's coming to me and saying, I'm not really willing to do these marketing things, then that person, I probably can't help them. I probably can't in good faith support them because if they want a business like mine and whatever, that's a non-negotiable. (20:15): In order to have a one to many business where you're not having sales call all the time, you need a wildly robust business ecosystem. That means you have to market, you have to podcast, you have to do these things that put yourself out there. And if someone's coming to the table saying, I'm not willing to do that, and I want a business just like those two things are intention with one another. So when it comes to my decision making, I can go one, this person's coming in and they're wanting to pick my brain. Maybe they're even projecting on me that I'll do it for them. And that happens a lot too with my third line. (20:54): I know it's easy for Jamie to do things, so therefore I'll get her to help me. This is very blanketed. I don't know that that's the case. But one could presume, right, that one could also presume this level of they're not, I guess again, to the point is they're not coming for the work for essentially the extraction of energy. And I think that that's part I keep coming back to. I think that that's part of the nuance of the projector experience and living out that high expression and the ability to discern, because I would contend three, four months ago, pre my winter break, I would've entertained a conversation with that person, and it probably would've ended up with my 37, 40 feeling really frustrated because I'm helping this person do something that they're resistant to doing. I am in the thick of it not doing for others, but in this energy that is not just guiding and it's an extractive energy. (22:23): It's an energy that is not necessarily energy giving, it's energy taking, if I'm trying to, sounds weird. But if you've got somebody that's trying to wear you as if they could be you, I want a business like you. I'm always very mindful when people say that because of that fifth line projection, because of that projector that feel good energy. People love to bask in the aura of a projector, but that relationship should be reciprocal. So for me, I'm being recognized by the other and I'm recognizing the other, and I'm guiding them, and that's equitable recognition, and I'm guiding them in the system that I have depth in. I'm not just, you can ask me anything that's not reciprocal necessarily recognition. And it's the same thing with the Taylor example. So if we think about how we bridge all of this together and synthesize all of this together, and I'm sharing this very off the cuff. (23:35): I didn't map out a big outline for this podcast. I simply wanted to show up and share the process of how this works for me in my world, how I synthesize together the parts and the whole, not only for myself, but for other people. And I want you to understand that is nuanced. And with each layer of deconditioning that you peel back wild new things come to the table. I've established a lot of new boundaries in my business that I hadn't previously had. And I've realized part of what got me to here isn't going to get me to the next level. And I've been settling and playing small and being loosey goosey with my boundaries. I've, I've compromised and all of those things, they're extractive, right? And for me as a three, five triple split emotional projector, I have to pursue work that brings me purpose work that makes me add meaning to my life, that brings a vision to life, that has an impact in the world, that allows me to dance in the depth that I can hold, right? I am keenly aware. (25:32): I have these little signs in my office and one says, you my dear projector are the depth, or it says The diver determines the depth. My dear projector are the depth, and I know the depth with which I want to work. And I am moving into an era where I believe that the collective is ready for an additional layer of depth. They're ready to go deeper. And I'm never going to pull somebody into my depth because that doesn't work out for any projectors. Okay? So pay attention. If you're a projector, do not pull people to your depth. You'll confuse the shit out of them. But ultimately, I am ready to bring a new level of depth collectively. I am ready to hold the space for that. I'm ready to synthesize at another level. I'm ready to put, it's embarrassing. I have thousands, hundreds of thousands of words that I've written that I shared publicly. (26:45): I have so much synthesis that I have gotten down on paper in these last five years, which is hard to believe. It's been a four and a half years, four and a half years since I started this journey that I haven't shared and I haven't shared because part of me has been afraid that I would be rejected. Part of me has felt like the time isn't right. Part of me, I think needed to do a little bit more deconditioning. Part of me wanted to gain some more mastery and experience like who am I to come? And this was a big thing that I've reckoned with over the past couple of years. Who am I to come into this industry and write all these books or have all this synthesis or bring all this stuff to fruition? And so over these past few years, it's been finding in myself the confidence, the deconditioning, the all of it, all it to bring it to the table. (28:02): And this past round of deconditioning has kind of perfectly paired up with this new lunar New year and this new year of the fire horse and kind of all of this finishing and foundation building, which is a big part of some of the themes for me for this year when I look at my chart and my birth chart lessons for the year. And so I share this because I think one, it's important to talk about the deconditioning process as layers and phases because we don't get out of this life without conditioning. We will forever be conditioned. And I think we often think the deconditioning process is a destination and it's not. It's a journey. And our businesses are journeys. And I think a lot of times people treat our businesses as destinations. It's like once I get to this level then, and it's like, no, we have to find the joy and the journey and the ups and the downs and the process and in the learning and the integration and the embodiment. (29:31): And that's really what makes this journey worthwhile. It brings it meaning, right? And for me, I know as a three five triple split emotional projector, I know that I am equipped after going through this last deconditioning process to be like, no, I'm going to do this work that I desire to do. No, I'm going to hold this boundary. No, I am not afraid to give you some tough love and call you out when you're stuck in a pattern. No, I'm not afraid to claim my synthesis and my process and stand tall in my knowing. And no, I'm not afraid to say no to work that isn't energy giving, that there isn't reciprocal, equitable recognition. And I know there's been a lot of turbulence around all of this stuff for me, and I know that it's always darkest before dawn. It's always like, there's always a lot of challenges before you grow and expand again in your deconditioning, in your business, in this whatever. (31:05): And so I share this because wherever you are in your deconditioning journey, I invite you to tune into one part of your design and widen that window in your ability to actually embody that part of your design. We often talk about the window of tolerance when I teach inside of HD Wild, and we have to widen that window so we can widen our ability to grow and expand and all of this sort of stuff. But you can also look at this through the lens of your own design. So if you heard me talk about the three today, don't be afraid to own the fact that your process is messy. You are not a failure. Failure is how you process and gain wisdom. (31:59): You are not someone's savior. You get to choose what you want to disrupt around, and you can say no to everything else, and you don't have to compromise in your process. You as a projector and projectors are usually so desperate to receive recognition. They'll say yes to everything, but you don't have to say yes to things that feel extractive or energy depleting or things that are recognizing you. So I can pick your brain or whatever that looks like, right? You can then say yes to guidance around the things that you have depth around or mastery around, or you've synthesized a body of work around. You can learn to build contracts with your 37 40 around I do X, you do Y. We each contribute. And if people don't uphold their end of the bargain, it's okay to renegotiate. You can get clear on what you desire and follow through on that. (33:06): You can know what's worth actually fighting for and pursue that. So my invitation to you is to literally think about what area can you widen your window when it comes to your design? What can you widen your deconditioning window around and embody that a little bit more, take up a little bit more space with it, own it a little bit more, get a little bit more vulnerable, become a little bit more authentic, whatever it is. Okay? I invite you to do that. And if you want to dig deeper into your design and get support for building a business at the intersection of your design, your desires, and your lifestyle, I invite you to order an H to your Biz Catalyst report. Or you can jump into a founding membership of my chatbot hd your Biz Synergy, the chatbot, which is trained solely on my body of work, and will coach, guide and support you congruent to your design. (34:13): You can grab that one at learn dot jamie l palmer.com. And Synergy has been around for a little under a year. It'll be a year in April, and I got a lot of great updates in store for Synergy. So if you want to grab a Catalyst report, you can do so. Want to jump into the chatbot synergy, have at it. Both of those are in founding membership, so the price is subject to change in the future, but as founding members, we're giving updates to you for the duration, like in Synergy, the Synergy access is for one year. We're giving updates for one year. So we do have things like pattern recognition and the not self coming. We've got a deconditioning work coming in there. There's all sorts of really cool things coming for synergy. That's part of why I've been deep in the throes of creation, creative mode. (35:13): And then in terms of the HD or Biz Catalyst report, if you enroll when we're in the founding membership, which will probably be for the next month or two, you'll get updates to that Catalyst Report for Life. So any new synthesis that I make, I just did a big new, it's not really new, but I added a layer of depth to my business design or business model content. I have a big marketing update that's coming later this year. So all of that, you'll get the opportunity to download that additional content if you opt into the Catalyst Report membership. Anyway, so thank you for tuning in. I appreciate you, and we'll talk to you all soon. Have a fantastic day.
February 11, 2026Episode 736 min
Human Design Experience with Mary Clavieres
Episode Summary: In this episode of the HD or Biz podcast, host Jamie Palmer welcomes Mary Clavieres, a client, friend, and newly published author. Mary discusses her latest accomplishment, the publication of her book "Mind Body Connection Unlocked." The conversation delves into Mary's work in executive coaching and advisory, focusing on helping leaders align more closely with their human design. Mary shares her journey of integrating and embodying her human design over the past few years, highlighting the importance of the deconditioning process. The discussion also covers the challenges and insights Mary experienced while writing her book, including the importance of maintaining one's authentic voice during the editing process. Jamie and Mary explore the nuances of recognition and projection as projectors and the significance of having a body of work that stands apart from the individual. The episode concludes with Mary offering advice to aspiring authors and sharing where listeners can find her book. Guest Highlights Background: Mary Clavier is an executive coach and advisor focused on helping leaders and professionals align more with their true selves. She emphasizes the importance of the mind-body connection and is a self-projected projector in human design. Key Contributions: Mary shares her journey of integrating human design into her life and work, her deconditioning process, and how she uses human design in her coaching and book. She also discusses her experience of moving from the US to France and how it influenced her personal transformation and writing. Timestamped Chapters and Sections Chapter 1: Introduction and Guest Introduction Summary: Jamie Palmer introduces the podcast and welcomes guest Mary Clavieres, a client, friend, and newly published author. Mary shares her recent accomplishment of publishing her book, "MindBody Connection Unlocked." Timestamps: Start: 00:02, End: 00:58 Chapter 2: Human Design and Personal Journey Summary: Mary discusses her work in executive coaching and the importance of human design in her life. She explains her journey of understanding and integrating her human design over the past few years. Timestamps: Start: 00:58, End: 03:57 Chapter 3: Deconditioning Process Summary: Mary and Jamie delve into the deconditioning process in human design, discussing its challenges and the importance of practicing and embodying one's design. Timestamps: Start: 03:57, End: 05:42 Chapter 4: Writing the Book Summary: Mary shares her motivations for writing her book, the personal transformation she experienced, and how her human design influenced her writing process. Timestamps: Start: 05:42, End: 08:14 Chapter 5: The Projection Field and Recognition Summary: Jamie and Mary discuss the concept of the projection field in human design, the challenges of recognition, and how having a body of work like a book can create a separation between the individual and the work. Timestamps: Start: 08:14, End: 12:48 Chapter 6: Writing and Editing Process Summary: Mary describes her writing process, the challenges of editing, and the importance of maintaining her voice in the book. Jamie shares insights on different types of editors and the importance of authenticity in writing. Timestamps: Start: 12:48, End: 30:03 Chapter 7: Mindset and Final Thoughts Summary: Mary talks about the mindset challenges she faced during the book writing process and offers advice to aspiring authors. Jamie and Mary conclude the discussion with final thoughts on the book and its availability. Timestamps: Start: 30:03, End: 35:53 Main Topics Covered Human Design: The discussion covers Mary's journey with human design, including her deconditioning process and how she incorporates it into her coaching and book. Book Writing Process: Mary shares her experience of writing her book, including the challenges of editing and maintaining her authentic voice. She discusses the importance of self-awareness and staying true to oneself during the writing process. Recognition and Projection: Jamie and Mary discuss the dynamics of recognition and projection in their work, particularly as projectors in human design, and how having a body of work like a book can create a separation that allows for more authentic recognition. Order your Book: https://www.jamielpalmer.com/human-design-for-business-book/ Website: https://www.maryclavieres.com Book link: https://www.maryclavieres.com/book IG: https://www.instagram.com/mary.clavieres LinkedIn: https://www.linkedin.com/in/mary-clavieres-19917a7/ ***Complete Transcripts Below*** Jamie Palmer (00:02): Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer. And today we have a very special guest with us, a client, a dear friend, and a newly published author, Mary Clavier. Mary Clavieres (00:22): Hi Jamie. Thanks for having Jamie Palmer (00:23): Me. Hi. So tell me what's going on with you? You got some big news? Mary Clavieres (00:29): Yeah, all the things. Latest big milestone accomplishment is publishing the book, MINDBODY Connection unlocked and yeah, it's been a ride. I mean, because been on it with me. Jamie Palmer (00:46): Yeah. Well tell everybody who you are and the work you're working on and obviously your human design. Mary Clavieres (00:58): Oh yeah. Great. Good that you mentioned human design. I might not have said it. So my work in the world right now is primarily focused on executive coaching and advisory and supporting leaders and professionals with showing up in more alignment than perhaps they have been in the past. And with that under the umbrella of opening or unlocking your mind body connection, I think, and maybe this is some of what we'll get into, but it's so powerful when you can learn how to get out of your mind and back into your body to really work from that place. And so for my human design, I'm a three five self projected projector. And I guess those are the main things because self projected already tells you the authority too. Jamie Palmer (01:58): Yeah. So tell me, we've been working together now for what, a couple of years. So tell me a bit about your journey so the listeners can hear kind of your process of going from knowing your human design to integrating it and embodying it and Absolutely. On the road to becoming it. Mary Clavieres (02:29): Yeah. So when I first started with you, yeah, I think it was a couple years ago when I first started, I signed up because I wanted to learn more about myself and my design. I knew my design already, but I really wanted to go deeper with the information. And I mean, to be honest, your content has no comparison anywhere else. So I said, okay, I want to go deeper and learn this for me and then also for my family. It's funny because when I signed up for HD Wild, I thought, okay, I'm going to use it for me and use it for my family. I have no plans to use it with other people. And then here I am two years later using it with other people, just how it goes, so, so when I first started, it was really very much from that perspective. And then probably, I don't know, six to nine months in, I said, okay, let me try doing some readings for other people. Just something I love so much and couldn't stop Speaker 3 (03:32): Talking Mary Clavieres (03:32): About and seeing and wondering about with people and all of the things. So I started with readings and then it kind of evolved from there that now I've incorporated it into my coaching and incorporated it, not directly, but as a tool within my book and some of those other ways. So it's definitely evolved over Jamie Palmer (03:57): Time. And talk to me about if you feel comfortable, your deconditioning process. I think that that's something that I know I talk about, but I don't think that the collective human design space talks about enough. I think they tend to glamorize it and use it as a shiny term, but not actually what does that look like? Mary Clavieres (04:29): Yeah, yeah, I agree. And it's one thing to know