Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online using social selling. Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses. Who is Dean Seddon? I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
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August 20, 2026Episode 19520 min
The Biggest Lessons Learned From 6 Years of Posting Content
In this episode, Dean sits down with India Henders, who's been with Maverrik for almost six years and has helped hundreds of clients build real pipeline on LinkedIn. India walks through her journey from cold calling 100 people a day in a marketing agency to becoming one of the most effective social sellers on the team, and shares exactly what's worked for her along the way. You'll hear about: ✅ Why Loom videos became India's favourite outreach tool, and how she uses them to stand out from generic pitches ✅ The biggest hurdle clients face on LinkedIn (hint: it's not strategy) ✅ Why generalizing your offer quietly kills your results, and what to do instead ✅ How to handle backlash or a post that doesn't land the way you hoped ✅ India's quickfire advice for getting clients from LinkedIn If you're trying to get more out of LinkedIn without living on the phone, this conversation is full of practical, honest insight from someone doing it every day.
August 13, 2026Episode 19448 min
Turning 3 Conversations a Day into Paying Clients
In this episode, I sit down with Maggie Olson, who calls what she does magnetic conversations, and who's spent the last 20 years learning how to turn everyday conversations into referrals, collaborations, and clients across three completely different industries. We talk about how Maggie built a referral-only photography business from scratch at 21, then went on to scale and eventually close a yoga studio, before moving into business coaching, and why she believes the same conversation skills carried her through every pivot. Maggie explains why the coaching industry rarely teaches the business side of coaching, and how a simple offer audit often reveals that people are underpricing, under-leading, or unclear on how many leads they actually need to hit their income goals. We get into why getting good at conversation reduces how many leads you need altogether, and why so many business owners avoid their own DMs even though that's often where real qualification happens. Maggie shares the story of forcing herself to go live every single day for a month after closing her yoga studio, and how that process of showing up, even with zero engagement, was what built the self-trust needed to build trust with others. We also discuss conviction: why an offer that you wouldn't buy yourself is nearly impossible to sell convincingly, and why giving one offer real time to work matters more than constantly reinventing it. Towards the end, Maggie shares how she now helps people through a free offer audit, a paid strategy call, and longer term one-to-one work, and why most of her clients only need that initial roadmap to go and execute. If you are trying to get better at turning conversations into clients, questioning whether your offer really has your full conviction, or thinking about how to build a business around genuine relationships rather than reach, this episode will give you a lot to work with. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator ( https://maverrik.io/social-selling-accelerator/ ) - A six month implementation programme with 1:1 coaching. One Day Intensive ( https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ ) - I work with you and your team 1:1 at your offices. Public classes ( https://maverrik.io/live-events/ ) - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. ( https://www.deanseddon.io/winclients ) Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
August 6, 2026Episode 19356 min
Why This LinkedIn Expert Walked Away From Her Own Success
In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now. We talk about how she got into LinkedIn out of sheer necessity, £90,000 in personal debt as a single mum, looking for ten local clients at £250 a month, and why the platform's core mechanics have never really changed even as everything around it has. Helen explains why almost every stuck business, whatever the size or budget, comes back to the same missing piece: a genuine, specific understanding of who the ideal client actually is. Not a vague audience, but a real person you can name and speak directly to. We get into why saying no to money is one of the hardest and most important shifts a business owner makes, and why chasing every opportunity that comes your way keeps you exactly where you are. Helen shares the financial rollercoaster of 2020 to 2021, making a million pounds one year and 564,000 pounds the next, and how that instability eventually led her away from launches and challenges towards deeper, more aligned work. We also discuss the three things that determine whether someone actually follows through on advice: energy, personality and bandwidth, and why telling people what to do rarely works if you have not accounted for all three. Towards the end, Helen talks about her book, Ideal Client Attraction and Spiritual Practice, why she wrote it in five days, and why she gives it away for free to anyone building a business. If you are thinking about repositioning your business, trying to get clarity on who you actually serve, or working through what your next era looks like, this episode will give you a grounded, honest way to think it through. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator ( https://maverrik.io/social-selling-accelerator/ ) - A six month implementation programme with 1:1 coaching. One Day Intensive ( https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ ) - I work with you and your team 1:1 at your offices. Public classes ( https://maverrik.io/live-events/ ) - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. ( https://www.deanseddon.io/winclients ) Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
August 1, 2026Episode 19242 min
She Left 27 Years of Corporate Life to Become a Leadership Coach - Flo Labrado
