Welcome to Beyond the Artistry. We're Jordan and Lindsay Bowerman, and this podcast was born out of a story we never could have planned. We built a permanent makeup business and training academy together, but honestly, the business was never really the point. It was the vehicle. What we were actually after was a life rooted in faith, built around our family, and worth being proud of at the end of the day. This show is where we pull back the curtain on what that journey actually looks like. The growth and the hard seasons. The wins in business and the work it takes to keep a marriage strong when you're building something together. We talk about mindset, purpose, and what it really means to lead a life with intention. If you're an entrepreneur trying to build something real, a couple navigating the tension of working together, or someone who just knows there's more on the other side of where you are right now, you're in the right place. We're not here to make it look easy. We're here to make it worth it. Let's go beyond the artistry together.
Listen to episodes
28 recent
May 7, 2026Episode 2726 min
Josh Latimer-What is F.R.A.P.?-#27
The conversation covers the introduction of Josh Latimer, the impact of FRAP framework on business growth, and the importance of community and collaboration in business success. It also delves into the practical implementation of pricing adjustments and the potential formation of a local mastermind group for small business owners.Josh Latimerhttps://www.instagram.com/meetjoshlatimer/https://open.spotify.com/show/5mUD6BJp9OZrQEeeK9CedrTakeawaysFRAP FrameworkCommunity and Collaboration
April 2, 2026Episode 2637 min
10 Years of Bowerman Artistry Part 2-#26
A deep dive into the 10-year journey of Bowerman Artistry, exploring the challenges, pivots, and lessons learned as business owners. The conversation covers the evolution of the business, the impact of COVID-19, the dynamics of working as a couple, and the importance of balancing family and business.TakeawaysPivoting in business is crucial for survival and growth.Balancing service delivery with business management is essential for long-term success.Chapters00:00 The Early Days and COVID-19 Impact17:10 Balancing Family and Business37:27 Lessons Learned and Looking Ahead
March 26, 2026Episode 2525 min
10 Years of Bowerman Artistry Part 1-#25
What does it really take to build a business that lasts 10 years?In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story.We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today.You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction.We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard.This episode is packed with real lessons on:• Building a business from the ground up• Navigating growth, pivots, and change• Overcoming fear and taking action anyway• Creating longevity in the beauty and PMU industry• Staying grounded in faith, family, and purposeIf you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time.This is just Part 1. Part 2 and 3 coming soon...
June 25, 2024Episode 143 min
$1500 GIVEAWAY-#14
We have never done this large of a giveaway! We are giving away a ELITE ticket to PMU World Live. Valued at almost $1500. Enter on our Instagram post here... https://www.instagram.com/reel/C6ukceXMSi7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
April 29, 2024Episode 1343 min
Why Florida?-#13
Some of you know we just opened a second location in Sarasota Florida. Like we don't have enough going on right? In this episode we dive into why did we choose Florida, why did we want to open a second location, and some of the struggles of opening another location. This is a longer episode, so sit back relax and enjoy!
February 26, 2024Episode 1032 min
Dealing with Difficult Clients-#10
In this episode of the Goal Getter Podcast, hosts Jordan and Lindsay dive deep into a topic that every service provider can relate to: dealing with difficult clients. With years of experience in the permanent makeup industry, they share their insights, tips, and even some crazy stories about handling challenging clients.
From managing client expectations to setting boundaries, Jordan and Lindsay cover it all. They emphasize the importance of listening to clients, even when it's hard, and how constructive criticism can make you a better service provider. They also discuss the significance of having clear policies in place to protect both your business and your clients.
Join Jordan and Lindsay as they share their journey of navigating through difficult client situations and learn valuable lessons that can help you handle similar challenges in your own business. Tune in to this episode to gain actionable strategies and insights that will empower you to handle difficult clients with confidence and professionalism.
July 29, 2024Episode 1740 min
LIVE with Influencer Chelsea Fetter-#17
Episode Summary:
Join us in this exciting episode as we reconnect with Chelsea, a social media guru and content creator. Chelsea shares her journey from documenting travels across the United States and beyond to specializing in local adventures and small business support. She dives into her personal experiences and insights into content creation, balancing a busy life with kids, and maintaining a successful online presence.
Follow Chelsea on Instagram
Episode Highlights:
Introduction to Chelsea: Discover Chelsea's background, her passion for travel, and how she transitioned from a travel blogger to a local content creator.
Permanent Makeup Deep Dive: Chelsea and our hosts discuss the ins and outs of permanent makeup, addressing common questions and concerns. Learn about the importance of choosing the right artist, avoiding oversaturation, and ensuring a natural look.
Eyebrow Techniques and Myths: Get expert advice on achieving the perfect brows, understanding the healing process, and the importance of touch-ups for maintaining a natural appearance.
Eyeliner and Lip Blushing: Learn about the nuances of permanent eyeliner, including color choices and techniques to avoid the dreaded blue-gray fade. Discover the growing trend of lip blushing and how to achieve your desired lip color.
Live Session Insights: As Chelsea prepares for her own permanent makeup session, our hosts walk through the process, providing tips and debunking myths about permanent makeup.
Why You Should Listen:
Whether you're a permanent makeup enthusiast or just curious about the process, this episode offers valuable insights from professionals in the industry. Chelsea's story of organic growth and her passion for helping small businesses will inspire you to embrace new opportunities and trust the process, both in beauty and in life.
Tune in to learn, laugh, and maybe even get a little inspired to explore the world of permanent makeup with us!
January 30, 2024Episode 835 min
Why You Should Try New Things-#8
In this episode Jordan & Lindsay delve into the challenges of embracing change in the dynamic world of business. Drawing from personal experiences and insights from high-level podcasts, they stress the significance of stepping out of comfort zones and trying new strategies. Reflecting on the past year, they caution against repeating unsuccessful approaches and emphasize the need for adaptability. They share their journey into podcasting as a platform for authenticity, shedding light on the economic challenges faced by businesses globally. Practical advice is offered on diversifying strategies, including partnering with businesses, aligning values, and providing financial incentives. The episode concludes with a focus on networking and community-building, advocating for conference attendance as a key element in professional growth and relationship-building. Listeners gain valuable insights on navigating change, fostering partnerships, and thriving in the entrepreneurial landscape of 2024!
December 4, 2023Episode 211 min
Want vs Why-#2
Have you ever pursued a goal or desired something, only to feel empty and incomplete once you achieved it, craving something more? That's because you were chasing wants without a clear purpose. In this episode, Jordan explores the importance of having a meaningful "why" behind your goals and desires.
January 15, 2024Episode 614 min
Freedom & Flexibility-#6
In this episode on Freedom & Flexibility, Jordan and Lindsay share their journey of building a successful business while prioritizing family and enjoying the freedom that comes with entrepreneurship. In this episode, they delve into the dynamics of running their own business, emphasizing the importance of freedom in time, financial stability, and work-life balance. They open up about the challenges of working from home with three kids, sharing their daily routine, studio days, and the joys of incorporating their children into their entrepreneurial journey. Join them as they discuss the blurred lines of work-life balance, the seasons of entrepreneurship, and the fulfillment of passing on their passion to the next generation. If you're navigating the challenges of balancing work and family, this episode offers insights, encouragement, and a glimpse into the rewarding chaos of their lives.
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
