Episodes
2
Latest episode
Oct 2026
Language
EN
Jargon gatekeeps. Simplicity scales. Juliana Hahn takes this ethos into conversations with founders who’ve launched and scaled real businesses, and breaks down exactly how they did it. No jargon, no gatekeeping, just the playbook. Every episode goes past the highlight reel to the parts that usually get left out: how they found their first customers, what they got wrong, what the numbers really looked like, and the decisions that made the difference. Then Juliana translates it into plain English, so you leave with something you can put to work in your own business. Startup Strategy is for founders, aspiring founders and anyone building something from scratch: the people without the MBA, the investor network or the safety net, who are figuring it out anyway. Because great founders can come from anywhere. They just need the tools.
Download Sarah’s Playbook here (FULL SLIDE DECK) ( https://startup-strategy.beehiiv.com/p/contour-cube-playbook )Sarah Forrai, is the founder of Contour Cube, which is making $2 million dollars in revenue a year. A beauty empire which she launched in h...
In this episode of Startup Strategy, Juliana sits down with KJ Chen, the founder who abandoned a 3 million user AI novel platform to build Macaron, scaled to 300,000+ users in under 6 months with a $70M valuation, all while training custom AI models an...
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Alexander Spencer
