He Sold His Company for Equity. Then Bought It Back. | Colin Hodge
A company sale can leave you with shares instead of spendable proceeds. What changes when the founder later buys the business back and starts building around income, control, and a different quality of life? Colin Hodge is the co-founder and co-owner of DOWN , the dating app originally known as Bang with Friends , and the author of Outrageous Startup Growth . His career includes serving as chief growth officer at 17Live and launching its U.S. platform as its first U.S. CEO. In this conversation with Sam Silverman, Colin explains how an investment proposal became a multimillion-dollar equity acquisition, why liquidity was more difficult than he expected, and how he later reacquired DOWN from an intermediate buyer at a low-six-figure price. He now runs the business with a friend and without outside investors. The discussion follows the practical consequences: testing willingness to pay, retaining ownership, delegating operations, and knowing what a future transaction needs to deliver for the founder. In this conversation: How the original investment offer became an equity acquisition Why receiving shares did not make liquidity straightforward How DOWN passed to another buyer before Colin bought it back Why dating apps can lose both happy and unhappy customers How early monetization tests whether customers value the product How Colin describes his accountant-advised changes in company structure Why ownership, dilution, and investor preferences change founder outcomes How delegation and remote work support the lifestyle Colin wants Why personal priorities belong in acquisition and partnership decisions How resilience draws on difficulties the founder has already survived How a decision rubric can clarify both parties' priorities and red lines Why Colin walked away from a potential acquisition involving a smaller app How a company that operates without its owners may appeal to future buyers Why Colin prefers spending on shared experiences and connections Topics covered: selling a business for stock, founder liquidity, equity acquisitions, business buybacks, founder ownership, startup monetization, customer retention, founder psychology, negotiation, exit readiness Guest: Colin Hodge - co-founder and co-owner of DOWN ; author of Outrageous Startup Growth Website: https://colinhodge.com/ Book: https://colinhodge.com/book/ LinkedIn: https://www.linkedin.com/in/ckbhodge/ Newsletter: https://www.mechanicsofmoney.co Website: https://silvermancapital.com Follow Mechanics of Money in your podcast app for weekly conversations on private markets, alternative investments, and the mechanics behind building real wealth. #entrepreneurship #businessexit #founderownership #startupmonetization #founderpsychology #mechanicsofmoney






