Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible approach to growth. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
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60 recent
August 11, 202640 min
134. Is Pilates + Physical Therapy the Future of Body Centric Movement? ft. Allie Duffy, Founder of The Pilates RX
Allie Duffy, the Founder of The Pilates RX is a long-time member of The Friday Society Membership. I have been able to watch her grow a thriving concierge Physical Therapy and Pilates business that is client centric, authentic, and extremely intentional. Allie is not only a small business owner but a mother juggling employee's, growth, and creating boundaries around her time to enjoy the early stages of motherhood. I think we can learn so much from other small business owners and Allie's is one of them. We discuss why she started a physical therapy meets pilates business, her up's and down's of maternity leave, employee experiences, and scaling her business. Also, this month in The Friday Society Membership we are discussing how to perfect your time management, boundaries, and delegation skills! This was a great episode and not to be missed! Check out The Pilates RX on Instagram HERE . Check out The Pilates RX website HERE . Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
July 29, 202631 min
133. How I Hit $1M With 5K Followers: What I would and wouldn't do again
The Road to 1M: What I Would (and Wouldn't) Do Again I just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make real money. You don't. You need to be real, have a proven result, and be clear about how you get there. In this episode, I'm breaking down exactly what I'd do again (and what I wouldn't) if I wanted to hit another million, faster: Why the "needle movers" that matter most often aren't measurable right away Why a dollar spent on client hospitality beats a dollar spent on ads, every time How I finally got honest about my business model after years of spaghetti-at-the-wall strategy The one schedule shift that changed my entire relationship with my energy (hint: it's about your Thursdays) Why I refuse to work with tech I hate — energetically or logistically Grab the client journey free module here ! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
July 10, 202641 min
132. The Power of Expanding Your Brand Beyond Your Core Business ft. Daryn Schwartz, Founder of The Space Between
One of my favorite people, Daryn Schwartz , Founder of The Space Between Yoga , and most recently The Space Together , joined me to talk about expanding your business in ways that may feel out of the original business plan. We talked about how Daryn and her business partner took the bold leap from expanding their yoga business into a second location that is a co-working gathering place. Daryn has built an incredible yoga studio with a cult following and is now branching out into a totally different revenue stream. We discussed her expansion and how it came to be, finding the right location, and what's the future for businesses who feel like expanding but not sure the next step. This was a fantastic conversation and I'm so excited for you to take a listen! Listen to Daryn's original episode #96 HERE . Find out more about The Space Between Yoga Studio HERE & The Space Together HERE . Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
July 2, 20261 hr 1 min
131. Is Bigger Better? Smart Growth Strategies from Jennifer Maanavi, Physique 57's CEO
Jennifer Maanavi , Founder and CEO of Physique 57 , joined me on the podcast. Physique 57 has been around for 20 years, 20 years! Jennifer has seen a lot including expanding into different countries, selling fitness DVD's, hosting on demand memberships (before that was even a thing), closing multiple studies during covid, and still continuing to operate a thriving boutique fitness business with several locations. Jennifer wears many hats including being the CEO but also as a business consultant. She understands the value of pivoting business plans, creating an environment where your studio instructors stay long-term, and truly what it takes to grow a major boutique fitness brand. I personally took a Physique 57 class and it was one of the most challenging mat classes I've ever taken! I love Jennifer and her outlook as a business owner. This conversation was inspiring with so many takeaways. Can't wait for you to listen. Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
June 22, 202632 min
130. AMA: Humanity in your automations, partnership do's/don'ts, timeblocking and more
Hi everyone! In this AMA, I'm answering: 1. how to balance being a human and having a personal touch with your automations 2. Timeblocking -- my advice on what works best to balance your admin and client time 3. Partnerships and what I've seen work and not work for bringing in new clients I mention Danielle Stead -- she's the best lawyer!! Find her here ! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
May 13, 202630 min
129. How to Talk About Your Business Without Sounding Like a Robot
Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts. Plus I'm answering some of the most common messaging questions I get from business owners: how to fill your newsletter every month, how to talk about your membership without overthinking it, what to do when you feel like you're repeating yourself, and so much more. This one is packed with real, actionable takeaways you can use this week! In This Episode I Cover: Why consistent communication is one of the highest-leverage things you can do for your marketing (and what it actually looks like day to day) Why your best marketing happens WHILE the thing is happening — not just before it launches The "happy folder" strategy for sharing client results in a way that builds trust and converts Why every single piece of content needs a clear next step — and what that can look like A full Q&A on the most common messaging questions I get, including: How to map out a full year of newsletter topics without running out of ideas The simple framework for talking about your membership without overthinking it Why repeating yourself is actually okay (and when it works in your favor) How to stop writing too much and make your content more digestible How to fill your newsletters when you get stuck after the main topic How to figure out your ideal client when your work feels like it's for everyone Resources Mentioned: 📧 Done-for-you monthly newsletter template → ffc.myflodesk.com/templates/e-aea196f044124192801bf3ca810d73c2 (free!) 📚 Social media content library (what to post and what to say) → inside The Friday Society Membership Your Homework From This Episode: Pick ONE tip from today and implement it this week. If you're already doing most of them, go back to tip #2 — are you still talking about the thing you launched last month? If not, talk about it today. Market it while you're in it! Free Resources: 📋 Free Marketing Checklist → ffc.myflodesk.com/assessment 🔍 Personalized Marketing Quiz — what's missing from your marketing? → foreverfriday.co/quiz 📊 Free Know Your Numbers Mini Course → search Forever Friday Consulting in the App Store 📱 Download the Forever Friday App → search Forever Friday Consulting in the App Store Work With Me: 🌿 Join The Friday Society Membership → foreverfriday.co/join 📞 Book a 1:1 Strategy Session → foreverfriday.co/membercalls 🛍️ Browse the Template Shop → foreverfriday.co/template-shop Connect With Me: Instagram → @alexagrowmybusiness Website → foreverfriday.co Podcast → The Friday Society Podcast on Apple Podcasts + Spotify Loved This Episode? Leaving a review on Apple Podcasts helps so many more business owners find the show — and I read every single one! 🤍 The Friday Society Membership is a marketing membership for wellness and fitness business owners. One focused topic per month, live calls, done-for-you templates, and a community of people doing it alongside you. Join us at foreverfriday.co/membership. Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
