
Ep. 452 • Why Confidence Goes Beyond Your Skills Behind the Chair w/ Sam Lacoste
In this episode, @hairbysamlacoste shares her journey from Winnipeg, Canada, to becoming a successful salon owner and educator. She discusses how she built her career in the hair industry, from completing her apprenticeship and gaining hands-on experience to eventually opening her own salon. Samantha breaks down why confidence, business education, and understanding your numbers are essential for long-term success. She also explores how salon marketing is evolving in 2026, including the growing role of AI, searchability, and digital strategies in helping hairstylists attract clients and grow their businesses. Key Topics Why hands-on experience, continued education, and learning from others are essential to developing as a hairstylist. Balancing technical hair education with the business knowledge needed to become a successful salon owner. What Samantha learned from opening her own salon and some of the common mistakes salon owners make. Why confidence is key in the hair industry and how understanding your numbers and skills can help overcome self-doubt. How salon marketing is changing in 2026 and why having a strong online presence matters. The growing impact of AI on searchability and how potential clients discover hairstylists and salons. Traditional client-building strategies, including networking and word-of-mouth, compared to today's digital marketing approaches. Common challenges struggling salons face and how business knowledge can help owners make better decisions. Why hairstylists should be proactive, ask for opportunities, and take ownership of their professional growth. Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW SAM @hairbysamlacoste