your design and then there's a whole other to actually be trying and taking the steps to living it, Jamie Palmer (04:39): Practicing it, right? Mary Clavieres (04:41): To practice. Yeah, exactly. And uncovering different things in different moments. Even if I, I'll just take my authority, for example, being a self projected projector, I knew that it means you have to speak out loud to yourself. I knew that it means it's about how the information is coming out, but over time, what I learned is that it's also how it feels in my body, that process of being in my body and then exiting my body through my voice. It's kind of hard to explain, but I have, there's this felt sense in my, let's say, heart space or really even above the heart between the heart and the throat. And so then after practicing for a while, I came to realize, oh, that's actually where I get the feeling. So stuff like that, it doesn't all happen at the same time. You learn in different parts and pieces. Jamie Palmer (05:42): Yeah, I love that. And I think that too ties into so much of the work that you're doing in the book that you wrote. Mary Clavieres (05:49): Yeah, true. Yeah, because it's really, for me, discovering human design and then the process of living it has been a big thing for me with, there's other things too, of course, but a big part of me connecting back with my body and really letting that drive things more than my head. Speaker 3 (06:10): It's Jamie Palmer (06:10): Like, Mary Clavieres (06:10): Get out of the head. Jamie Palmer (06:13): Yeah. So tell me a bit about what prompted you to write a book. A big endeavor. Mary Clavieres (06:27): Yeah, it's a big endeavor. It is. So I feel like it's probably layered as most things are. One part of it is that I had a writing practice for a long time. I had been journaling for many years, probably since consistently journaling for at least, I dunno, six or seven years. And I started to just kind of say, okay, I went through this period, my family moved, so I didn't talk about the three five experience, go Jamie Palmer (07:04): For it. Mary Clavieres (07:05): But my family moved and we moved from the US to France, and there was a big personal transformation that happened with that being able to set up in another country. And in that process I learned a lot of things. I navigated a lot of things. I used human design to learn more about myself and through the deconditioning process. And I just felt like, okay, some of this wants to come out, it wants to be said. And let's say I would layer that or couple that with then even in your programs and talking about just I would say the power and the beauty in having a body of work in the version of having a book, for example, and using that as a way to get your voice out there. And from the perspective of also the fifth line in the projection field, having this separation in a way from me and the work, like, okay, here's the book. You read it, you resonate, or you don't. Okay, Jamie Palmer (08:14): Nobody talks about that. Let's talk about that for a second. Something that I've personally experienced myself too, especially in my journey of building this business. So when I began, whatever you want to call this iteration of my business, I'm likely changing my company name. So it's not Jamie Palmer, but we'll call it Jamie Palmer, whatever. I launched the H Year bi beta program, and that was so much about me. What content am I delivering? What reading am I giving? I so over gave, I was so generous in that first offering. Mary Clavieres (08:58): You still are, by the way, you're still very generous. Jamie Palmer (09:01): Thank you. I try to be, it's not a always easy, you totally are just saying thank you. And I remember I ran that I think 1, 2, 3, 4, 5, 6, 7 times before the book came out. And I remember with each iteration, even in the HDY beta cohort, I remember it just being so me centric and everyone's success or failure was like I could feel the weight of it on my shoulders. Totally. And those projections were as a result of like, you are projecting on me, not the work. You're projecting on me, your success or your failure, your inaction. Mary Clavieres (09:57): That's Jamie Palmer (09:58): Also my fault. And I always felt that that was really weird. And then eventually it became really exhausting, actually. I was really, really tired. And I remember the book came out and people started coming in for the work and they continued to come in for the work. I'm using air quotes, you can't see me, but they come in for the work. And that was such a huge shift because when it almost gave this, I don't know if it's, I sometimes think part of it's a projector thing and part of it's a fifth line thing because I don't believe projectors aren't really here to, in my opinion, they're here to guide people based on a body of work (10:57): And that depth of work. So I think it's twofold, right? So when I think about my old process, it was very much about me, and it wasn't about me, but it was my teaching. It wasn't a fully formed body of work yet. And then the book came out. And so actually to finish that thought, so I think when it isn't a fully formed body of work, that fifth line, both three fives we're both projectors. I think that projection field then becomes about you failed the person, which is sometimes still true with the work, but it's less true. It happens less. And so when I think about it with the work, if you will, it's something that's separate for me. And it's like recognition for the body of work. It's projection over whether or not the work is meeting somebody's hopes and dreams or it's not. (12:03): And I think that has allowed me, at least me personally, to feel less crazy when a negative projection comes in. It has allowed me to feel truly recognized because I recognize myself with the work, the books, the stuff that I put out there. But then it's like somebody else is doing the recognition of the work. Somebody else is putting the projection on the work, the book, the chorus, the whatever. And so the projection doesn't seem as intense or as horrible or as whatever. This layer of separation, I don't know if you experienced that or not, but Mary Clavieres (12:48): I really resonate with the, it feels like there's space. (12:53): It feels like there's space. And I haven't even been mean. My book hasn't been published for that long, so I haven't necessarily seen all the steps after that of the difference with the clients before and after. But I feel in my body, and when people tell me, oh, I told my friend about your book and someone I know got your book, and I'm like, oh, that's great. And I feel a space between it versus if someone said like, oh, I had a human design reading and I told them about my reading. I dunno. For me, it just seems a little bit different. Just feels different. Jamie Palmer (13:34): Yeah. Well, I always talk about recognition should be energy giving for projectors, and I find for me, recognition as a three, five projector in my opinion is always wrapped in a projection, Mary Clavieres (13:51): Something. Yeah, Jamie Palmer (13:54): There's always a little bit of projection inside of recognition as a three, five projector, in my opinion, in my experience. And when it's for the work, whatever the work is, I think it really creates this, what I'll call an authentic recognition because I find it so much more energy giving. Then when somebody comes to me and they go, I want to pick your brain. I've had sessions with people when they come and they're just like, I want to pick your brain. And I'm like, I taught three classes about that last week. You didn't show up to one of them. That's not what this time is for. That's such a terrible waste of my projector energy to be talking to you about the same thing I talked about three times this past week. And so I think when it's for the work, whatever the work is where there's this layer of separation, I think that just recognition actually feels true, like equitable recognition. Mary Clavieres (15:09): And then they're also, when they're reading your words or my words or whoever's words, they're taking it in their way versus if I am in between it, I don't know. They can choose if they want more information, they can choose if they want to go deeper, they can choose if it resonates or not, based on what's in there. I dunno, there's something with that, but it's like it gives them an experience before. It's not the same example you were talking about with people not coming to a class and then asking you and picking your brain, which I totally agree that that kind of stuff is exhausting. It's like, why are you wasting my time? Not wasting, but it's not the right kind of recognition. Jamie Palmer (16:02): Well, also, I always think about it as it's not a good use of the client's time. Right, Mary Clavieres (16:08): Exactly. Jamie Palmer (16:09): I spent so much time talking to people, and I don't personally do the sessions in the new HD wild cohorts anymore. I don't do that because there were so many people that would just come and not be prepared, even though I would have these, here's what to expect in your session. These are strategic, you should come with questions or a question that's strategic. And I think when a client would come and do that, I'm like, this is a waste of your time with me. Go watch the video and then be like, oh, I want to dig into this thing that's coming up for me. Can we unpack this? Can we come up with a strategy? Can we, whatever? And I think part of that's that projector. I think part of it's that fifth blindness, but I do truly believe that having that layer of separation from the work is a huge part of it. Whether that's part, I think it's part fifth line for me and part third line. I don't know. I know your experience is newer, but you messaged me on Voxer the other day about it. Mary Clavieres (17:26): Yeah, yeah. I did specifically about this because it was honestly a realization for me. And even though it hasn't been that long, I still already felt it, which I found so interesting and a bit strange, but it felt really relatable. Like, oh yeah, there's a space between, and that for me feels good. And I guess one could argue like, oh, you're taking your work too personally if you are coaching. And then you feel these things like you mentioned before with doing the six or seven iterations. But for me, it's more than that because I know how that kind of feels. Right. But there's another part to it, so I just wanted to name that too, because that does also feel a little different. And for me, I feel like it's that fifth line piece of it. Jamie Palmer (18:22): Yeah. I would love to not take a total right turn, but I would love to hear you talk about what it was like to write the book. Because I think a lot of people in my audience always come to me and go, Hey, tell me about writing books. You've written books. And so talk to me. I mean, I know because we've talked about it, but I think the listeners would appreciate hearing about your experience of, I know you talked a little bit about how you had a journaling habit, but what was it actually like to write, edit, published the book? Mary Clavieres (19:02): Yeah, it's definitely a journey in the beginning, Jamie Palmer (19:07): And especially as a three five self projected projector, right? Yeah. Talk to me about that. Mary Clavieres (19:12): Yeah, it was definitely a process. I mean, I'd say the journaling definitely helped me because it had me already in the habit. Even if I was really critical of my voice, at least I was writing and doing it. So that didn't stop me from putting words on the Speaker 3 (19:31): Paper. Mary Clavieres (19:32): The way I look at the book writing process is there are several milestones where you can very easily give up or talk yourself out of it or judge yourself to oblivion and never go to the next step. So for example, that's just starting to write is one thing. You could be like, oh, I don't know what I'm going to write, Speaker 3 (20:01): And Mary Clavieres (20:01): Then just never do it. Right. For me, especially with the three five piece, I started by just kind of brain dumping, I would say some specific things that I knew I wanted to share, things that just felt really important to me that I wanted people to know. And after I did that for a while, it started to take shape more to then say, okay, now I see the structure a little bit better. I didn't necessarily start by knowing the full structure right away. And I think that's important to note because for some people, they do know the structure right away, and then great, you work off the structure. And then for, I didn't know the structure right away, but I still started the process. And then like you say, action brings clarity. I started the process and then it took shape more (21:00): After the first, let's say, little bit of time. I also wrote it in spurts. I wrote very consistently for a few months, and then I remember it was summer, and I kind of took the summer off because summer is just a busy time with young children. And then I went back to it in the fall, and it was also just kind of like, okay, this feels complete for right now. And then I took the break, and then I'm like, okay, I'm ready to write again. But reflecting for myself, I think I have enough self-discipline that could work for me (21:43): That it didn't feel hard to do it that way. Just because I stopped in the summer didn't mean I completely stopped. And then, yeah, after I finished, then the following year in January, I started looking, researching for editors and really took another look at the structure again and reshaped a couple of things, and then followed that process of getting the editor doing the edits. The writing part is super easy in a way. It's just really creative and free flowing, and then you have to go the editing part, which is very tactical. And I mean this already, I'm just sharing for the listeners. Jamie Palmer (22:27): Editing is my least favorite Mary Clavieres (22:30): For sure. Me too. Even if I love my editor still. Jamie Palmer (22:34): Yeah. I mean, I love my editor, and it is the worst part about, in my opinion, it's the worst part about the process. I think it's like, I don't know, at least for me, I'm just like, oh, I've already read this 400 times. I don't want to read it again. Mary Clavieres (22:53): And for me, it was like I've read it 400 times, and when you read it so many times, you overthink. I found myself overthinking almost every word that I was like, okay, I either leave it and it goes and it's good enough, or I just stop the whole thing because this is terrible. On the fifth hundred time I'm reading it, it doesn't sound good. Jamie Palmer (23:14): Yeah. Well, I did with the HD client Compass book, the ideal client book. I was just finally, this is my third or fourth book with her. I was just like, whatever. It's fine. I trust, I believe. And then I just read it all again, and I was like, yep, it's fine. And to me, I think too, when you think about the editing process, and I know my six line listeners are cringing, how could you not make sure you read every single thing? It's like if you're putting a book out there that has 40,000 words, inevitably there's going to be a typo. There's going to be a grammar mistake, there's going to be a mistake somewhere along the line. I'm not going to hem and haw over getting it perfect, just that's not who I am. And if that's what people expect from me, that's the wrong expectation. Okay, continue. So editing, editing, we both love editing. Mary Clavieres (24:15): Well, and I will say if they expect that too, for me, it's like if I expected that of myself, it would never get published. Jamie Palmer (24:23): No, it would never get done. No. You could just sit and edit and edit and edit and edit and edit to an oblivion. Yeah, totally. Mary Clavieres (24:30): Totally. I definitely, and I feel like I messaged you about that too at some point. It's like, oh, wow. Yeah, I can see how people might get stuck at this part of the process. Jamie Palmer (24:39): Everyone that I know that goes through the editing process is they question themselves. They're like, am I even a good writer? Mary Clavieres (24:45): Right. Yes. Jamie Palmer (24:45): And I think one of the things that I've always, not to get sidetracked, but I've always tried to do in the editing process is ensure that I don't lose my voice in the process. Because I think I know with my first book that's published with a publisher, they strong armed me into changing a lot of language because they were like, that language, I wanted to say how fifth lines feel crazy. They're like, well, that's not appropriate. We don't say that. They didn't want me to use all this word resonates too fancy of a word, and this is too, they had me water down so much. And I think, at least for me, I feel like that book is probably, of all my books that I've written and all the things that I published, that book is probably the least like me because of the fact that the publisher Strong Armed told me, they basically told me they wouldn't publish it if we didn't change these certain things and put it out there. And so I think it's really easy in the editing process, depending upon who your editor is, to also lose your voice and lose your authenticity and to change sentence structure to make things more readable. Mary Clavieres (26:12): Yes. So I will share my experience with this because when I was looking for editors and I was interviewing a few of them and they do a sample edit for you and everything, I was judging my own voice and kind of feeling like, oh, the way I'm saying it isn't good enough, because I'm not a fancy writer. I didn't go to school for English. I mean, I was in the engineering program. I literally had one writing class in all of college because it was absolutely not required. So I judged myself like that. And with some of the editors that came back, I was like, oh, well, first of all, very big range in price. But the other thing was, if they're moving so much around, I thought, oh, well, maybe it's better if I take this other editor that's moving more things around because my writing isn't good enough. Speaker 3 (27:15): And Mary Clavieres (27:16): What I realized was, and a friend of mine told me, they said, well, if you, and we probably talked about this too at some point, we've talked about it all, but they told me, they said, if it's changed too much, then it's not you. Jamie Palmer (27:33): Yeah. 1000%. And there's two, it's important to name, there's two types of writers. So there's a development writer or an editor, sorry, there's two types of editors. There's a development editor, and then there's a line editor and development editors. They're a bigger investment. They typically come in as a first go through after you have a manuscript or a first draft. And they do tend to move things around. They do tend to move things around, and they do tend to change sentence structure, and they do tend to do that. And so I think depending upon