The Grab the Map Podcast: Real Estate Investing Info and Advice for All of Us

Hosted by Johnoson Crutchfield

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139

Latest episode

Sep 2026

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EN-US

About the show

This podcast is made to work on both mindset and knoweldge of new and established real estate investors alike. The show host is an active real estate investor who offers advice, interviews guests for added perspective, and uses guest feedback to make sure your questions are answered. If you'd like to reach out, email me at grabthemap@gmail.com. I don't need anything from you, but I'd love to hear about what you have going on. Don't just look at the map, grab the map!

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September 30, 202610 min

Episode 139: The Mistakes Every Real Estate Investor Will Make

Shownotes: Doing the work is not enough—you also have to learn from doing it wrong. Johnoson Crutchfield explains why mistakes, setbacks, and failures are part of becoming a successful real estate investor. He shares lessons from losing money, hiring the wrong people, buying properties in the wrong locations, and making other costly mistakes. The key is not to avoid every failure. Instead, investors should use education, coaching, partnerships, and careful tracking of mistakes to reduce repeated errors and improve their systems. Johnoson also explains why keeping track of failures can help investors recognize patterns, adjust their strategy, and avoid making the same mistake over and over. The goal is to keep learning, keep making adjustments, and continue doing the work long enough to stack up wins. 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – Why Doing the Work Wrong Creates Growth 04:22 – Education as Your Best Investment 05:00 – Partnering to Avoid Costly Mistakes 06:00 – Why Failure Is Part of Real Estate Investing 06:30 – Track Your Failures 07:15 – Make Adjustments Instead of Repeating Mistakes 08:38 – When Doing It Right Starts Producing Wins 09:30 – Keep Working Through Plenty and Famine Key Takeaways Mistakes are an unavoidable part of learning real estate investing. Education can help investors avoid repeating costly mistakes. You don't have to complete your first deal alone; partnerships can provide experience, capital, and guidance. Track your failures so you can identify patterns. Adjust your buy box, team, location criteria, or process when something goes wrong. Quotes: “The most growth that you'll ever experience comes from when you make the mistake and you do it wrong.” “I have lost millions of dollars in real estate investing in order to make millions of dollars in real estate investing.” “There is no greater return that you'll ever get than on your own education.” “If you make the same mistakes repeatedly, you will get the same results repeatedly.” Conclusion: The goal isn't to become an investor who never makes mistakes. It's to become an investor who learns from every mistake and refuses to repeat it. Education can help you avoid some failures. Partnerships can help you learn from someone else's experience. Tracking your failures can help you recognize patterns and make better decisions the next time around. But even when you do everything right, some deals will still fail. The difference is continuing to do the work, make adjustments, and keep moving forward until the wins begin to stack up 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcast: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 29, 20264 min

Episode 138: How Consistency Turns Into Real Estate Deals

Shownotes: What do you do when you're putting in the work but the results haven't come yet? Johnoson Crutchfield explains why real estate investors need to keep taking action even when deals aren't immediately showing up. He shares a message from a student who was frustrated because she was doing the work and waiting for results. His response is simple: keep going. Johnoson explains that investors can't always control what opportunity comes their way or what type of property they'll encounter. What they can control is whether they're making calls, making offers, attending meetups, building relationships, and consistently putting themselves in position to receive opportunities. He also shares a real example of a potential land development deal that came through a local meetup. The opportunity wasn't something he planned or controlled, but the meetup itself was something he could control. The lesson is that real estate success can require continuing to work even when nothing seems to be happening. A month with no deals can suddenly turn into a $30,000 month when the right opportunity finally arrives 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – Keep Doing the Work 00:45 – You Don't Control Every Opportunity 01:30 – Make More Offers 02:15 – The Power of Real Estate Meetups 03:00 – Choosing to Show Up 03:45 – Working Through the Fear of Failure 04:00 – When the Results Finally Come Key Quotes: “When you're doing the work and you're waiting on the results, I promise you, the success is right around the corner.” “You keep doing the work because the work produces the fruit.” “You continue to work, do the work, even when things aren't happening yet.” Key Takeaways: Keep making offers even when you're not seeing immediate results. You can't control when an opportunity appears, but you can control your activity. Making calls and offers keeps you positioned for future opportunities. Meetups can create relationships that eventually lead to deals. Consistency means continuing to show up even when it's easier to stay home. Conclusion: Real estate investing doesn't always reward you immediately. You may spend weeks making calls, sending direct mail, putting up signs, attending meetups, and making offers without seeing a deal. The important thing is to keep doing the work. You can't control when the opportunity comes or what it looks like. You can control whether you're still making offers, building relationships, attending the meetup, and putting yourself in position for the next opportunity. Sometimes the month that starts with nothing can end with a life-changing deal. Keep doing the work because the work produces the fruit. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcast: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 28, 20269 min

