The Friday Society

Hosted by Alexa Cawley

Business Marketing ManagementInterviews guests

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Episodes

128

Latest episode

May 2026

Language

EN-US

About the show

Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!

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60 recent

May 13, 202630 min

129. How to Talk About Your Business Without Sounding Like a Robot

Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts. Plus I'm answering some of the most common messaging questions I get from business owners: how to fill your newsletter every month, how to talk about your membership without overthinking it, what to do when you feel like you're repeating yourself, and so much more. This one is packed with real, actionable takeaways you can use this week!In This Episode I Cover:Why consistent communication is one of the highest-leverage things you can do for your marketing (and what it actually looks like day to day)Why your best marketing happens WHILE the thing is happening — not just before it launchesThe "happy folder" strategy for sharing client results in a way that builds trust and convertsWhy every single piece of content needs a clear next step — and what that can look likeA full Q&A on the most common messaging questions I get, including: How to map out a full year of newsletter topics without running out of ideasThe simple framework for talking about your membership without overthinking itWhy repeating yourself is actually okay (and when it works in your favor)How to stop writing too much and make your content more digestibleHow to fill your newsletters when you get stuck after the main topicHow to figure out your ideal client when your work feels like it's for everyoneResources Mentioned:📧 Done-for-you monthly newsletter template → ffc.myflodesk.com/templates/e-aea196f044124192801bf3ca810d73c2 (free!)📚 Social media content library (what to post and what to say) → inside The Friday Society MembershipYour Homework From This Episode:Pick ONE tip from today and implement it this week. If you're already doing most of them, go back to tip #2 — are you still talking about the thing you launched last month? If not, talk about it today. Market it while you're in it!Free Resources:📋 Free Marketing Checklist → ffc.myflodesk.com/assessment🔍 Personalized Marketing Quiz — what's missing from your marketing? → foreverfriday.co/quiz📊 Free Know Your Numbers Mini Course → search Forever Friday Consulting in the App Store📱 Download the Forever Friday App → search Forever Friday Consulting in the App StoreWork With Me:🌿 Join The Friday Society Membership → foreverfriday.co/join📞 Book a 1:1 Strategy Session → foreverfriday.co/membercalls🛍️ Browse the Template Shop → foreverfriday.co/template-shopConnect With Me:Instagram → @alexagrowmybusinessWebsite → foreverfriday.coPodcast → The Friday Society Podcast on Apple Podcasts + SpotifyLoved This Episode?Leaving a review on Apple Podcasts helps so many more business owners find the show — and I read every single one! 🤍The Friday Society Membership is a marketing membership for wellness and fitness business owners. One focused Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

April 20, 202621 min

128. SEO in 2026: How to Show Up in Google, ChatGPT, and AI!

Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you hit publish.In This Episode We Cover:Why SEO matters more than ever in 2026 — including how AI tools are now pulling from Google search results and reviewsWhy your Instagram captions, newsletters, and stories are invisible to Google (and what to do about it)How to identify the 10-20 key phrases your dream clients are actually typing into Google right nowThe back end website settings most business owners have never touched — and how to fix them this weekWhy your blog is one of the most powerful SEO tools you have (and how to fill it without writing anything new)The free Google tools that show you exactly how people are finding your websiteWhy Linktree might be costing you more than it's giving you — and what to do insteadHow to build a consistent Google review strategy that compounds over timeTools + Resources Mentioned:Google Search Console — search.google.com/search-console (free)Google Analytics — analytics.google.com (free)SEM Rush — keyword research and on-page SEO auditing toolBrain.fm — focus music I swear by for deep work sessions [use code FridaySociety]Tonic Site Shop — templates for building a links page on your own websiteMy links page as an example — foreverfriday.co/linksWork With Alexa:🌿 Join The Friday Society Membership → foreverfriday.co/join This month inside the membership: the full SEO checklist, a co-working workshop where we implement everything together, and office hours to get your questions answered live!🛍️ Browse the Template Shop → foreverfriday.co/template-shopFree Resources From Alexa:📋 Free Marketing Checklist → ffc.myflodesk.com/assessment🔍 Personalized Marketing Quiz → foreverfriday.co/quiz📊 Free Reporting Template → foreverfriday.co/reports📱 Download the Forever Friday App → search The Friday Society in the App StoreDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