how much compromising you are willing to do in the process, I think that that can be powerful. And conversely, it can also really change your book. It can really change your book versus a line editor. A line editor goes through each line as the book stands, and if something doesn't make sense, a line editor go, this doesn't make sense. Can we clarify this? But they'll go through and they'll check for grammar and spelling and that you're meaning what you're saying and question things that don't make sense. And for me, that's always what I use. I always use a line editor because I don't want my voice to change in the process. And I think what you're talking about is a development editor versus a line editor in the process for those who are listening. Mary Clavieres (29:13): Yeah, definitely. Yes. Thanks for mentioning, because one of them was going to kind of do both. I went with a line editor too after all of that, but I did second guess myself, and I worried that the book wouldn't be as good of quality, and I kind of had to come to terms with, well, actually, this is my way. So then if we fast forward from the editing process when I had my book launch, skipping some steps there. But when I had my book launch, I invited someone, I had given an advanced copy to one of my friends and asked her to say a few things about the book. And the first bit of feedback that she gave was she said, I can hear you saying these things to me as I'm reading it. Jamie Palmer (30:03): To me, that's the whole point of a book. Mary Clavieres (30:05): Yeah, Jamie Palmer (30:07): That's the whole point of a book. And I firmly believe that when we give it to, I have lots of feelings and thoughts about the publishing industry that I'm not going to go on an off ramp around. However, I think this is part of a bigger collective problem. We, in so many areas, think, oh, the development editor, and this isn't a dig against development editors, right? I am certain, at some point in my writing career, I will use a development editor to help me make more sense of something. So this isn't a dig. And the thing that we need to remember is that a development editor has a certain way process that they want you to fit the book into, because it is a formula for how successful books are written. And so it's just another way to homogenize a book. So it's the same thing as in the online industry, here's the only way to have success. It's the same thing with a book. This is the successful process for having a bestselling book. It may or may not be. It may or may not be. I see so many other types of cool books that are wildly successful these days. So to me, that's a way where we are when we think about if we're writing books and we want people to be able to energetically feel our design, our aura, our true selves, and we give it to a developmental editor and they take all of us out. (31:52): We're just watering down who we are. And so for me, I'm really glad that you didn't go with a developmental editor, because I think when we think about a book, at least in my mind, the whole point of a book is to be able to give people an experience of you. Mary Clavieres (32:07): Yeah, exactly. No, I'm super happy with it too. But it was definitely something I had to process and reckon with and everything. So for anyone that's considering writing a book and has the doubt along the way, stay true to you. Jamie Palmer (32:26): Yeah. Did we get some mindset gremlins along the way in the process? I'm assuming we Mary Clavieres (32:31): Did. Yeah, for sure. Not when I was actually writing. That felt really easy to flow and everything. It was more as I entered the execution phase, and like I said earlier, taking action execution, that's usually pretty fine for me. But Jamie Palmer (32:53): That is true. You're very good at that. Mary Clavieres (32:55): Thank you. Yeah. But there were still some times where I did find myself hesitating, and I knew I was still going to do it to find identity. I dunno. But I knew and Gate too. I knew I was still going to do it. I just felt that I really wanted to do it. But there were definitely some points where I questioned my writing, I questioned the quality if it was going to be not help other people. I know what I'm saying is helpful to people out there, but more just also putting myself out there in a way. Then it's like, okay, this is written. So no. Jamie Palmer (33:42): Yeah, you don't really get to go back and edit it that frequently. Mary Clavieres (33:46): Yeah, exactly. So yeah, it did show up, but I'm grateful that I worked through those things. Jamie Palmer (33:57): Yeah. Is there anything else you want to share with our listeners before we wrap up today? Mary Clavieres (34:10): I'd say in true human design fashion, there's many ways to write the book. I shared my process where I didn't have as much structure maybe in the beginning, and maybe someone else needs more structure. So just to note that I shared my experience, and I think your listeners already know this anyway, but there's so many different ways to do it. And the most important part is to just keep checking in with yourself and having self-awareness of, am I at a point of a pause or am I stopping myself somehow? I think that's the biggest thing with any type of big project, any type of change that we navigate, it's easy to stop and question yourself. So just having the self-awareness Jamie Palmer (35:03): Is Mary Clavieres (35:04): Really helpful in the whole book process. Jamie Palmer (35:10): I love that. So where can the listeners get your book? Mary Clavieres (35:16): Yeah, so it's available on all the platforms like Amazon and Barnes and Noble and all those places. Mind Body Connection Unlocked is the title, but they can also go to my website and all the links are there. So mary clavier.com/book. Jamie Palmer (35:30): Perfect. We'll put those links in the show notes. Mary, it's always a pleasure. Thank you for coming on the and sharing all your wisdom and your book writing process. I super appreciate you coming on. Mary Clavieres (35:45): Thanks, Jamie. Thanks for having me and for sharing in this way, and I love your work, so you're amazing. Thank you for all of it. Jamie Palmer (35:53): You're welcome. Thank you for being here. All right, folks, that's what we got for you today on the HD Year Biz Show. So thank you all for tuning in, and we'll catch you on the next episode.
January 30, 2026Episode 618 min
From Knowledge to Embodiment: The Missing Piece in Your Human Design Journe
From Knowledge to Embodiment: The Missing Piece in Your Human Design Journey Originally aired on the HD Your Biz Podcast - Catalyst Experience Welcome back to the HD Your Biz Podcast! As we step into 2026, I'm bringing you behind-the-scenes content from my Catalyst Experience membership—a space dedicated to supporting you in building a life and business at the intersection of your design, desires, and lifestyle. Today, I want to address what I see as the biggest gap in how people approach Human Design, especially when building a business: the difference between knowing your design and actually living it. The Knowledge Trap Here's what I see happening constantly: People come to Human Design for business work and they know their design from a headspace perspective. They know: "I'm a 4/6 Projector" "I need an invitation and recognition" "I'm a Generator - I need to respond" "80% certainty is a yes for my emotional authority" But here's the problem: This is all still coming from the mind. When you think "I have 80% certainty, I'm at emotional neutral" - that's not how it actually works when you're embodying your design. When you think "I have an invitation, great, now I can give advice" - that's still mental processing, not embodied knowing. What Embodiment Actually Looks Like When you truly live in your body and become one with your design, you don't have to think: "Do I have an invitation?" "Do I have the felt sense of emotional neutrality?" "Am I at 80% certainty?" You can actually feel it in your physical body. Let me share my own journey with this. My Emotional Authority Evolution When Human Design found me on Instagram, I discovered I was a 3/5 Projector with emotional authority. I learned that "if you're at 80%, that's a yes or a no." At that time, I knew with 80% certainty I didn't want to keep doing my marketing agency. But I kept waiting to get to 100% certainty - which was never going to come. Understanding that framework was incredibly helpful at the beginning. That validation was powerful. It helped me make the decision to leave my agency. But here's what I know now, years into my deconditioning journey: I cannot even remember the last time I said to myself, "I have 80% certainty, therefore this is a yes or no." Instead, I know the felt sense of emotional neutrality in my body. I have a trusting relationship with my body where I know: What a "yes" feels like in my body What a "no" feels like in my body What recognition feels like What being projected on feels like I don't need to be in my mind analyzing "oh, there's a negative projection." I can feel it. That's the difference between knowing your design and integrating, embodying, and becoming your design. Living Design in Real Time: My Family Example I see this every day in my household. We live and breathe Human Design, not as a concept, but as an embodied practice. My Manifester Son: My oldest son, Z, is a Manifester. His energy can be pokey, sometimes catalytic, even a little triggering - not in a negative way, but in that way where I can feel his Manifester energy calling me into something new. I don't need to think "Oh, you're a Manifester. You're initiating." I just embrace it and ask: "What are you seeing that I don't see?" My 4/1 Son: Every morning, because we integrate Human Design in our household, I know: here's the 4/1 kid who needs information. "Here's the 411 you need to know about today. You keep me informed, I keep you informed." It works symbiotically, without needing to reference his chart every time. My 2/4 Quad-Split Son: I know my other child is a 2/4 quad-split. Right now there's a transit that's affecting him, and I know his feelings and emotions are really big. I don't need to go "oh, you're transit X, Y, Z." I know I need to hold space. I can feel it. I don't even need to look it up. The Messy Middle: Getting From Head to Body Here's what nobody tells you: Moving from knowledge to embodiment is sloppy at first. I remember making that shift from asking myself "Do I have 80% certainty?" to trusting the emotional neutrality in my body. It was hard. I made mistakes. But once I got through that stormy period and came out on the other side, I had an entirely different relationship with my body. I could move with so much more ease, so much more resonance. I didn't hit as much resistance. It's the same with any part of our design. My Manifester son is learning to initiate authentically. Over the past few months, I've watched him really step into "I'm going to initiate at basketball." He's crushing it. He's had to navigate some challenging dynamics with his teammates. But on the other side, he's emerged as this confident, strong kid who's leading - not the biggest kid on the team, but fast, coachable, and unafraid to initiate. The Challenge: Moving Beyond Conditioning Here's the thing about us adults: We're conditioned. My children don't necessarily need me to tell them to "do their design." But we adults? We've been conditioned for decades to operate in ways that don't align with who we actually are. When it comes to building a business at the intersection of your design, desires, and lifestyle, one of the biggest challenges I see is this: People believe they should build a business in X way. "I've got to do a course." "I've got to do a mastermind." "I've got to do [insert homogenized thing here]." They spend six months building that out, and they're still shrinking their Human Design to fit into that business model. Your 2026 Invitation As we step into this year, I'm inviting you to pick one part of your design and commit to moving from knowledge into integration and embodiment. I would look at either your Strategy, your Authority, or your Type - these are foundational pieces of your chart. Pick one and ask yourself: "How can I move from knowing this intellectually to feeling it in my body? How can I trust it a little bit more?" Get out of the mind. Get into the body. Watch how resonance unfolds for you. Because here's what happens when you do this work: You stop using excuses. You stop "shoulding" yourself. You get out of perfectionism. You embrace yourself. You step into your power. You take up space. You aren't afraid to pursue the thing inside of you. You give yourself permission to do the work your future self will thank you for. The Practice Space This is my mission: To support more people in truly embodying their design in business so they can build businesses where they don't have to shrink. Because when you're building from embodied alignment - not from what you think you "should" do - everything changes. The integration, the embodiment, the practice of your design? That's where the magic happens. That's where growth happens. That's where change happens. And yes, you'll mess up along the way. It will be sloppy. It will be hard. But the moment you come out on the other side, you'll have a relationship with your body and your design that allows you to move with ease and resonance. Ready to Go Deeper? If you want support in building a business at the intersection of your design, desires, and lifestyle, I invite you to: Join the Catalyst Experience - Our life and business alignment membership with incredible offerings coming in 2026 Order a Catalyst Report - Get personalized insights into your design for business Both available at humandesignyourbusiness.com What part of your design are you going to work on moving from knowledge to embodiment this year? Share in the comments or reach out - I'd love to hear from you. To your integration and embodiment, Jamie Palmer
September 13, 2025Episode 552 min
A Personal & Professional Update on the HD Your Biz Podcast
Jamie Palmer, the host of the HD Your Biz® podcast, opens the episode by sharing a personal update about her life, particularly focusing on a significant home remodel project that began on her birthday, May 29th. She explains the challenges and experiences of converting a two-family home into a single-family home, including dealing with contractors and living out of a duffle bag due to the construction. Jamie also reflects on the emotional journey of staying with her parents during the remodel, which provided healing insights into her childhood and family dynamics. Main Topics Covered Home Remodel Experience: Jamie discusses the extensive home renovation project, the challenges faced with contractors, and the emotional impact of living with her parents during the construction. Family Dynamics and Healing: She reflects on the healing experience of witnessing her father's interactions with her children, which provided new perspectives on her childhood. Business Updates and Future Plans: Jamie outlines her business goals, including the development of human design for business and ecocentric human design divisions. She emphasizes her focus on creating and teaching, with plans to launch new training programs and certifications. Human Design in Business: Jamie talks about the importance of integrating human design into business practices and her vision for setting industry standards. Upcoming Programs and Offerings: She announces upcoming live experiences, training programs, and updates to existing offerings, such as the HD or Biz Catalyst report and the Business Design with Human Design program. Detailed Breakdown Key Takeaways Home Remodel Experience Quote: "We can do hard things." - Jamie Palmer (06:30) Context: Jamie discusses the challenges and learnings from her home remodel project, emphasizing resilience and the unexpected difficulties in dealing with contractors. Family Dynamics and Healing Quote: "It was or has been so healing for me to witness and just see or reframe the way in which some of the things that happened in my childhood went down." - Jamie Palmer (12:45) Context: Jamie reflects on her time spent with her parents during the remodel, highlighting personal healing and understanding of family dynamics. Business Vision and Human Design Quote: "I truly believe I have helped to shape the human design for business industry for certain." - Jamie Palmer (30:10) Context: Jamie shares her vision for the future of her business, focusing on human design and its application in business, and her role in shaping the industry. Future Plans and Business Strategy Quote: "I am going to focus on from now through 2026, creation and synthesis, creation and synthesis, making the best possible tools that set the standard in the HD industry." - Jamie Palmer (01:20:30) Context: Jamie outlines her strategic focus on creating and synthesizing tools and resources for human design and business, aiming to set industry standards. Actionable Advice Embrace Challenges: Jamie emphasizes the importance of resilience and adaptability when facing unexpected challenges, such as those encountered during her home remodel. Reflect on Personal Growth: She suggests using personal experiences, like family interactions, as opportunities for healing and personal growth. Focus on Core Strengths: Jamie advises doubling down on one's strengths and passions, as she plans to do with her focus on creation and teaching in her business. Leverage Human Design in Business: She encourages integrating human design principles into business strategies to create more personalized and effective business models. Timestamped Chapters and Sections Chapter 1: Introduction and Personal Update Summary: Jamie Palmer introduces the podcast and shares a personal update about her home remodel project, which started on her birthday, May 29th. She discusses the challenges and experiences of converting a two-family home into a single-family home, including dealing with contractors and living with her parents during the renovation. Timestamps: Start: 00:02, End: 15:30 Chapter 2: Reflections on Family and Healing Summary: Jamie reflects on her time spent with her parents during the summer, highlighting the healing experience of witnessing her father's interactions with her children. She discusses the impact of her childhood experiences and the importance of understanding family dynamics through the lens of human design. Timestamps: Start: 15:31, End: 25:45 Chapter 3: Business Updates and Future Plans Summary: Jamie shares her business updates, including her vision for the future of human design in business. She discusses her plans to create a human design school, develop training and certification programs, and focus on creating and synthesizing content. She also talks about the importance of aligning business models with human design. Timestamps: Start: 25:46, End: 45:10 Chapter 4: Upcoming Programs and Offerings Summary: Jamie outlines