
S6:E20 - Making Your Downtown Better 365 Days a Year with Lisa DiVirgilio Arnold
You know the saying, "When life gives you lemons, make lemonade"? Well, for this week's podcast guest, her version was, "When you have to close your business space and consider selling the entire business, pause and then go viral on the internet and build something new instead." Doesn't roll off the tongue quite as nicely, but it makes for a much better story, even if you're one of those people that's weirdly passionate about lemonade. Lisa DiVirilio Arnold, of aforementioned viral fame, is the founder and CEO of Small Town Startup, and we're unbelievably glad to have her on the show. She joins Rebecca to share how her business began, how it grew, and that pivot when she had to close her beloved coworking space this summer. About Lisa: Lisa DiVirgilio Arnold is the founder and CEO of Small Town Startup and creator of Downtown 365, a program that helps community leaders and small business owners take practical steps toward building thriving downtowns. Drawing on her experience as an entrepreneur, marketing strategist, and former Springfield, Tennessee alderman, Lisa connects downtown revitalization with the everyday realities of running a business and leading a community. Through Downtown 365, she helps communities turn ideas into action, support local businesses, and build momentum that lasts beyond a single event or initiative. In this episode, we cover: How one shop owner's sad look sparked Small Town Startup Why some small-town success stories stay hidden (and why that hurts everyone) The Instagram post that took Lisa from 2,000 to 21,000 followers The five things that make or break a downtown How Downtown 365 gets a 78% completion rate when most online courses never get finished Links + Resources Mentioned: Downtown 365 Waitlist Small Town Startup Small Town Startup Substack Say hello to our podcast sponsor! This season of the Growing Small Towns Show is brought to you by Ideal Soil Solutions. Based in Ideal, South Dakota, Ideal Soil Solutions works alongside growers to build farms that are healthy, productive, and profitable, for this season and for the generations still to come. Their approach is built on the five principles of soil health: armor the soil, disturb it less, keep a living root in the ground, add diversity, and bring livestock back into the system. They're also building their dealer network across South Dakota and North Dakota with local businesses that already have growers' trust in their communities. They bring the products, training, marketing, and support; you bring the relationships. Stronger soil builds stronger farms, and stronger farms build stronger small towns. Find a dealer near you, or find out how to become one, at IdealSoilSolutions.com . Ideal Soil Solutions: rooted in your community. We have a membership! Join the GST Club — a virtual support community built for those leading change in small-town America. For $30/month, you'll get twice-monthly live calls with Rebecca, access to a private network of fellow small-town changemakers, replay recordings, frameworks, and early access to GST events. It's for anyone from volunteers and entrepreneurs to city officials who believe small towns deserve big ideas and better leadership. Part think-tank. Part pep-talk. Part creative jam session. All support. We Want to Hear From You! We really, really do, and if you'll let us, we'd love to feature your actual message with our audience! Some of the best parts about radio shows and podcasts are listener call-ins, so we've decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We have two "participation dance" elements of the show: Leave us a Love Note! 💌 What do you love about your town? It could be a person, an event, or some random thing that made you say, "I love that." Call 701-203-3337 and tell us about it, and we may share your Love Note on the show. "Solving Your Small-Town People Challenges": Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we'll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We're suave like that. If you've got a love note or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can't wait to hear from you! Get In Touch Have an idea for a future episode/guest, have feedback or a question, or just want to chat? Email us at hello@growingsmalltowns.org Subscribe + Review Thanks for tuning into this week's episode of The Growing Small Towns Show! If the information in our conversations and interviews has helped you in your small town, head out to Apple Podcasts, Stitcher, or Spotify, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver relevant, helpful content, but it will also help us reach even more small-town trailblazers just like you!















