The Big Impression

Hosted by The Current

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Episodes

160

Latest episode

Aug 2026

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About the show

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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60 recent

August 19, 202622 min

Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place

Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertisers buy live events and why brands should be betting on women’s sports now. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

August 12, 202627 min

Formula E CMO Ellie Norman on rewriting the rules of sports marketing

As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

August 5, 202623 min

Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger

Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

August 3, 202619 min

BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business

BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 29, 202623 min

MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’

MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 22, 202615 min

Disney’s Jamie Power explains why advertisers are buying audiences, not shows

Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and why more brands are choosing biddable to transact their upfront commitments. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 15, 202623 min

Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners

Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 8, 202617 min

Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies

Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 1, 202623 min

Joy Robins on how The New York Times is luring news-averse advertisers

The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

June 24, 202626 min

Kroger's Christine Foster says more brands are applying retail data to CTV campaigns

Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.