her upcoming programs and offerings, including the HD Wild Ecocentric Human Design Training Program and the Business Design with Human Design Live Experience. She emphasizes the value of these programs and the opportunity for participants to gain certification and access to business tools. Timestamps: Start: 45:11, End: 01:05:20 Chapter 5: Conclusion and Call to Action Summary: Jamie concludes the podcast by encouraging listeners to engage with her programs and reach out if they have questions. She expresses excitement about returning to regular podcast content and the upcoming launch of the Ecocentric Human Design Podcast. Timestamps: Start: 01:05:21, End: 01:10:00 Episode Summary: In this episode of the HD Your Biz podcast, host Jamie Palmer provides a comprehensive update on her personal and professional life. She begins by sharing her experiences with a significant home remodel project that started on her birthday, May 29th, transforming her two-family home into a single-family residence. Jamie discusses the challenges faced during the remodel, including dealing with contractors and living out of a duffle bag due to construction dust. She reflects on the emotional healing she experienced while staying with her parents, witnessing her father's interactions with her children, and reevaluating her childhood experiences. Jamie transitions to discussing her business endeavors, focusing on her work with human design for business. She outlines her vision for creating a human design-informed industry, setting standards, and developing educational resources. Jamie plans to expand her offerings with training, certification, and licensing for her programs, including the HD Client Compass book and the Ideal Client Workshop. She emphasizes the importance of building businesses aligned with human design and shares her plans for launching new programs and certifications. Jamie also introduces the concept of ecocentric human design, aiming to separate her business into two divisions: HD or Biz University and Ecocentric Human Design University. She discusses her commitment to creating tools and resources that support individuals in integrating human design into their businesses and lives. Jamie concludes by inviting listeners to engage with her offerings and providing details on upcoming programs and experiences. Related Links: HD Wild Ecocentric Human Design Training Program: hdinthewild.com Business Design with Human Design Live Experience: businessdesignwithhumandesign.com HD Your Biz Catalyst Report: humandesignyourbusiness.com Ecocentric Human Design Podcast: Available for subscription on podcast platforms. Calls to Action: Enroll in the HD Wild Ecocentric Human Design Training Program for a comprehensive one-year training on human design. Join the Business Design with Human Design Live Experience to learn about business models for the future and participate in Jamie's writing process. Purchase an HD or Biz Catalyst Report for personalized business guidance aligned with human design. Subscribe to the Ecocentric Human Design Podcast for updates and new content. Reach out to Jamie for questions or to enroll in her programs, especially if interested in offerings with lower investment levels. *** Complete Transcription Below **** Jamie Palmer (00:02): Hello, hello, hello and welcome to the HD You Biz podcast. I am your host, Jamie Palmer, and I am very excited to chat with you today and give you a long waited, much anticipated update. And so it's been a minute. It's been a minute since I've posted on the podcast and there's actually a good reason behind that. I am doing a very large, or we started a very large home remodel project on May 29th, my birthday. And essentially we are turning our two family into a one family, and it has been this very crazy, very wild experience for me. (01:09): I wanted to come on here and just one, share a bit about that experience. Two, give you some kind of updates, happenings, and how to work with me this fall and things that I am making happen behind the scenes that may impact you. So first, let's start with the home remodel. So right around this time last year, my husband and I, we decided that we kind of had to make some choices about our house and we have a two family, or we had a two family. And where I live, we had this new LED law and we had been sort of passively looking for a house. I wouldn't say we were actively looking for a house, but for those of you who have followed me for any sort of time, no. Last summer I gave my oldest son my office, we didn't have enough space or my youngest son, my office, and we only have one bathroom. (02:28): And I homeschool the kids and I work from home and we were outgrowing the house. And so there's this lead law. So we had tenants in place and they had been there for the entirety of the time that we own the house. We were actually the third owners with the same tenants, and essentially we had to pass this thing. So we started right around this time last year, we started getting pricing for that and we're like, yeah, I don't know that we're actually going to pass. These people hadn't really cleaned the house. There was dust everywhere. And essentially they come in and they swipe things and it's like a pass fail thing. It's not like a maybe. And so when we started looking at the numbers, we were just like, I don't know that this makes sense. It was a lot of money just to get it up to speed. (03:25): And so one day my husband went over there to go fix something for them and he came back and he was just like, we're turning the two family into a one family. Now mind you, I've been saying that we should do this since 2019, but that's okay. My husband's a fourth line. It takes him a minute to come around. So last fall we started this process. We informed the tenants, we gave them, I think six months notice even though we were legally only required to give them 30 days. And then we started working with an architect and all of this sort of stuff. So essentially I am or have doubled the size of my home. We now have, well, everything's not completely complete, but I can see the light at the end of the tunnel. We now have two and a half bathrooms and this beautiful kitchen and it's been a process. (04:26): And essentially we remodeled, I would say probably about 55% of the house, right? Because we remodeled some things on our side, we had to make these hallways and it's been a really crazy project. So this started, like I said, at the end of May, and as soon as the project started and I have an old Victorian house, as soon as the project started, dust started raining down in my closet. So I ended up having to pack up the entirety of my closet on the day that the project started, even though that wasn't what the plan was because it's just old house horse hair plaster, you move, things happens. So for me, I've personally been living out of a duffle bag since the end of May, and it's been a crazy experience to pare down your wardrobe so much. And this whole process has really just, it's shown me so many different things, but I think the big things that I do really want to convey are that we can do hard things. (05:48): I have never worked with an industry as a collective that can behave so atrociously and still expect to be paid. Man. The stories that I have about some of the contractors that we've hired and worked with are wild and customer service is non-existent. And instead of them treating you like a customer, you're like, oh my goodness, thank you so much for showing up when you said you would or showing up the day after you said you would, which is just a very weird experience because I know that if I treated customers the way in which I was treated in some of these instances, I don't know that I would have a business. So it's just a very, very wild, that was a very wild experience. The other thing that was really interesting for me is that we stayed with my parents for part of this summer. (06:53): And so one of the coolest things was to get to witness my dad, who recently retired last year, be with my sons all summer, and I kind of get teary eyed and choked up even just thinking about it because for me, I would say that that experience of watching him with them and both my parents actually my dad and his wife, who I've known for more of my life than less of my life at this point, connect with them. And in so many ways, it was or has been so healing for me to witness and just see or reframe the way in which some of the things that happened in my childhood went down. And to be able to witness him with his new wife, they've been together for 22 years. But to witness this in comparison to my experienced or my childhood with my own mom, and it really just, one, it was so healing to me because I think we all have these experiences in our youth that stick with us and they can be hard and they can bring about some complex trauma or emotional dysregulation. (08:49): And I think collectively we have this tendency to villainize our parents in that. And I know for me personally, I haven't villainized my parents in a very long time around my childhood. And I think that little Jamie still was angry in some ways. And it has been very healing for me to not only witness my parents and I will call my dad's wife, my parents versus my dad and my mom for purposes of this podcast. It's been really healing for me to witness this because you just realize that your parents are people and they are just trying to do the best that they can with the circumstances that they are in. And witnessing how wildly different my parents interact with one another versus my dad and my mom, and even just how they communicate really makes me, I think about it from a human design chart perspective. (10:31): I think about it from all these different perspectives. And I think it's really wild to consider how when we create a partnership chart, we make this new ORIC form of two people. So in this instance, you can think about my dad and his wife, and then you can think about my dad and my mom. And I didn't grow up with the easiest childhood because my mom was a very emotionally turbulent human. So you never really knew who you were going to get. And I think about how that had impacted the way in which my dad showed up. And I look at now and I realize too, age makes people wiser, and my parents are older now, and the financials are different. There's different stresses either way. Either way. It is really wild to watch with such ease, how they cohabitate and how they communicate and how different, wildly different. (12:11): My parents, my dad and his wife of today are so different than my mom and my dad. And for me, and I've known this for a long time, but when you live with somebody for 70 days and you see it day in and day out, 70 days is enough time to spend with people to realize how they operate, what is their normal operating procedure. And I think fundamentally, that for me has created so much of this sense of peace in thinking about my childhood. Now, my brain still is not necessarily on board with this because I still we're still working on rewiring the brain because the brain sometimes when we were there was like, we're going to get in trouble, got to do this, got to do that. And that's just those old patterns. And so for me, it was very much a practice of trying to, in spite of all the stress that I had going on with the house and whatever, was trying to come back to center and rewire and remember like, Hey, Jamie, little Jamie, it is not the same anymore. (13:46): It's different. And so that for me was a huge part of the healing that happened this summer. I also, like I said, we had some crazy experiences over the summer with our remodel. Our contractor ended up in the hospital, and I ended up, I've been doing a lot of oversight and project management probably more than I should be doing, but my whole goal has been like, we just got to get the project done Anyway. So those for me are kind of the really, really big takeaways. And I don't typically get into sharing a lot of that stuff, not because I am afraid to share that stuff, but I think I'm always very, how much do people actually want to know about my life? And so I thought I would share that because I think there's lessons in there for all of us. I will do more of a breakdown potentially in the coming weeks if people are actually interested in more of that sort of stuff. (15:11): But I think part of why I'm sharing this is because when we think about the different ORIC forms that can be created with the human design chart, we've got our partnership charts which happen with our significant others in each one of our children. And then we think about the Penta, right? And that's the group of people that come together. And it was actually quite wild. We had a conversation with my parents, my husband and I had a conversation with my parents about how we were coming to the end of our time there, and they were like, there's been no issues. This has been so easy to have you guys here. And I think, I haven't actually looked at our Penta chart, but I know what's in my family's Penta chart and I know what's in my dad's chart. And so I think about how that comes together. (16:13): And we each all just had this, we all had our roles. And I think when you think about business and family and relationships, understanding what's actually worth fighting for and what's not worth fighting for becomes such an important thing to creating harmony in whatever that dynamic is. And I think oftentimes in business, we struggle with claiming our role and we are afraid to claim these roles because we don't want to lose this business or miss out on this other thing. And I truly believe the magic is in claiming that role, claiming that thing that you are called here to do. And I know for me that is something I am going to double down on in the future because I can see when we try to be too many things to too many different people, we water down our magic. And when you think about a business or when you think about a family, really understanding what are the values in that family and who's doing which things become so important to creating harmony and accountability and synergy in the house. (17:53): So I share that from a place of coming through. I would not say we are finished in the house, but we we're nearly there. I can see the light at the end of the tunnel, and certainly there will be months of cleanup and moving in and all that sort of stuff. But I can see my life returning back to some semblance of normalcy. And I'm looking forward to the simple joys of walking around my house barefoot and it not being a construction zone and running indoor plumbing because for most of the summer we didn't have indoor plumbing here. We had a porta-potty and an outdoor shower. And so those simple joys do really make you appreciate some of the modern conveniences that we do have. (19:00): So yeah, I mean, there's a lot that I could continue to say on the topic, but I don't also want to bore y'all with an off topic podcast. So that's my personal update. And fall is in full swing here in New England, and it is magical as always. Fall is always a magical time in my mind. I don't know why, but it always has been. And we are of course heading for our annual family vacation soon up in some sound in Maine, kind of near the Bar Harbor, Acadia National Park area. So we're all really excited for that. (19:57): And on a business front, I am, I've really been contemplating what is the work that I want to do here? How do I want to show up? What do I want my impact, my legacy? What do I want to, I don't want to say be known for because I think that that's well established, but how do I want to move through the world? I've done so much in these past, how many years has it been now? 1, 2, 21, 1, 2, 3, 4 or five years. I started my human design journey in 2019 personally. And then in 2020 I started doing this with clients. And then in 2021 I launched the business design with human design workshop. And in the fall of 2021, I launched the HD year biz beta program. And really since then, I've just doubled down on human design. And I truly believe I have helped to shape the human design for business industry for certain. (21:23): And my vision is one where I really do truly want to create an industry here with human design for business. I do truly want to set the standard for what it means to be human design informed, and I do truly desire to build and create HD experiences and a human design school. And in order for me to do that and to do those things, I have to step into this leadership role. And it's been weird because I've also felt during this remodel where there's been a level of I have to contract in order to expand because literally my house space has shrunk in order to expand. And so that is something that I've been sitting with. And I think one of the big things that for me, I am going to continue to do going forward is with each of my programs, I am going to be creating, I've already started doing this. (23:02): If you see my emails for every program and every book, there's also going to be a training, certification and license. So for those who are aware, I launched my HD client Compass book, which is the Ideal Client Workshop in book form or a book about discerning your ideal client. We now also have the ideal client training and certification, which is going incredibly well. The people who are in there love that experience. And for me, my brilliance is creating and teaching, or that's where I believe my brilliance is creating, synthesizing, developing methodologies, synthesizing this information together and then teaching that. And that's not to say that I am not going to be doing the deliverables on my human design for business work. I still intend to do that. And my focus for me, I'm going to continue to place my focus on the creation aspect and what does that actually mean? (24:30): I believe my time, energy resources are best spent in, like I said, this creation and development part. And in the teaching, I know that if I train people, I can create a bigger reach. And so a big part of what I am going to focus on for the next year, I will still be doing my human design for business stuff. So there will be live experiences around that. So for example, we have the HDB Catalyst report, which is that individualized business guide. I am in the process of doing a big update to that. I truly want that to be the go-to guide for entrepreneurs and small business owners who want to build a business congruent to their design. I want that to be the go-to guidebook, whatever you want to call it, so that we've already, we released that this time last year. I've sold hundreds of those, and I'm going to continue to develop and make that into an incredible offer. (25:48): We have the HD or Biz Catalyst experience, which is that one year program with the Synergy Chatbot with support from me that's based on the ethos of your year. And then those two things are kind, ongoing and evergreen. We also have the Business