The Digital Marketeer

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111

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Aug 2026

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About the show

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

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August 11, 202645 min

Episode 112: Quality Over Volume, with Jayson Dubin

Jayson Dubin was supposed to be a dentist. Instead, he built Playwire into one of the fastest-growing ad tech companies around, then blew up his own playbook, cutting bid requests by 60% to chase trust over volume. In this episode, he opens up about the wake-up call that sparked that shift, why AI is forcing publishers to rethink everything, and what it really takes to stay relevant after two decades in an industry built on constant change. About Jayson Dubin : Jayson Dubin is the CEO and President of Playwire, an ad tech platform he founded in 2007 to help web, app, and OTT publishers monetize their content and audiences. With over 20 years of sales and marketing experience, he has grown Playwire into one of the fastest-growing technology companies in South Florida and America, serving a global roster of clients and partners. He is passionate about innovation and empowering publishers to succeed in digital media, and is an active voice in the South Florida ad tech community, a startup investor, and an EY Entrepreneur of the Year honoree. About Playwire : Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. Pioneering with its complete Revenue Amplification Management Platform (RAMP®), Playwire provides an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence TM. Named a Google Certified Publishing Partner (GCPP) in 2020, Playwire manages more than 700 websites and apps, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Exclusivity with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Boca Raton, Florida, but has a global reach with business operations and satellite offices spanning from San Francisco to Singapore. Learn more at playwire.com

August 4, 202643 min

Episode 111: Culture Isn't a Demographic with Joe Ligé

Stefanie Beach and Joe Ligé explore the importance of cultural intelligence in modern marketing, challenging brands to move beyond impressions, clicks, and traditional audience targeting. Together, they discuss the industry's growing disconnect from authentic human connection and why meaningful engagement is built on understanding people, not just data. About Joe Ligé : Joe Ligé is the Founder and CEO of Culture Hive and a seasoned marketing and advertising leader with nearly two decades of experience in ad tech and data. Throughout his career, he has held leadership roles across major brands and helped shape the digital advertising landscape by developing strategies that connect brands with the right audiences. Drawing from years of experience, Joe identified a fundamental gap in the industry: while marketers have become experts at measuring performance, they've lost sight of the emotional and cultural connections that truly influence consumers. About Culture Hive : Culture Hive was built to help brands create more authentic relationships with multicultural communities through the power of cultural intelligence. Founded on the question, "How are we measuring our media?", the company encourages marketers to rethink traditional success metrics and focus on genuine human connection. By helping organizations better understand the cultures they hope to reach, Culture Hive empowers brands to build trust, relevance, and lasting impact beyond the numbers. Learn more at https://culturehivemedia.com/ .

July 28, 202650 min

Episode 110: Bone Broth, Bold Roots with Edlin Choi

Stefanie Beach sits down with guest Edlin Choi, Founder of Reclamation Foods, for a conversation about purpose, sustainability, and rethinking the future of food. Drawing inspiration from his Korean heritage and a lifelong connection to the land, Edlin shares how he transformed an unexpected career path into a mission-driven business focused on regenerative agriculture and building a climate-positive food system. Together, they explore the intersection of entrepreneurship, environmental stewardship, and the choices shaping the future of what we eat. About Edlin Choi: Edlin Choi originally spent years working in the technology industry. Growing up on what was once productive farmland sparked an early appreciation for agriculture, and over the past nine to ten years, he developed a deep personal interest in food systems and regenerative livestock farming. That passion ultimately inspired him to leave the tech world behind and create a business focused on restoring both the land and the way we produce food. About Reclamation Foods: Reclamation Foods is on a mission to build a more sustainable food system by producing nutrient-dense, responsibly sourced products that support regenerative farming practices. Through the conversation, Edlin shares how reconnecting with his roots helped shape his vision for the company, the importance of climate-positive agriculture, and why the future of food depends on restoring ecosystems rather than depleting them. Discover more at reclamationfoods.com Use code MARKETEER for 15% off your order at Reclamation Foods!