Episode 137: How to Actually Do the Work That Gets Deals

Shownotes: Why do people quit real estate investing? Johnoson Crutchfield says the problem often isn't that real estate doesn't work—it’s that investors stop doing the work. In this episode, Johnoson shares practical ways to avoid the kind of failure that comes from inaction. He explains why investors need to schedule their real estate activities, track the number of offers they make, and surround themselves with people who are actively doing deals. From talking to sellers and making offers to joining meetups and spending time around active investors, the focus is on building a consistent process that produces activity—and eventually opportunities. 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – Why Investors Quit Real Estate 01:00 – Failure From Not Doing the Work 02:00 – Schedule the Work 03:00 – Eliminate Distractions 04:37 – Track Your Offers 05:30 – Make More Offers 06:40 – Surround Yourself With People Doing the Work 08:47 – Find Active Investors in Your Market Key Quotes: “People quit investing in real estate because they fail for not doing the work.” “The truth is that does work. It's just that you weren't doing the work.” “When you start increasing your number of offers on a consistent basis, you will find that deals will come back to you.” Key Takeaways Real estate investing requires consistent action, not just knowledge. Schedule specific real estate activities into your workday. Protect your investing time from distractions and unrelated tasks. Track how many offers you make every day and every week. Increasing the number of offers creates more opportunities for deals to come back. Conclusion Real estate investing doesn't work simply because you know what to do. You have to consistently do the work. Schedule your investing activities, track your offers, and put yourself around people who are actively making deals. The goal is to create a routine where talking to sellers, making offers, and building relationships become consistent parts of your business. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcast: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 24, 20269 min

Episode 136: How Successful Real Estate Investors Handle Failure

Shownotes: What if failure isn't the problem—but the way you respond to it is? Johnoson Crutchfield explains why real estate investors need a different mindset when dealing with failure. Drawing from his own experience in education and real estate, he explains how being accustomed to success can sometimes cause people to exaggerate what failure actually means. He breaks down three different types of failure: not doing the work, doing the work wrong, and doing the work right. The key is understanding that setbacks are part of the process and using them as feedback to adjust your approach. For real estate investors, doing the work means consistently talking to sellers, making offers, meeting other investors, and continuing to learn. Investors will hear plenty of “no's,” but those no's can provide the feedback needed to eventually reach a “yes.” 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – The Mindset Behind Real Estate Success 01:15 – Why Successful People Can Fear Failure 02:30 – What Failure Really Means 04:41 – The Work Real Estate Investors Must Do 05:30 – Talk to Sellers and Make Offers 06:20 – Why You Need Other Investors Around You 07:00 – Learn From the No's 07:40 – Three Types of Failure 08:40 – Failure as Feedback Key Quotes: “If you could transform the way that you feel about failure, and transform the way that you look at everything you go through... differently, the possibilities are endless for what you can accomplish.” “You're gonna get a ton of no's, and you want to keep getting no's because the no's are giving you feedback to help you get to the yes.” Key Takeaways: Failure can look very different depending on whether you avoided the work, did the work incorrectly, or did the work correctly and still encountered a setback. Real estate investors need to consistently talk to sellers. Making offers creates opportunities and keeps investors in front of potential sellers. Meeting other investors can provide motivation, encouragement, and perspective. Hearing “no” is part of the process and can provide useful feedback. Conclusion: Real estate investing will come with setbacks, rejection, and mistakes. The goal isn't to avoid every failure. It's to keep doing the work, recognize what went wrong, adjust, and continue moving toward the next opportunity. The investors who keep talking to sellers, making offers, learning, and responding to feedback give themselves more opportunities to reach the yes. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcast: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 22, 20262 min