Design with human design program, which I am launching at the end of September. This program is getting a massive update and it's getting a massive update because of the catalyst reports. So one of the things that I found when I was writing the Catalyst reports in the last year was that people wanted to have, so many of the people were like, I want to have a course business. I want to work two days a week. I want to make seven figures, but I don't want to have to market or create anything. And so when you think about those things and you, let's say you put those all in a cauldron to make a business stew, I don't want to create, I only want to work two days a week. I don't want to market. I don't want to talk to people when I sell. (26:59): I don't want to make seven figures. You put all those into a cauldron, and I would call it an unfortunate smoothie. There's this game that I play, there's this video game that I play with my kids, and you give them ingredients and it either makes a good smoothie or an unfortunate smoothie. I would call this like an unfortunate stew. When you put that combination of things together, it's going to be incredibly hard to meet that seven figure goal because if you want a course business and you don't want to actually have to speak to people to sell, your primary job is creative creation and marketing. You need to develop and make an incredible course that you continually improve over time, and you have different learning tracks for different learners, whether you look at that by design or you look at through learning modalities like kinesthetic, acoustic, visual, whatever that might be, you can also look at that through the determination in human design. So appetite, taste, touch, thirst, all of that stuff. So you can look at it through that aspect, but that's the development that needs to happen to create a robust experience. (28:27): You also have to understand that if you don't want to speak to people to sell, your primary job is marketing, right? Your primary job is creating marketing strategies that pull people into your ecosystem. So when you bring that cauldron, that soup, that stew together, that soup doesn't necessarily work. So for me, in reading at least 150 onboarding forms from the Catalyst experience, I'm sorry, the Catalyst report and hearing this from people in the real world, I realized, one, I can't publish my business design with human design book because it's just going to feed that narrative, number one. And number two, there are so many business models that can support people in getting to where they want to get to. It's just the industry, the online industry, air quotes has brainwashed people into believing that the only way to have a successful business is to a course, a membership, a mastermind, or whatever BS that they want to serve you. (29:47): And the reality is, by design, most of us aren't necessarily here to build a business in that way, and there's so many different ways in which to build a business. So one of the things that I am doing this fall is I am rewriting, revamping, massaging, whatever you want to call it, the business design with human design book. And I am doing it inside of the business design with human design live experience. And so part of what I'm going to present in that program is business models for a new future. I'm going to talk about type one businesses versus type two businesses. I'm going to talk about building something by design or with your design in mind, because if we think about running a business, there are certain things in a business like finances, we all have to do finances, and not all of us are here by design to do finances. So we have to also think about are we doing something by design? Are we building it around our design and our lifestyle, or are we doing it with our design in mind? Because like I said, I use finances as an example here, we all have to do the financial aspect in our business. For many of us, that's not going to be by design. It's going to be taking our human design and keeping in mind when we do that, so that's happening this fall. (31:17): We start at the end of September with the live calls, but as soon as you enroll, you can get access to the pass course and then I think once a month for the next, once, I don't know, there's six live experiences that go along with this. I don't have the calendar in front of me. This is not what this is about. The point is I'm also going to share with people a behind the scenes of my writing process, which I often get asked a lot about. And so I am going to share that as part of this experience because I truly believe that part of building a business in the future and potentially could, should be a book. Because for me, it's been a game changer to have the book. So that's just something that it's worthwhile to keep in mind. (32:18): Alongside that, I am also going to be, so we're going to do the live experience that will run through December, and then in January, the certification begins for the business design with human design program. So everything that I am launching sharing on the business side is also getting a training with it, a training and certification, since I know people want to leverage the way in which I show up, they want to leverage the content they want to, all that stuff. So you've asked, I've listened, it's happening. It's happening for every single thing that I launch, and that's going to give you access. If you do opt for trainings, we're going to make sure that you also get access to the tools. So we're going to have an HD or Biz Catalyst experience training. With that, you will be able to resell catalyst reports, just like with the ideal client. (33:13): So the ideal client training, you can resell the ideal client reports. So we've got all of that happening. The other piece that is happening that is in motion is I am going to really kind of, I separate out my Ecocentric human design work. So rather than trying to put everything under the one umbrella of Jamie l Palmer, we're going to create a separate, we'll call it division for lack of a better term, with Ecocentric human design. So with ecocentric, human design will be the HD Wild training program. There'll be some deconditioning stuff. We're going to have the gate living library that people can opt into. We'll have a deconditioning living library. The best way to access everything will be through the hd Wild ecocentric Human Design Training Program. But there will be opportunities to taste that because one of the things that I have found is that people come into my world for business and then they realize, oh, I want to learn this for my own industry. (34:30): And the focus for me in the ecocentric side is going to be one, obviously teaching people ecocentric human design, really nailing down what it means to be HD informed, and then supporting people and doing what I've done on the human design for business side, because I believe that the future of business is human design embedded into our every day. It's like you give me your chart and your experience is tailored for that. So actually, I already have clients that I've worked with one-to-one who are doing this. So for example, a couple years ago I wrote a manual for a done for you course company. They do ton review course creation, and they've made their entire process by design. So when a client comes in, they get the human design chart, they run a partnership chart, they pair it with the person, the customer service person, or the account representative or whatever they want to call it, that is most congruent to where there's the most synergy and connection. (36:01): They pair them with that. Then as they take the people through the process of the done for you course creation, they then also support them by their design in the process. And they're not going, oh, you're an X, Y, Z. They're simply structuring their interactions with their human design in mind. And so we created all of these checkpoints, and it's actually a very, very cool thing. I believe that this is what the future is, okay? And I believe, and I've said this for a long time, that it's not enough to know human design. You have to actually have a level of mastery with it. You have to actually have the embodiment and becoming of your own design. So for me, my focus is the creation and resources of materials for these two divisions in the company, and most of the human design for business stuff is most of of these things are created. (37:18): I don't really talk a lot about the work that I have done behind the scenes, but when I was absolutely immersed in the creation process in 2022 and part of 2023, I wrote literally hundreds of thousands of words. I ordered some manuals over the summer for the HD wild students who had graduated, and it is a thousand page manual. That thousand page manual is a thousand pages of content that I have personally written in the last, I wrote most of it in 2022. And sure, I could absolutely update, massage, whatever. However, it is time for me to get this stuff out in the world and to share it with people and to help people move from knowledge to integration, to embodiment, to becoming. And I share this one to kind of hold myself accountable to actually making it happen. But two, our world is changing whether we want to admit it or not, our world is changing. (38:36): Business is changing. How we need to show up is changing. And so for me, my focus on the creation and synthesis and birthing of this stuff, which like I said, most of it's birthed, however, it's still a baby or a toddler, and it still needs some love and support to make it to adulthood, to maturity. And so my plan, again, is to double down on these experiences where I'm training people. I already have multiple people trained on the ecocentric human design side as well as the HD or biz certification side. So we have six people who are already trained and certified. We just brought another six in. So some of those people you may see some of their faces start to come in to do some support inside of some of my programs, I will still be the one that teaches, but my focus, like I said, I really want to continue to develop tools. (39:44): I want to continue to develop trainings. I want to continue to give you toolkits that can help you regulate your nervous system. I want to take my HD and trauma work and bring it to another level. And so that's where I'm headed. And so what does that actually mean for you? It doesn't really mean a whole lot other than maybe it's easier to actually figure out which program to enroll in. Because my intention in this process is to simplify. So like I said, there'll be the two divisions. There'll be the human design HD or Busy university is what we're going to call it. (40:30): And then we'll have the ecocentric, human Design University, and those will kind of be the two divisions of the company. And so you can come in and you can be like, okay, I just want help for my business. Okay, great. Then you come on over here, or I want to train in this book I just read. Okay, great, you come over here. And that's really my intention in doing this and just making things simpler. So I guess you could really say there's, there's two divisions. There's a human design for business side, and then there's the ecocentric human design side. And so I'm sharing this because as me and my team continue to build this out, many of the human design for business stuff, the HD or biz stuff is already underway. Some of you are already in the ideal client training and certification. (41:36): If you're on the fence, I always say reach out, ask questions. But also, if you've been in my world for any extended period of time, anytime I do something for the first time, it's kind of in a beta mode. And so the investment is priced accordingly. And so if you're on the fence, if you're not sure if you're whatever, don't hesitate to reach out because as I do this and as I continue to build this out, the resources to do that increase, and so the investment level will also go up. And so I share this, I share because if you're on the fence, now would be the time to jump in. I literally have a woman who messages me every six months when I launch something new, and she'll say to me, she's like, I had to buy into this because I still regret not buying into the HD or biz beta program. (42:43): And so I just invite you if you're on the fence, to reach out and jump in because as the company continues to grow, as we continue to build and implement these things as a team, the price point of investment will continue to change, especially on the training side of things, because this work that, and the tools that we are giving to people as part of these trainings is a game changer for your business. It is literally like a business in a box. And I don't mean that in a negative way. You can take what works for you and leverage it, but if you're somebody who's like, I don't want to build a 200 page report, great. You don't have to do not have to, right? You can just come into one of these programs, the ideal client training, the business design training or the HD or biz training, and the HD or biz training gets you all of 'em and get these reports to go resell. (43:48): And so for me, that's where I'm headed. It's already in process. You will hear me start to talk about a new podcast, the ecocentric Human Design podcast. It's been up there. The timing just wasn't right for me to start to talk about that, but it's here, it's arrived. We do have a new cohort of HD wild enrolling as well. So if that's something that you're interested in, we have a new cohort enrolling this fall, but I share all this because why do I share all this? It's a big update. Not that things are really changing. Things aren't changing. I just have more clarity my role and the work that I want to do and where I want to spend my time. And so I share this because as the company continues to grow, my role might continue to shift. And so I don't know what that is going to look like in the future, but I do know that I am going to focus on from now through 2026, creation and synthesis, creation and synthesis, making the best possible tools that set the standard in the HD industry, setting the standard of what it means to be HD informed, setting the standard of what it means to have an HD congruent business, supporting people and building regenerative businesses aligned to their design, not only supporting them in doing it, but also training them to do it with people. (45:30): And really just like I said, teaching and creating, teaching and creating. And so that is the clarity that I've gotten over this summer. (45:43): And it's in part due to the fact that my time has been so limited. And when I think about what do I actually want to do, what do I love to do versus to do, that's where we're at. And so I share this so that you can engage as you see fit. If you're here for human design only, you can go follow the ecocentric human design stuff. If you're here for the business stuff only, you'll have the HD or biz ecosystem. And of course, there's overlap between these two. I kind of look at it as like we've got the HD your Biz side, and then we have the Ecocentric human design side. And while there's overlap, they really are two separate divisions and inside of my world. And so I'm hoping this creates more clarity for you, the listener, in understanding what do I want to jump into? (46:51): Do I need support for my business? Do I want to do this work with clients in business, or do I just simply want to learn, study, engage in human design? Now, you will have that ability to just choose one. Or conversely, if you're one of those people that are like, I want it all, I want to jump into everything, that's going to also be possible too. So that's the big update. That's the big personal update, business update, everything, life update. And yeah, I'm really excited to be back and engaging in creating this content, in showing up. And yeah, I'm just very excited. And what I've shared today is just the tip of the iceberg of the things that I want to create and birth into this world. But this is kind of setting the foundation for what's to come. Thank you so much for tuning in. (47:55): I super appreciate you. If you do want to work with me this fall, the live experience that is happening this fall, that's two. There's the new HD Wild Ecocentric Human Design Training Program. This is a one year training program on all things human design. And that will get you access to the Gates Living Library, the Deconditioning Living Library, four quarters of me live teaching all sorts of amazing content. So HD in the wild.com. And then there's also the business design with Human design Live experience, as I mentioned, that's getting a big update. You're getting also a behind the scenes look at I my writing process. And I'm going to take you guys through the entirety of the writing process. So the writing, the editing, the launching publishing aspect. So that in and of itself could probably be its own standalone course, but I don't want the pressure of that. So I'm including it as part of this process. So you can see how I develop a program and write, basically, I write and develop a program at the same time. So I'm going to show you how I do that. Plus we're talking about business models for the future and building a regenerative business by design. That's going to be really amazing. And then of course, you can always opt in to getting an HD or Biz Catalyst report. (49:33): These are just like an incredible plethora of information. One of the big updates I am doing for these is creating QR code videos so that people understand better how to leverage the information, because we have some people who are brand new to human design, and we have other people that are very well versed in human design. And I want to make sure you understand how I'm leveraging this information. And so that is going to be a part of this next big update. So if you purchase one of those reports at human design your business.com, you'll receive the new report. So as soon as you enroll, you can fill out the onboarding form and you'll get an ideal client report within three business days. Then it's typically about a three to four week process. And then we get you your customized report, which includes the ethos of your year and all of this other cool stuff. So those are available, and I hope to see some of you inside of those experiences. This fall. The HD or Biz podcast will be returning to its regularly scheduled weekly content. I'm expecting that to continue to happen in the coming weeks. And as I said, likely sometime in October, the Ecocentric Human Design Podcast will be launching. It's already available so you can subscribe to it. So you'll get the updates once they come out. (51:19): But yeah, that's where we're at. So thank you so much for tuning in. I super appreciate you being here. Let me know if you like these sort of personal updates. And yeah, we'll talk to you all soon. Have a fantastic day.