April 20, 202621 min
128. SEO in 2026: How to Show Up in Google, ChatGPT, and AI!
Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you hit publish. In This Episode We Cover: Why SEO matters more than ever in 2026 — including how AI tools are now pulling from Google search results and reviews Why your Instagram captions, newsletters, and stories are invisible to Google (and what to do about it) How to identify the 10-20 key phrases your dream clients are actually typing into Google right now The back end website settings most business owners have never touched — and how to fix them this week Why your blog is one of the most powerful SEO tools you have (and how to fill it without writing anything new) The free Google tools that show you exactly how people are finding your website Why Linktree might be costing you more than it's giving you — and what to do instead How to build a consistent Google review strategy that compounds over time Tools + Resources Mentioned: Google Search Console — search.google.com/search-console (free) Google Analytics — analytics.google.com (free) SEM Rush — keyword research and on-page SEO auditing tool Brain.fm — focus music I swear by for deep work sessions [use code FridaySociety] Tonic Site Shop — templates for building a links page on your own website My links page as an example — foreverfriday.co/links Work With Alexa: 🌿 Join The Friday Society Membership → foreverfriday.co/join This month inside the membership: the full SEO checklist, a co-working workshop where we implement everything together, and office hours to get your questions answered live! 🛍️ Browse the Template Shop → foreverfriday.co/template-shop Free Resources From Alexa: 📋 Free Marketing Checklist → ffc.myflodesk.com/assessment 🔍 Personalized Marketing Quiz → foreverfriday.co/quiz 📊 Free Reporting Template → foreverfriday.co/reports 📱 Download the Forever Friday App → search The Friday Society in the App Store Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
April 6, 202642 min
127. Quality Instructors & Studio Trends that Actually Work ft. Dale Stabler of Sweats and the City
Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second time joining me on the podcast. We discussed new trends in the fitness industry, the importance of quality instructors, and her longterm outlook of the industry. Dale has started to consult for studios, and honestly, the vision she brings is unparalleled because she IS the ideal client. This conversation was so fun to have and I know you will enjoy it too! Follow Sweats and the City on Instagram HERE . Listen to the original episode #8 with Dale Stabler of Sweats and the City HERE . Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
March 27, 202645 min
126. Employee or IC? Are Non-competes Valid? Legal Q+A ft. Danielle Stead Blanton
Hey Everyone! Danielle Stead Blanton , an amazing friend, attorney, and member of The Friday Society Membership , joined me to discuss common legal questions I hear from my clients all the time. I can't say enough about Danielle and her expertise in the fitness industry. I recommend her to literally all of my clients for legal counsel because she understands this industry backwards and forwards. In this episode we discussed; should your instructors be employees or independent contractors? Are non-competes even valid? What to consider with a non-solicitation. Compensation considerations and so much more! This episode is incredibly applicable to business owners, studio employees, or independent contractors. Listen to episode 55 - 'Is Your Business Legally Sound' HERE . Check out Danielle HERE . Connect with Danielle on Instagram HERE . Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
February 26, 202645 min
125. Efficient Automations & Expanding into a New Demographic ft. Sara Habetz of Hype Haus Fitness
Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz , joined me to discuss her strategy as a thriving business owner. Sara is a long time member of The Friday Society Membership and she is such an incredible business owner who brings the best energy into her studio. We discussed how she is expanding into a new market with a totally new demographic and how she is approaching marketing and brand building into a new community. We covered how to leverage software automations without losing the human touch, Gen Z, and trusting her employees so she can focus on the bigger picture to scale Hype Haus. Sara is so inspiring and really understands the essence of owning a community driven business. This is a must listen! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here To view all of my free resources, click here !
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