The Digital Marketeer

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103

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Jun 2026

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About the show

Are you tired of sifting through the B.S. and noise to remain relevant while working full-time? What better way to quench your knowledge than by hearing about digital trends from industry leaders during your commute home or over a glass of wine? The Digital Marketeer got you, so you can do less to learn more. Stefanie and her guests share compelling stories to grip and educate advertising and publisher professionals on industry topics and trends in a fun, light hearted way.

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60 recent

June 16, 202645 min

Episode 104: Identity Crisis with Jonah Travis

We hear from Jonah Travis, Senior Director of Demand Partnership at Intent IQ, and his thoughts about identity resolution and cross-device tracking in a cookieless digital landscape. Key themes include bridging tracking gaps between devices like CTV and mobile, and eliminating "black space" in data where 40% of traffic lacks identifiable markers. The discussion also addresses using on-page signals to distinguish high-value human consumers from AI-driven bot traffic to ensure ad quality.About Jonah Travis: Jonah Travis, Senior Director of Demand Partnerships, joined the team to solve industry-wide challenges like tracking on iPhones and cross-platform attribution. He has a background in programmatic, native, and search advertising from roles at companies such as FixU, AdMarketplace, and AdTheorent. Personally, he is a former college basketball player whose first job was delivering phone books in Minneapolis.About Intent IQ: Intent IQ is an identity solution pioneer with over 150 granted patents focused on connecting brands with audiences without using cookies. The company claims a 90% to 97% accuracy rate in cross-device identification by constantly validating probabilistic signals against a verified household graph. Originally publisher-focused, they are expanding into the demand side to provide advertisers with more informed, cross-platform solutions.Discover more at intentiq.com

June 9, 202642 min

Episode 103: The AI Gender Gap with Nadia Koski

AI is everywhere, but is it working against women? Stefanie Beach sits down with global marketing powerhouse Nadia Koski to tackle the gender gaps embedded in AI systems and what they mean for brands, consumers, and the future of advertising. Raw, real, and ahead of the curve, this is the conversation the industry needs to have.About Nadia Koski: Nadia is a global marketing and communications leader with 18+ years of experience driving brand growth, digital transformation, and high-impact storytelling across adtech, martech, and publishing. She has led global strategy, PR, and omnichannel content ecosystems across international markets and delivered measurable business impact through data-driven content and innovation. She specializes in architecting AI-driven content ecosystems and multimedia networks that bridge the gap between technical innovation and human-centric storytelling. She has founded various ESG initiatives, mentorship programs, and networks to build inclusive, high-performing global teams that drive social impact and measurable ROI. Known for her strong executive presence as an international speaker, podcaster, and educator with a “connector” mindset, she is a driving force creating thought leadership and communication strategies in media, technology, and culture.Discover more at ⁠linkedin.com/in/nadiakoski⁠

June 4, 202625 min

Episode 102: Substance Over Spectacle with Jasmine Presson

LIVE FROM POSSIBLE 2026! Stefanie Beach meets with Jasmine Presson, Chief Strategy Officer, North America at MediaPlus Group to talk about what it takes to drive sustainable growth in today's evolving marketing landscape. The discussion explores the value of independent agency thinking, the intersection of media and creativity, and how brands can unlock stronger business outcomes by combining data-driven insights with innovative storytelling. Jasmine shares her perspective on navigating industry transformation, building meaningful consumer connections, and creating strategies that deliver measurable results while keeping pace with rapidly changing consumer expectations.About Jasmine Presson: Jasmine Presson is Chief Strategy Officer, North America at MediaPlus Group, with more than 20 years of experience in marketing research and advertising strategy. Known as a “marketing matchmaker,” she focuses on building authentic connections between brands and consumers that drive growth. Her career includes work with major brands such as Johnson & Johnson, Anheuser-Busch, PepsiCo, Revlon, Chiquita, and Canon. She also played a key role in building Mediaplus North America and shaping its strategic vision.About MediaPlus Group: MediaPlus Group is part of Serviceplan Group, Europe’s largest independent agency group. The company develops integrated media strategies that blend data, consumer insights, technology, and creativity to help brands grow. With a focus on agility and customized solutions, Mediaplus helps clients strengthen customer relationships, improve marketing performance, and navigate today’s evolving media landscape.Discover more at mediaplusgroup.com