Episode 135: How to Find Real Estate Deals Without Spending Money

Shownotes: You don't always need a big marketing budget to find real estate deals. Sometimes, you need to put in the work. Johnoson Crutchfield explains the concept of sweat equity and shares several strategies investors can use when they don't want to spend money on paid leads. These include door knocking, cold calling, text blasting, contacting real estate agents, and using bandit signs. He points out that these strategies still work because fewer investors are willing to put in the time and effort required. Door knocking and calling agents can create opportunities, while properly placed bandit signs can generate calls from motivated property owners. The message is simple: if you don't want to spend money finding deals, be willing to spend your time. 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – Sweat Equity Strategies 00:35 – Door Knocking 01:00 – Cold Calling and Text Blasting 01:25 – Calling Real Estate Agents 01:55 – Using Bandit Signs Key Quotes: “If you don't want to spend money, spend your time.” Key Takeaways Sweat equity means investing your time and effort instead of your money. Door knocking remains one way to find potential sellers. Cold calling and text blasting can generate opportunities without relying entirely on paid leads. Real estate agents can be a valuable source of potential off-market properties. Bandit signs can generate inbound calls from people looking to sell. Conclusion Finding real estate deals doesn't always require spending more money. Investors can create opportunities by putting in more time, making more calls, knocking on doors, building relationships with agents, and using simple marketing strategies like bandit signs. When you don't want to spend money, spend your time. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com

September 21, 20265 min

Episode 134: The Two Ways to Get More Real Estate Leads

Shownotes: If you're struggling to make more money in real estate, the problem may not be your finances—it may be your lead flow. Johnoson Crutchfield breaks down two strategies for consistently attracting real estate leads: networking and paying for leads. He explains why meeting more people can create more opportunities, from lenders and attorneys to contractors and other investors. He also shares practical ways to find local real estate meetups through Eventbrite, Meetup.com, Facebook groups, and other communities. For introverts, Johnoson emphasizes having a specific goal when attending meetups—such as meeting five or ten people, exchanging phone numbers, or handing out business cards. He also explains why masterminds can create valuable relationships and lead opportunities. The second strategy is paying for leads. This can include virtual assistants, marketing companies, Facebook, Google, LinkedIn, radio, TV, partnerships, and buying deals directly from wholesalers. Johnoson points out that while networking requires time and personal effort, paid lead strategies can be more scalable because you can put money or other people to work generating opportunities. 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – Strategy #3: Networking 00:45 – Why More Connections Mean More Leads 01:25 – Where to Find Real Estate Meetups 02:10 – The Introvert's Meetup Challenge 03:00 – Strategy #4: Pay for Leads 04:00 – Ways to Buy Real Estate Leads 04:50 – Why Paying for Leads Is Scalable Powerful Quotes: “The more people who know you, the more people you can attract leads from.” “The worst thing you could do is go to a meetup, listen to the information, and just leave without meeting anybody.” “You can have your money working for you, or you can have other people working for you.” Key Takeaways Networking can create leads from investors, lenders, attorneys, contractors, and other professionals. Use Eventbrite, Meetup.com, Facebook groups, and local communities to find real estate events. Masterminds can help expand relationships and lead opportunities. Paid lead strategies can include VAs, marketing companies, social platforms, ads, partnerships, and wholesalers. Paid lead generation is more scalable because money and other people can work toward generating opportunities. Conclusion More money starts with more opportunities—and more opportunities require more leads. Whether you build relationships through networking or invest money into paid lead generation, the goal is to create a consistent flow of potential deals. Start by meeting more people, setting measurable networking goals, and finding the lead-generation strategy that fits your time and resources. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 17, 20266 min

