Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand . This show is for business owners who want to win clients and create demand without selling their soul to their business. We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money. Instagram : https://www.instagram.com/socialsellingdean/ LinkedIn: https://www.linkedin.com/in/socialsellingdean/ www.deanseddon.io www.maverrik.io
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June 14, 2026Episode 1847 min
5 Ways I've Got My Clients Through A Sales CRISIS 🚨
People have been telling me the same thing. Summer's coming, projects are coming to an end, new ones aren't starting until September, and they've got a gap to fill.
In this episode, I'm sharing five simple ways to drum up business right now without cold calling, paid ads or spending hours and hours on marketing.
These are practical strategies you can put into action straight away using your computer, the internet and your social channels.
If you've got a quiet patch coming, or it's already here, this episode will show you some of the quickest levers you can pull to create more conversations, more opportunities and more business.
June 7, 2026Episode 18314 min
Be Remembered: The Power of Repetition in Winning Clients
In this episode, discover why repeating a simple, emotionally resonant message is essential to getting noticed and winning clients. Learn how the mere exposure effect, low cognitive load, and owning a memorable slogan—like successful political campaigns and famous brands—help build familiarity and trust so prospects are more likely to choose you.
Use consistent repetition, reduce complexity, and decide now what key idea you want to be known for to create a powerful, repeatable brand message.
May 31, 2026Episode 18220 min
How to Charge More, Work Less, and Become a Category of One
What if the key to everything you want in your business (higher prices, better clients, a constant waitlist, and effortless lead generation) is actually much simpler than you think?
In this episode, I break down the exact "Category of One" architecture that takes you out of the crowded, price-competing marketplace and positions you as a world class specialist. If you have been feeling the frustration of shouting into the social media void or trying to split yourself between three different business ideas, this is your exit ramp from that permanent state of limbo.
By the end of this episode, you will discover:
The Slipstream Effect: How to align your marketing, sales, and delivery so they fuel each other automatically, making your business light to run but highly profitable.
The 5-Pillar Architecture: The precise way to lock in one urgent problem, one ideal audience, one proprietary methodology, one clear offer, and one high conviction message.
The Certainty Path: Why clients do not just buy outcomes, they buy the certainty of a visible path. Learn how to build your own IP so you never compete on price again.
The "Limbo" Cure: How to overcome the fear of closing doors so you can create the compounding momentum that funds your biggest future goals.
Stop playing a broad, exhausting game that yields zero impact. Tune in to learn how to dial in your focus, build massive trust before clients ever jump on a call, and build a business that works for you.
May 23, 2026Episode 18111 min
The Psychological Trap Keeping People Average
Most people know they should post more content, share more opinions and put themselves out there more online, but they stop themselves because they are worried about what other people might think.
In this episode, I recorded a podcast publicly on Miami Beach because I wanted to challenge that fear in myself too. It felt awkward. It felt uncomfortable. But it reminded me how often we let random people influence our behaviour, even when those people will never affect our life or business.
I talk about:
Why posting content feels uncomfortable at first
Why people hesitate to share their opinions online
Why fear of judgement slows down growth
How confidence is built through repetition
Why visibility matters if you want opportunities
Why most people are thinking about themselves, not you
If you keep second-guessing yourself before posting, recording videos or sharing your ideas online, this episode will help you understand why.
May 17, 2026Episode 18032 min
The fastest way to grow your business is to think smaller
I believe experts and service businesses grow faster when they focus on building deep trust with a smaller number of the right people.
In this episode, I break down how high-value, low-volume businesses create stronger demand, attract better-fit clients, and build more sustainable growth online.
We also explore:
• Why a smaller audience can create bigger business results
• How focused positioning makes you easier to trust and remember
• Why reputation compounds faster than attention
• How experts build demand differently from creators
• Why solving one valuable problem changes everything
If you want to build a business around expertise, authority, and real client demand, this episode will help you think differently about growth online.
May 9, 2026Episode 17918 min
How I get clients lining up to work with me (and you can too)
I spent years stuck in feast and famine. One good month gave me hope. The next month wiped it out. Everything depended on me chasing business, closing quickly, and solving short term pressure.