July 21, 202637 min

Episode 109: The Marketing Matchmaker with Behdad Jamshidi

Stefanie Beach meets to interview Behdad Jamshidi, the Founder of CJAM Marketing. The discussion focuses on Jamshidi's unique role as a marketing matchmaker who thoroughly vets marketing agencies to connect them with scaling, seven- and eight-figure businesses. Key topics analyzed include red flags to look for when hiring an agency, navigating the integration of AI into operational and strategic workflows, and balancing transactional marketing tactics with long-term brand building. About Behdad Jamshidi: Behdad Jamshidi started CJAM The Marketing Connector after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different, not only in their needs but also in where they are in the growth process, it isn’t a one-size-fits-all solution. In the past 7 years, Behdad (or Bee) has met with and assessed 1153+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy has allowed him to serve as the conduit between business owners and the marketing teams they need. About CJAM Marketing: CJAM The Marketing Connector, founded by Behdad Jamshidi, connects businesses to the right marketing partners based on where they are in the growth process and their unique goals. If you’re a business owner, chances are you’re really good at what you do. That doesn’t mean you’re good at marketing, or at evaluating whether or not someone is good at marketing. In fact, most businesses go through a minimum of 4-6 different marketing agencies before they find one they are happy with. And that is where we come in. Over the past four years, we’ve met with over 1157+ marketing agencies, freelancers, professionals and experts, evaluating their work and services. We’ve vetted that list down to 100+ preferred partners and then built systems around the matchmaking process to find your perfect match, the first time around. Discover more at https://cjammarketing.com/ .

July 15, 202656 min

Episode 107: From Corner Office to Med Spa with Liz Smith

In this episode of "The Digital Marketeer," host Stephanie Beach interviews Liz Smith, the Co-Founder and CEO of the Raleigh-based luxury med spa ILŪMRA Skin. Smith discusses her transition from pharmaceutical marketing to entrepreneurship, highlighting the challenges of launching a brick-and-mortar business such as self-funding through loans and utilizing grassroots "guerrilla" marketing. About Liz Smith: Liz Smith is a co-founder and CEO of ILUMRA Skin, a modern medical-wellness practice in Raleigh, NC, and a fifteen-year veteran of the medical aesthetics industry. Her career spans executive leadership roles across prominent aesthetics and beauty companies, where she led sales strategy, marketing innovation, and global GTM launches of science-backed treatments and products. Her career is driven by deep commitment to innovation, education, and advancing science-backed solutions into skin health. About ILŪMRA Skin: ILŪMRA Skin is the convergence of that experience and a personal conviction that the future of skin health isn’t about changing how you look, but restoring how your skin functions, heals, and thrives. ILŪMRA Skin is about combining functional medicine with aesthetic medicine supporting long-term skin health in a natural, safe, and approachable way. Discover more at ilumraskin.com .

July 7, 202640 min

Episode 106: Play to Win with Alli Guglielmino

As we explore how brands can move beyond traditional digital ads to build authentic, long-term relationships with Gen Z and Gen Alpha audiences are built through immersive gaming platforms. In this discussion between Stefanie Beach and Alli Guglielmino (SVP Growth & Marketing, Gamefam), it is highlighted that these demographics spend significant time in virtual worlds, making authentic integration into gameplay a critical component of the modern marketing mix. About Alli Guglielmino: Alli Guglielmino is the Senior Vice President of Growth and Marketing at Gamefam. Since joining the company in 2022, she has orchestrated major partnerships with global entities such as the NFL, Netflix, Mattel, Paramount, and Warner Music Group. Gulamino oversees three core areas: managing strategic brand partnerships, executing influencer activations for campaign amplification, and building organic communities around games on social platforms like TikTok and Discord. Her key milestones include producing three of the five most popular Roblox concerts ever and managing a first-of-its-kind Netflix premiere within a Roblox game. About Gamefam: Gamefam is an immersive gaming and media company that focuses on creating high-impact experiences on platforms like Roblox and Fortnite. The company specializes in infusing brands into existing games in a way that feels natural to the core gameplay rather than forcing a disruptive commercial experience. A notable 2025 back-to-school campaign for Old Navy delivered 48 million gameplay sessions over six weeks, becoming the number two retail brand program on the Roblox platform. Additionally, Gamefam utilizes "RoMonitor," an analytics platform for Roblox, and operates a Creator Fund to help independent developers navigate professional brand integrations. Learn more at gamefam.com