June 2, 202633 min

Episode 101: The Emotionally Available Brand with Joanna O’Connell

LIVE FROM POSSIBLE 2026! Stefanie Beach sits down with Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group, for a fascinating conversation about the future of brand influence. From emotional availability and AI-powered purchasing decisions to influencer trust, ad fatigue, and the evolving role of storytelling, Joanna shares groundbreaking research and actionable insights on how brands can build deeper connections, earn consumer trust, and stay relevant in an increasingly complex media landscape.About Joanna O’Connell: Joanna O’Connell is Chief Intelligence Officer for Omnicom Media, North America where she heads Omnicom Media Intelligence. OMI helps its colleagues and clients anticipate and smartly react to the most important trends in media and advertising through research-based guidance and actionable insights. A data-driven advertising expert, O’Connell has served as a pioneer throughout her 20+ year career.About Omnicom Group, North America: Heading the marketplace intelligence function for OMG, NA, marketplace intelligence delivers the actionable insights, predictive analyses and prescriptive recommendations that enable OMG teams and clients to anticipate, manage and leverage , emerging trends, rapid shifts and seismic disruptions in the media landscape to drive business growth.Discover more at omnicommedia.com

June 1, 202652 min

Episode 100: AI Edge Podcast

Staying on the leading edge of Artificial Intelligence... The landscape of digital marketing is shifting, and industry leaders are sounding the alarm on the hidden biases within AI. In this episode, our very own Stefanie Beach and Nadia Koski join Shiv Gupta and Myles Younger on the podcast to discuss the critical importance of inclusivity as AI becomes the primary layer for media buying and consumer interaction, exploring why brands that fail to address biased data risk losing both revenue and the trust of future generations. About The AI Edge Podcast: AI Edge Podcast is a specialized platform designed specifically for marketing and advertising professionals to navigate the rapidly evolving landscape of artificial intelligence. In each episode, the show bridges the gap between complex AI advancements and their practical, real-world impact on the industry. By exploring critical topics, from the emergence of agentic shopping assistants and AI-driven data strategies at major media upfronts to the ethical challenges of biased training data, the podcast empowers its audience with the knowledge needed to maintain a competitive advantage in a tech-driven market. Watch more at https://uofdigitallive.podbean.com/

May 19, 202623 min

Episode 99: The Agentic Edge with Scott Ensign

LIVE FROM POSSIBLE 2026! The future of media buying is here, and Butler/Till is already running it. In this episode, host Stefanie Beach sits down with Scott Ensign, Chief Strategy Officer at Butler/Till, to unpack how agentic media is transforming the way campaigns are built, bought, and optimized, from pharma to franchise networks, and why the agencies embracing it now will be the ones setting the pace for everyone else.About Scott Ensign: Scott Ensign is Chief Strategy Officer at Butler/Till and a leading voice in how marketing operates in a continuously disrupted world. His work centers on omnichannel marketing, a framework for driving performance when data is fragmented, limited, or just messy. He focuses on rethinking how media decisions are made, using AI as a continuous decision layer rather than a one-time optimization tool. Scott’s approach helps Butler/Till's clients adapt faster, compete more effectively, and build marketing systems that improve over time, especially in highly regulated and privacy-driven markets.About Butler/Till: Butler/Till is a data-driven media buying and marketing agency that helps healthcare, regulated, and multi-location brands turn media investment into measurable growth. The agency plans and activates campaigns across digital and traditional channels with a focus on outcomes like patient acquisition, qualified leads, and local market performance. They are known for reaching complex and underserved audiences, including rare disease patients and healthcare professionals, through privacy-first, HIPAA-conscious strategies. Combining programmatic media, advanced audience design, and AI-driven optimization, Butler/Till delivers efficient, compliant growth in environments where traditional targeting falls short. Discover more at butlertill.com

May 12, 202627 min

Episode 98: The Humans are Back with Amy Thorne

What happens when AI stops being a threat to creativity and starts becoming its greatest accelerator? In this episode, host Stefanie Beach sits down with Amy Thorne, Chief Future Officer at Dentsu Creative, to unpack how the smartest brands are using AI to move faster, think deeper, and create bolder work, without losing the human spark that makes it all matter.About Amy Thorne: Amy has spent over 20 years driving results for major organizations by applying analytic performance metrics to creative. She has a strategic approach to bringing distinct creative experiences to life through human truths and data-driven insights. Amy has strong hands-on Financial Services, Retail, Health and TM&E experience, but her work spans across verticals and includes the Automotive, Nonprofit and Insurance industries. Regardless of category, Amy excels at driving business innovation, transformation and inspiration to deliver both for clients and her team. She has a proven track record of building successful businesses, developing high-performing teams, and converting new opportunities with a focus on delivering measurable results.About Dentsu Creative: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.Discover more at dentsucreative.com

