Episodes
10
Latest episode
May 2025
Language
EN
This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry – each with specific areas of focus, covering a broad range of topics including international marketing strategies, cultural engagement issues, design, protocol, negotiation, logistics, and many others.
Jeff Hannah continues his conversation with Freeman Chair Carrie Freeman Parsons in Part 2, exploring themes from her book Inside Live Events. They discuss Freeman’s evolution, leadership lessons from the recession and COVID, the power of culture, and why the live events industry remains a dynamic, human-centered space for newcomers and veterans alike.
Host Jeff Hannah has a rare interview with Carrie Freeman Parsons, Chair of the Board at Freeman, who shares insights into how the live events industry is evolving — and why faster innovation, better design thinking, and smarter audience engagement are essential today. Learn about her four-phase methodology, the importance of workforce development, and why Inside Live Events is a must-read for anyone shaping the future of trade shows and events.
In Part 2, host Jeff Hannah continues his conversation with Laura Palker, President of the Exhibitions & Events Workforce Development Federation. They discuss the industry's growing recognition through the National Career Cluster Framework, efforts to secure O*NET & NAICS codes, and initiatives like “Career Fair in a Box” and apprenticeships. Plus, Jeff shares updates on the Trade Show Basics training course and its nationwide expansion.
Host Jeff Hannah sits down with Laura Palker, President of the Exhibitions & Events Workforce Development Federation, to discuss the challenges facing the trade show industry. They explore the workforce shift post-COVID, the “Silver Resignation,” and the need for skilled training. Laura shares insights on O*NET and NAICS codes, apprenticeships, and industry collaboration. Plus, Jeff introduces his Trade Show Basics course for newcomers.
Jeff Hannah welcomes Pat Alacqua back to discuss his ventures since selling Nth Degree, including transforming a sports complex into a national brand, launching the "3 C's Process for Faster Growth," and his upcoming book, Obstacles to Opportunity. They explore leadership, legacy, and collaboration, including the shift from individual success to team growth. Pat emphasizes mentoring, empowering others, and the future of the trade show industry. Packed with insights on growth and leadership.
Jeff Hannah explores Pat Alacqua’s journey as a leader and entrepreneur, diving into the emotional and strategic challenges of building and selling Nth Degree. Pat shares insights on growth, hiring, leadership, and mentorship, emphasizing lifelong learning, asking the right questions, and "paying it forward." Reflecting on his decision to sell, Pat highlights how growth transforms not only companies but the people within them. Packed with lessons on leadership and success.
In Episode 1, Jeff Hannah conducts a rare interview with Pat Alacqua, co-founder of Nth Degree, discussing the company’s early days, core values, and innovations that reshaped the trade show industry. They explore training, customer service, and scaling to manage complex projects. Pat reflects on the pivotal Dallas antitrust case, which led to industry terms like “exhibitor appointed contractors” (EACs). Insights on leadership, perseverance, and systems offer valuable lessons for today’s professionals.
Join host Jeff Hannah in an insightful conversation with trade show strategist Jessica Turnbull of The Exhibit Company in Australia. Discover their unique approach to exhibitions, emphasizing strategy and outstanding design. Gain valuable insights into navigating trade shows and maximizing opportunities, while exploring the importance of face-to-face interactions in a post-COVID era. Listen now for expert perspectives on exhibiting in a changing world.
Join host Jeff Hannah in an insightful conversation with trade show strategist Jessica Turnbull of The Exhibit Company in Australia. Discover their unique approach to exhibitions, emphasizing strategy and outstanding design. Gain valuable insights into navigating trade shows and maximizing opportunities, while exploring the importance of face-to-face interactions in a post-COVID era. Listen now for expert perspectives on exhibiting in a changing world.
Explore Francisco Collazo's journey from a young apprentice to CEO of SISTEXPO in Mexico City. Uncover insights into Mexico's evolving exhibition industry, the shift from system to custom-built exhibits, and his commitment to fostering innovation. From collaborations with family to navigating international business intricacies, Francisco shares valuable perspectives. Host Jeff Hannah concludes, "good stuff to build a business on; good stuff to build a life around."
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