Episode 133: How to Find the Right Real Estate Sellers

Shownotes: Not every seller is your customer. In this episode, Johnoson Crutchfield explains why real estate investors need to know who their ideal customer is and what problems might motivate them to sell. Instead of spending hours pursuing every lead, investors should focus their time on sellers who have a genuine reason to consider a deal. Johnoson highlights situations such as divorce, inherited properties, hospice situations, tired landlords, retired owners, financial needs, and properties that are worth less than what is owed. These situations can create problems that make a seller more open to a solution. He also explains that investors need to listen carefully. A seller may initially insist on a certain price, but continued conversation can reveal expenses, headaches, or other problems affecting their situation. The bigger lesson is simple: know your customer, identify the problem, and move on quickly from poor leads. 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – Know Your Customer 00:25 – Stop Wasting Time on Poor Leads 00:55 – Who Is Your Ideal Seller? 01:34 – Sellers Who Don't Need the Money 02:15 – Listen for Problems 02:50 – Finding the Real Situation 03:30 – Short Sales and Poor Leads 04:10 – What Does “Upside Down” Mean? 04:45 – Listen Beyond the Asking Price 05:30 – Problems Create Motivation Powerful Quotes: "People with a problem, eventually they will accept a solution." “Do not waste your time on poor leads.” Key Takeaways: Know your ideal seller. Understand the types of situations that can create motivation to sell. Don't chase every lead. Spending time on sellers without a clear problem can keep investors from focusing on better opportunities. Listen for motivation. Sellers may reveal important problems during a conversation even if they initially resist lowering their price. Look beyond the asking price. The seller's situation can be just as important as the property itself. Identify financial pressure. Expenses, debt, property maintenance, and other obligations can create motivation. Conclusion: Finding real estate deals isn't just about finding properties. It's about finding the right sellers with the right problems. Johnoson Crutchfield emphasizes the importance of knowing exactly who the investor is looking for and listening carefully to uncover the seller's situation. A seller may initially focus on getting the highest possible price, but additional conversation can reveal the costs, responsibilities, and problems they're trying to escape. Investors don't need to spend their time on every lead. Know your customer, identify the problem, evaluate the numbers, and move on when the lead isn't a fit. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: Start here: https://go.grabthemap.com/registration-page-page . 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 16, 20266 min

Episode 132: How Can You Get Your Real Estate Brand Everywhere?

