
Ep. 450 • What Every Hairstylist Should Know About Marketing Their Business
In this episode, Charlie Musson @beauhaircreations shares her journey from marketing to hairdressing and explains how beauty professionals can attract clients by staying authentic and building a strong online presence. She covers local SEO, referrals, online reviews, and strategies for growing a client book beyond social media. Charlie also shares tips on client consultations, pricing transparency, and using digital tools to grow a successful hair business. Key Topics Charlie's career transition and how her marketing background shaped her approach to the hair industry. Why staying true to yourself and showcasing your personality can help attract the right clients. Strategies for attracting new clients without depending entirely on social platforms. The value of continued training, developing your skills, and finding your niche in the hair industry. How word-of-mouth recommendations and strong client relationships support long-term growth. How optimizing your digital presence helps potential clients find your services in their area. Using client reviews and testimonials to build credibility and attract new business. Using AI and online tools to understand your audience, improve visibility, and communicate pricing clearly to build trust with clients. Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW CHARLIE @beauhaircreations The Overs Hair Club