July 23, 2025Episode 449 min
The New Era of Business - The 6 Fundamentals of Regenerative Business
In this episode of the HD Your Biz podcast, host Jamie Palmer discusses the evolving landscape of business, emphasizing the need for adaptation and evolution in the face of changing times. Jamie highlights the decline of traditional business models, such as funnels, and the importance of moving away from homogenization towards customization. She stresses the significance of understanding human design and integrating it into business practices to create a regenerative business. Jamie introduces six fundamentals necessary for thriving in this new era: depth, mastery, resonance, dividends, congruence, and regulation. She elaborates on each fundamental, providing examples and insights into how they contribute to building a sustainable and successful business. Jamie also touches on the role of AI and automation, the importance of emotional and nervous system regulation, and the need for individualization and customization in business strategies. The episode concludes with a call to action for listeners to assess their strengths and weaknesses in these areas and consider ordering an HD Biz Catalyst report for personalized guidance. Chapter 1: Introduction to the New Era of Business Summary: Jamie Palmer introduces the podcast and discusses the changing business landscape, emphasizing the need for adaptation and evolution in business practices. Timestamps: Start: 00:02, End: 05:00 Chapter 2: The Death of Traditional Business Models Summary: Jamie discusses the decline of traditional business models like funnels and the importance of customization over homogenization in the post-COVID world. Timestamps: Start: 05:01, End: 10:00 Chapter 3: Fundamentals of the New Business Era Summary: Jamie outlines six fundamentals necessary for thriving in the new era of business: depth, mastery, resonance, dividends, congruence, and regulation. Timestamps: Start: 10:01, End: 45:00 Chapter 4: Individualization and Customization Summary: The importance of individualization and customization in business is discussed, highlighting how these approaches lead to better outcomes. Timestamps: Start: 45:01, End: 50:00 Chapter 5: Invitation to Self-Assessment and Catalyst Reports Summary: Jamie invites listeners to assess their strengths and weaknesses in the fundamentals discussed and introduces the HD Biz Catalyst reports for deeper insights. Timestamps: Start: 50:01, End: 55:00 Chapter 6: Conclusion and Call to Action Summary: Jamie concludes the podcast with a call to action for listeners to order the HD Biz Catalyst reports and thanks them for tuning in. Timestamps: Start: 55:01, End: 57:00 Maint Topics Covered Changing Business Landscape: Jamie discusses the evolving online business environment, the decline of traditional methods like funnels, and the need for businesses to adapt to new consumer expectations. Human Design in Business: The importance of integrating human design into business practices to create a customized and congruent approach. Six Fundamentals for a Regenerative Business: Depth: Having a deep understanding of one's field to preempt client needs and scenarios. Mastery: Achieving a level of expertise that allows for effortless execution and innovation. Resonance: Creating a strong connection with clients through vulnerability and authenticity. Dividends: Focusing on long-term activities that compound over time, rather than seeking immediate gratification. Congruence: Aligning actions and behaviors with personal values, design, and desires. Regulation: Managing emotional and nervous system regulation to navigate business challenges effectively. Individualization and Customization: The shift towards personalized business approaches to improve client outcomes. HD Biz Catalyst Reports: Jamie promotes the HD Biz Catalyst reports, which offer customized insights into leveraging human design for business success. Actionable Advice Adaptation and Evolution: Embrace the changing business landscape by moving away from homogenized methods and towards personalized, human-centered approaches. Depth and Mastery: Develop a deep understanding and mastery in your field to anticipate client needs and innovate effectively. Create Resonance: Build trust and connection with clients through vulnerability and authenticity, sharing your beliefs and experiences. Focus on Long-term Dividends: Invest time and resources in activities that will pay off in the long run, rather than seeking immediate rewards. Align Actions with Values: Ensure your business practices are congruent with your personal values and desires to maintain authenticity. Regulate Emotions: Develop skills to manage and regulate your emotions and nervous system to handle business challenges with resilience. ***** Complete Transcription Below***** Jamie Palmer (00:02): Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer, and I am excited to jump in to the new era of business, the shifting tides of the current landscape and how to build a regenerative business congruent to your design. So I think it's been a minute since I podcasted and I will do an update as to what's been happening for me behind the scenes at a later date. I don't need to bore you with my home remodel and the other things that are happening in my life. But one of the things that is becoming more and more and more prevalent for me is the fact that the landscape is changing. Business landscape is changing. The online business landscape is changing. It's been changing for the last five years. And I have been saying for quite some time that it's time to adapt. It's time to evolve, it's time to embrace the HD revolution. It's time to lean into customization and move away from homogenization. And for me, I'm watching and I'm looking at the landscape and I am seeing people who supposedly air quotes, have these big businesses and they are just burning them to the ground. (01:54): I'm seeing people just throw offer after offer, after offer at the wall to see what sticks, dicks, and ultimately the things that used to work are no longer working. And the reality is it's easy to blame and point the finger at the economy or the maturing online business space or the fact that we've all gone nose blind to pressurized selling or as I like to say, nervous system activation selling. But the time is here to adapt. The time is here to evolve, and I am continuing to watch things that have been tried and true and worked for ages, stop working. I am witnessing the death of the funnel. And I think we have to remember that people love to buy, but they hate to be sold. And I think that in our post COVID world, everyone has tried to have a business or a side hustle or many people have tried to have a business or a side hustle, and quite frankly, the delivery was lackluster. (03:22): There's a lot of things, but the reality is we cannot pretend anymore that this is not happening. And I've been naming this since I started this new iteration of my business in right around this time of year. In 2021, I launched my very first business design with human design workshop and then the HDU Biz Program in the fall. And quite frankly, most of my life, I've always kind of been before my time watching, witnessing, noticing, naming, adapting, changing, evolving. And I see these things, I see them happening. I see what the collective is missing and what's needed and how things are shifting. And I pay attention to this. And the reality is we have been living in unprecedented times and we continue to live in unprecedented times. (04:20): The homogenized world is collapsing. We see it in the school systems, we see it in corporate culture, we see it in the online space. And the reality is we want things faster, easier, quicker. We want to treat the symptom, but we don't want to have to deal with the root of the problem. And the reality is we're burnt out, we're tapped out, we're exhausted, our nervous systems are fried, and we're just go, go, go, go all the time. And I firmly believe that things are falling apart, so better things can fall together. And as a three five projector, I think I am uniquely positioned to hold space during this time. I tend to thrive when things are in chaos. And I know for many people, especially when I think about this through the lens of human design, that things falling apart is triggering challenging, polarizing hard and uncomfortable on good days, change is uncomfortable on a good day and it's near impossible when you're dysregulated, when your nervous system is dysregulated. (05:37): And for me, part of the work I believe that I am here to do is to support people in embracing a whole self era of business and businesses. You as a business owner and an entrepreneur are going to need to adapt or you will end up extinct. And this is in part due to the consumer, whether the consumer is another business owner or a consumer from not a business owner perspective, they're smarter, they're more educated. We have access to more information than we've ever had before at our fingertips, and yet we have more knowledge than ever. Yet I believe we lack more integration and embodiment than ever. We have a focus crisis, we have a dopamine addiction, and ultimately we lack the grittiness and sticktuitiveness to gain the necessary steps for mastery and embodiment and evolution. (07:08): We want it yesterday. And ultimately we're moving into times where people buy from people they trust, which has always been the case, but it's going one step further. I believe there has to be this level of resonance and congruence and people have to be able to see their story in you while also having you meet them where they are and customize what's going on for them. And I think having strong and clear boundaries, practicing what you preach, actually being emotionally and nervous system regulated is going to be a big part of what's to come in business. And the reality is we are not going to be able to, I think about luxury marketing as an example. Back when I ran my agency, so much of that was smoke and mirrors, right? We'd have beautiful marketing and branding and that would be the public persona of the person. (08:20): But behind the scenes it'd be somebody totally different. And we just can't, I don't think people can do that anymore. I think people sniff that out a mile away. I also think because of AI and automation nation is going to impact every industry. Now, I would contend AI is still quite delusional and it lacks continuity. I think a lot of people want to rely on tools like AI Chat, JPT as an example for coaching. But the reality is it often lacks continuity and it gets delusional, and it's also a yes man, right? I've watched so many people have conversations with chat GBT about different ideas and chat. GBT is like, yes, yes, yes, yes, yes to every idea and the person burns out. And I'm like, it just wants to tell you. Yes. And the reality is we're moving into an age where it's going to require us to double down on what it means to be human, to critically think, to synthesize, to create. (09:24): And we're not going to be able to sell the way that we used to. We're going to have to change, we're going to have to evolve. And this new business era is going to require a level of depth and mastery and expertise and experience. It's going to require intimacy, authenticity, and connection. Because ultimately you can have all the knowledge in the world, but if you cannot evolve in a silo, I truly believe you need someone to hold space for you to support you in deconditioning and doing this work where we grow through these things, these past lived experiences, these traumas, these triggers, these excuses, these shoulds and deconstruct and reconstruct a new belief system. And so for me, one of the pieces that I want to bring to the table is supporting and sharing what are these fundamentals that are necessary in this new era of business? (10:37): And so I'm going to share now some of the six fundamentals that I truly believe are what's necessary to move into this new era of business and this new era, era of mastery that's necessary. So I think the first of the six, six elements are fun. We'll call 'em fundamentals. I think the first of the six fundamentals for me are going to be depth. Alright? So I truly believe that. And actually before I dive into depth, I'm not dismissing human design here. I still leverage use, believe in human design. I still practice. My human design stuff is not going anywhere. And I am thinking of this through layering in human design. So we have to know our design live, our design embody our design, and we have to consider these things. So the first thing fundamental is knowledge. So if you're holding space, we have to have this level of depth, not just knowledge, but we have to have this level of depth that meets the customer where they are. (12:32): And I think for me, we have to think about do I have the depth necessary to preempt multiple different scenarios with the client or the ideal client or the potential client that I'm holding space for. An example of this is I worked with a client a couple of years ago and she primarily trained teachers and she wanted to create a course where it was teaching, where it was essentially like a workout. She does yoga related stuff. So primarily her work was training other people to be yoga teachers. Her work wasn't primarily doing yoga with people. Now she did do yoga with the teachers, but it was at a advanced high level. So she wanted to launch this course. And a lot of the yoga that she does, she kind of takes this different approach to it, which works with the fascia, which then releases stored trauma in the body. And I kept saying to her, I'm like, are you sure that you have all the support in place for these people? These people are not teachers that do this work. The teachers have the tools to support themselves When a nervous system trigger comes up, this is not that same set of people. (14:16): Ultimately, she runs this course, she gets a bunch of affiliates and she loses 90% of the people in the first three weeks because they did the work, they showed up for class and after the class they got triggered. They didn't understand what was wrong. And so they stopped showing up because they went to this class and then two days later they would have some symptom, they would have a triggering event or they'd be very edgy or they'd have cold and flu symptoms. Stuff would come up. And for me, when I think about depth, we want to make sure we are not in the age of being able to be one step ahead of our clients. I remember I worked with somebody in 2020 who would read a book and then immediately go teach it to her clients. And I always thought that was kind of weird. (15:09): You don't have the level of knowledge and experience and depth to actually preempt what could come up. And so when I think about depth here, I want you to think about can I hold space for the multiple scenarios that may come up with my ideal client or my potential client or my actual client, number one and number two, do I actually know what's going on internally for them? I think a lot of times, especially if you're doing coaching or even done for you work, I think if you're doing coaching, you want to think about what are those mindset things? What are those head trash pieces that come up for people that based on your experience you need to name to bring to the light? What is internal that you need to bring external to let your client know they're not strange experiencing this and leveraged offers in groups and courses and that sort of thing. (16:17): This is the biggest thing that I see missing for most people. Most people do not preempt the head trash and therefore they get shitty completion rates and therefore people don't move on to the next thing and therefore they do all this work and they're like, courses don't work or whatever, it doesn't work. But the thing that we have to remember is it's our job as the space holder to preempt these things. In my agency, when we would do social media for people, I would often have a conversation with the entrepreneurs that I was working with, particularly if they've never, or they never had worked with somebody to do social media for them, or if they were newer in business or feeling maybe not so certain about showing up or they kind of got into a perfectionism loop, I would often preempt and have a conversation with them. (17:20): Here are some of the things that might come up as we start posting and working together. You might feel a level of imposter syndrome. You might post online and you might want to take it down because what if my approach changes or you might post and feel like no one's hearing or seeing my posts. And I would often share stories from my own experience or my experiences with clients around these topics. That to me is the level of depth that we need in order to actually be able to synthesize in preempt and name what's going to come up when you do this work. (18:16): I think about my home remodel. I really wish somebody said to me, Hey, look, when you do a construction project, even if you're only doing it in half your house, your whole house is going to get dusty. I would've packed up 90% of my stuff if somebody had told me that, but nobody did. And so that ability to be able to preempt shows that you have a layer of depth that other people don't. Okay? I think the other thing that I want to talk about here, the second fundamental I believe is mastery. You can have depth without mastery and you might be thinking, well James, how is that possible? (19:03): The thing, I think there's a tendency for people to want to force people to their depth. You got to have as much knowledge as me if you're going to work with me. That isn't the case. I don't need people to be able to have the same depth as me if I'm coaching them. So think about me coaching somebody one-to-one. I don't need to have the same level. They don't need to have the same level of depth about human design as I do. And they don't need to do that because I have a level of mastery over, I have the depth and the mastery. And the mastery is like that going from that knowledge, that depth of knowledge. Two, actually integrating it and embodying it and living and breathing it and practicing what I preach around it. And because I'm practicing what I preach around it, one that inspires other people to do the same thing. (19:58): But when we think about mastery, we want to think about it as like let's making things look effortless. I think the best way to explain this is I was an adjunct professor for a while and I taught social media and I would talk with some of the other tenured professors about marketing and they would say these things. They would have more depth and psychology knowledge about marketing than I ever had. Yet when I would bring examples to the table about how things actually went in the real world, they lacked that and they would challenge me on it and they would be like, oh no, Jane, that's not true. And I'd be like, look, here's where it plays out. This is exactly how it plays out. Here's even the data to support that. This is what happens in reality. And that's what happens when you have a level of mastery. (21:05): When you have mastery, you have to actually practice. You have to actually put to work and forge yourself in the fire of experience on the playing field of life and test the thing that you have this depth of knowledge in. So we need the depth, but we also need this level of mastery that makes it look effortless. And you can even think about mastery as practicing what you preach. And as we move into this new age of business, I really believe more and more that you are going to be required. It is a non-negotiable to practice what you preach in business. You can't say one thing and then do a different thing. People are, they sniff that out. And ultimately when we have this level of mastery, it goes beyond knowledge, right? It's integration, it's