Shownotes Real estate investors need to be visible and easy to find. In this episode, Johnoson Crutchfield explains that there are many effective ways to generate real estate leads, including content, email, paid advertising, blogs, social media, free resources, and referral marketing. The key is not trying to use every strategy at once. Instead, investors can choose one lead generation strategy and execute it consistently. Johnoson then introduces his first strategy: be everywhere. He uses Apple as an example of a brand that stays visible across different platforms and environments. For real estate investors, being everywhere means creating a strong presence both physically and digitally so potential sellers, buyers, and referral partners recognize the investor and know how to find them. The bigger lesson is that it's not about who you know—it's about who knows you. The easier it is for people to find and remember an investor or their company, the more opportunities they can create. 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline 00:00 – Lead Generation Strategies That Work 00:50 – Content, Email, Ads & Blogs 01:40 – Free Resources & Referral Marketing 02:30 – Choose One Strategy and Stay Consistent 03:00 – Strategy #1: Be Everywhere 03:40 – What Apple Teaches About Visibility 04:23 – It’s About Who Knows You 05:15 – Make Your Brand Easily Findable Key Quotes “If you do that one strategy consistently, you can make a lot of money.” “It is not about who you know. It is about who knows you.” “The easier it is for your customer to find you, the more business that you'll do.” Key Takeaways Multiple lead generation strategies can work. Content, email, advertising, blogs, social media, free resources, and referrals can all create opportunities. You don't need every strategy. Investors can choose one lead generation method and focus on executing it consistently. Visibility matters. Being present in multiple places can help investors stay recognizable to potential customers and referral sources. Build a recognizable brand. Investors should make their name or company easy for people to remember. Be physically and digitally visible. Johnoson emphasizes taking opportunities to be present in as many relevant places as possible. Conclusion Lead generation doesn't require investors to use every available marketing strategy. One strategy, executed consistently, can generate opportunities. Johnoson Crutchfield's first strategy is simple: be everywhere. Build visibility through content, social media, email, networking, referrals, and other opportunities to put your name or brand in front of people. The goal is to become recognizable, memorable, and easy to find when someone needs a real estate investor. Don't just focus on who you know. Build a brand that people know. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: If you want a real system to do your first or next deal in the next 90 days, here’s exactly how we do it https://go.grabthemap.com/registration-page-page 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 14, 20267 min

Episode 131: What If Your Money Problem Is Really a Lead Problem?

Shownotes: What happens when more people know you're a real estate investor? Johnoson Crutchfield explains why being known for what you do can directly create more business opportunities. When he first started investing in real estate, most people knew him as a teacher and principal—not as someone who bought houses. That meant people weren't thinking of him when a property opportunity came up. The lesson is simple: people need to know what you do before they can send opportunities your way. Johnoson challenges investors to make sure the number of new people who know what they're looking for never reaches zero. Even sellers who aren't ready to sell can become referral sources if they know your buying criteria. This episode then introduces the relationship between leads, business, and dollars, emphasizing that you cannot get to the money without leads. Johnoson shares that when he feels like he doesn't have enough money coming in, he sees it as a lead problem—and explains why building a consistent lead-generation system is essential for a real estate business. 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Episode Timeline: 00:00 – Why Being Known Matters 01:26 – Never Let Your Number Hit Zero 02:00 – Turn Sellers Into Referral Sources 03:48 – Leads Equal Business Equals Dollars 04:48 – You Can't Get to Money Without Leads 05:47 – Build a Lead Generation System Key Quotes: “Your business can absolutely explode when more people know what you're doing.” “Whenever I'm complaining that I don't have enough money, the problem is always a lead problem.” “What you really want to create, if you're gonna really build a real estate business, is a lead generation system.” Key Takeaways Make sure people know you're an investor. Your network can't send you deals if they don't know what you do. Never let your outreach hit zero. Keep talking to sellers and meeting new people every week. Tell everyone what you're looking for. Share your market, property type, and buying criteria. Turn every conversation into an opportunity. Even a seller who won't sell to you may know someone who will. Ask for referrals. A simple question about who else might have what you're looking for can create another lead. Conclusion Real estate investors don't just need more deals—they need more people who know they're looking for deals. Every conversation is an opportunity to tell someone what you buy, where you buy, and what you're looking for. Even when someone isn't ready to sell, they may know a family member, friend, or neighbor who is. The goal is to build a lead-generation system that keeps opportunities coming in consistently. Get known. Start more conversations. Tell people what you're looking for. Because without leads, there is no business—and without business, there is no money. 🔥 Ready to Take the Next Step? If today’s conversation with Johnoson Crutchfield lit a fire and you’re ready to move from information to action, here’s exactly where to go next 👇 👉 Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . 👉 Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. 🗺️ Grab the map here: https://grabthemap.com 👉 Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 🎧 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 👉 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. 📸 Instagram: @grabthemap https://instagram.com/grabthemap 🎵 TikTok: @grabthemap https://www.tiktok.com/@grabthemap 📘 Facebook: https://www.facebook.com/theycallmejc/ 💼 LinkedIn: https://www.linkedin.com/in/grabthemap/ 📧 Business Inquiries & Contact: grabthemap@gmail.com Don’t just watch—take action. Grab the map and start your next 90 days with intention.

