The Design Pop

Hosted by Imagine a Place Productions

Arts Design Education

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Aug 2026

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About the show

I'm your host, Alexandra Tseffos, and welcome to The Design Pop, a podcast for dealer designers! The world of the dealer designer is changing and now more than ever, this community plays an ever-increasing role in the success of projects. These designers possess a wealth of knowledge and passion for furniture and design, but it seems this group is often left unrecognized. As the industry evolves, there is a growing recognition of the value of this role, leading to more opportunities for empowerment. Join me as I share my experiences as a designer, trainer, and consultant to help this community build more influence and recognition - this is the first step in building a community of dealers designers that are focused on learning, improving their craft, and growing their careers. Whether you're a furniture enthusiast or just curious about growing and learning more to apply to your own career. I'm glad you're here. Join me as we harness the power of the design community to explore these important topics in the world of design. The Design Pop is an Imagine a Place Production.

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49 recent

August 27, 202639 min

We Get to Write Our Own Story | Heather Ashley of Cove Creek

Heather Ashley started Cove Creek in 2022 with a computer, an LLC, and a willingness to take a risk. What began as a one-person operation has grown into a successful team of six designers serving dealers and manufacturers across the industry. In this episode, Heather shares how she built Cove Creek through relationships, word of mouth, continuous learning, and a commitment to creating the kind of flexible, supportive workplace she wanted for herself and her team. She also reflects on the challenges of working independently, the importance of finding good people, and how her team is thinking about the future of design and AI. This is more than a story about business growth, it's a conversation about building something meaningful and getting to write the story your own way. Sign Up for Experience with The Design POP promo code! Connect with Heather on LinkedIn Learn more about Cove Creek Design Connect with Alexandra on LinkedIn Follow The Design POP on LinkedIn Learn more about working with The Design POP Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 29, 202612 min

Pop In: Why Great Designers Keep Learning

Summer has been moving at full speed. In this episode, Alexandra reflects on Chicago Design Week, a record-breaking year for POP into Excellence, and the conversations that stayed with her after the event ended. With more than 2,300 seats filled across 11 sessions, this year’s event was a powerful reminder that growth does not have a finish line—and that many of the challenges designers face are shared across the industry. Curious about POP into Excellence? Take a look at the full 2026 lineup: https://www.thedesignpop.com/pop-into-excellence-2026 Want to explore past sessions? You'll find recordings from all three years of POP into Excellence, along with more information about the event here: https://www.thedesignpop.com/pop-into-excellence Looking for a little more time to learn? Throughout July, we're offering a 30-Day Learning Pass . For a one-time $50 , you'll have 30 days to explore the complete POP into Excellence recording library plus more than 850 searchable training videos covering CET, Spec, Worksheet, Aline, and other dealer design technology. It's a simple way to experience The Design POP without an ongoing subscription. (And yes—even if you purchase it on July 31, you still get a full 30 days.) https://www.thedesignpop.com/offers/SoVFRjFt/checkout If you'd like to stick around after that... You can learn more about monthly and annual memberships here: https://www.thedesignpop.com/pricing Connect with Alexandra on LinkedIn Follow The Design POP on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

June 8, 202610 min

POP into Excellence is back and it's FREE

POP into Excellence is back June 15-26, 2026 and it's FREE! Dealer designers are being asked to navigate more complexity than ever before. Today’s projects move faster, involve more stakeholders, rely on more technology, and require stronger collaboration across every phase of the process. Designers are expected to think strategically, communicate clearly, adapt quickly, and balance creativity with increasing operational demands—all while continuing to deliver exceptional client experiences and accurate project execution. POP into Excellence was created to support the people doing that work every day. Designed specifically for dealer designers and design leaders, this virtual professional development experience brings together industry experts, technology innovators, and experienced practitioners for conversations that go beyond product knowledge alone. Through sessions focused on communication, workflow, onboarding, financial literacy, creativity, emerging technology, and professional growth, POP into Excellence is dedicated to supporting both the technical and human side of design work. Show up and show us that this event is important! Sign up for POP into Excellence Join the opening session with OFS Connect with Alexandra on LinkedIn Follow The Design POP on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 28, 202645 min

From Busywork to Better Work | Kieran Luke of Cerulean

What happens when a former consultant, startup operator, and self-described “anxious overachiever” discovers the contract furniture industry for the first time? In this episode, Alexandra sits down with Kieran Luke , founder of Cerulean , to discuss how AI is being thoughtfully applied within dealer workflows and why the goal isn’t replacing people, but helping them reclaim their time. Kieran accidentally found himself in contract furniture after growing up in Australia and building startups in New York. During this path, he realized that highly skilled dealer designers were spending hours each week on repetitive, manual tasks. Alexandra and Kieran unpack the realities of AI in our industry: the skepticism, the ethical concerns, the fear around jobs, and the opportunities to create more sustainable and fulfilling work. Whether you’re AI-curious, AI-cautious, or already experimenting with new workflows, this conversation will challenge you to think differently about what technology should actually do for people. REGISTER NOW for POP Into Excellence Connect with Kieran Luke on LinkedIn Learn more about Cerulean Connect with Alexandra on LinkedIn Follow The Design POP on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 11, 202613 min