Then I realised the problem. I had not built the infrastructure that created consistent demand.
In this episode, I break down the exact social selling system I used to become known for one specific problem, attract inbound leads, and get clients lining up to work with me. I walk through the five parts that changed everything for me: expert positioning, pre-selling presence, demand creating content, intent bridges, and conversion systems.
I explain how I used my content and online presence to build trust before calls happened, how I turned attention into buying intent, and how I built a repeatable system that consistently converts qualified leads into clients.
If you want more inbound leads, stronger positioning, and a business that attracts the right clients consistently, this episode will help you rethink how social selling actually works.
Follow me on Instagram: https://www.instagram.com/socialsellingdean/
Follow me on LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Sign up for my newsletter: https://www.deanseddon.io
May 7, 2026Episode 17816 min
Building A Business Online In Your 40s (in 2026)
You're in your 40s or 50s and watching 20-somethings dominate social media.
You don't have the energy for dance videos.
You don't want to chase followers.
You want clients, on your terms, at the rates you set.
This episode shows you how to do that.
Here's what you'll take away:
Why social media is now interest media, and what that shift means for winning clients
How to use depth and experience as advantages most younger creators do not have
Why 20 clients a year beats 20,000 followers, and how to design your business around that
The alignment between interest, audience, and offer that produces consistent pipeline
The three levers Dean uses to bring in clients without chasing virality
The proximity principle that turns small audiences into buyers
If you want predictable pipeline without performing for strangers, this episode gives you the model.
Listen if you want growth on your terms, with the clients you actually want to work with.
May 1, 2026Episode 17720 min
Webinars Made Me $27k A Week. I Stopped Doing Them (Huge Mistake)
I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear.
I switched off the LinkedIn Lives and webinars I was running every week because the data made them look unprofitable. A few months later I was looking at a $50,000 loss one month, an $18,000 loss the next, and wondering if my business was over. When I went back through the numbers properly, I discovered 70% of my new clients had come from those events, and most had registered for at least two before buying. Each one had been worth $27,000 to my business.
I walk you through how I tracked the real source of every sale, why my CRM was telling me the wrong story, and the 30 day lag that catches most business owners out. I share my always be marketing principle, the bucket theory of pipeline, and why social selling builds value long after the activity itself.
If you run a business, lead a sales team, or rely on social selling to fill pipeline, this one is for you.
Article here:
https://www.deanseddon.io/blog/i-turned-off-a-1-3m-tap-and-it-cost-me-80k
April 29, 2026Episode 17631 min
Why Referrals Close And Organic Leads Don't
If you're winning referrals but losing organic leads, the sales call is where the deal is going wrong.
Most business owners run the same call for both. Referrals already trust you, so the call is easy. Organic leads turn up curious, and you have to show the value on the call itself. Most business owners don't know how to do that. They describe and explain their service, when they should be showing the prospect what their life looks like once the problem is solved.
Listen to this episode and you'll know:
Why your best leads keep saying "let me think about it"
What to ask in the first five minutes that changes the whole call
How to create urgency without pressure tactics
Why pitching your full service kills the deal
The shift that turns curious leads into paying clients
If you've ever come off a call sure they were going to buy, then watched them ghost you, this episode tells you what went wrong and how to fix it.
April 25, 2026Episode 17516 min
Why Your Marketing Fails Before You Even Hit Post.
In 14 years of coaching over 500 clients, I’ve seen one foundational mistake stall more businesses than any bad tactic: the "Upstream" message failure. Many people dive into social selling thinking they need a secret strategy, but they’re missing the core hook that actually makes a prospect stop scrolling.
In this episode, you’ll learn why your current outreach is likely being ignored and how to fix your "Upstream" message so your relevance is immediate. I’m breaking down the four-second value prop—the skill of communicating what’s in it for your client in just 12 words. You will discover why selling the "process" or being "cryptic" is costing you leads, and why narrowing your focus to one specific problem is the only way to cut through the noise.
If you want to stop being ignored on LinkedIn and start turning profile views into actual conversations, you need to master this principle. Learn how to nail the message that makes every other social selling tactic you use more effective.
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