April 6, 202642 min

127. Quality Instructors & Studio Trends that Actually Work ft. Dale Stabler of Sweats and the City

Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second time joining me on the podcast. We discussed new trends in the fitness industry, the importance of quality instructors, and her longterm outlook of the industry. Dale has started to consult for studios, and honestly, the vision she brings is unparalleled because she IS the ideal client. This conversation was so fun to have and I know you will enjoy it too!Follow Sweats and the City on Instagram HERE.Listen to the original episode #8 with Dale Stabler of Sweats and the City HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

March 27, 202645 min

126. Employee or IC? Are Non-competes Valid? Legal Q+A ft. Danielle Stead Blanton

Hey Everyone! Danielle Stead Blanton, an amazing friend, attorney, and member of The Friday Society Membership, joined me to discuss common legal questions I hear from my clients all the time.I can't say enough about Danielle and her expertise in the fitness industry. I recommend her to literally all of my clients for legal counsel because she understands this industry backwards and forwards. In this episode we discussed; should your instructors be employees or independent contractors? Are non-competes even valid? What to consider with a non-solicitation. Compensation considerations and so much more! This episode is incredibly applicable to business owners, studio employees, or independent contractors. Listen to episode 55 - 'Is Your Business Legally Sound' HERE.Check out Danielle HERE.Connect with Danielle on Instagram HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

February 26, 202645 min

125. Efficient Automations & Expanding into a New Demographic ft. Sara Habetz of Hype Haus Fitness

Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz, joined me to discuss her strategy as a thriving business owner. Sara is a long time member of The Friday Society Membership and she is such an incredible business owner who brings the best energy into her studio. We discussed how she is expanding into a new market with a totally new demographic and how she is approaching marketing and brand building into a new community. We covered how to leverage software automations without losing the human touch, Gen Z, and trusting her employees so she can focus on the bigger picture to scale Hype Haus. Sara is so inspiring and really understands the essence of owning a community driven business. This is a must listen!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

February 12, 202640 min

124. Profitable Memberships & How to Use Social Media Stats ft. Charlotte Muller

Hey everyone! I had the most amazing time talking with Charlotte Muller, the Founder of Breathe Strength Wellness. We dove deep into hosting memberships and covered the pros and cons. Personally, I love having TFS Membership which is my monthly marketing membership. It allows me to connect with my clients on a deeper level and provide accessible marketing advice, however, it takes a lot of work! Charlotte and I discussed what it takes to make a membership not only profitable but with low turnover and immensly valuable. We talked about how you can analyze social media stats to understand what your followers enjoy which can spark ideas of how to grow your business. We also discussed how she grew her business during Covid and so much more. Follow Charlotte Muller and Breathe Strength Wellness on Instagram HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

January 14, 202623 min

123. The 8 Things I’d Do to Build a Successful Business in 2026

In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that don’t actually move the needle.We’ll talk systems, messaging, local visibility, social media, newsletters, SEO, client appreciation, and audience building — and how these pieces work together to create a business that’s profitable, personal, and built to last.The best part? Aside from software and a little swag, most of this is free. This is about putting money in your bank account, not just your Stripe dashboard.If you’re a small business owner who wants growth and longevity — and a business that actually supports your life — this episode is your blueprint.MENTIONED LINKS: Free newsletter templateClient Recognition Deep Dive Done For You Welcome Newsletters Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

January 7, 202639 min

122. How to Understand PCOS & Build Your Brand on Instagram ft. Cory Ruth

Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! Not only did we dive into PCOS but we discussed her incredible growth and Instagram strategy. Cory has truly built an amazing business based around educating women. Cory has been featured in Women's Health, Forbes, and Shape and she just published her first book! This episode is not to be missed!Follow Cory Ruth on Instagram HERE.Order her Book HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

December 30, 202543 min

121. Money Mindset & Finding Your Rich ft. Wealthkind

Hey Everyone!This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wealthkind, Delana Bristow and Lexi Sidle, on the podcast. They specialize in helping women reclaim their financial freedom and create their dream life. Not only do they teach tangible investment strategies but they incorporate meditation and energetics into their holistic approach. I'm also so excited to be hosting them in The Friday Society Membership in February. I would love if you would join us to learn from these incredible women. Check out Wealthkind HERE to see their upcoming courses, mentorships, and workshops. Follow Wealthkind on Instagram HERE.Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

November 24, 2025Episode 12023 min

120. What's coming to The Friday Society & Life Updates!

Everything you need to know referenced in this episode: https://foreverfriday.co/bf25Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!