S3E24 - Mark Goldfinger – Reinventing office space with Mindspace
In this episode of the Dealmakers Podcast, host Asaf Raz sits down with Mark Goldfinger, General Manager and Head of North America at Mindspace, to talk about the evolution of coworking and the future of office real estate. Mark shares his journey from joining WeWork as one of its first 300 employees to leading international expansion across Europe and Asia, before eventually returning to the U.S. to spearhead Mindspace’s growth. He explains how the pandemic accelerated the demand for agile, boutique office solutions and why member experience is now the defining factor for success. The conversation dives into expansion strategy, lessons from WeWork, and how Mindspace is reshaping what office life can look like in New York, Miami, DC, Philadelphia, and beyond.Chapters:00:01 – Introduction to Mark Goldfinger and Mindspace01:06 – Overseeing six U.S. locations and expansion plans02:47 – From Tel Aviv roots to a global coworking competitor03:14 – How Mark got his start in shared office real estate05:09 – Meeting Adam Neumann and joining WeWork early06:44 – Driving WeWork’s global expansion in Europe and Asia09:38 – Transition to Unibrands and a return to real estate10:37 – Why coworking demand accelerated after COVID12:59 – Mindspace’s positioning: boutique, agile office solutions13:46 – Lessons learned from WeWork’s story14:40 – Member growth journeys and long-term retention16:17 – The evolution of coworking beyond beer taps and parties18:29 – How Mindspace selects new markets and locations22:00 – Smart, disciplined growth vs. hyper-growth strategies23:31 – Why member experience is the ultimate differentiator25:26 – Shameless Plug: Offices, day passes, and meeting spaces across the U.S.Get in touch with Mark:LinkedIn: Mark GoldfingerWebsites: https://www.mindspace.me/ This podcast is brought to you by Agora, a comprehensive real estate investment management platform offering a wide range of services to enable real growth and provide the best real estate investment experience.Learn more about Agora
