
Osmow’s Shawarma President Bernadette Osmow on Manifesting Success, new Dairy Dilemma, Foodtastic see MTY as a Snack and More Hacked Grocery Fridges
Can a sub shop in Streetsville become the world’s largest Mediterranean and Middle Eastern food franchise? Bernadette Osmow, President of Osmow’s Shawarma, makes the case. Osmow’s began when Sam Osmow left Egypt in 1998 and opened a sub shop in Streetsville, Mississauga. A shawarma concept from his homeland grew that shop into roughly 250 locations across Canada and the United States, including Halifax. Bernadette started in the business young, left to build her business acumen and follow her own interests, and has returned to lead the company with her brother. She talks about franchisee value, community service and why Osmow’s runs its own production facility to control quality, price and cost. On policy, Sylvain previews his 32nd appearance as a parliamentary witness, this time before the House of Commons ethics committee on AI and surveillance pricing. Surveillance pricing means two shoppers seeing different prices for the same product based on personal data. Dynamic pricing means prices that move with supply and demand. Sylvain says he has seen no evidence Canadian grocers are doing the former, and argues Walmart has long used dynamic pricing upstream with suppliers. The Canadian Dairy Commission recommended a 2.8% farm-gate increase starting February 2027, the highest since 2022 but below the 3.55% rise in production costs its own survey found. Sylvain explains why provinces may go higher and why shoppers could see 4% to 5% at retail. He also shares news of succession planning at Canada’s Food Price Report, due December 3. In food service, the hosts debate Foodtastic’s proposed takeover of MTY, which would put Second Cup, Pita Pit and Milestones under the same roof as Thai Express and Sushi Shop, and whether the Competition Bureau would care. They also look at a New York Times report on Sysco and independent restaurants, and Kraft Heinz’s plan to sell most of its coffee business, including Maxwell House. On the grocery side: the November-to-February supplier blackout period, now running for the first time with the Grocery Code enforced, and why Sylvain calls it archaic. Then cyberattacks that took control of store refrigeration in the Netherlands and elsewhere in Europe. Michael’s best guess points to Russia. Sylvain warns that tougher cybersecurity demands from grocers could push small suppliers out. The episode closes with tributes to Toronto restaurateur Franco Prevedello of Centro and Guilano Boselli the founder of Ottawa’s Mamma Teresa, and a farewell to Caplansky’s at Pearson’s Terminal 3. Join us at the Coffee Association of Canada's Annual Conference Thursday, November 12th, 2026 at Angus Glen in Toronto (Markham) Are you ready for the Next Wave? Get Your Tickets Here This year’s conference will bring together leaders from across the industry for a day of bold conversations, market insights, networking and inspiration, focused on the ideas, people and innovations shaping the future of coffee in Canada. Don’t miss Canada’s premier coffee industry event — we sell out every year! About Us Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries. With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.