In this episode, I sit down with Flo LaBrado, an executive leadership coach who spent 27 and a half years in telecommunications and technology, 25 of those in leadership, before leaving corporate life to build her own coaching practice. We talk about the gradual process of getting clear on her own values, strengths and relationship with work, and how that clarity gave her more courage than the fear of starting something new. It was not one galvanising moment. It took around seven to eight months between getting serious about her strategy and opening for business. Flo explains how she worked out exactly who she wanted to serve, not just a vague audience but people with a specific problem or goal. Through months of unpaid coaching and practising how she talked about her work at networking events, she learned to notice when she felt energised and connected versus when she was just saying what she thought people wanted to hear. We get into the shift from having your professional identity tied to an organisation to owning it yourself, and why that distinction matters so much when your company's identity can change but your own purpose should not. Flo shares the fear that comes with self-promotion, particularly for people who feel uncomfortable stepping into their own authority, and how reframing content as being in service to others helped her move past it. We also discuss why depth of trust matters more than reach. Flo explains why relying on the hundred or so people who deeply trust you creates a stronger business than chasing volume, and why consistency across everything you put out, from your writing to your images, is what makes people feel safe enough to trust you. Towards the end, Flo shares the exercise she uses with every client to help them get clear on their values: thinking back to a moment when everything in life felt right, and identifying what was actually present in that moment. If you are thinking about leaving a corporate role, building a coaching or consulting practice, or trying to work out who you actually want to serve, this episode will give you a practical way to think it through. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator ( https://maverrik.io/social-selling-accelerator/ ) - A six month implementation programme with 1:1 coaching. One Day Intensive ( https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ ) - I work with you and your team 1:1 at your offices. Public classes ( https://maverrik.io/live-events/ ) - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. ( https://www.deanseddon.io/winclients ) Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
July 26, 2026Episode 1919 min
I Write for the LLMs Now - And I Stopped Writing How-To Tips
I went down the self-absorbed rabbit warren of Googling myself this week, and what came back changed how I write. Past the usual Companies House stuff, there was a snippet: my net worth. So I clicked. And Gemini told me, accurately, that I run Maverrik, roughly what the business turns over, and what my target is for this year. It knew my goal. Not because it hacked anything, but because I'd been posting about it on LinkedIn for months. My own posts had become training data. That's the thing I don't think enough of us have caught up with. In the old world, I posted on LinkedIn and it stayed on LinkedIn. That's over. Everything I write is being hoovered up and spat back out in ChatGPT, Gemini and Claude, to people who are checking me out before they'll ever get on a call with me. And they are checking. Buyers have never been more sceptical. Reviews can be faked, engagement can be faked, entire people can be faked. Before anyone invests with you, they want reassurance you're not the latest in a long line of chancers. So I asked myself a blunt question: what evidence am I actually leaving? I can't post "I'm really good at what I do" and hope the machines repeat it. I have to weave in the proof: the 25 years, the 500 people trained one-to-one, the 25,000 in sales teams, the 150,000 who've been through some form of training with me over 14 years of social selling. In this episode I talk about how I've changed what I publish, and why I've stopped leaning on AI to write the things I want to last. I share the "public journal" approach I use when a client won't let me name them, why PR and blogs are about to matter far more than tips posts, and the simplest place to start if you haven't got a blog at all. It's the easiest thing in the world to skip. That's exactly why it's worth doing. Who is Dean? If you're new here, I'm Dean Seddon, a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
July 19, 2026Episode 19026 min
The 7 Toxic Habits That Stopped My Business Growing
In this episode, I share seven toxic habits that stopped my business growing, slowed my progress, cost me money and made running the business harder than it needed to be. These are not habits I have observed from a distance. I have done every one of them. I talk about how comparing myself with competitors damaged my confidence and pushed me towards changing things for the wrong reasons. I was comparing the messy reality of my business with the polished version of theirs that I could see online, without knowing what was really happening behind the scenes. I also explain why chasing trends and looking for secret tactics is a trap. Trends change, algorithms change and technology changes, but people do not. The more deeply I understood my customers, the less I needed to rely on the latest tactic. That lesson has shaped how I think about business growth and social selling. Another habit was searching for the answer instead of making a decision. I spent too long looking for certainty when what I really needed to do was assess the options, make the best choice I could and move forward. I also share how half-hearted commitment delayed one of my biggest ideas for years. I wanted the outcome, but I had not committed to the work required to create it. I explain why real progress often means going beyond the point where it feels comfortable and giving an idea the time, attention and energy it needs. I cover the danger of waiting until a situation hurts before taking action, confusing busyness with productivity and spending time on work that feels good but has little impact. I also talk about the cost of repeatedly fixing immediate problems instead of dealing with their root cause. The biggest lesson is that growth does not come from reacting to whatever appears in front of you. It comes from making decisions, committing to the right work and building systems that move the business forward. If you are relying on referrals, struggling to create consistent growth or trying to make social selling work, this episode will help you recognise the habits that may be holding you back. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator - A six month implementation programme with 1:1 coaching. One Day Intensive - I work with you and your team 1:1 at your offices. Public classes - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.