embodiment, it's experience. (22:07): And you will make it look easy to the outside world when you have a level of mastery. Here's the thing as an example. If you think about AI and human design, most ai, not my synergy bot, she's amazing, but most AI have shitty information on human design and they give you one answer one day and a different answer or a different day because quite frankly, it's based off the knowledge that's available on the internet, which is wildly different depending upon what you're going to read. And it can't synthesize either. So you can ask it about this part and that part and this part, but they can't talk about, from my experience, the ais don't do a great job at how do these parts impact the whole? That's where the human comes in, that's where the mastery comes in. And so when we think about mastery, when we have a level of mastery, it gives us the ability to innovate in our industry. (23:15): So I think about this, I with my own work, one of the things that I'm working on for the fall or early 2026, I haven't decided yet, but it's human design and trauma and the trauma of business through the lens of human design. And I have a whole synthesis on this because of the layers that I have and the knowledge that I have, not only around human design, but because of all my study that I've done over the last few years in nervous system, window of tolerance, somatics, all the things. And so that synthesis shows that level of mastery to weave these two things together. And when we have that level of mastery, we create an industry of one, we create a category of one. And that is a lot of the work that I support clients in doing in HG Wild, because really that's one of the most beautiful things about human design. (24:19): You can take your area of expertise and weave it with human design and you create a category of one, you create an entire industry. So the third element is resonance. So residence is when we evoke a strong, positive, immediate connection. There's kind of this feeling of familiarity or understanding in agreement. There is this intuitive response that there's a shared vibe. I believe in order to be successful in this new era, a business, you're going to have to create resonance in your business ecosystem. And resonance requires you to be vulnerable. It requires you to share your beliefs, your values, your experiences to create connection, to build trust. And here's the thing, there's also polarity here because you are showing up being vulnerable. You're either going to pull people into your world or you're going to push them away. I either have resonance with this person or not. So I think about this as a vortex. (25:37): I need to have a level of vulnerability and practicing what I preach and being true to my word. And then there done that, got the t-shirt so that people can discern, is this the person for me? And the challenge here is vulnerability. We live in a world where we get judgment online. We don't know what people are going to say. And it's scary to be authentic because what if you get rejected? And however I truly believe it's necessary in order to thrive in this new era of business. And I think I'll give you an example here, right? There's this company called Land, and they do this a hundred day dress challenge and they've gained of popularity and OC cult following for this a hundred day dress challenge. And the whole point of the challenge is you wear this dress for a hundred days in a row, okay? I know it's a weird challenge. (26:57): And so part of the whole point of their brand is that they want you to buy their clothes because they're going to create the most sustainable wardrobe for you because you can wear one piece a hundred days in a row and they don't really do discounts. You get a hundred dollars gift card if you complete the a hundred day challenge. So for a hundred days you have to wear the same outfit or the same dress, and you have to take a picture of yourself every day for a hundred days and document it. And I think you got to write a paragraph or something about the experience. You send that in, they give you a hundred dollars gift card. Basically that's the only way to get a discount for that brand. They do run a once a year mystery sale. But beyond that, that's all they do. (27:46): And the reality is their clothing is not cheap. They sell dresses for 140 to $200. They're not inexpensive dresses and they're wool dresses is, but they've created this resonance with their audience who want simplicity and they want clothing that's more sustainable. And the reality is their clothing constantly sells out and it constantly sells out because they have this resonance with their audience, okay? Because they're vulnerable about the way in which they show up and they do very limited runs. They're not fast fashion where they're throwing the clothes away. It's a very specific niche in a very competitive market, but they've created this resonance. And when we can create that resonance with vulnerability and beliefs and sharing our experiences, we get clients to come back again and again and again, even if our product is at a higher price point, right? The willing addresses. The next fundamental is dividends. (29:03): And quite frankly, I am fed up with people wasting time on tasks that don't move the needle forward. If you want to build a business in the future, you're going to need to build a regenerative business. You need to focus on the tasks that pay you dividends over time. Those tasks are often not sexy, and they are often not things that you get immediate reward from doing. You often don't get a dopamine hit right away from doing them. But when we think about a business that pays you dividends, it's a reward that compounds over time because you invested resources, time, money, energy, effort into doing this thing that's going to pay you dividends over time. You could invest money in your business and expect it to come back. A good example of this is synergy for me to build synergy, the chatbot. It costs a great deal of money to do that, but I know that that investment is something that's going to pay me dividends over time. Another example of that is, say a podcast or a book. I spent so much effort writing the human design for business book and I continue to get dividends back from people reading that book and then coming into my world and buying something from me. So I'm putting all the effort into a book and I'm expecting it to pay me dividends for the next decade. (30:32): And again, I want to name this, doesn't need to be money invested. It could be energy and effort invested, but this element or this fundamental of dividends is about embracing a mindset where you are focused on longer term activities. Activities that your future self will thank you for. Activities that create a domino effect in your business. Activities that pay a dividend. This means that we stop chasing the dopamine hit, we stop trend hopping, we stop chasing the dopamine and we step away from that homogenized era of business where we jump from thing to thing. So I want you, when we think about dividends, to think about what activities are going to actually compound over time. Posting on TikTok as an example or posting on Instagram are not dividend paying activities. (31:32): But the reality is, if you think about doing a YouTube channel, and I personally have paid very little attention to YouTube, yet I get $125 check from YouTube every single month for videos that I created over a year ago. And can you imagine if I actually put effort into that, I could probably make a thousand dollars a month off of just posting on YouTube and taking the time to make those videos. So I want you to think about what are the things, have I actually put an effort in, people will buy from me from, right? And so here's the thing, no, I'm going to eat the marshmallow here. Remember that marshmallow study where they gave kids a marshmallow and they said, if you wait five minutes, we'll give you two. Most kids ate the marshmallow, but some of the kids ate two, they delayed their gratification. (32:25): That's the thing here. When we're focused on things that pay us dividends, there isn't instant gratification. It's something that requires us to stay focused and committed over time. So I want to challenge you to not eat the marshmallow in business. What are those mid to long activities that you can do that compound over time and staying focused on that? Right? Not, this is one of the things not abandoning ship midway. So often people start something like writing a book and then they abandon ship midway, or they start a podcast, they do three episodes, they didn't get people listening as fast as they thought that they should, and then they stop, right? You got to actually follow it through. You got to actually do enough work to see the dividends on the other side. (33:24): The fifth element is congruence. Congruence for me is about one, are you actually going to do what you say you're going to do? But are you actually true to who you are? So do your actions and your behaviors line up? Are you in alignment with your values, your design and your desires? Okay? And that's your desires. What do you desire for your life? What do you desire for your business? So often I see people, they're like, I desire to have a business where I work 20 hours a week and I don't have to do social media, and I work in a group format, but I hate creating and I can make seven figures a year. And whenever I hear that, I'm like, incongruence, incongruence, incongruence, incongruence, incongruence, right? Because ultimately if you want to have a course business, you have to to create, right? Or my personal favorite, this is one that's come up a lot lately is like, I don't want to have to talk to people to sell anything, but I don't want to have to market myself either. Those things you can't market. (34:46): You can't do zero marketing and expect to sell without having a conversation. So often people go, oh, I want to have a business. You, Jane, you sell these high ticket programs without actually having to speak and sell to have sales conversations. And I'm like, yeah, but I also invest an exorbitant amount into my ecosystem online, like my blog, my podcast, my social media. So when people buy from me, they've often been following me. They've read my book, they bought a workshop, they've seen all the things that I put out online for free. And quite frankly, I put out more free resources than most people. My free stuff is better than most people's paid stuff. And so when we think about congruence, my lifestyle, my desire was to build a lifestyle where I didn't have to be on calls all the time. And I was like, cool, I can do that because I love to write. I love to create. I love to synthesize, I love to teach. And so that intersection of my design, my desires and my lifestyle all came together and I'm congruent to that. I practice what I preach. I focus on the long-term. (36:06): I try to create resonance with people. I focus on tasks that are going to pay me dividends. So I am congruent to who I am. And I think there's a lot of challenges that come with this because everybody tells you, here's what you should do. Everybody wants you to be who they want you to be. I mean, this is actually in complete transparency, one of the biggest reasons why I shifted the HD year biz program is because people would go into my 16 week HD year biz program, my HD year biz course, and they would think that they knew their design and they would do all this work in the first 10 weeks. And then in week 11 or week 12, they'd come to me and go, I'm doing this because I have this preconceived belief that this is the way I'm supposed to do business and it isn't aligned who I am. They're still in their mind and they're not in their body. They believe that they need to do it in a certain way. (37:27): And so for me, when I start to think about congruence, this is what we have to do. We have to dance the dance of aligning our desires, our actions are designed to come together so that the rubber meets the road essentially, right? Okay. And then the last piece that I have here, the last element or fundamental of this new era of a regenerative business is regulation. And you could think about this as nervous system regulation. You could think about this as emotional regulation. You could think of this about co-regulation. But the reality is, in order to be in business in this day and age, you have to actually be able to manage and regulate your nervous system. You have to actually be able to manage your emotions because we are living in a time where the collective systems are failing us and they are failing us greatly. (38:46): Just walk into a school, walk into a school, and you'll be able to witness how are nervous systems. Our collective systems are all failing us. So if we think about the fact that shit is falling apart collectively, and I don't say that to fear monger or scare you, I say that because I want to name that because it's the reality, it's happening whether we want to put our heads in the sand and not think about it and ignore it, but it's happening, okay? The good news is, is that there's massive opportunity here if you can actually manage your way and grow through this because these things are falling apart. So better things can fall together. There's an opportunity here if you can actually regulate yourself and not be triggered or reactionary or hypo or hyper activated. (39:51): There's a lot of space for growth, right? Conversely, if you're triggered, if you're reactionary, if you are defensive, if you get stuck in shoulds, if you can't manage your emotions, if you're overtly trying to control everything, if you're unwilling to reckon with, tend to let go of and do the work. To me, when we think about regulation, there is no shortcut here. There is no over under or around. There is only through. If you are willing to grow through and learn to regulate your nervous systems, your emotions, your anxieties, your fears, your perfectionisms, your excuses, your triggers, your traumas, your head trash, the runaway train of your mind, then there is massive opportunity for you on the other side. And this ebbs and flows, right? I know for me personally, I've experienced a lot of growth in my ability to regulate my nervous system, and it's been very, very positive for a great period of time. (40:59): Even when something does trigger me, I'm able to work with myself to work through that. And the reality is, it's not that I don't have feelings. It's not that I don't get triggered, right? It's that I know how to handle myself and bring myself back into my window of tolerance back into my regulated or my growth state when that happens, and that's what I mean by regulation. It doesn't mean that we don't have feelings. It doesn't mean that we don't get triggered. It means that when shit's going down, I know I'm aware enough to be able to recognize it. And then I have the tools and the resources to resource myself to get back to a state of regulation. And regulation to me is essential for both our physical and our mental health. And I would contend that it's absolutely required for this era of business. And it's about balancing and finding that happy middle ground where we can respond to the demands of life, where we can maintain and come back to ourselves again and again and again, regardless of what's going on in our lives. And I truly want this for every single person that comes into my world and works with me. (42:36): But the reality is this does take time. And ultimately, I truly believe that your nervous system, your emotional regulation, your anxiety regulation, all the things that I said you regulation or not speaks for you before you show up. And I truly believe that more and more people are tuning into this and as the collective shifts, and this is going to be more and more important in business. So if you haven't been doing this work, now is the time to get on it because your nervous system is speaking for you. And a great way to think about this is you ever meet somebody and you're just like, oh man, I love how calm that person is and I don't know why. And it's because they know how to regulate their nervous system. They know how to co-regulate with another person in the room. And so of course, this is a challenge because the nervousness from regulation or not, or regulation in general, whether it's nervous or emotional, anxiety, fear, whatever, it's going to show up before you. (43:59): It's going to show up in how you speak. It's going to show up in how you practice what you preach. It's going to show up in how you hold space for clients. And so for me, it's like, it's not that I don't have big feelings, it's that I can process my big feelings and then come back to my calm, grounded, balanced self in times of change, in times of struggle, in times of being triggered when I'm having a hard day in business. So I really want you to think about these things as we think about this new era of business. And the reality is we could also contend that another fundamental of doing business in this era is individualization in customization. Because we are really moving away from what's best for one is best for the group. We're going to move all the kids along. (45:00): I think, what was it? The no Kid Left Behind agenda. We're really moving away from that. And we're really moving into this place of individualization and customization. And the reality is when we can individualize, when we can customize, when we can meet people where they are, we create better outcomes for them, and we can move them through our space holding with more ease. And so I want to invite you to think about how could you potentially individualize or also customize eyes parts of your business to create better outcomes? Because that is where we are headed. And these, to me, are the elements that are absolutely essential fundamentals for creating a regenerative business that pays you dividends over time. And so I'd invite you, if you feel called to go through these elements that we talked about, depth, mastery, resonance, dividends, congruence, regulation, individualization, and give yourself a score. (46:24): Score yourself one to 10 or score yourself good, better, best, and write down what are your strengths, your weaknesses, your growth points. And the reality is you don't necessarily have to have a 10 on all of these things in order to move forward in business. That's not what I'm saying here. The goal isn't to be perfectly balanced. The goal isn't to be able to have tens and everything. It's about understanding where you're at and where you might need to do some work so that you can navigate what's next. So think about these as what are those vibrant threads or the pillars or the ingredients of my business in order for me to navigate and evolve and adapt and change into this new era of business. Okay? So yeah, I know this is a long one. This is what I have for you today. If you want to dive deeper into this content, I invite you to order an HD Biz Catalyst report. (47:31): I am calling the HDU Biz Catalyst reports, the Catalyst Reports 2.0 because I am in the process of doing a big upgrade, an update to the reports, which is including more content on the centers, the ethos of the year, explanation videos, and all sorts of other goodies. So if you haven't already ordered a HD or Biz Catalyst report, I invite you to do so. You can do so at human design your business.com and get a customized to you report around how to leverage your design, the ethos of your year, your ideal client, your branding, your sales, your marketing, your business model, all through the lens and context of your design and your desires. So if you haven't already done so, I invite you to grab one of those reports. We are now accepting orders for delivery on September 1st. And so yeah, thank you so much for tuning in. I'm your host, Jamie Palmer, and we will talk to you all soon. Have a fantastic day.