May 5, 202644 min

Episode 97: Second Grade Dream to CEO with Brittany Lo

Brittany Lo, Founder and CEO of Beautini and Beia Beauty, joins host Stefanie Beach to share her journey from a second-grade dream to building two successful beauty brands. She opens up about turning down L'Oréal to bet on herself, using the pandemic to launch Beia; a clean, functional body care line solving the "unsexy" confidence concerns real women face. And the pivots, customer conversations, and hard lessons that shaped the brand into what it is today.About Brittany Lo: Brittany Lo is a beauty entrepreneur and Founder & CEO of Beautini and Beia. With a background in marketing at brands like L'Oreal USA, Redken, and Sony Music Entertainment, and a B.S. from Babson College, Brittany has built a beauty empire that has been featured in People Magazine, The New York Times, and BRIDES, while collaborating with brands including Sephora, Amore Pacific, and American Express.About Beia: Beia is lifestyle skincare to keep you clean and confident throughout the day. We offer gentle, multipurpose solutions to insecurities such as KP, ingrown hairs, and body blemishes, that women often feel they just have to live with. Our fragrance-free formulas deliver real results without irritation, while seamlessly fitting into an on-the-go lifestyle and improving your daily routine.Discover more at beiabeauty.com

April 21, 202635 min

Episode 96: Supplies with Soul with Sarah Leinberger

What does it take to compete against retail giants when you're a small brand with a massive mission? Sarah Leinberger, Head of Marketing at Yoobi, the school supply brand that donates one item to a child in need for every product sold, pulls back the curtain on how her lean team punches above its weight. From blockbuster licensing deals with Harry Potter, Barbie, and Star Wars, to using AI to move from insight to idea faster than the competition, Sarah shares the systems, strategies, and leadership philosophy driving one of retail's most purpose-driven brands forward. This one will leave you thinking differently about what a small but mighty team can really do.About Sarah Leinberger: Sarah Leinberger is a marketing leader known for her positivity, energy, and ability to turn vision into action. With a uniquely diverse background spanning brand marketing, merchandising, communications, and large-scale transformation at General Mills and Target, she brings a rare blend of creativity, purpose, and commercial impact to everything she builds. As Head of Marketing at Yoobi, she's strengthening the brand's foundations, driving cultural relevance, and keeping the brand's powerful give-back mission at the center of it all, while fostering insight-led innovation and building stronger retail and licensing partnerships. At the heart of her leadership is a deep commitment to building teams where people feel empowered, supported, and inspired to do their best work.About Yoobi: Yoobi is a bright, colorful, and joyful school supplies and stationery brand built on a buy one, give one model that supports classrooms in need across the United States.Discover more at yoobi.comThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF

April 14, 202652 min

Episode 95: No Hype, Just Results with Oleg Korenfeld

Episode 95: No Hype, Just Results with Oleg KorenfeldOleg Kornfeld (CTO at CMI Media Group) cuts through AI hype in healthcare marketing where treatments meet strict regulations. He reveals how their "Dandelion AI" bot slashed campaign setup time in half with zero errors in three years, why you should automate before touching generative AI, and how normalized data drives 41% performance lifts. Plus: why AI isn't magic, agentic execution is just rebranded digital twins, and CTV is healthcare's next frontier. This will change how you think about AI and healthcare marketing.About Oleg Korenfeld: Oleg brings 20+ years in marketing data and tech, driving transformational innovation. He will continue disruptive media innovation and implement global tech best practices.About CMI Media Group: CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. Discover more at cmimediagroup.comThis episode has been brought to you by POSSIBLEPOSSIBLE is the most impactful marketing event where future focused marketers and media leaders come together to explore what’s next spanning innovation, emerging technologies, and bold new ideas shaping the industry. It’s the central meeting place to connect, share insights, and turn vision into action.April 27–29, 2026Fontainebleau & Eden Roc | Miami BeachGet 30% off your POSSIBLE ticketsUse Code: MARP000054XUFRegister here: https://register.visitcloud.com/survey/0a9q5upyer9xz?actioncode=MARP000054XUF