July 12, 2026Episode 18913 min
I made my first million selling one thing - and you can too.
In 2018, I stopped trying to sell everything and focused on one clear LinkedIn offer. Within four months, the business was generating £30,000–£40,000 a month, and that decision helped me make my first million. In this episode, I explain why too many offers create confusion for you and your buyers, how focus improves your marketing, and why predictable revenue should come before diversification. You will also learn how to choose the right offer, position it for LinkedIn, and avoid using cheaper products or new services to disguise a messaging problem. Who is Dean Seddon? Dean Seddon is a global social selling expert with 15 years’ experience helping sales teams, consultants and business owners generate revenue through LinkedIn and social selling. Through Maverrik, he has trained more than 25,000 salespeople and business owners and helped clients generate over $100m in revenue.
July 5, 2026Episode 18817 min
The 3-Circle Ecosystem: Your Way Out of Referral Dependency
If you get most of your business from referrals, this episode is for you. Being referral dependent feels comfortable, but it means you're relying on someone else's trust to bring you clients, and you don't control how or when that happens. In this episode I explain why that's a risky place to be and what to build instead. I walk through the three-circle ecosystem I use with my clients: Pipeline circle: the 50 leads and live conversations that give you consistent future revenue Trust circle: the 200 people who trust you deeply enough to buy from you Visibility circle: the 1,000 people in your target audience who know your name and recognise your face I share why these numbers matter and how getting them right gives you predictable leads instead of feast and famine. I also talk about my own approach to social selling, why I believe in always building trust ahead of where you want to be, and how I learned this the hard way when my first business ran out of leads. If you want consistent clients without becoming a full-time salesperson, this is the practical way to think about it.
July 1, 2026Episode 18713 min
The Waitlist Effect: Become the Rolex of Your Niche
Walk into a Rolex shop and try to buy the watch everyone wants. You can't. There's a waitlist. That scarcity is exactly why they can charge what they charge and choose their terms. Your business can work the same way. In this episode, I take apart the most logical trap I see expert-led businesses fall into: "I only need one or two clients, so why do all this marketing?" Whether you're a consultant, a professional services firm, or a solo expert, my answer is the same. Your content, LinkedIn, and email list were never meant to land the next client. They're there to build a waitlist. More demand than you can supply. That's what protects your pricing, weathers any downturn, and puts you in control of who you work with and what you charge. I'll explain why a single client is a fragile foundation, how excess demand lets you walk away from bad-fit work without flinching, why even 0.1% of your niche would overwhelm you, and what the "infrastructure" behind a waitlist actually is. It's simpler and far less icky than funnels and chasing virality. If lead generation feels like banging your head against a wall, this is the shift that turns you into the Rolex of your niche: the one people wait for.
June 21, 2026Episode 18517 min
How to Make an Extra $10K/Month on LinkedIn in 30 Minutes a Day
Take the quiz: https://www.5pathstogettingclients.co.uk/quiz Discover a focused system to add $10,000/month from LinkedIn without a huge audience or endless activity. Learn how 30 minutes a day, the right high-ticket offer, and the right setup can create a steady pipeline of clients. Episode highlights: build a single $5K offer, pre-sell it through your profile and content, and use a simple pipeline (Leads → Appointments → Proposals → Deals). Plus five proven lead channels—demand-creation content, email/newsletter, relationship-led selling, hyper-targeted outreach, and live webinars—and how to pick one to master.
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