The Full Inbox

In this episode, Peyton Fox discusses the importance of planning for Black Friday in July. She provides a checklist of things to do to set yourself up for success, including auditing past email performance, getting creative with promotions and subject lines, checking out what competitors did in previous years, focusing on email deliverability and authentication, and prepping assets and visuals for Black Friday. Planning ahead and taking these steps can help ensure a successful Black Friday sale. https://community.klaviyo.com/show-tell-27/get-out-of-spam-our-go-to-steps-for-domain-reputation-repairing-4091

I'm excited to announce The Idea Inbox, a subscription service that provides customizable email templates for email marketing. The Idea Inbox includes monthly email templates in both Figma and Canva, a content calendar for the following month, a swipe drive of top e-commerce emails for inspiration, and a group version with a monthly call. The templates are designed for e-commerce brands but can be used by anyone. The conversation also discusses the origins of the Idea Inbox and how it can be a valuable resource for email marketers. Join The Idea Inbox: https://www.theideainbox.com/join

In this episode, Peyton Fox discusses how non-design majors can develop their design skills related to email marketing or web design. She shares her own experience of starting in email marketing without a design background and provides tips on how to break into the field. Peyton recommends creating a collection of email inspirations, using design tools like Figma or Canva, and building sample emails for brands to improve skills. She also introduces her subscription service, the Idea Inbox, which provides customizable email templates and a content calendar for e-commerce brands. She also dives into: Non-design majors can develop their design skills for email marketing or web design by starting with doing and experimenting. Creating a collection of email inspirations from e-commerce brands can help in understanding effective email design strategies. Using design tools like Figma or Canva can aid in building and customizing email templates. Building sample emails for brands, even for free, can help in gaining experience and improving skills. The Idea Inbox subscription service provides customizable email templates and a content calendar for e-commerce brands. Join The Idea Inbox: https://theideainbox.com For more insights and personalized advice, visit ⁠⁠⁠⁠Spark Bridge Digital⁠⁠⁠⁠, and reach out to Peyton at ⁠⁠⁠⁠peytonfox@sparkbridgedigital.com⁠⁠⁠⁠ for any feedback.

Today's episode is all about leveraging email marketing for a specific niche: restaurants. Restaurants are an untapped marketplace ripe for email marketing returns. Episode Highlights: Email & SMS Marketing for Restaurants: Learn how restaurants can use email and SMS marketing to boost customer loyalty and return visits. Real-World Insights: Peyton shares insights from recent conversations with restaurant owners and highlights the growing trend of restaurants embracing email and SMS marketing. Customer Retention Strategies: Discover strategies for keeping customers engaged and informed about menu updates, special offers, and events through email and SMS. Loyalty Programs Integration: Understand how apps like Punchh can integrate with email marketing tools like Klaviyo to enhance loyalty programs and automate reminders. Holiday Promotions: Tips on using email and SMS for holiday reservations and promotions to fill your restaurant's bookings. Cross-Selling Opportunities: Explore the potential of cross-selling between your brick-and-mortar restaurant and your e-commerce presence. Klaviyo Case-Study: https://www.klaviyo.com/customers/case-studies/legal-sea-foods For more insights and personalized advice, visit ⁠⁠⁠Spark Bridge Digital⁠⁠⁠, and reach out to Peyton at ⁠⁠⁠peytonfox@sparkbridgedigital.com⁠⁠⁠ for any feedback.

I'm excited to feature my very first guest on the Podcast, Gabriella Rezex! In this episode, she and I break down our go-to approaches to building email calendars for the brands we work with. Is it focusing on brand pillars, fitting in a holiday send, or just throwing email spaghetti at the wall?! Listen in and learn on this week's epsiode! Guest Details: Gabriella Rezex - gabriella@grezex.com For more insights and personalized advice, visit ⁠⁠Spark Bridge Digital⁠⁠, the home of email marketing mastery, and reach out to Peyton at ⁠⁠peytonfox@sparkbridgedigital.com⁠⁠ for any feedback.

Today, Peyton dives into the top five tactics that have proven effective across various industries for boosting email list growth. Whether you are just building your list or need to breath some life into it, follow along and learn! For more insights and personalized advice, visit ⁠⁠Spark Bridge Digital⁠⁠, the home of email marketing mastery, and reach out to Peyton at ⁠⁠peytonfox@sparkbridgedigital.com⁠⁠ for any feedback.

