
Bobby Freeman on Building Places People Love
In 1999, nobody in Newport News, Virginia wanted to touch the old Eveready Battery site. It was a fenced-off, 120-acre industrial parcel with a reputation for environmental contamination. Real estate developer Bobby Freeman saw something different. In this episode of The Authority Company Podcast, Joe Pardavila talks with Bobby Freeman, co-author of A Sense of Place: The Story of Port Warwick. Bobby explains how he turned that overlooked infill property into one of Virginia's first true mixed-use communities, a walkable neighborhood built around public squares, local businesses, public art, and real human connection. Bobby went from CPA to attorney to accidental real estate developer. He shares how his legal and accounting background gave him an edge with banks and city councils. He also explains why he drafted a brand-new mixed-use zoning statute himself, and why he refused to take a dime of public funding. Along the way, he tells the story of how a Pulitzer Prize-winning novelist, William Styron, ended up hand-drawing the street names for the town. Whether you're an aspiring developer, a city planner, an entrepreneur, or someone who loves great places, this conversation shows what it takes to build something that stands the test of time. 📖 Get A Sense of Place: The Story of Port Warwick by Bobby Freeman 🔗 Learn more about Bobby and our other authors: https://theauthoritycompany.com What You'll Learn How to become a real estate developer today: the two realistic paths, and why the solo-developer era is mostly over. Why knowing banking, law, and accounting matters: how Bobby's background gave him an advantage in financing and zoning. What makes infill property valuable: why developers skip it, and why Bobby didn't. How to handle risk on a 120-acre bet: the "surf the wave" moment when demand forced him to build everything at once. How to change local law: drafting a mixed-use zoning statute when none existed. Why turning down public money helped: how self-funding won over city officials. The history of new urbanism: how post-WWII suburbs split up how we live, shop, and work. "The neighborhood is the amenity": designing for walking instead of pools and tennis courts. How places get their names: the William Styron story, from Lie Down in Darkness to hand-drawn street maps. How to build for the long term: why "good bones" decide whether a neighborhood comes back after decades. Timestamps 00:00 Welcome to The Authority Company Podcast 00:50 How does someone become a real estate developer? 01:20 From CPA and attorney to the family business 02:00 Post-WWII real estate and the end of the solo developer 03:00 Advice for aspiring developers graduating today 04:00 The "cheat code": knowing what banks want 05:30 Why zoning and local law matter so much 06:00 1999: Gary McAllister and the old battery plant 06:30 Newport News, shipbuilding, and the railroad 07:00 Eveready's contaminated T-shaped parcel 08:00 Seeing the site and falling in love with infill 09:15 The big risk: why Bobby bet on 120 acres 10:00 Catching the wave of demand 10:45 Buying the whole property and building the road 12:30 Raw land: rezoning, planning, and design 14:15 Rezoning in the age of data center fights 14:45 No mixed-use zoning existed, so he wrote one 15:30 Why refusing public funding paid off 16:30 Mixed use in 1999 and the rise of new urbanism 17:15 How WWII split apart American towns 18:30 "The neighborhood is the amenity" 19:30 How do you name a new town? 20:45 William Styron and Lie Down in Darkness 22:15 Asking Styron for his blessing in Connecticut 23:30 Styron hand-draws the street names 24:45 "Freemantown?" Bobby Freeman's steakhouse story 26:00 Arthur Schlesinger and Schlesinger's Steakhouse 26:30 Port Warwick today: architecture and design 27:45 Good bones and building for the long term 29:15 His father's influence: the entrepreneurial spirit 30:00 Wrap-up and where to find the book