September 11, 20267 min

Episode 130: How Many Sellers Have You Talked To This Week?

Shownotes: How many sellers have you actually talked to in the last seven days? In this session, Johnoson Crutchfield breaks down a simple framework for attracting more real estate deals: have more conversations and make more people aware of what you're looking for. The session explores practical ways investors can create opportunities through meet-and-greets, conferences, community and Facebook groups, referrals from friends, networking, and driving around neighborhoods looking for potential properties. Johnoson emphasizes that simply finding potential properties isn't enough. You need to talk to the owners, find out if they have a problem, and determine whether they're willing to sell. Even a short one- or five-minute conversation can count as meaningful seller contact. The second part of the framework is visibility. The more people who know you're a real estate investor and understand what you're looking for, the more opportunities can potentially come your way. Episode Timeline: 00:00 – Who Knows You're Looking for Deals? 01:05 – Networking, Referrals & Driving for Dollars 03:15 – How Many Sellers Have You Talked To? 03:52 – Why Seller Conversations Matter 05:35 – Tell More People What You're Looking For 06:14 – Make More People Know You're an Investor Key Quotes: “You have to be having conversations with sellers in order for opportunity to come your way.” “You want to increase the number of people who know what you're looking for every single week.” “The more people that know that you're a real estate investor, the more deals that could potentially come your way.” Key Takeaways: Track your seller conversations. Know exactly how many property owners you've spoken with each week. Increase your conversations over time. Make it a weekly goal to have more seller conversations throughout your investing career. Short conversations still count. A conversation doesn't have to take 30 minutes; even a quick discussion can uncover a potential problem or opportunity. Use your network. Friends, meetups, conferences, chambers, Facebook groups, and neighborhood groups can all help create connections. Drive for dollars. Look for properties that appear abandoned, distressed, or potentially available and investigate further. Tell people you're an investor. Let people know what you're trying to buy, where you're looking, or whether you're looking for funding. Conclusion Finding real estate deals starts with getting into more conversations. You can attend networking events, join groups, ask friends for referrals, drive for dollars, or search for properties online. However, none of those strategies matter if you never take the next step and talk to the people who own the properties. Set a weekly goal for seller conversations. At the same time, tell more people that you're a real estate investor and clearly explain what you're looking for. The more conversations you have and the more people who know what you want, the more opportunities you give yourself to find your next deal. Ready to Take the Next Step? If today's conversation with Johnoson Crutchfield lit a fire and you're ready to move from information to action, here's exactly where to go next Get the 90-Day Deal System If you want a real system to do your first or next real estate deal in the next 90 days, this is exactly how we do it. No fluff. Just a clear, proven path to closing deals. Start here: https://go.grabthemap.com/registration-page-page . Grab the Map (Official Website) Resources, tools, and guidance to help you move with clarity and confidence. ️ Grab the map here: https://grabthemap.com Listen to The Grab the Map Podcast Deep dives into real estate, mindset, and systems that actually work. Apple Podcasts: https://podcasts.apple.com/us/podcast/the-grab-the-map-podcast-real-estate-investing/id1468031722 Spotify: https://open.spotify.com/show/6P0Ru9xNNWi7y7syVH7dqP?si=55b7f2d546c24675 Connect With Johnoson Crutchfield Follow for daily insights, straight talk, and real-world strategy. Instagram: @grabthemap https://instagram.com/grabthemap TikTok: @grabthemap https://www.tiktok.com/@grabthemap Facebook: https://www.facebook.com/theycallmejc/ LinkedIn: https://www.linkedin.com/in/grabthemap/ Business Inquiries & Contact: grabthemap@gmail.com Don't just watch—take action. Grab the map and start your next 90 days with intention.