In this episode, Peyton breaks down the anatomy of a high-converting welcome series. From leveraging your initial offer to strategically spacing your follow-up emails, she covers everything you need to create a compelling email journey for your subscribers. By addressing common pitfalls and emphasizing innovative content strategies, Peyton shows you how to optimize every message to resonate with new subscribers. Expect practical insights on customizing your email count based on product type and price point, and learn how to use customer testimonials and FAQs effectively to overcome buyer hesitations. Plus, Peyton shares a special segment on crafting inspirational content that connects and converts, ensuring your welcome emails not only inform but also inspire action. For more insights and personalized advice, visit ⁠Spark Bridge Digital⁠, the home of email marketing mastery, and reach out to Peyton at ⁠peytonfox@sparkbridgedigital.com⁠ for any feedback.

Join Peyton on today's episode of "The Full Inbox," where she delves into a transformative email marketing case study that led to a staggering 300% revenue increase, reaching $1.6 million. Discover the strategic shifts and detailed actions that turned around a struggling supplement brand's email campaigns. Explore the initial challenges the brand faced with previous marketing efforts and how a focus on customer care and sophisticated segmentation paved the way for unprecedented growth. From enhancing flow structures to implementing innovative tools like Retention IO, Peyton shares insights on creating highly targeted campaigns and nurturing customer relationships. Whether you're a seasoned marketer or just starting, this episode is packed with actionable advice to help you maximize your email marketing potential. Apps mentioned in today's episode: Klaviyo Retention.io Yotpo For more insights and personalized advice, visit ⁠⁠Spark Bridge Digital⁠⁠and reach out to Peyton at ⁠⁠peytonfox@sparkbridgedigital.com⁠⁠ for any feedback.

Let's dive into a detailed comparison between two leading email marketing platforms: Klaviyo and ActiveCampaign. Klaviyo is praised for its user-friendly interface and exceptional e-commerce capabilities, making it a top choice for e-commerce brands. Its reporting features are particularly noted for its depth in e-commerce analytics, providing detailed insights into customer behavior, purchase history, and segmentation. ActiveCampaign, on the other hand, stands out for its superior automation and integration features. It allows for intricate automation sequences and has a robust reporting function suited for funnel analysis, sales tracking, and customer follow-up, positioning it as a strong contender for businesses with a focus on sales processes and course creators. But which is right for your business? Let's get into it! Klaviyo: https://bit.ly/klaviyo-peyton ActiveCamaign: https://www.activecampaign.com/ For more insights and personalized advice, visit ⁠Spark Bridge Digital⁠, the home of email marketing mastery, and reach out to Peyton at ⁠peytonfox@sparkbridgedigital.com⁠ for any feedback.

Welcome to this enlightening episode of The Full Inbox, your go-to resource for all things email marketing. Join our host, Peyton Fox, as she delves deep into the realm of email marketing challenges, specifically targeting the dreaded spam inbox. In today’s episode, Peyton unravels the mystery of emails that end up in the spam folder. Discover practical strategies to diagnose, rectify, and prevent your emails from being flagged as spam. Learn how to effectively use tools like Google Postmasters to monitor your email reputation, the significance of proper domain authentication, and the power of strategic segmentation to enhance your email deliverability. Whether you're battling low open rates or seeking to understand the nuances of Gmail's spam filtering criteria, this episode is packed with actionable tips. From the basics of recognizing signs of a spam problem to advanced techniques for rebuilding your email reputation, Peyton covers the essentials every email marketer needs to know. Highlights of this episode include: Diagnosing your presence in the spam inbox Leveraging Google Postmasters for email health checks Understanding the critical importance of list hygiene and audience engagement Practical steps to escape the spam filter’s grasp and reclaim your rightful place in the inbox If email marketing is crucial to your business, then tuning into this episode could save your campaigns from the abyss of the spam folder. Stay ahead in the email game and ensure your emails not only land in the inbox but also captivate your audience. Don’t miss out on the wealth of knowledge that Peyton brings to the table. Subscribe to The Full Inbox for more insider tips and strategies that will empower your email marketing efforts. For more insights and personalized advice, visit Spark Bridge Digital, the home of email marketing mastery, and reach out to Peyton at peytonfox@sparkbridgedigital.com for any feedback.