POP In: Five Years In and Still Asking Questions

After celebrating five years of TheDesignPOP.com (with a full cake, not just a cupcake), this month's POP In reflects on milestones, AI, environmental concerns, design workflows, and the surprisingly human conversations happening behind the scenes in our industry. Alexandra gives us a first look at Pop Into Excellence 2026, new training, and some thoughts on innovation with regards to sustainability and humanity in design. Oh...and yes, there’s also a story about compostable diapers. No script. No guest. Just a thoughtful industry check-in from inside the Design POP community. Connect with Alexandra on LinkedIn Follow The Design POP on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

April 27, 202612 min

POP In: What 800 Designers Taught Me

This first “POP In” episode is a quick check-in—no guest, no script, just a few thoughts worth sharing. This episode is less about answers and more about observations. After hosting two recent Design POP webinars with designers—Alexandra reflects on personality tendencies, designer struggles, and workflows. Think of this as a quick pulse check on the industry and an open invitation to keep the conversation going. Connect with Alexandra on LinkedIn Follow The Design POP on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

March 3, 202638 min

Configura’s New CEO | A Conversation with Steven Jenkins

Before Steven Jenkins officially steps into the role of CEO at Configura , Alexandra is taking time to introduce him to The Design POP community. She reconnects with Steven who she worked with years ago during her time as a Configura trainer. He was known for his steady, practical approach and his ability to truly hear what users needed. In this conversation, Steven shares how he first joined Configura as one of the company’s early employees, what he learned after leaving to build leadership experience in larger global organizations, and what it’s been like returning as a board member before stepping into the CEO role. While Alexandra plans to talk about the future in a later conversation, this episode is a chance to get to know the person behind the title. Configura's Experience 2026 will be in Cincinnati. Stay tuned for more details by following Configura . Connect with Steven on LinkedIn Learn more about Configura Connect with Alexandra on LinkedIn Follow The Design POP on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

February 27, 202645 min

Strategist by Day, Artist by Night | Designer Duality with Rebekah Jacobi of Pivot Interiors

What happens when a commercial interior designer falls in love with Excel spreadsheets and watercolor painting? In this episode, Alexandra sits down with Rebekah Jacobi , Design Director at Pivot Interiors in San Francisco, to explore what it means to be a whole creative human in the commercial interiors industry. From leading high-level workplace design strategy and tracking performance metrics to rediscovering watercolor painting and surface pattern design, Rebekah shares how embracing her duality has transformed the way she leads. We talk about data, design time tracking, decision making, creative identity, and the courage it takes to evolve beyond your job title. If you’re a design leader, interior designer, or creative professional navigating the balance between business and artistry, this conversation will leave you rethinking what it really means to thrive in this industry. Sometimes the most strategic thing you can do is make space to create. Join a Design POP Circle Connect with Rebekah on LinkedIn Check out Rebekah's art on Lavender Canyon Co Learn more about Pivot Interiors Connect with Alexandra on LinkedIn Follow The Design Pop on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

January 29, 202644 min

A Career Shaped by Strengths, Not Job Titles | Chad Bewley of Freeform

Chad Bewley has spent nearly three decades at the same dealership ( Freeform ) and he’s built a career many designers would envy. In this episode, Chad and Alexandra sit down at CETx 2025 . Chad shares how he found success without a traditional design degree and why relationships matter more than resumes. He also reflects on how long-term commitment can unlock trust and influence that simply can’t be fast-tracked. From drafting tables and early CAD days to live design, sales leadership—Chad’s story proves that experience and people skills still carry real weight in our industry. This episode is for anyone who’s ever wondered if they’re “doing it wrong” and need permission to define success on their own terms. Connect with Chad on LinkedIn Learn more about Freeform Connect with Alexandra on LinkedIn Follow The Design Pop on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

December 18, 20257 min

The Joy of Saying "Done"

As winter settles in and the year comes to a close, Alexandra reflects on a habit many of us share—finishing something big and immediately moving on to what’s next. A simple moment at home with her son becomes a reminder to slow down, recognize progress, and make space to celebrate the wins, both big and small. Thank you for listening, for sharing your time, and for supporting The Design POP this year. Email Alexandra at alexandra@thedesignpop.com Connect with Alexandra on LinkedIn Follow The Design Pop on LinkedIn Access on-demand training at The Design POP . Questions? Email info@thedesignpop.com The Design Pop is an Imagine a Place Production (presented by OFS) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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