Should You Share Personal Posts on an Instagram Business Account?
Should you share personal content on your business Instagram, or should you keep your business account strictly business? I’m firmly in the YES camp, and in this episode I’m sharing why. We’re talking about how sharing the person behind your business can help you attract new people, nurture relationships with your existing audience and even turn followers into customers. I’ll also share why personal content doesn’t have to mean sharing your deepest darkest secrets with the internet, how to decide what feels comfortable for you and my simple 3-step Instagram Stories routine for mixing personal and business content every day. In this episode we’ll be covering: Why I believe personal content belongs on your business Instagram. How your hobbies, interests and everyday life can help attract potential customers into your world Why personal content can help potential customers decide whether you’re their kind of person The difference between getting personal and sharing things you’d rather keep private How personal content fits into my Attract, Nurture, Convert approach to social media Why personal content can make creating social media content easier and more enjoyable My simple 3-step Instagram Stories routine for mixing personal and business content Why showing the real person behind your business matters even more in a world of AI-generated content Featured personal posts in this episode: The witchy rituals I wish I started years ago Magickal things I've found on a Scottish beach Holidaying at home Try these personal content prompts: The ___ routine I wish I’d started years ago I’m a ___ and when I say I need a ___, what I really mean is I need ___ I’m officially in my ___ era and I’m all in Come and say hello! If this episode inspires you to share something personal on your business account, tag me or send it over, I’d love to see what you come up with. Find Growth Addicts on Instagram: @growthaddictspodcast Find me on Instagram: @amandahughes.uk Join The Small Business Community If you’d love more help with what to post, my Weekly Marketing Pack is just one of the resources available inside The Small Business Community , alongside workshops, support from other small business owners and plenty more. Make sure to follow or subscribe to Growth Addicts so you never miss an episode. 👉 Grab the full show notes here. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow Learn more Follow the show on Instagram @growthaddictspodcast Connect with Amanda on Instagram: @amandahughes.uk Growth Addicts Show Notes: Read the blog + grab freebies + guest links Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts
