The Direct Farm Marketing Podcast

Hosted by Mike Parker

Business Marketing

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May 2024

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About the show

You may be a farmer, rancher, or even a homesteader - this podcast will equip you with skills and insight to earn more profit in your operation. I teach you digital marketing strategies to help you GROW retail sales and chat with other successful direct to consumer farms to give you insight on techniques you can implement today.

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9 recent

May 16, 2024Episode 926 min

Secrets of Successful Farm Marketing - Interview with Sara English of Wild Roots Farm Marketing

Welcome to The Direct Farm Marketing Podcast! In this episode of the podcast, join Mike Parker and Sara English of Wild Roots Farm Marketing as they delve into the world of agricultural marketing. Dive deep with this podcast episode as they explore: Transparency, Collaboration & Customer Focus in Agricultural Marketing Success The Value of Authentic Marketing Understanding and Addressing Customer Needs and Building Trust Strong Local Food System and Community Engagement Collaborating with Local Businesses Practical Product Photography Tips Tune in now to uncover the secrets to successful and sustainable farm marketing. Book a call with us HERE Get our guide to pre-sale your farm's offerings HERE

May 9, 2024Episode 815 min

Marketing vs. Farming

In this episode, Mike Parker talks about the differences between marketing and farming. He discusses the importance of prioritizing direct-to-consumer marketing even before the products are ready for harvest. Mike also shares his insights on: Not waiting until harvest to start marketing Focusing on building customer relationships Breaking down marketing tasks into manageable chunks Pre-selling strategies that can boost sales and reduce stress Tune in to gain valuable insights into streamlining your marketing strategies and setting clear customer expectations. Join me at the R-CALF Convention on June 20th in South Dakota via live stream. Book a call with us HERE Get our guide to pre-sale your farm's offerings HERE

May 2, 2024Episode 731 min

Revolutionizing Agriculture - Interview with Azuraye Wycoff of Yellow Barn Farm

In this episode, join Mike Parker as he sits down with Azuraye Wycoff, executive director of Yellow Barn Farm in Longmont, Colorado. Join them on a thought-provoking journey through Yellow Barn's application of principles learned in regenerative agriculture to business and marketing. They chat all things community engagement, the importance of soil health, and the importance of supporting local farms in building a more sustainable and resilient food system. Azuraye shares her insights on: The Evolution of Yellow Barn Farm Regenerative Agriculture Community Engagement and Education Partnerships with Small Businesses Supporting Local Farms Soil Health and Food Quality Community-driven Sustainability Use this calculator to ensure you are charging enough to keep your operation profitable HERE Get our guide to pre-sale your farm's offerings HERE

January 18, 2024Episode 638 min

More than just a Website? A Traffic Strategy

On this episode of the Direct Farm Marketing podcast, hosts Mike Parker and Amanda Berkey discuss the importance of driving traffic to a website for direct consumer farm brands. They emphasize the need for a comprehensive traffic strategy that includes organic and paid sources like social media and online directories. The hosts also highlight the significance of mobile optimization, user-friendly navigation, and up-to-date content for successful online marketing. Additionally, they mention the importance of user-friendly website design, authentic content, and effective marketing strategies in website design. Tune in to learn valuable insights on increasing visibility, reaching new audiences, and driving sales through website traffic and conversion rates. Get the Pre-Sold Season Ebook HERE. Join our Free Facebook Community of Farm Marketers HERE.

January 10, 2024Episode 533 min

Building a Strong Brand - Interview with Elizabeth Thomas of Thomas Cattle Co.

Get our Pre-Sold Season Ebook Here: Pre-Sold Season Ebook On this episode of “Direct Farm Marketing Podcast”, Mike & Amanda interview Elizabeth Thomas of Thomas Cattle Co. Elizabeth shares her experience transitioning from the corporate banking world to marketing a direct to consumer business. They cover building and growing a strong brand and the realities of raising a family while operating a direct to consumer ranching operation. Elizabeth encourages others to consider direct-to-consumer sales and starting small to ensure the resilience and sustainability of their operations. Be sure to give her a follow on IG Here: Thomas Cattle Co. Order and support a real American Rancher Here: Shop Thomas Cattle Co.

December 21, 2023Episode 431 min

Selling Solutions and Not Products - The Key to Customer Connection

On this episode of Direct Farm Marketing Podcast, Mike Parker and co-host Amanda Berkey discuss how to strategically position farm products to customers in a way that build connection and trust. They emphasize the importance of understanding the customer's needs and crafting content that speaks directly to their pain points. When done correctly builds fiercely loyal customers that view your product offerings as more than “just a product” but a path towards reaching their goals. Join our New Year Direct Farm Mentorship Coaching Program for $500/OFF Kicks off January 9th Here: https://www.directfarmroadmap.com/coachingsalespage Get our 30 hooks and headlines google doc link here: https://docs.google.com/document/d/10nVQ5JHpyxGK1sLc_3_qewj_EgXMNzJ_S64134aX474/edit?usp=sharing

December 11, 2023Episode 335 min

Farming Full-Time - Interview with Tom Bennett of Bennett Farms

On this episode of the Direct Farm Marketing Podcast, host Mike Parker interviews Tom Bennett of Bennett Farms Michigan. In 2023 Tom raised 10k pastured broilers, 450 pastured hogs, 700 pastured turkeys, and Grassfed cattle while serving 19 markets weekly. He has been in the direct to consumer game since 2010 and has a lot of insight to the path towards full-time farming. Don't forget to rate and review our content and help get resources like this into the hands of other independent small farms.

December 7, 2023Episode 233 min

Creating Viral Social Growth - Interview with Jack Middleton of Fat Mountain Farms

On this episode of the podcast, Mike Parker interviews Jack Middelton, the owner of Fat Mountain Farms in Cerro Gordo, North Carolina. Jack shares his experience of using social media - and crafting several reels with millions of views to gain traction and turn it into sales. The conversation dives into the hard work that goes into running a regenerative farm in the day to day on-top of the business marketing and sales.

December 6, 2023Episode 144 min

Unlock the Power of a Customer Database

On this episode of Direct Farm Marketing Podcast, Mike Parker and Amanda Berkey discuss how to use a customer database to create a lookalike audience with paid ads, and how to define a core audience to target. They cover how to use email marketing, social media platforms, AI, giveaways, and collaborations to reach new customers and grow your own database. Finally, they invite listeners to take advantage of the special promotion for the Coaching Program that will be available to kick off the new year. Join my Premium Coaching Program here: www.directfarmroadmap.com/coachingsalespage Use code: NEWYEAR before January 16th for $500/OFF