April 4, 2025Episode 320 min
Bridging the Gap: Magnetizing Ideal Clients & Your Expertise with Human Design
In this episode of the HD Your Biz podcast, host Jamie Palmer delves into the importance of speaking the language of potential clients using human design principles. [00:02] Jamie discusses the common challenges faced by experts who struggle to transition from a one-to-one practice to a one-to-many model, often due to their reliance on referrals and their use of technical language that potential clients may not understand. [00:37] She emphasizes the need for experts to adopt a marketer's approach by meeting clients where they are and speaking in terms that resonate with them. [03:06] Jamie uses human design as a framework to illustrate how experts can translate their expertise into language that potential clients can relate to, thereby improving their marketing and sales efforts. [07:05] She also provides a detailed explanation of how the nine defined centers in human design can support clients and offers practical examples of how to apply these principles in business. Jamie concludes by inviting listeners to join her Ideal Client Workshop for a deeper dive into these concepts. [18:06] Calls to Action Join the Ideal Client Workshop to learn more about translating expertise into client-friendly language. Ideal Client Workshop Leave a review for the podcast to provide feedback on the content. Jamie Palmer's new book: "The Human Design Client Compass" Get on my list to receive early access bonuses. Chapter 1: Introduction to the HD Your Biz Podcast Summary: Jamie Palmer introduces the podcast and sets the stage for discussing how to speak the language of potential clients using human design. Timestamps: 00:02 - 01:00 Chapter 2: The Struggles of Experts in Business Summary: Jamie discusses the common challenges faced by experts in transitioning from a referral-based business to a broader market. Timestamps: 01:01 - 05:00 Chapter 3: The Difference Between Experts and Marketers Summary: Jamie explains the distinction between experts and marketers, emphasizing the importance of speaking the client's language. Timestamps: 05:01 - 10:00 Chapter 4: Using Human Design to Connect with Clients Summary: Jamie uses human design as an example to illustrate how experts can better communicate with potential clients by avoiding technical jargon. Timestamps: 10:01 - 15:00 Chapter 5: Translating Expertise Through Human Design Summary: Jamie outlines how to use defined centers in human design to translate expertise into language that resonates with clients. Timestamps: 15:01 - 25:00 Chapter 6: Practical Examples and Client Stories Summary: Jamie provides practical examples and client stories to demonstrate how to apply these concepts in real-world scenarios. Timestamps: 25:01 - 35:00 Chapter 7: Invitation to the Ideal Client Workshop Summary: Jamie invites listeners to join the Ideal Client Workshop for deeper learning and practical application of the discussed concepts. Timestamps: 35:01 - 40:00 Chapter 8: Conclusion and Call to Action Summary: Jamie concludes the podcast, encouraging listeners to leave reviews and tune in for the next episode. Timestamps: 40:01 - 41:00 Actionable Advice Speak the Client's Language Avoid using technical jargon and instead use language that resonates with potential clients' experiences and problems. [06:51] Identify the First Problem You Solve Focus on the initial problem you solve for clients and use that as a starting point to communicate your value. [18:01] Use Defined Centers as a Translation Tool Leverage the defined centers in human design to translate your expertise into terms that are easily understood by your clients. [04:59] Meet Clients Where They Are Understand the level of awareness of your potential clients and tailor your communication to meet them at their level, whether they are problem-aware or solution-aware. [17:37] Continuous Learning and Adaptation Engage in workshops and training to refine your approach and stay updated on effective strategies for client communication and business growth. [18:06] Defined Center Strengths Visual Complete Transcription Below ******* Jamie Palmer (00:02): Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer, and I am super excited to talk to you today about speaking the language of your potential client using your human design. So one of the things that I experience most frequently with clients who come into my world is that they are often in this space of they have the expertise. They've often tried to launch a course or a program and it's often fallen flat or it hasn't gone as well as they thought it would be, or they're fully bucked out in their practice, right? They've got a one-to-one practice and they want to start to transition out of that one-to-one practice. But ultimately, they are struggling to sell when the business isn't coming from a referral because primarily their business has been by referral or people actively searching for the thing that they have to offer. (01:21): And so when we think about this, I kind of think about this as there's two camps and there's overlap in those two camps. So we have the expert whose business is primarily developed through referral or people actively searching for the thing that the expert has and or there's these people who are experts who are looking out of the marketplace going, I'm more qualified than this person who's doing X, Y, Z, and I need to transition my business into more of a one to many model because these people who aren't as qualified are having more success than I am. And maybe it's coming from a place of fomo, but oftentimes it's also as a result of like I want to scale too because kind of running out of time. And so the problem that I have found, and one of the things that I support a lot of my clients with is this. (02:28): Am I wearing my expert hat or am I wearing my, for lack of a better term, marketer hat? And if we think about this in our own industry, it's really easy to look out at the industry and see that experts tend to speak their expertise, they speak the language that they know so well, the stuff that they can kind of do in their sleep that they take for granted that they're brilliant at. And then there's marketers. Marketers are really good at selling, but they aren't necessarily as good as the delivery aspect. They probably won't get you the same transformation as an expert would, but the problem is the expert doesn't, their language doesn't necessarily translate to the potential client. And so the potential client goes to the marketer because they're speaking the language of the potential client. And so I want to first just name that it's important to understand that this does not mean that you're doing any sort of bait and switch. (03:50): However, I'll use human design as an example here. If I show up to an event and people don't know what human design is and I start talking about strategy and authority and defined and undefined centers, I might as well be speaking a foreign language. And I think this is often what happens to people who have a level of depth and expertise. This is just their normal language. And ultimately, unless you are getting a client by referral or a client who's already done the research and the homework to understand that language, or at least have some understanding of that language, the potential client's going to go to the person who's speaking their speak. And so let's continue with human design as an example, right? So say you are having an issue where you are feeling like you have imposter syndrome. And if I'm saying, look, we can use your human design, solar plexus, this, that, the other, your defined centers or your undefined centers, and I'm talking all in this human design lingo and I'm saying we can use that as a way to treat your imposter syndrome. (05:19): And I'm spewing all this human design language to you. The person's probably not going to buy from me unless they were a referral. And if they were a referral, they're going to buy from me because they trust the person who referred them and they know that that person got the results or that referral that introduced The two is like, is it trusted source? And they're like, yep, I'll just hit the I believe button. Whereas if it's not by referral or it's via a sales page, if I'm talking all about how your defined and undefined centers can give us a compass to determine why you have imposter syndrome, and I'm talking about being in detriment and honoring your strategy and authority, if I'm not selling to someone who's human design aware, I might as well be speaking a foreign language. And so one of the things that marketers air quotes for lack of a better term, do really well, is they meet that client where they're at and they say things like, if you're tired of feeling insecure, if you're tired of walking around feeling like you're going to get found out that you aren't the expert that people think that you are, we can help. (06:51): And here's how that is an entirely different way to sell to that person because I am removing my technical language with whatever expertise comes with that. And so the thing that we really want to understand or I want you to understand is that if you want to sell to more people, and I believe most of us want to sell to more people to make a bigger impact, if you want to sell to more people, you have to actually speak the language of what your potential client is talking about. And one of the things that people always comment and say to me, they're like, well, Jane, how did you get inside my head? And it's because I've been doing this work for so long with entrepreneurs in general, it will be almost 22 years in September that I've been working exclusively with entrepreneurs and startups, and I've been doing the human design stuff now for almost studying for six years and doing it with clients for five years. (07:58): I have heard all the things that come up in people's head. I don't need to necessarily spew human design stuff to people. I can simply talk about it through the lens of the things that they're experiencing. Now, that's not to say I don't do that. I have my HD Wild Human Design Training program, but when I'm working with people in the hd, your business ecosystem where I'm supporting people and building a business by design, I don't always necessarily have to speak that human design language. And so when we think about this, we can actually use our human design almost as a translation for our expertise. And this is something that I do inside the Ideal Client Workshop, which now comes with the Ideal Client Report. This is going to be part of my new book that's coming out, the Human Design Client Compass. And ultimately, when we think about translating our expertise, we can use the defined centers in our chart almost as that translator to meet the client where they're at. (09:18): We simply have to understand what's that first problem that we solve for clients. And so I'm going to run through this real quickly, kind of just how the Define Centers support different clients. If you want more on this, I invite you to join me in the Ideal Client Workshop. This is something I'm going to be actually running live every month for the next couple of months, and there's an on-demand replay already, and it comes with an amazing I Ideal Client report. So it's got all your information inside one document for you. But again, this isn't to sell you on that, it's just to talk about that. If you want to dive deeper, it's there for you. So when we think about our defined centers, we want to think about how our defined center supports the work we do or is the translation for the work that we do. (10:21): And so I'm going to run through the nine centers, and then I'll use myself here as an example. So if we look at the define head, the define head supports clients by asking questions, seeking answers, insights, and ahas so that client can get clear on where they have been, where they're going, and what got them into the present. The Define Ajna supports clients in strategy, ideas, processing systems, ideation, clarity, certainty, and big picture thinking. The defined throat supports clients in better articulating their message, marketing, manifesting, and getting their voice out into the world. The defined Identity Center supports clients and getting clear on their purpose, direction, and self-love and loving themselves and their place in the world. The Define Heart supports clients in getting committed to what they truly love so that they can achieve their goals while feeling worthy of the life that they want to create. (11:20): That defines spleen supports clients with tuning into their instinct and intuition so that they can bring more vitality, joy, depth, empowerment, and thriving into their life. The defined sacral supports clients with their ability to respond to a switch situation, get moving and consistent, and be a partner without the baggage. The defined solar Plexus supports clients by getting them clear on their passions, desires, while simultaneously helping them get clear on what they are feeling and sparking creativity in them. And the defined route supports clients by discerning what is worth entering into stress for while using the correct stress as a driver to bring more momentum, focus and something new into this world. So if I were to use myself here as an example, so much of what I do, particularly in my human design for business ecosystem, I kind of look at my business as I have two ecosystems. (12:24): I have the H two ecosystem, and then I have the Ecocentric human design ecosystem. And while there's overlap, right, some people want to come train and study human design in my approach, and then others just want support in their business. And sometimes there's overlap in both of those things. Some of my people who do training with me want support in building their business, and some of the people who are building their business by design end up wanting to come learn from me. And so in my human design for business ecosystem, one of the things that I really believe my job is, is to educate people on the options that are available to them in their business. And I believe that then gives them more certainty. It clears kind of that fogginess in their brain and helps them create a strategy and a process for moving forward. (13:28): I would contend that much of my work is in this 1000 to 30,000 foot thinking. I really help people figure out what's that big picture for my business, and then what are the steps to focus on in order to get there? And I really try to oscillate between this 1000, 10,000, 30,000 foot view to help people move forward. And we do this by design, but ultimately, if I'm coaching someone or I'm doing strategy for someone, I don't necessarily need to teach them all the elements of human design I do, because I think that that's important. But I don't have to. I've actually done this where I haven't actually said, oh, you're an emotional authority, dah, dah, dah, dah, dah. I've said 80% certainty is a decision for you. And if you're waffling, that's a no. And so I want you just to understand that I can use my defined centers to articulate my expertise without using my expertise language. (14:47): And I think this is the thing that's really important to understand with human design. And this gives us a way to connect to other clients without having to use all of our techno lingo. Let me use another client as an example. Here I have a client, she helps people come up with a capsule wardrobe. She does color analysis, which is basically helping you pick your best colors. And she really helps people with the mindset around buying and having a wardrobe that feels great so that they can love themselves again. And she's brilliant at what she does. And if she decided to say, I'm going to sell you this color season palette, let me do my color analysis on you. (15:46): People don't know what that is. But in order to speak to the potential client, the way in which she could do this is to say, don't you want to buy the colors that you look best in? And when you buy the colors that you look best in your wardrobe and you have a uniform and a wardrobe that you love, you're going to be able to love yourself again. And so she's speaking through that defined identity center center, but she's speaking it in a way that the person can actually understand. She could come in and say, deep autumn, deep winter, cool summer, light spring, there's 12 different names for these color seasons. But that presumes, you know, need color analysis. And this is where these subtle tweaks in your languaging can really open up your marketing to a whole bunch more people. And it also takes it from people who are solution aware in this case is somebody knows that color season exists to people who are problem aware. (17:16): I bought this shirt in the store and the color doesn't match me, right? I got at home at home and I just look meh in it, and I don't know why I look meh in it. And we've all done that, right? We've all bought something. We're like, Ooh, I love this color. We buy it, we get it at home. And we're just like, oh, this does not look good in me. And there's a massive difference, though, in the amount of people that she can speak to if she's addressing the problem aware people versus she's addressing the solution aware people. And so when we think about this in your business, I really want you to start to think about what is that problem you solve for people? If you were to zoom out a little bit, right? What's that first thing you solve for? And I want you to start to think about it through your defined centers, and we can use those defined centers to act as a translator to speak more easily to our potential clients. (18:18): And like I said, if you want to dig deeper into this, I invite you to come into the Ideal Client Workshop. It's Ideal Client design with human design.com. And as part of this, you get the report and you get to come to a q and a and you get to attend any of the Ideal Client live workshops that I do for the entirety of the year. But I really believe, and I have so many clients leveraging this process, that their businesses have dramatically changed as a result of being able to look at their potential clients through this lens. And I have a process for critiquing people through this. And we don't just look at the centers, we look at all several other parts of the chart. We also look at the gates and the channels that are present there. And like I said, there's a whole process around this. But I want you to start thinking about how can you step out of that expertise hat so you're not speaking a foreign language to your potential clients, and how can you start meeting those potential clients where they are at? So thank you so much for tuning in. I super appreciate you being here. If you enjoy this content, please do be sure to leave me a review. Those reviews, let me know what kind of content is actually resonating. And thank you so much for tuning in, and we'll see you on the next show. I.
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
