
Lucy Collins - Founder and Director @ WebUsability|CollectivA11y
Can AI help make accessibility more inclusive without replacing the people at its heart?In this episode of The Digital Accessibility Podcast, Joe is joined by Lucy Collins, Managing Director of Web Usability and founder of CollectivA11y, to explore how artificial intelligence can help organisations embed accessibility and inclusive thinking much earlier in the design and development process.Drawing on more than two decades of user research experience, Lucy shares the story behind CollectivA11y and why it was created to address one of the biggest barriers facing organisations today: making meaningful accessibility and usability research achievable at scale. She explains why the platform is built on ethically sourced lived experience, why AI should AMPLIFY rather than replace disabled people, and how it can encourage better conversations before products ever reach real users.We discuss the importance of shifting accessibility "left", the relationship between usability and accessibility, the risks of relying on compliance and audits alone, and why curiosity, empathy and better language are essential if we want organisations to move beyond fear and create genuinely inclusive digital experiences.The conversation also explores the opportunities and challenges presented by generative AI, synthetic users, inclusive research, and how emerging technologies could help create more personalised and accessible experiences for everyone when used responsibly.Whether you're an accessibility specialist, UX researcher, designer, developer, product manager, founder or digital leader, this episode offers practical insights into balancing innovation with lived experience and keeping people at the centre of accessibility.Connect with Lucy CollinsLinkedIn: https://www.linkedin.com/in/lucycollinsuk/Web Usability: https://www.webusability.co.uk/CollectivA11y: https://collectivally.com/Connect with Joe JamesLinkedIn: https://www.linkedin.com/in/joeajames/Website: www.PCRDigital.co.ukThe Digital Accessibility Podcast: https://linktr.ee/thedigitalaccessibilitypodcastFollow The Digital Accessibility PodcastSpotify: https://open.spotify.com/show/67GtTL7QI7i9ZdbTqPK49g?si=cbe79a7b518b4440Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-digital-accessibility-podcast/id1689400288YouTube: https://www.youtube.com/@PCRDigital