June 30, 202650 min

Episode 105: More Than a Month with Robyn Streisand and Michael Krans

Host Stephanie Beach welcomes marketing leaders Robyn Streisand, Founder and CEO of The Mixx and Titanium Worldwide, and Michael Krans, VP of Retail Media at Macy’s, for a special Pride Month discussion on the evolution of inclusivity in the advertising industry. Key themes include moving beyond "checkbox diversity" toward genuine brand belonging and the importance of long-term commitment over seasonal campaigns. The discussion explores how queer culture has increasingly influenced mainstream culture and the ways in which retail media networks use first-party data to measure the impact of inclusive messaging. About the Guests: Robyn Streisand: Robyn Streisand is the Founder & CEO of The Mixx and Titanium Worldwide, with 30 years of experience helping Fortune 500 brands connect authentically with diverse audiences. A recognized leader in LGBTQ+ inclusion and cultural fluency, she founded The Mixx and launched Titanium Worldwide, the world's first collective of certified-diverse marketing, media, and communications agencies. Her work helps brands build authentic connections that inspire loyalty and drive lasting growth. Michael Krans: Michael Krans is the Vice President of Macy's Media Network, leading retail media strategy across Macy's, Bloomingdale's, and Bluemercury. With more than two decades of experience spanning retail media, publishing, and digital commerce, he has held leadership roles at iconic brands including Harper's Bazaar, The New Yorker, Condé Nast Traveler, and Walmart Connect. Known for driving digital innovation, Michael helped launch ShopBazaar.com, one of the industry's first content-to-commerce platforms, and has built data-driven media solutions for some of the world's largest fashion, beauty, and retail brands. Connect with our guests linkedin.com/robynstreisand and linkedin.com/michael-j-krans

June 16, 202645 min

Episode 104: Identity Crisis with Jonah Travis

We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating "black space" in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-page signals to distinguish high-value human consumers from AI-driven bot traffic to ensure ad quality. About Jonah Travis: Jonah Travis, Senior Director of Demand Partnerships, joined the team to solve industry-wide challenges like tracking on iPhones and cross-platform attribution. He has a background in programmatic, native, and search advertising from roles at companies such as FixU, AdMarketplace, and AdTheorent. Personally, he is a former college basketball player whose first job was delivering phone books in Minneapolis. About Intent IQ: Intent IQ is an identity solution pioneer with over 150 granted patents focused on connecting brands with audiences without using cookies. The company claims a 90% to 97% accuracy rate in cross-device identification by constantly validating probabilistic signals against a verified household graph. Originally publisher-focused, they are expanding into the demand side to provide advertisers with more informed, cross-platform solutions. Discover more at intentiq.com

June 9, 202642 min

Episode 103: The AI Gender Gap with Nadia Koski

AI is everywhere, but is it working against women? Stefanie Beach sits down with global marketing powerhouse Nadia Koski to tackle the gender gaps embedded in AI systems and what they mean for brands, consumers, and the future of advertising. Raw, real, and ahead of the curve, this is the conversation the industry needs to have. About Nadia Koski: Nadia is a global marketing and communications leader with 18+ years of experience driving brand growth, digital transformation, and high-impact storytelling across adtech, martech, and publishing. She has led global strategy, PR, and omnichannel content ecosystems across international markets and delivered measurable business impact through data-driven content and innovation. She specializes in architecting AI-driven content ecosystems and multimedia networks that bridge the gap between technical innovation and human-centric storytelling. She has founded various ESG initiatives, mentorship programs, and networks to build inclusive, high-performing global teams that drive social impact and measurable ROI. Known for her strong executive presence as an international speaker, podcaster, and educator with a “connector” mindset, she is a driving force creating thought leadership and communication strategies in media, technology, and culture. Discover more at ⁠linkedin.com/in/nadiakoski⁠

June 4, 202625 min

Episode 102: Substance Over Spectacle with Jasmine Presson

LIVE FROM POSSIBLE 2026! Stefanie Beach meets with Jasmine Presson, Chief Strategy Officer, North America at MediaPlus Group to talk about what it takes to drive sustainable growth in today's evolving marketing landscape. The discussion explores the value of independent agency thinking, the intersection of media and creativity, and how brands can unlock stronger business outcomes by combining data-driven insights with innovative storytelling. Jasmine shares her perspective on navigating industry transformation, building meaningful consumer connections, and creating strategies that deliver measurable results while keeping pace with rapidly changing consumer expectations. About Jasmine Presson: Jasmine Presson is Chief Strategy Officer, North America at MediaPlus Group, with more than 20 years of experience in marketing research and advertising strategy. Known as a “marketing matchmaker,” she focuses on building authentic connections between brands and consumers that drive growth. Her career includes work with major brands such as Johnson & Johnson, Anheuser-Busch, PepsiCo, Revlon, Chiquita, and Canon. She also played a key role in building Mediaplus North America and shaping its strategic vision. About MediaPlus Group: MediaPlus Group is part of Serviceplan Group, Europe’s largest independent agency group. The company develops integrated media strategies that blend data, consumer insights, technology, and creativity to help brands grow. With a focus on agility and customized solutions, Mediaplus helps clients strengthen customer relationships, improve marketing performance, and navigate today’s evolving media landscape. Discover more at mediaplusgroup.com